Founder Collective

Founder Collective, established in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York, is a venture capital firm managed by entrepreneurs who have founded and sold technology companies. The firm focuses on seed-stage investments in technology-related companies across the United States, with a preference for the Boston and New York regions. Founder Collective aims to provide a user-friendly approach to venture capital, advising entrepreneurs to raise the least amount of money necessary to maintain control of their firms. The firm manages multiple funds, including Founder Collective I, II, III, and IV, investing between $0.2 to $2 million per round, primarily in the software and information technology sectors.

Joe DeFilippi

Partner and CFO

Noah Glass

Partner

Jack Groetzinger

Founder Partner

Amanda Herson

General Partner

Zach Klein

Founder Partner

Eric Paley

General Partner

Brent Willess

Principal

Past deals in Retail

Kapu

Seed Round in 2025
Kapu operates as a B2C Ecommerce start-up.

Smalls

Series B in 2023
Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

Videowise

Seed Round in 2023
Videowise is a video review application platform that automates the process of gathering and displaying product video reviews for online retail businesses. Founded in 2021 and headquartered in Dover, Delaware, the platform efficiently searches, verifies, syncs, and serves video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, and real-time analytics, allowing eCommerce companies to track return on investment and analyze customer engagement. By leveraging these capabilities, Videowise aims to enhance customer conversions and overall shopper experience, thereby increasing customer value for online stores.

Toolio

Series A in 2021
Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform leverages machine learning and predictive analytics to provide critical insights and automate workflows, thereby streamlining merchandising operations. With features such as task management and contextual commenting, Toolio facilitates remote collaboration among teams, empowering retailers to make informed, data-driven decisions regarding their merchandise. Headquartered in New York City with additional offices in Istanbul, Toolio was founded by an experienced team with previous backgrounds at Walmart and is supported by prominent venture capitalists and apparel industry executives.

Butlr

Seed Round in 2021
Butlr Technologies Inc. is a technology company based in Burlingame, California, that specializes in wireless sensor devices designed to collect and transmit real-time data. The company's innovative technology utilizes body heat to detect occupancy, headcount, body posture, and activity, offering accurate spatial insights for various industries, including retail, hospitality, healthcare, and sustainable building management. By analyzing location and duration data, Butlr helps optimize retail space layout and enhances understanding of consumer behavior and preferences. Incorporated in 2019, Butlr is focused on providing efficient solutions that improve operational effectiveness and customer experiences.

Mable

Series A in 2020
Mable is a Boston-based company that operates a mobile and web-based B2B wholesale e-commerce platform specifically designed for retailers and distributors in the grocery sector. Founded in 2019, the platform enables users to discover and purchase a diverse range of products from various brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. Mable aims to streamline the wholesale buying process, providing an efficient solution for grocers seeking to source quality products.

Smalls

Series A in 2020
Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

CASHDROP

Seed Round in 2020
CASHDROP is a mobile commerce platform designed for mobile-native entrepreneurs, enabling them to establish an online storefront in under 15 minutes using their phones. The platform allows businesses to conduct contactless sales of food, retail products, services, and ticketed events without incurring any commissions or monthly fees. Founded by Ruben Flores-Martinez in January 2020, CASHDROP is headquartered in Chicago, Illinois. The company aims to streamline the selling process for entrepreneurs across various industries, positioning itself as a user-friendly solution for fast and efficient mobile commerce.

Mable

Seed Round in 2019
Mable is a Boston-based company that operates a mobile and web-based B2B wholesale e-commerce platform specifically designed for retailers and distributors in the grocery sector. Founded in 2019, the platform enables users to discover and purchase a diverse range of products from various brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. Mable aims to streamline the wholesale buying process, providing an efficient solution for grocers seeking to source quality products.

Toolio

Venture Round in 2019
Toolio is a cloud-based merchandising platform designed to assist retailers in navigating the complexities of the retail landscape. The platform leverages machine learning and predictive analytics to provide critical insights and automate workflows, thereby streamlining merchandising operations. With features such as task management and contextual commenting, Toolio facilitates remote collaboration among teams, empowering retailers to make informed, data-driven decisions regarding their merchandise. Headquartered in New York City with additional offices in Istanbul, Toolio was founded by an experienced team with previous backgrounds at Walmart and is supported by prominent venture capitalists and apparel industry executives.

