Founder Collective

Emporia is a platform for finding and connecting with the ideal participants for B2B market research studies. The product's AI-powered search is built on nearly 1 billion professional and firmographic records analysing academic publications, clinical trial data, LinkedIn, and more.

Memo is a media marketplace designed specifically for public relations professionals, aimed at enhancing the effectiveness of earned media. The company leverages innovative data to transform how brands measure and share their narratives, establishing a new standard for public relations measurement. By collaborating with publications, Memo provides access to actual readership data on earned articles, allowing companies to gain valuable insights into their communications strategies. This data-driven approach supports major brands in optimizing their PR efforts, offering insights across various areas such as campaign summaries, competitive analysis, content strategy, and crisis management. Memo's commitment to revealing the true value of earned media positions it as a leader in the PR and communications industry.

Perksy, Inc. is a consumer research platform that provides brands with valuable insights through an online and mobile-based application. Founded in 2015 and based in New York, Perksy allows users to create custom research questions and analyze feedback from respondents, offering companies a way to enhance customer engagement and improve their marketing strategies. The platform rewards users with points for their opinions, incentivizing participation. Additionally, Perksy offers an enterprise-grade solution known as Perksy Alpha, which facilitates detailed analysis and delivers targeted insights. Through its innovative approach, Perksy aims to bridge the gap between companies and consumers, ultimately supporting brand growth and customer satisfaction.

Sense360 Inc. operates a market research and analytics platform that provides enterprises with insights into consumer behavior in the marketplace. The company specializes in consumer behavioral intelligence and benchmarking, offering real-time data and industry-relevant benchmarks to help brands understand consumer spending patterns. Sense360 tracks consumer foot traffic and collects attitudinal survey data while analyzing spend data from debit and credit cards. Additionally, it conducts surveys on behalf of its clients, which include restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. Founded in 2014 and based in Culver City, California, Sense360 has developed a platform that combines extensive datasets and survey data to deliver customized solutions for continuous measurement and optimization of business strategies. The company operates as a subsidiary of Medallia, Inc.

Sense360 Inc. operates a market research and analytics platform that provides enterprises with insights into consumer behavior in the marketplace. The company specializes in consumer behavioral intelligence and benchmarking, offering real-time data and industry-relevant benchmarks to help brands understand consumer spending patterns. Sense360 tracks consumer foot traffic and collects attitudinal survey data while analyzing spend data from debit and credit cards. Additionally, it conducts surveys on behalf of its clients, which include restaurants, retailers, and consumer packaged goods brands, both in the United States and internationally. Founded in 2014 and based in Culver City, California, Sense360 has developed a platform that combines extensive datasets and survey data to deliver customized solutions for continuous measurement and optimization of business strategies. The company operates as a subsidiary of Medallia, Inc.

Numerator is a market intelligence firm that specializes in providing omnichannel marketing, merchandising, and sales data to various industries, including retail and packaged goods. Owned by Vista Equity Partners, the company combines extensive consumer purchase data with insights into advertising, promotions, and digital shelf messaging. By leveraging its InfoScout OmniPanel, which has collected over 500 million purchase receipts from both brick-and-mortar and ecommerce transactions, Numerator offers unique insights into consumer behavior and the factors influencing purchasing decisions. This capability enables brands and agencies to understand their customers in real-time and identify growth opportunities. Industry leaders such as Nike, Unilever, and Procter & Gamble rely on Numerator for real-time path-to-purchase data and actionable intelligence.