Founder Collective

Founder Collective is a venture capital firm founded in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York City. Established by a group of successful entrepreneurs, the firm aims to provide a supportive framework for early-stage technology companies. It emphasizes the importance of entrepreneurs raising the least amount of capital necessary to maintain control over their firms. The company focuses on seed-stage investments and is industry agnostic, although it shows a preference for businesses that incorporate information technology. Founder Collective seeks to guide startups through the complexities of venture capital, drawing on the firsthand experiences of its partners who have founded and sold their own technology companies.

Elliot Cohen

Founder and Partner

Joe DeFilippi

CFO

Amanda Herson

Seed Investor

Eric Paley

Managing Partner

Micah Rosenbloom

Managing Partner

James Tamplin

Founder Partner

Brent Willess

Principal

Past deals in E-commerce

Packfleet

Series A in 2024
Packfleet is a parcel delivery company based in the UK that aims to enhance the delivery experience for independent businesses. The company provides a platform equipped with features such as real-time tracking, updated estimated time of arrivals, and options for customers to change delivery addresses or dates and provide access instructions. By offering these capabilities, Packfleet enables businesses of all sizes to improve their delivery services, which can lead to better customer satisfaction and increased retention.

Videowise

Seed Round in 2023
Videowise is a review application platform that automates product video reviews for online stores. It automatically searches, verifies, syncs, and serves product video reviews, provides real-time analytics and ROI tracking, and other related features, and helps eCommerce businesses increase customer conversions, shopper engagement, and customer value. Videowise was founded in 2021 and is headquartered in Dover, Delaware.

Pagaleve

Series A in 2022
Pagaleve specializes in providing a payment platform that enables consumers to make purchases in installments without interest and without the need for a credit card. By offering this flexible payment method, Pagaleve aims to assist merchants in boosting their sales through a straightforward and efficient process. Additionally, the service empowers consumers to acquire desired products without the burden of high credit card interest rates, making it an attractive alternative for both buyers and sellers. Through its innovative approach, Pagaleve addresses the needs of modern consumers while enhancing the sales capabilities of merchants.

Packfleet

Seed Round in 2022
Packfleet is a parcel delivery company based in the UK that aims to enhance the delivery experience for independent businesses. The company provides a platform equipped with features such as real-time tracking, updated estimated time of arrivals, and options for customers to change delivery addresses or dates and provide access instructions. By offering these capabilities, Packfleet enables businesses of all sizes to improve their delivery services, which can lead to better customer satisfaction and increased retention.

Dayslice

Seed Round in 2022
Dayslice is a company focused on providing part-time earning solutions through its innovative software designed for solopreneurs. The platform enables individuals, including parentpreneurs and independent coaches, to establish storefronts that streamline their business operations. By simplifying the management of business tasks, Dayslice allows users to dedicate more time to their core activities and creative pursuits. The company's mission is to create a flexible work environment that accommodates the diverse needs of those seeking part-time opportunities while enhancing productivity and value delivery to their audiences. Dayslice is headquartered in Beaverton, Oregon.

Vyne Technologies

Seed Round in 2021
Vyne Technologies Limited is a company based in London, United Kingdom, that specializes in online bank-to-bank payment processing for e-commerce businesses. Founded in 2019, it provides a mobile application that facilitates account-to-account payments, enabling customers to make direct payments from their bank accounts to businesses without the need for intermediaries. This approach streamlines the payment process for online transactions, enhancing efficiency and reducing costs for both consumers and merchants.

The Bird & Be Co.

Seed Round in 2021
The Bird & Be Co. is a fertility care company that provides a branded marketplace focused on optimizing fertility and facilitating conception. The company offers personalized fertility kits, which include accessible and innovative rapid at-home fertility tests, as well as prescription medications and nutraceuticals. These products are delivered directly to customers' doors, allowing them to conveniently monitor and enhance their fertility health. In addition to testing and supplements, The Bird & Be Co. provides valuable information and resources for various stages of pregnancy, aiming to improve pregnancy outcomes for its customers.