Smalls

Seed Round in 2019
Smalls is a direct-to-consumer pet food company based in New York that specializes in producing human-grade, fresh food for cats. Founded in 2017 by co-founders Matt Michaelson and Calvin Hughes, the company offers a range of cat food options, including chicken, beef, turkey, and duck, as well as freeze-dried variants. Each product is crafted using fresh meat and a small amount of green vegetables, gently cooked to preserve nutrients and moisture. Smalls provides customized meal kits tailored to meet the specific nutritional needs of cats, ensuring that pet owners can conveniently access healthy and fresh food delivered directly to their homes.

Cheers

Seed Round in 2018
Cheers operates as the largest online liquor store in Nepal, offering a wide range of genuine domestic and international liquors, beverages, cigarettes, and mixers. The company provides free delivery services to customers within a distance of 6 kilometers from Ring Road, operating every day from 10 AM to 10 PM. In addition to its liquor offerings, Cheers also produces liver supplement products aimed at mitigating the negative effects of alcohol consumption. These supplements are designed to reduce short-term alcohol withdrawal symptoms and replenish lost vitamins, promoting a healthier and more responsible drinking experience. Through its dual focus on both liquor sales and health-oriented products, Cheers strives to enhance customer experiences surrounding alcohol consumption.

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

WorkJam

Venture Round in 2017
WorkJam, Inc. is a technology company that develops an employee engagement platform designed to enhance the relationship between employers and their front-line workforce. Founded in 2014 and headquartered in Montreal, Canada, with additional locations in Cincinnati, Ohio, and Melbourne, Australia, WorkJam offers a web and mobile app that can operate independently or be integrated with existing workforce management systems. The platform features tools for shift and task management, communication, training, and recognition, enabling shift-based, hourly, and non-desk workers to effectively manage their work life. By promoting agile scheduling and transformative communication, WorkJam empowers organizations in various sectors, including retail, healthcare, and manufacturing, to improve operational efficiency, labor cost management, and customer experience through a more engaged workforce. The company also has a strategic partnership with Digital Goodie to further enhance its offerings.

Rebag

Series A in 2016
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

Blispay

Seed Round in 2016
Blispay Inc. is a financial technology company based in Baltimore, Maryland, founded in 2014. It develops a mobile application designed for online bill payments and provides a unique financing solution for retailers through its Blispay Visa Card. This mobile-centric credit card allows merchants, regardless of size, to offer a streamlined in-store financing experience without the need for technical integration or financial commitments. Customers benefit from instant card issuance, six months of special financing options, and 2% cash back on purchases. Blispay aims to enhance the shopping experience by providing everyday credit and financing solutions that cater to the needs of both consumers and small to midsize retailers, ultimately helping businesses increase sales and improve customer satisfaction. The founding team comprises seasoned professionals with backgrounds at notable companies including PayPal and Microsoft.

Broadlume

Seed Round in 2015
Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Rebag

Seed Round in 2015
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

Dropoff

Series A in 2015
Dropoff, Inc. is a courier service provider based in Austin, Texas, specializing in same-day last mile delivery for a diverse range of packages, including food, retail items, and prescription medications. Founded in 2013, the company operates in major U.S. cities such as Austin, Dallas, Denver, and Los Angeles, catering to various sectors including retail, healthcare, and food services. Dropoff distinguishes itself by leveraging a proprietary technology platform that offers features such as real-time tracking, flexible delivery options, and transparent pricing. This technology enhances the delivery experience and aims to address the industry's traditional inefficiencies, positioning Dropoff as a potential national brand in the courier service market. By focusing on convenience and reliability, Dropoff strives to meet the growing demand for faster delivery solutions, thereby increasing customer satisfaction for the businesses it serves.

Blispay

Venture Round in 2014
Blispay Inc. is a financial technology company based in Baltimore, Maryland, founded in 2014. It develops a mobile application designed for online bill payments and provides a unique financing solution for retailers through its Blispay Visa Card. This mobile-centric credit card allows merchants, regardless of size, to offer a streamlined in-store financing experience without the need for technical integration or financial commitments. Customers benefit from instant card issuance, six months of special financing options, and 2% cash back on purchases. Blispay aims to enhance the shopping experience by providing everyday credit and financing solutions that cater to the needs of both consumers and small to midsize retailers, ultimately helping businesses increase sales and improve customer satisfaction. The founding team comprises seasoned professionals with backgrounds at notable companies including PayPal and Microsoft.

Spring

Series A in 2014
Spring is a retail company that offers a diverse selection of products, including apparel and home and garden items. It operates as a shopping application designed for iOS devices, allowing users to follow their favorite brands and purchase new arrivals, exclusives, and unique products. Originally founded as Jello Labs, the company rebranded to Spring in July 2014. The founders of Spring are David Tisch, Alan Tisch, and Octavian Costache, and the company is based in New York.

