Memo is a data-driven company focused on measuring and unlocking the value of earned media in the public relations and communications space. It partners with publishers to surface readership data on earned articles, establishing a standard for PR measurement and enabling brands to assess the reach and impact of their narratives. Memo operates a media marketplace that collects impressions and proxy metrics across campaigns, competitive analyses, content strategy, and crisis management, presenting findings as reports to guide strategic decisions. By turning earned media data into actionable insights, Memo supports large brands and institutions seeking data-led communications and helps publishers grow through clearer, measurable audience engagement.
Periscope
Seed Round in 2014
Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.