Motorway

Series B in 2021
Motorway, founded in 2017, is an online platform that revolutionizes the sale of used cars by connecting private sellers with a network of verified dealers. The company utilizes advanced valuation technology, leveraging live market data to provide accurate estimates of a car's value, ensuring transparent pricing throughout the process. By offering a fully online auction system, Motorway enables dealers to bid on vehicles directly from private sellers, streamlining the selling experience. With over one million car owners accessing its services each month, the platform has seen substantial growth, facilitating hundreds of successful car sales daily. Motorway aims to simplify and enhance the car selling process, making it efficient and accessible for all users.

Mable

Series A in 2020
Mable is an online wholesale platform designed for retailers and distributors to discover and purchase products. Founded in 2019 and headquartered in Boston, Massachusetts, Mable offers a diverse range of brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. The platform serves as a mobile and web-based B2B e-commerce solution specifically tailored for grocers, facilitating the buying process in the wholesale market.

Mulberry

Series A in 2020
Mulberry Technology Inc., known as Mulberry, is a New York-based company that specializes in developing artificial intelligence-driven plugins for e-commerce platforms to facilitate the purchase of extended warranties. Founded in 2018, Mulberry connects insurers, brands, and consumers to streamline the signing of contracts and terms related to product protection. The company's offerings encompass a wide range of categories, including consumer electronics, furniture, appliances, jewelry, and fitness equipment, among others. By providing personalized product protection solutions, Mulberry aims to help brands generate additional revenue while enhancing the customer experience. Its platform utilizes application programming interfaces and AI to integrate customized protection programs seamlessly into the online shopping journey, thereby simplifying the process of obtaining insurance and improving operational efficiency for businesses.

CASHDROP

Seed Round in 2020
CASHDROP is a mobile commerce platform designed for mobile-savvy entrepreneurs, enabling them to establish an online storefront from their phones in under 15 minutes. Founded by Ruben Flores-Martinez in January 2020 and based in Chicago, Illinois, the platform allows businesses to sell food, retail products, services, and event tickets without incurring commission or monthly fees on contactless transactions. CASHDROP aims to streamline the selling process for entrepreneurs across various sectors, making it quick and easy to start a business. Additionally, the platform facilitates instant payments directly to debit cards, providing a fast and efficient way to send and receive money at any time, free from banking hours and weekend restrictions.

Storetasker

Series A in 2020
Storetasker is an e-commerce solutions provider that specializes in connecting Shopify merchants with freelance developers and various experts to enhance their online businesses. Through its online platform, Storetasker offers on-demand assistance for a range of services, including Shopify development, project management, content creation, theme development, mobile optimization, custom styling, and logo design. This marketplace enables business owners to easily find and collaborate with skilled web developers to create and optimize their digital storefronts, thereby facilitating growth and improving the overall performance of their e-commerce operations.

Mable

Seed Round in 2019
Mable is an online wholesale platform designed for retailers and distributors to discover and purchase products. Founded in 2019 and headquartered in Boston, Massachusetts, Mable offers a diverse range of brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. The platform serves as a mobile and web-based B2B e-commerce solution specifically tailored for grocers, facilitating the buying process in the wholesale market.

Toolio

Venture Round in 2019
At Toolio, we're on a mission to help retailers navigate the complex, competitive and ever-changing retail landscape. Toolio is a cloud-based Merchandising Platform that automates critical workflows, provides real-time insights, and enables remote collaboration, empowering retailers to make faster, data-driven decisions about their most important (and expensive) asset—merchandise. Toolio is a global operation with headquarters in NYC and offices in Istanbul, built by an ex-Walmart team of second-time entrepreneurs and backed by top VCs and apparel industry executives.

Cheers

Seed Round in 2018
Cheers operates as the largest online liquor store in Nepal, offering a wide variety of genuine domestic and international liquors, beverages, cigarettes, and mixers. The company provides free delivery services to customers within a distance of up to 6 kilometers outside Ring Road, operating daily from 10 AM to 10 PM. In addition to its liquor sales, Cheers produces liver supplement products aimed at mitigating the negative effects of alcohol consumption. These supplements are designed to alleviate short-term alcohol withdrawal symptoms and replenish lost vitamins, promoting a healthier and more responsible drinking experience for consumers.