Periscope

Seed Round in 2014
Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

Tulip

Seed Round in 2013
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

HeartThis

Seed Round in 2013
HeartThis is an online shopping platform that allows users to browse and purchase products from a variety of brands in one convenient location. The service enables shoppers to discover new items and take advantage of sales from their favorite stores, all while providing a streamlined purchasing experience with home delivery options. Headquartered in San Francisco, California, HeartThis is supported by a range of notable investors, enhancing its ability to innovate and expand within the competitive e-commerce landscape.

PillPack

Series A in 2013
PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Zenreach

Seed Round in 2013
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

flok

Series A in 2013
flok LTD is a customer engagement and loyalty platform that enables consumers to access loyalty plans and rewards from various vendors through a mobile application available on iOS and Android. Originally launched in 2011 as a digital punch card app, flok has since expanded its offerings to include a comprehensive suite of customer communication tools, such as chatbots, AI-assisted chat, automated messaging, and CRM services. The platform serves a diverse range of industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Headquartered in New York City, with an additional office in Tel Aviv, flok collaborates with partners that range from major retailers to small businesses across multiple countries. The company, formerly known as LoyalBlocks Ltd, was incorporated in 2008 and has operated as a subsidiary of Wix.com Ltd since 2017.

Numerator

Series A in 2013
Numerator is a market intelligence firm that specializes in providing omnichannel marketing, merchandising, and sales data to various industries, including retail and packaged goods. Owned by Vista Equity Partners, the company combines extensive consumer purchase data with insights into advertising, promotions, and digital shelf messaging. By leveraging its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and ecommerce transactions, Numerator offers unique insights into consumer behavior and the factors influencing purchasing decisions. This capability enables brands and agencies to understand their customers in real-time and identify growth opportunities. Industry leaders such as Nike, Unilever, and Procter & Gamble rely on Numerator for real-time path-to-purchase data and actionable intelligence.

PillPack

Seed Round in 2013
PillPack, Inc. is a pharmacy that specializes in organizing and delivering medications directly to customers' doors. Founded in 2013 and based in Manchester, New Hampshire, the company provides a unique service by sorting medications into personalized packets, which are tailored to individual dosing schedules. In addition to prescription medications, PillPack also offers vitamins, over-the-counter products, inhalers, creams, and testing supplies. The company serves various clients, including healthcare providers and caregivers, throughout the United States. PillPack is also known for its online magazine, Folks, which highlights inspiring stories of individuals overcoming health challenges. As of September 2018, PillPack operates as a subsidiary of Amazon.com, expanding its reach and capabilities within the healthcare sector. Locations include Miami, Brooklyn, Somerville, Salt Lake City, and Austin.

Corduro

Series B in 2012
Corduro Inc. is a payment processing company based in Southlake, Texas, established in 2008. It specializes in providing a mobile payments platform that enables small businesses and organizations to accept credit card payments for various transactions, including events, retail goods, and donations. Corduro offers an online payment gateway that facilitates the acceptance of debit and credit card payments over the Internet, catering to a diverse client base that includes retail stores, educational institutions, healthcare organizations, and property managers. The company's services encompass electronic checks, bill pay, recurring payment support, and a comprehensive payment as a service framework that integrates with all point of sale terminals.

Bureau of Trade

Seed Round in 2012
Bureau of Trade is a distinctive online marketplace designed for men's shopping, merging media and commerce to create a unique experience termed Transactional Entertainment. The company specializes in curating and selling an eclectic range of affordable rarities from around the world, including classic cars, vintage chronographs, mummy cartonage, petrified lightning, furniture, literature, and vinyl records. By emphasizing narrative merchandise, Bureau of Trade aims to offer more than just products; it seeks to help men express their identities and values through carefully curated selections that enhance their personal stories.

Zenreach

Venture Round in 2012
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

True Fit

Seed Round in 2011
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

Send the Trend

Series A in 2011
Send the Trend is an e-commerce platform co-founded by Divya Gugnani and Mariah Chase, specializing in accessories and beauty products tailored for female shoppers. The site allows customers to indicate their style preferences, which informs a monthly selection of curated items, including jewelry, handbags, and various fashion accessories. Products are priced at $29.95 for accessories, with handbags ranging from $39.95 to $49.95, all offered with free shipping. One of the platform's key features, My Style, enables customers to create personalized e-boutiques, allowing them to showcase their selections. Additionally, users can earn credits through social shopping activities, such as receiving $10 for referrals when another customer purchases from their My Style page. Recently, Send the Trend was acquired by QVC, enhancing its market presence.

