Founder Collective

Each Founder Collective partner has founded and sold a technology company. The company we wish had existed when we first started out is what we hope to create with Founder Collective. We offer a user guide for managing the risky commodity known as venture capital. The company believes that in order to advance their firms and maintain control, entrepreneurs should aim to raise the least amount of money possible. Founder Collective was established on May 22, 2009 in Cambridge, Massachusetts.

Joe DeFilippi

CFO

Amanda Herson

Seed Investor

Eric Paley

Managing Partner

Dan Sommer

Founder Partner

Past deals in Media

Sonoro

Seed Round in 2020
Sonoro is engaged in creating culturally relevant content that starts in audio and comes alive in TV and film, with audio content in english, spanish, and spanglish.

Memo

Seed Round in 2020
Memo was founded with a belief in the power of narrative to shape our world, with a mission to unlock the value that earned media delivers, and with the data to finally measure it. Memo is bringing transformative data to the PR & Comms industry, reinventing how the world’s largest companies share and measure their brand narrative. By partnering with publications to surface actual readership data on earned articles for the first time ever, Memo has established a new standard for PR measurement that fuels winning communications strategies for data-led brands including Google, Walmart, Samsung, MLB, Acorns, Kroger and more.

Media Radar

Venture Round in 2014
MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

RORE MEDIA

Venture Round in 2012
RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Domino

Series A in 2012
Domino is an online platform that offers content, community, and products focused on home and lifestyle.

PJX Media

Seed Round in 2010
PJX Media brings brands'​ stories to life in the physical world by using its industry leading technology platform to launch Out-of-Home (i.e. billboards, transit/airport ads, etc.) advertising campaigns. It provides marketers access to every format of OOH inventory (digital and traditional) across the US, guiding the entire OOH advertising process — from audience-based planning, to production, proof of posting and more — to ensure seamlessness and success for every client campaign.

ADstruc

Series A in 2010
ADstruc is an Out-of-Home media specialist bringing unprecedented ease and efficiency to media planning and buying. The company's comprehensive workflow software, Drive, automates OOH planning for agencies and advertisers. Project X, ADstruc’s managed services division, provides an innovative, audience-focused approach to outdoor advertising, leveraging data for brands to build awareness and increase engagement with consumers. ADstruc was established in 2010 and is headquartered in New York.

Magnetic

Seed Round in 2009
Magnetic is a AI company with a marketing platform for enterprises, brands and agencies. Our ad solutions help marketers find, keep and bring back customers. These solutions are powered by our unique data including purchase intent data from more than 450,000 partner sites, shopping profiles of over 250 million individuals, and behavioral insights across a billion active devices. Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago, Ann Arbor, Boston, Atlanta and San Francisco. Additionally, Magnetic has offices in Europe and Canada. For more information please visit www.magnetic.com.
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