Mulberry

Seed Round in 2018
Mulberry Technology Inc., known as Mulberry, is a New York-based company that specializes in developing artificial intelligence-driven plugins for e-commerce platforms to facilitate the purchase of extended warranties. Founded in 2018, Mulberry connects insurers, brands, and consumers to streamline the signing of contracts and terms related to product protection. The company's offerings encompass a wide range of categories, including consumer electronics, furniture, appliances, jewelry, and fitness equipment, among others. By providing personalized product protection solutions, Mulberry aims to help brands generate additional revenue while enhancing the customer experience. Its platform utilizes application programming interfaces and AI to integrate customized protection programs seamlessly into the online shopping journey, thereby simplifying the process of obtaining insurance and improving operational efficiency for businesses.

Lovevery

Series A in 2018
Lovevery, Inc. is a company based in Boise, Idaho, that specializes in manufacturing educational play products for babies and young children. Founded in 2015, Lovevery offers a range of toys designed by child development experts to support stage-based learning. Their flagship product, the Play Gym, includes various accessories such as a ball, batting ring, and teething rings, tailored to stimulate a child's senses and encourage developmental milestones. In addition to physical products, Lovevery provides parents with stage-based information and resources to enhance their children's learning experiences. The company has received recognition for its innovative offerings through awards from notable publications and organizations. Lovevery's products are available for purchase online, and the company has garnered support from several prominent investors.

ShopShops

Seed Round in 2018
ShopShops is a livestream, interactive global shopping marketplace that connects brick and mortar retailers with consumers on their mobile devices. The new digital shopping channel breaks down geographical boundaries for fashion-savvy consumers, enabling them to shop from stores around the world from the palm of their hand. ShopShops was founded by Liyia Wu in 2016 and has headquarters in New York City and Beijing. To learn more, visit www.shopshops.com.cn.

Universe

Venture Round in 2017
Universe is a mobile application that enables users to create websites, online shops, and portfolios. The platform provides essential tools, including a payment block for processing transactions and an order management system to streamline financial operations. By facilitating the building of digital presence and supporting e-commerce activities, Universe aims to simplify the online selling experience for individuals and businesses alike.

Sudden Coffee

Seed Round in 2016
Sudden Coffee is an online retailer based in San Francisco, California, that specializes in high-quality instant coffee products. Founded in 2015 by Joshua Zloof and Kalle Freese, the company offers a subscription service for a variety of hand-crafted coffee options, including hot coffee, hot lattes, iced coffee, and iced lattes. Sudden Coffee is dedicated to providing café-quality coffee without the need for brewing; their process involves using premium beans that are brewed precisely and then distilled into a convenient powder form. This innovative approach allows consumers to prepare fresh-tasting coffee in seconds, making it accessible for coffee lovers everywhere.

Dia&Co

Venture Round in 2016
Dia&Co is an e-commerce platform that specializes in selling clothing and accessories for women who wear plus-sized apparel. The company operates a try-on-at-home model, allowing customers to complete an online survey about their fashion preferences. Based on this information, Dia&Co sends a five-item box containing a selection of clothing and accessories. Customers can purchase the items they like while returning the rest at no additional cost. Each box includes a $20 styling fee that can be applied as a credit toward any purchase from that box. Additionally, if a customer decides to keep all the items, they receive a 25 percent discount. Dia&Co aims to meet the diverse style needs of the plus-size community, offering a variety of apparel such as tops, denim, pants, dresses, skirts, and outerwear.

Sudden Coffee

Angel Round in 2016
Sudden Coffee is an online retailer based in San Francisco, California, that specializes in high-quality instant coffee products. Founded in 2015 by Joshua Zloof and Kalle Freese, the company offers a subscription service for a variety of hand-crafted coffee options, including hot coffee, hot lattes, iced coffee, and iced lattes. Sudden Coffee is dedicated to providing café-quality coffee without the need for brewing; their process involves using premium beans that are brewed precisely and then distilled into a convenient powder form. This innovative approach allows consumers to prepare fresh-tasting coffee in seconds, making it accessible for coffee lovers everywhere.