True Fit

Seed Round in 2011
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

Pose.com

Venture Round in 2011
Pose is a mobile-first fashion platform that enhances the shopping experience by allowing users to share and discover outfits in real time. Founded in 2010 and based in Santa Monica, California, Pose enables women worldwide to upload and showcase their fashion choices, while also facilitating the buying, selling, and trading of clothing items within a trusted peer-to-peer network. The platform features over 3.5 million interactive fashion photos contributed by influencers and everyday users alike, creating a vibrant community focused on self-expression and style. By tracking the latest releases from top brands and retailers, Pose empowers users to curate a personal style feed and engage in discussions about fashion. This unique blend of social interaction and commerce positions Pose at the intersection of the sharing economy and fashion, fostering meaningful connections among like-minded shoppers.

Custora

Seed Round in 2011
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Svpply

Seed Round in 2010
Svpply is a social shopping platform that enables users to discover and track products they find appealing. Users can register on the site to curate a collection of favored items and receive personalized recommendations based on the preferences of their friends from social media platforms like Twitter and Facebook. By tagging interesting products encountered online, Svpply enhances the online retail experience by connecting shoppers, tastemakers, and merchants in a unified environment. The platform is designed to help users uncover unique products that they may not encounter through traditional shopping methods.

BaubleBar

Series A in 2010
BaubleBar Inc. is an online retailer specializing in fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky and based in New York, the company has positioned itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar distinguishes itself through its fast speed to market, leveraging real-time data to inform its merchandising and design processes. This approach allows the company to respond effectively to current market trends and consumer preferences. In addition to its strong sourcing capabilities, BaubleBar emphasizes a high-touch customer experience and maintains a robust presence on social media, enhancing its appeal among consumers. The company has also successfully attracted significant equity financing to support its growth and innovation in the sector.

SavingStar

Series A in 2010
SavingStar, Inc. is a cash back rewards platform focusing on grocery and online shopping. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to earn cash back on grocery purchases by linking offers to their supermarket and drugstore loyalty cards, as well as by submitting receipt images. This paperless system eliminates the need for traditional coupons, making it easier for shoppers to redeem rewards. In addition to grocery offers, SavingStar provides incentives for online shopping at various retailers, enabling users to earn double cash back on purchases made through its platform. The company also facilitates brand promotions, allowing for engagement through activities such as watching videos or sharing contact information. SavingStar operates as a subsidiary of Quotient Technology Inc.

True Fit

Venture Round in 2010
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

ThredUp

Series A in 2010
ThredUp Inc. is an online consignment and thrift store specializing in the resale of women's and children's apparel, shoes, and accessories. Founded in 2009 and headquartered in Oakland, California, ThredUp operates one of the largest resale platforms globally, promoting a sustainable shopping model by making it easy for consumers to buy and sell secondhand items. The company generates revenue through sales on its website and mobile app, as well as partnerships with retail-as-a-service providers. With a mission to encourage consumers to prioritize secondhand shopping, ThredUp aims to extend the life cycle of clothing and transform the fashion industry towards a more sustainable future.

Coupang

Venture Round in 2010
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Giiv

Series A in 2010
Giiv, Inc. is an online platform that facilitates gift-giving through a text message system, enabling users to send tangible gifts to friends instantly. The service allows recipients to redeem gifts at the point-of-sale of partner retailers across the United States. Originally established as MoboGift, Giiv was incorporated in 2009 and is headquartered in Los Angeles, California. By leveraging mobile technology, Giiv streamlines the gifting process, making it convenient for users to share personalized gifts with their loved ones.

Milo

Seed Round in 2008
Milo.com is a free Web site that enables shoppers to research products online and buy local, providing the best of both worlds. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 2 million products at over 48,000 stores across the U.S. By combining the resources of the Web and the immediacy of local stores, Milo.com makes it easy for shoppers to research the best products, find the right prices and check where products are available near them. Shoppers save time and money, get to see and try products before they buy them and get the product they want right when they want it. Retailers with products listed on Milo.com can better compete with e-commerce and can use the Site to drive valuable intent-based foot traffic into their stores. Based in [Palo Alto, Calif.](/maps/city/Palo%2520Alto), Milo.com boasts leadership from [comScore](/organization/comscore) and [Google](/organization/google), and is backed by [True Ventures](/financial-organization/true-ventures) and prominent Silicon Valley investors and entrepreneurs from [Mint.com](/organization/mint), [PayPal](/organization/paypal), [Yelp](/organization/yelp), [YouTube](/organization/youtube), and others.
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