Founder Collective

Founder Collective is a seed and early-stage venture capital firm founded in 2009 with roots in Cambridge, Massachusetts and offices in New York. The firm is built by entrepreneurs who have founded and exited technology companies, and it aims to back founders by providing practical capital and guidance to navigate the risks of venture funding. It concentrates on early investments in technology companies, with an emphasis on software and information technology, and it makes bets across the United States and beyond, though its roots are on the East Coast. The team partners with portfolio companies to help them scale, often supporting startups that seek modest initial financings. Through its network and hands-on approach, Founder Collective seeks to partner with ambitious teams to grow durable, technology-driven businesses.

Joe DeFilippi

CFO

David Frankel

Managing Partner

Amanda Herson

Principal and Investor

Zach Klein

Founder and Partner

Eric Paley

Managing Partner

Past deals in Fashion

ShopShops

Seed Round in 2018
ShopShops is a livestream shopping platform that connects consumers with brick-and-mortar retailers across the globe, allowing users to shop from diverse stores directly through their mobile devices. Founded in 2016 by Liyia Wu, the company operates from its headquarters in New York City and Beijing. The platform offers an interactive experience, enabling customers to browse efficiently by location and access authenticated products from various brands and stores. By breaking down geographical barriers, ShopShops provides a unique shopping experience that combines curation and interaction, allowing fashion-savvy consumers to explore global retail offerings conveniently and affordably.

Dia&Co

Venture Round in 2016
Dia&Co is an e-commerce platform focused on providing clothing and accessories for women who wear plus-sized apparel. The company offers a unique try-on-at-home model, where customers complete an online survey to convey their style preferences. Based on this information, they receive a curated box containing five items, which they can try on at home. Customers can purchase the items they like and return the rest free of charge. Each box incurs a styling fee that can be applied as credit toward any purchase. Additionally, customers who choose to buy all items in a box are rewarded with a discount. Dia&Co aims to simplify the shopping experience for the plus-size community by offering a diverse range of apparel, including tops, denim, dresses, and outerwear, tailored to meet their style needs.

Rebag

Series A in 2016
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

Rebag

Seed Round in 2015
Founded in 2014 by Charles Gorra, Rebag is a prominent player in the luxury resale market, specializing in pre-owned designer handbags. The company offers an e-commerce platform and physical retail locations in major cities such as New York, Los Angeles, and Florida, alongside select Bloomingdale's stores. Rebag's innovative services include the launch of Consignment in 2023 and the unique membership program Rebag⁺ in 2024, positioning it as a transparent and flexible resale platform. Utilizing proprietary technology and extensive data analytics, Rebag enables customers to receive instant payment for their designer items, a first in the industry. Additionally, Rebag caters to professional resellers through its Rebag for Business initiative, which provides tailored wholesale solutions. Recognized for its innovation, the company has received accolades from Fast Company and has been featured in notable publications such as The New York Times and Vogue.

SeeMe

Venture Round in 2014
SeeMe is an online platform that connects contemporary emerging artists with a global audience, facilitating the sale of limited edition prints and original artwork. The platform allows artists to showcase a diverse range of images, appealing to various tastes and interests. Through its website and mobile app, users can engage with creators by leaving comments and likes, and they can also purchase eco-friendly postcards and unique apparel featuring the artwork. SeeMe employs intuitive discovery tools and predictive algorithms to help collectors find and support top artists, fostering a community where hundreds of thousands of creators are connected with millions of art enthusiasts worldwide.

The Black Tux

Seed Round in 2014
The Black Tux is a company based in Santa Monica, California, founded in 2012 with the aim of revolutionizing the traditional tuxedo rental experience. It specializes in the e-commerce rental of high-quality formalwear, including suits, shirts, vests, cufflinks, studs, neckwear, shoes, and other accessories. Customers can order these items online, which are delivered with free shipping both ways, ensuring they arrive at least a week before the event. The Black Tux designs its own line of tuxedos and suits, focusing on providing a better fit and style compared to conventional rental options.

SeeMe

Seed Round in 2012
SeeMe is an online platform that connects contemporary emerging artists with a global audience, facilitating the sale of limited edition prints and original artwork. The platform allows artists to showcase a diverse range of images, appealing to various tastes and interests. Through its website and mobile app, users can engage with creators by leaving comments and likes, and they can also purchase eco-friendly postcards and unique apparel featuring the artwork. SeeMe employs intuitive discovery tools and predictive algorithms to help collectors find and support top artists, fostering a community where hundreds of thousands of creators are connected with millions of art enthusiasts worldwide.

True Fit

Seed Round in 2011
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

True Fit

Seed Round in 2011
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

BaubleBar

Series A in 2010
BaubleBar is a leading online retailer of fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company stands out for its fast speed to market, driven by real-time data analysis and unique sourcing capabilities. BaubleBar's mission is to redefine how women shop for fashion jewelry through on-trend styles, strong editorial references, and a high-touch customer experience.

True Fit

Venture Round in 2010
True Fit Corporation is a technology company based in Woburn, Massachusetts, that specializes in developing an online fit recommendation engine tailored for the footwear and apparel sectors. Founded in 2005, True Fit offers a comprehensive platform that harnesses a vast database of consumer fit data and style attributes. This enables brands and retailers to deliver personalized fit ratings and size recommendations, significantly enhancing the shopping experience. The company's proprietary Genome technology powers the Confidence Engine, which drives substantial revenue growth by allowing retailers to offer tailored size suggestions. Additionally, True Fit's Discovery Engine curates customized collections for consumers, while the True Insight platform provides valuable analytics to optimize marketing and product development strategies. With a focus on leveraging artificial intelligence, True Fit aims to bridge the gap between shoppers and brands, transforming the digital landscape of the $1 trillion footwear and apparel industry.

ThredUp

Series A in 2010
Founded in 2009, ThredUp operates as an online consignment store for women's and kids' apparel, shoes, and accessories. It facilitates buying and selling of new and used items, promoting sustainability by extending the lifecycle of clothing.

Coupang

Venture Round in 2010
Coupang is South Korea's largest e-commerce platform, offering a wide range of products including electronics, fashion, food, and furniture. It operates primarily in South Korea and Taiwan, with an extensive logistics network ensuring timely delivery.
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