Rebag

Seed Round in 2015
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

BookBub

Series B in 2015
BookBub is a rapidly growing startup launched by serial entrepreneurs and run by a team gathered from the publishing and tech industries. Every day millions of readers use our service to discover great books, and thousands of leading publishers and authors work with us to drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. The rise of digital publishing is altering the way books are found, purchased, and read. We’re expanding our team to help address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love.

Spring

Series A in 2014
Spring is a retail company that sells a wide range of items from apparel to home and garden items. It is a shopping application for iOS devices. Spring enables its users to follow the brands they love as well as purchase new arrivals, exclusives, and one-of-a-kind products. The company originally operated as Jello Labs and announced the name change in July 2014. Spring was founded by David Tisch, Alan Tisch, and Octavian Costache in New York.

BookBub

Series A in 2014
BookBub is a rapidly growing startup launched by serial entrepreneurs and run by a team gathered from the publishing and tech industries. Every day millions of readers use our service to discover great books, and thousands of leading publishers and authors work with us to drive sales and find new fans. Connecting readers with great deals on ebooks is just the beginning for BookBub. The rise of digital publishing is altering the way books are found, purchased, and read. We’re expanding our team to help address the challenges and opportunities of the publishing industry while continuing to help readers find books and authors they’ll love.

The Black Tux

Seed Round in 2014
The Black Tux, Inc. is a formalwear rental company based in Santa Monica, California, that specializes in providing high-quality suits and tuxedos for various formal occasions. Established in 2012, the company was founded to address the shortcomings of traditional tuxedo rental experiences by offering a modern e-commerce solution. Customers can conveniently order tuxedos, suits, shirts, vests, cufflinks, neckwear, shoes, and other accessories online, with free shipping both ways. Deliveries are made at least a week prior to the event, ensuring ample time for fitting. The Black Tux designs its own line of formalwear, focusing on better fit and style than conventional rental options, thereby allowing individuals to rent formal attire affordably without compromising on quality.

Riskified

Series A in 2014
Riskified Ltd. is a fraud prevention platform designed for online merchants, founded in 2013 and based in Tel Aviv, Israel. The platform integrates with various e-commerce systems to provide decisive approval or decline recommendations for transactions, enabling merchants to foster trusted relationships with their customers. Using machine learning and insights from a global network of merchants, Riskified helps identify the legitimacy of online interactions, thereby mitigating risk and uncertainty. The platform not only drives higher sales but also reduces fraud and operational costs for its clients, enhancing consumer experiences. Riskified serves a diverse clientele across multiple sectors, including fashion, electronics, and travel, with notable partnerships including brands such as Wayfair, SHEIN, and Macy's. The company derives a significant portion of its revenue from operations in Israel.

Oyster

Series A in 2014
Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

Plated

Series A in 2014
Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Tulip

Seed Round in 2013
Tulip Retail, Inc. is a cloud-based mobile platform designed specifically for retail store associates, founded in 2013 and headquartered in Toronto, Canada, with additional offices in Kitchener, London, Caerano di San Marco, and New York. The platform offers a suite of tools that empower store associates by providing real-time access to product and inventory information, customer profiles, and a variety of features for assisted selling and clienteling. Key components include a mobile associate app, checkout capabilities for omnichannel orders, and modules for streamlined store communications and look building based on customer preferences. By integrating mobile technology into the retail environment, Tulip aims to enhance the in-store shopping experience, boost sales, and improve customer service for leading retailers.

HeartThis

Seed Round in 2013
HeartThis operates an online shopping platform that allows users to conveniently browse and purchase products from a wide range of brands in one location. The service is designed to help customers discover new items and take advantage of sales from their favorite stores, all while offering home delivery options. Based in San Francisco, California, HeartThis has garnered support from notable investors, including Freestyle Capital and Founder Collective, among others. The platform aims to enhance the shopping experience by consolidating various retailers into a single, user-friendly interface.

