Founder Collective

Thanks is a platform designed to transform the post-purchase "thank you" page into a revenue-generating opportunity while enhancing customer engagement and brand loyalty.

UserEvidence is a software-as-a-service platform that provides B2B vendors with tools to gather verified customer feedback and transform it into impactful marketing content. The platform enables clients to collect and analyze customer insights, which can be used to create testimonials, reviews, case studies, and statistical evidence that demonstrate the effectiveness and value of their products. By focusing on capturing authentic customer experiences, UserEvidence helps businesses leverage these narratives to enhance their marketing strategies and improve customer engagement.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Alyce, Inc. is an AI-powered platform based in Boston, Massachusetts, that specializes in personalized gifting for sales and marketing. Founded in 2015, the company redefines direct mail and promotional gifting through its scalable and sustainable approach to account-based marketing. Alyce's platform leverages social data to recommend ideal gifts, simplifying the process of sending personalized gifts to clients and prospects. It handles everything from order and shipping to reporting, facilitating one-to-one gifting and large-scale campaigns. This innovative platform aims to foster genuine relationships in the B2B space, providing measurable outcomes that significantly enhance account engagement and sales pipeline performance compared to traditional methods.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Crayon, Inc. is a market intelligence platform that helps businesses track, analyze, and act on their digital footprints. It provides tools for intelligence analysis, marketing insights, and website inspiration, enabling organizations to gain competitive advantages in their industries. Founded in 2014 and based in Boston, Massachusetts, Crayon serves mid-market and enterprise clients, allowing them to capture and utilize insights that drive measurable business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Experiment Engine, Inc. is a conversion optimization platform based in Austin, Texas, founded in 2014. The company focuses on enabling brands and agencies to effectively manage testing programs, scale experimentation, and measure return on investment through its user-friendly platform. Experiment Engine provides tools for planning, reviewing, and reporting on various testing projects, while also offering access to resources in design, development, copywriting, and quality assurance. Its platform facilitates testing different versions of web pages, allowing users to analyze results, prioritize experiments based on data, and refine conversion strategies. Serving sectors such as e-commerce, publishing, lead generation, and agencies, Experiment Engine aims to enhance the effectiveness of digital marketing efforts through informed decision-making and collaboration. As of 2017, it operates as a subsidiary of Optimizely, Inc.

Stanza is an internet company that creates own events calendars, and share with family, friends, and beyond. The company empowers people and organizations to create their own event calendars, subscribe, and share. To date, 6M+ fans have found and synced over 315M events via Stanza. Notable publishers include NBA, NHL, and NFL teams, FOX Sports, Billboard, Warner Brothers, and thousands more. These organizations can also distribute content and video across Stanza’s network of nearly 200M monthly page views. Stanza smart Add to Calendar button is easy to embed in any business' website/mobile app and offers its audience a two-click process to sync future events with any calendar. The product includes a dashboard that lets businesses modify their events on the fly, track links and eventually drive transactions.

Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

BackType operates a marketing intelligence platform designed to help brands and agencies evaluate the business impact of their social media activities. It provides insights into how conversations about products or services unfold online, enabling data-driven decision-making. Additionally, BackType powers social features for over 100 companies, including prominent names like The New York Times and WordPress creator Automattic, facilitating real-time engagement with users' content.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

flok LTD is a customer engagement and loyalty platform that enables consumers to access loyalty plans and rewards from various vendors through a mobile application available on iOS and Android. Originally launched in 2011 as a digital punch card app, flok has since expanded its offerings to include a comprehensive suite of customer communication tools, such as chatbots, AI-assisted chat, automated messaging, and CRM services. The platform serves a diverse range of industries, including food and drink, beauty, retail, health and fitness, entertainment, and services. Headquartered in New York City, with an additional office in Tel Aviv, flok collaborates with partners that range from major retailers to small businesses across multiple countries. The company, formerly known as LoyalBlocks Ltd, was incorporated in 2008 and has operated as a subsidiary of Wix.com Ltd since 2017.

Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.

