Founder Collective

Founder Collective is a seed and early-stage venture capital firm founded in 2009 with roots in Cambridge, Massachusetts and offices in New York. The firm is built by entrepreneurs who have founded and exited technology companies, and it aims to back founders by providing practical capital and guidance to navigate the risks of venture funding. It concentrates on early investments in technology companies, with an emphasis on software and information technology, and it makes bets across the United States and beyond, though its roots are on the East Coast. The team partners with portfolio companies to help them scale, often supporting startups that seek modest initial financings. Through its network and hands-on approach, Founder Collective seeks to partner with ambitious teams to grow durable, technology-driven businesses.

Joe DeFilippi

Partner and CFO

Noah Glass

Founder Partner

Jack Groetzinger

Founder Partner

Amanda Herson

General Partner

Zach Klein

Founder Partner

Eric Paley

Managing Partner

Andy Palmer

Founder Partner

Brent Willess

Principal

Past deals in Shopping

Kapu

Seed Round in 2025
Kapu operates as a B2C Ecommerce start-up.

Smalls

Series B in 2023
Smalls is a direct-to-consumer cat food company that produces human-grade, fresh meals for cats delivered to customers. Its products are prepared with fresh meat and a small amount of green vegetables, gently cooked to lock in nutrients and moisture, and offered in customized kits tailored to a cat's nutritional needs. Founded in 2017 by Matt Michaelson and Calvin Hughes and based in New York, Smalls focuses on convenient, high-quality meals designed for cats.

Omnia Fishing

Venture Round in 2022
Founded in 2018 and headquartered in Golden Valley, Minnesota, Omnia Fishing operates an e-commerce platform that enables anglers to buy and organize fishing gear tailored to specific bodies of water. The company's unique 'shop-by-lake' concept provides personalized tackle recommendations based on lake-specific data, seasonal patterns, and user-generated reports.

Omnia Fishing

Seed Round in 2021
Founded in 2018 and headquartered in Golden Valley, Minnesota, Omnia Fishing operates an e-commerce platform that enables anglers to buy and organize fishing gear tailored to specific bodies of water. The company's unique 'shop-by-lake' concept provides personalized tackle recommendations based on lake-specific data, seasonal patterns, and user-generated reports.

Smalls

Series A in 2020
Smalls is a direct-to-consumer cat food company that produces human-grade, fresh meals for cats delivered to customers. Its products are prepared with fresh meat and a small amount of green vegetables, gently cooked to lock in nutrients and moisture, and offered in customized kits tailored to a cat's nutritional needs. Founded in 2017 by Matt Michaelson and Calvin Hughes and based in New York, Smalls focuses on convenient, high-quality meals designed for cats.

Smalls

Seed Round in 2019
Smalls is a direct-to-consumer cat food company that produces human-grade, fresh meals for cats delivered to customers. Its products are prepared with fresh meat and a small amount of green vegetables, gently cooked to lock in nutrients and moisture, and offered in customized kits tailored to a cat's nutritional needs. Founded in 2017 by Matt Michaelson and Calvin Hughes and based in New York, Smalls focuses on convenient, high-quality meals designed for cats.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Spring

Series A in 2014
Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

HeartThis

Seed Round in 2013
HeartThis is an online shopping platform that allows users to browse and purchase products from a variety of brands in one convenient location. The service enables shoppers to discover new items and take advantage of sales from their favorite stores, all while providing a streamlined purchasing experience with home delivery options. Headquartered in San Francisco, California, HeartThis is supported by a range of notable investors, enhancing its ability to innovate and expand within the competitive e-commerce landscape.

Top10 Group

Series A in 2013
Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

RORE MEDIA

Venture Round in 2012
RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Bureau of Trade

Seed Round in 2012
Bureau of Trade is a distinctive online marketplace designed for men's shopping, merging media and commerce to create a unique experience termed Transactional Entertainment. The company specializes in curating and selling an eclectic range of affordable rarities from around the world, including classic cars, vintage chronographs, mummy cartonage, petrified lightning, furniture, literature, and vinyl records. By emphasizing narrative merchandise, Bureau of Trade aims to offer more than just products; it seeks to help men express their identities and values through carefully curated selections that enhance their personal stories.

Top10 Group

Series A in 2011
Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

Send the Trend

Series A in 2011
Send the Trend is an e-commerce platform co-founded by Divya Gugnani and Mariah Chase, specializing in accessories and beauty products tailored for female shoppers. The site allows customers to indicate their style preferences, which informs a monthly selection of curated items, including jewelry, handbags, and various fashion accessories. Products are priced at $29.95 for accessories, with handbags ranging from $39.95 to $49.95, all offered with free shipping. One of the platform's key features, My Style, enables customers to create personalized e-boutiques, allowing them to showcase their selections. Additionally, users can earn credits through social shopping activities, such as receiving $10 for referrals when another customer purchases from their My Style page. Recently, Send the Trend was acquired by QVC, enhancing its market presence.

Svpply

Seed Round in 2010
Svpply is a social shopping platform that enables users to discover and track products they find appealing. Users can register on the site to curate a collection of favored items and receive personalized recommendations based on the preferences of their friends from social media platforms like Twitter and Facebook. By tagging interesting products encountered online, Svpply enhances the online retail experience by connecting shoppers, tastemakers, and merchants in a unified environment. The platform is designed to help users uncover unique products that they may not encounter through traditional shopping methods.

BaubleBar

Series A in 2010
BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

SavingStar

Series A in 2010
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

Coupang

Venture Round in 2010
Coupang is South Korea's largest e-commerce platform, offering a wide range of products including electronics, fashion, food, and furniture. It operates primarily in South Korea and Taiwan, with an extensive logistics network ensuring timely delivery.

Giiv

Series A in 2010
Giiv, Inc. is an online platform that facilitates gift-giving through a text message system, enabling users to send tangible gifts to friends instantly. The service allows recipients to redeem gifts at the point-of-sale of partner retailers across the United States. Originally established as MoboGift, Giiv was incorporated in 2009 and is headquartered in Los Angeles, California. By leveraging mobile technology, Giiv streamlines the gifting process, making it convenient for users to share personalized gifts with their loved ones.

DealBase

Series A in 2009
DealBase Corporation, founded in 2008 and based in San Francisco, California, operates a travel deals search platform that aggregates information on various travel-related offers. The platform provides users with access to a wide array of deals, including flights, hotels, vacation packages, car rentals, and discount coupons, sourced from airline and hotel websites, email newsletters, private hotel offers, rewards programs, and online travel agencies. By consolidating these offerings into a single platform, DealBase enables users to efficiently discover and take advantage of travel deals tailored to their needs.

Milo

Seed Round in 2008
Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.
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