Top10

Series A in 2013
Top10.com is a comprehensive platform that offers a wide array of curated shortlists designed to facilitate informed purchasing decisions online. Established in 2009, it has gained the trust of millions by providing editorial reviews and in-depth articles across various categories, including online dating, website building, mortgage providers, and VPN services. The platform serves as a social recommendation and discovery tool, enabling users to create and share recommendations on a range of products and services. By continuously expanding its offerings, Top10.com aims to simplify the decision-making process for consumers navigating the complexities of the digital marketplace.

Riskified

Seed Round in 2013
Riskified Ltd. is a fraud prevention platform designed for online merchants, founded in 2013 and based in Tel Aviv, Israel. The platform integrates with various e-commerce systems to provide decisive approval or decline recommendations for transactions, enabling merchants to foster trusted relationships with their customers. Using machine learning and insights from a global network of merchants, Riskified helps identify the legitimacy of online interactions, thereby mitigating risk and uncertainty. The platform not only drives higher sales but also reduces fraud and operational costs for its clients, enhancing consumer experiences. Riskified serves a diverse clientele across multiple sectors, including fashion, electronics, and travel, with notable partnerships including brands such as Wayfair, SHEIN, and Macy's. The company derives a significant portion of its revenue from operations in Israel.

Numerator

Series A in 2013
Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Owned by Vista Equity Partners, Numerator is uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, which to-date has captured over 500 million brick-and-mortar and ecommerce purchase receipts, and the advertising, promotion, ecommerce pricing, and digital shelf messaging that influence the path to purchase. Numerator is a primary source of real-time, path and purchase data for industry leaders such as Nike, Unilever, Samsung, Procter & Gamble, and MillerCoors.

Plated

Seed Round in 2013
Plated is a company that delivers fresh ingredients and chef-designed recipes directly to customers' doors, facilitating the preparation of home-cooked meals. Founded in 2012 and headquartered in New York, Plated operates a subscription-based online platform that allows users to access ready-to-cook meal kits. This service caters to individuals who are passionate about cooking, enabling them to create restaurant-quality dishes at home and share these experiences with family and friends.

Getable

Seed Round in 2013
Getable, Inc. is an online equipment rental service based in San Francisco, California, that allows consumers to search, compare, and rent a wide range of products, including electronics, fashion wear, furniture, event supplies, sports equipment, and vehicles. Founded in 2009, the company aims to simplify the rental process by connecting customers with trusted local suppliers, ensuring upfront pricing with no hidden fees. Clients can place orders through the Getable app, via phone, or even through text for convenience. Getable emphasizes customer satisfaction and partners with reliable suppliers to provide quality rentals. The platform is designed to enhance the rental experience for both customers and suppliers by facilitating easier access to equipment and improving asset utilization in the rental industry.

Olo

Series B in 2013
Olo powers digital ordering and delivery programs that connect restaurant brands to the on-demand world. Olo’s platform enables millions of orders per week across every stage of restaurant ecommerce, from fully-branded guest interfaces to the back-of-house order management features that keep over 60,000 restaurants running smoothly. Orders from Olo interact seamlessly with existing restaurant systems to help brands capture demand from brand direct website and apps, marketplaces, social media channels, and virtual assistant devices like the Amazon Echo. Over 100 million consumers use Olo to order ahead and get meals delivered from the restaurants they love, such as Applebee’s (DIN), Cheesecake Factory (CAKE), Chili’s (EAT), Denny’s (DENN), Five Guys Burgers & Fries, Jamba Juice (JMBA), Noodles World Kitchen (NDLS), Shake Shack (SHAK), sweetgreen, Wingstop (WING), and more. SKIP THE LINE®

Corduro

Series B in 2012
Corduro offers a software mobile payments platform for small businesses and organizations that want to accept credit card payments on the go for events, retail goods, and donations. The service offers everything from electronic checks and bill pay to recurring payment support.

