Friends & Family Capital

Friends & Family Capital is a venture capital firm based in Menlo Park, California, founded in 2019. It focuses on investing in technology startups that have the potential to transform large markets. The founding partners have a notable background, having played significant roles in scaling Palantir to a $20 billion valuation and backing over 20 unicorn startups. Friends & Family Capital aims to identify business models that can achieve long-term, defensible compounding growth and generate substantial cash flow. Its investment portfolio includes prominent companies such as Airtable, Anduril, Facebook, Figure, Flexport, Gusto, Mosaic, Palantir, Robinhood, SpaceX, and Verkada. As a Registered Investment Adviser, the firm is committed to supporting innovative entrepreneurs in building impactful businesses.

Colin Anderson

Founding Partner

Bianca Hursh

Associate

Chad Metzger

Associate

27 past transactions

Arena

Series B in 2025
Arena accelerates testing, debugging, and optimization for the world’s most advanced hardware. Atlas is an AI hardware engineer grounded in applied physics with an understanding of the real-world environment.

Cargado

Series A in 2025
Cargado is a cross-border logistics startup that focuses on addressing complex challenges in the logistics sector. The company has developed a platform aimed at streamlining the cross-border shipping process, facilitating connections between various stakeholders to enhance efficiency. By bringing logistics operations online, Cargado enables clients to simplify their cross-border transactions and improve overall logistical performance.

Ditto

Series B in 2025
Ditto Technologies, Inc., established in 2011 and headquartered in Oakland, California, specializes in two distinct yet complementary business areas. Primarily, it offers an innovative eyewear recommendation and virtual try-on technology platform for retailers, brands, and eye care professionals worldwide. This platform uses advanced facial mapping and machine learning algorithms to provide personalized, accurate, and vivid recommendations for eyewear, enhancing the shopping experience. Additionally, Ditto develops resilient edge device connectivity solutions, including an edge-native, mobile database that facilitates real-time data synchronization among devices through peer-to-peer and mesh networking, even in challenging network conditions. This technology caters to diverse industries such as point-of-sale systems, aviation, and industrial operations, aiming to improve operational efficiency and reliability.

Peregrine

Series C in 2025
Peregrine Technologies, Inc., founded in 2017 and based in Oakland, California, specializes in developing software solutions aimed at integrating and securing data for public safety agencies. The company's technology empowers these agencies to make data-driven decisions by fusing disconnected data across secure networks. This enables real-time search, analysis, and collaboration among public safety teams, supporting strategies such as intelligence-led policing and community-oriented policing. Peregrine's software also facilitates electronic case filing and investigation management, while ensuring robust privacy and security controls. The company's goal is to enhance the operations of public safety agencies and strengthen their relationships with communities through transparent and efficient data workflows.

Hidden Level

Series C in 2025
Hidden Level is a technology company that specializes in passive radar systems and drone detection through advanced RF spectrum signal analysis. The company focuses on providing airspace monitoring solutions, particularly for critical infrastructure, defense, and public safety sectors. Its Airspace Monitoring Service employs a network of passive sensors to detect and track various aerial vehicles, including drones, across extensive geographic areas. Designed to comply with Title 18 privacy regulations, Hidden Level's technology ensures both effective monitoring and adherence to legal standards. Additionally, the company offers a range of services, including systems engineering, data modeling and analysis, field testing, printed circuit board design, and full product life cycle management, aimed at enhancing safety and productivity for aerospace component manufacturers.

BRM

Series A in 2024
BRM is a developer of an AI-powered vendor management and procurement platform.

BRM

Seed Round in 2024
BRM is a developer of an AI-powered vendor management and procurement platform.

Sage

Series B in 2024
Sage specializes in operation management systems tailored for senior living communities. Its platform collects and analyzes data to enhance caregiver operations and resident care outcomes. Key features include streamlined communication and task management tools, facilitating collaborative support among care teams and enabling timely interventions when assistance is required.

Cake AI

Seed Round in 2024
Bundled managed open source AI infrastructure

Numeric

Series A in 2024
Companies rely on Numeric to ensure their financial data is accurate, automate the month-end close, and generate real-time insights. Rated 4.9 / 5 on G2

Swarm Aero

Seed Round in 2024
Swarm Aero is a manufacturer of unmanned aerial vehicles (UAVs) designed to enhance national defense capabilities. The company focuses on enabling small teams to effectively deploy and manage large numbers of uncrewed vehicles, particularly in communications-limited and contested environments. By providing innovative aerial solutions, Swarm Aero aims to improve operational efficiency and situational awareness in critical defense scenarios.

Altana Technologies

Series C in 2024
Altana Technologies is a company that specializes in transforming both public and non-public data into an intelligent, interconnected map of the global supply chain. By utilizing its platform, Altana Atlas, the company enables enterprises, governments, and logistics providers to connect and collaborate, fostering trust and transparency across business networks. The platform offers comprehensive trade data management services by integrating internal and external data, providing clean data sets, and delivering real-time insights related to transactions, ownership, movements, and risks in the global trade network. Through advanced machine learning techniques, Altana Technologies equips organizations across various sectors with the tools to enhance the safety, efficiency, and profitability of trade, contributing to a more resilient, secure, and sustainable approach to globalization.

Numeric

Seed Round in 2024
Companies rely on Numeric to ensure their financial data is accurate, automate the month-end close, and generate real-time insights. Rated 4.9 / 5 on G2

Peregrine

Series B in 2024
Peregrine Technologies, Inc., founded in 2017 and based in Oakland, California, specializes in developing software solutions aimed at integrating and securing data for public safety agencies. The company's technology empowers these agencies to make data-driven decisions by fusing disconnected data across secure networks. This enables real-time search, analysis, and collaboration among public safety teams, supporting strategies such as intelligence-led policing and community-oriented policing. Peregrine's software also facilitates electronic case filing and investigation management, while ensuring robust privacy and security controls. The company's goal is to enhance the operations of public safety agencies and strengthen their relationships with communities through transparent and efficient data workflows.