Sift Limited, established in 1996, is a digital media solutions provider headquartered in Bristol, UK, with offices in Dublin, Ireland, and the United States. The company offers online business consultancy and services to various organizations, including member bodies, not-for-profits, publishers, and corporates. Sift's portfolio comprises nine online business communities, such as AccountingWEB and BusinessCloud9, and it organizes related face-to-face business events. Additionally, Sift provides PracticeWEB, a SaaS platform for UK accounting firms, and SiftGroups, which offers hosted online community solutions to publishers, corporates, and public sector bodies. Since 2011, Sift has expanded its services to include digital trust and safety solutions, helping over 34,000 sites and apps prevent fraud and build customer trust.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Sift Limited, established in 1996, is a digital media solutions provider headquartered in Bristol, UK, with offices in Dublin, Ireland, and the United States. The company offers online business consultancy and services to various organizations, including member bodies, not-for-profits, publishers, and corporates. Sift's portfolio comprises nine online business communities, such as AccountingWEB and BusinessCloud9, and it organizes related face-to-face business events. Additionally, Sift provides PracticeWEB, a SaaS platform for UK accounting firms, and SiftGroups, which offers hosted online community solutions to publishers, corporates, and public sector bodies. Since 2011, Sift has expanded its services to include digital trust and safety solutions, helping over 34,000 sites and apps prevent fraud and build customer trust.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Jeeng, established in 2016, is a technology company specializing in AI-powered autonomous marketing platforms. Headquartered in Tel Aviv, Israel, Jeeng enables businesses to communicate with users on a personalized level by analyzing content and matching it to relevant users based on their interests and online behavior. The company's unique content personalization solution leverages first-party, opt-in data to help publishers build loyal, engaged, 1:1 subscriber relationships. Jeeng serves over 700 publishers, including The Atlantic and Vox Media, and has demonstrated significant growth with a 165% compound annual growth rate over the last five years. In 2020, Jeeng was acquired by PowerInbox, a software developing and marketing services company.

True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

BackType operates a marketing intelligence platform designed to help brands and agencies evaluate the business impact of their social media activities. It provides insights into how conversations about products or services unfold online, enabling data-driven decision-making. Additionally, BackType powers social features for over 100 companies, including prominent names like The New York Times and WordPress creator Automattic, facilitating real-time engagement with users' content.

Svpply is a social shopping platform that enables users to discover and track products they find appealing. Users can register on the site to curate a collection of favored items and receive personalized recommendations based on the preferences of their friends from social media platforms like Twitter and Facebook. By tagging interesting products encountered online, Svpply enhances the online retail experience by connecting shoppers, tastemakers, and merchants in a unified environment. The platform is designed to help users uncover unique products that they may not encounter through traditional shopping methods.

FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.

PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

Open Places is a company that develops an open network of high-quality information about various locations, curated by writers and photographers globally. This platform promotes neighborhoods, towns, and regions, fostering a connection between travelers and locals. Open Places creates social content platforms for iOS and Android, which engage users by leveraging mobile actions linked to social media, while also building email and push notification lists for targeted communications. The company offers the Trazzler application, allowing users to discover nearby places and collaborate with editors on editorial content. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with professionals, win awards, and enhance their portfolios. The company serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and various approved organizations. Incorporated in 2008 and headquartered in San Francisco, California, Open Places was previously known as Trazzler, Inc.

Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

Datalot Inc. specializes in mobile and web marketing technology solutions tailored for the insurance industry. Established in 2008 and headquartered in Brooklyn, New York, the company has developed a comprehensive pay-per-call advertising marketplace that facilitates live phone interactions between insurance carriers, agents, and transaction-ready consumers. Datalot's platform provides digital marketing and analytics solutions designed to scale insurance policy sales, effectively converting prospects into customers through customized campaigns and analytics-driven consumer routing. Additionally, it offers tools for managing agent presence and ensuring regulatory compliance, thereby enhancing the overall efficiency of the sales process within the insurance sector.

Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

Open Places is a company that develops an open network of high-quality information about various locations, curated by writers and photographers globally. This platform promotes neighborhoods, towns, and regions, fostering a connection between travelers and locals. Open Places creates social content platforms for iOS and Android, which engage users by leveraging mobile actions linked to social media, while also building email and push notification lists for targeted communications. The company offers the Trazzler application, allowing users to discover nearby places and collaborate with editors on editorial content. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with professionals, win awards, and enhance their portfolios. The company serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and various approved organizations. Incorporated in 2008 and headquartered in San Francisco, California, Open Places was previously known as Trazzler, Inc.

Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company that provides a comprehensive advertising platform for enterprises, brands, and agencies. It specializes in data-driven advertising solutions, enabling marketers to effectively find, retain, and re-engage customers across various channels and devices. The company's offerings include a media buying platform, audience targeting through AI-optimized strategies, and capabilities for video, connected television, native, and cross-device advertising. Magnetic leverages extensive data sources, including purchase intent data from over 450,000 partner sites and insights from more than 250 million shopping profiles, to deliver targeted and effective programmatic campaigns. Founded in 2008 and headquartered in New York City, Magnetic has established a presence in multiple U.S. cities as well as in Europe and Canada, reflecting its commitment to serving a diverse clientele across various verticals.

FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.