Mosaic

Series C in 2023
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and user-friendly dashboards, enabling clients to gain clear insights, automate financial forecasts, and collaborate effectively. This empowers businesses to make data-driven decisions, enhancing their overall financial performance.

Verkada

Series D in 2022
Verkada Inc. is a cloud-based physical security platform company, established in 2016 and headquartered in San Mateo, California, with an additional location in London, United Kingdom. It provides a comprehensive suite of products, including video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms, all integrated into a single cloud-based software platform. This platform offers real-time insights that help organizations across various sectors, such as healthcare, finance, education, retail, and government, to manage security risks and operational inefficiencies. Verkada's solutions are designed for simplicity and scalability, enabling users to address security concerns and workplace issues effectively without requiring complex configurations.

Gusto

Series E in 2022
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.

Adyton PBC

Venture Round in 2022
Adyton PBC specializes in designing and developing cloud-based software solutions for reporting, data maintenance, and scheduling. The company offers products such as AKADEMIA, which provides real-time reporting and analytics along with training data recording and management, and Smart Schedule, a software designed for managing training, qualifications, and daily operations. Additionally, Adyton PBC has created the Adyton Operations Kit (AOK), a secure mobile software tailored for mission-critical tasks, particularly suited for defense and emergency response applications. Founded in 2018 and headquartered in Wilmington, Delaware, Adyton PBC serves a diverse range of industries, including defense, heavy industries, law enforcement, and emergency responders.

Pasteur Labs

Pre Seed Round in 2022
Pasteur Labs is a public-benefit corporation focused on developing AI-native simulation technologies across the software-hardware spectrum. The company aims to reshape the scientific method for the machine age by creating a Simulation Intelligence platform. This platform facilitates collaboration between human and machine teams, enabling them to achieve significant advancements in physical and life sciences. Pasteur Labs works on projects that span from theoretical foundations at Technology Readiness Level 1 to scalable and reliable systems at Technology Readiness Level 9, positioning itself to drive Nobel-caliber discoveries through innovative approaches.

Mosaic

Series B in 2022
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and user-friendly dashboards, enabling clients to gain clear insights, automate financial forecasts, and collaborate effectively. This empowers businesses to make data-driven decisions, enhancing their overall financial performance.

Airtable

Series F in 2021
Airtable is a cloud-based software company that provides an intuitive online platform for creating and sharing relational databases. The company enables users to build custom applications tailored to their needs, facilitating tasks such as creating flexible checklists, organizing collections or ideas, and managing customer contacts. With a diverse range of templates available, from home improvement projects to inventory management, Airtable caters to various use cases without requiring users to have prior coding experience. The platform is designed to democratize software creation, empowering individuals and business teams alike to develop the tools that best suit their requirements.

Gusto

Series E in 2021
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.

Mosaic

Series A in 2021
Mosaic.tech, established in 2019 and based in San Diego, California, specializes in AI-powered financial planning and analysis (FP&A) software. The company combines big data and machine learning to offer predictive reporting capabilities, providing startups with enterprise-level tools and insights. Mosaic.tech's platform features one-click integrations, real-time analytics, and user-friendly dashboards, enabling clients to gain clear insights, automate financial forecasts, and collaborate effectively. This empowers businesses to make data-driven decisions, enhancing their overall financial performance.

Verkada

Series C in 2020
Verkada Inc. is a cloud-based physical security platform company, established in 2016 and headquartered in San Mateo, California, with an additional location in London, United Kingdom. It provides a comprehensive suite of products, including video security cameras, access control systems, environmental sensors, alarms, workplace software, and intercoms, all integrated into a single cloud-based software platform. This platform offers real-time insights that help organizations across various sectors, such as healthcare, finance, education, retail, and government, to manage security risks and operational inefficiencies. Verkada's solutions are designed for simplicity and scalability, enabling users to address security concerns and workplace issues effectively without requiring complex configurations.

Flexport

Series D in 2019
Flexport, established in 2013, is a San Francisco-based company specializing in global freight forwarding and customs brokerage services. It offers an online platform that simplifies and streamlines international trade for businesses. Flexport's services include customs clearance, freight transportation by ocean, air, and road, along with value-added services such as cargo insurance, warehousing, and trade finance. The company's user-friendly dashboard enables clients to understand, purchase, manage, and track these services in real-time, optimizing their supply chain and logistics operations.

Gusto

Series B in 2015
Gusto is a software-as-a-service company specializing in Human Capital Management (HCM). It offers a comprehensive platform that simplifies payroll processing, benefits administration, and employee management for small businesses. Gusto’s services include payroll management, time and attendance tracking, and employee onboarding, all designed to meet the various HR needs of its clients. By providing an integrated system for managing employee benefits, including health, dental, and vision insurance, Gusto enables businesses to effectively support their workforce. This platform is aimed at streamlining administrative tasks, allowing small business owners to focus on their core operations while ensuring compliance with employment regulations.

Palantir Technologies

Series E in 2011
Palantir Technologies, established in 2003, specializes in developing data integration and analysis platforms. The company offers two primary products: Palantir Gotham, designed for enterprises to manage, secure, and analyze data, and Palantir Metropolis, focused on quantitative data analysis. Palantir serves a wide range of sectors, including government, defense, finance, healthcare, and others, helping them make sense of large, complex data sets. The company is headquartered in Palo Alto, California.
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