Oyster

Seed Round in 2012
Oyster is a subscription service for ebooks and ebook retailer. Oyster also publishes the Oyster Review, an editorial magazine. Oyster was founded by Eric Stromberg, Andrew Brown, and Willem Van Lancker in 2012 and is based in New York, the United States.

RORE MEDIA

Venture Round in 2012
RORE Media is an entertainment based online shopping site that has secured 1.1 million in funding recently. RORE media is headquartered in Menlo Park, California.

Gyft

Seed Round in 2012
Gyft is a mobile gift card app that allows customers to buy, store, send, and redeem gift cards conveniently from their mobile device. Gyft is seamlessly integrated with Facebook so users can easily send messages and gift cards to their friends around special events. Consumers can also upload existing plastic gift cards to the app. Download Gyft for FREE today in the iTunes app store or at www.gyft.com.

Chloe + Isabel

Series A in 2011
Chloe + Isabel is an innovative social commerce jewelry company that empowers and connects women through their own social selling experience. Launched in 2011, Chloe + Isabel is disrupting the traditional direct sales model to provide an entrepreneurial opportunity. Chloe + Isabel has developed a platform that powers a seller's personal e-commerce experience. Users who sign up as Merchandisers receive a customized digital workplace to create their boutique shopping experience, and earn commission from every sale. Merchandisers may participate in streaming video training, are able to curate personal collections of Chloe + Isabel jewelry on their online boutiques, and receive real-time trends, insights and recommendations to help support their businesses. Chloe + Isabel founder and CEO Chantel Waterbury has over 14 years of expert experience developing jewelry for major retailers in the United States, including Target Corp, Macy's, Gap Inc, LVMH and Kenneth Cole. Waterbury, who supported herself through college by direct-selling, says she made the jump from working for multi-billion dollar retailers to launching a startup so she could empower the next generation of women.

CustomMade

Series A in 2011
CustomMade is an online marketplace that links buyers seeking unique, custom creations with skilled makers across various trades. Established in 1996, the platform was designed to help people find one-of-a-kind gifts and products that are often unavailable through traditional retail channels. Since its acquisition in 2009, CustomMade has expanded significantly, growing from a small community of 350 carpenters to a network of over 12,000 makers. The platform emphasizes a combination of personalized customer service and expert craftsmanship, making it easier for consumers to access customized goods at affordable prices.

Getable

Seed Round in 2011
Getable, Inc. is an online equipment rental service based in San Francisco, California, that allows consumers to search, compare, and rent a wide range of products, including electronics, fashion wear, furniture, event supplies, sports equipment, and vehicles. Founded in 2009, the company aims to simplify the rental process by connecting customers with trusted local suppliers, ensuring upfront pricing with no hidden fees. Clients can place orders through the Getable app, via phone, or even through text for convenience. Getable emphasizes customer satisfaction and partners with reliable suppliers to provide quality rentals. The platform is designed to enhance the rental experience for both customers and suppliers by facilitating easier access to equipment and improving asset utilization in the rental industry.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

Gobble

Venture Round in 2011
Gobble Inc. is an online marketplace that specializes in delivering gourmet meal kits designed for quick preparation. Founded in 2010 and headquartered in Palo Alto, California, Gobble offers chef-curated meals that can be prepared in just 15 minutes, providing a convenient alternative to traditional cooking. The meal kits feature fresh ingredients that are prepped and portioned, allowing customers to enjoy the health benefits and satisfaction of home-cooked meals without the extensive time commitment. Gobble's diverse menu includes options for various dietary preferences, including global cuisines, vegetarian dishes, and kid-friendly meals. Additionally, the company provides choices for breakfast, lunch, and desserts, aiming to simplify mealtime for busy households. With operations spanning 47 states and offices in California, Pennsylvania, and Toronto, Gobble is committed to enhancing the cooking experience while allowing families to spend more quality time together at the table.

Send the Trend

Series A in 2011
Send the Trend is an e-commerce platform focused on accessories and beauty products, co-founded by Divya Gugnani and Mariah Chase. The site allows customers to indicate their style preferences, after which personalized product selections are made monthly. Items range in price, with accessories typically costing $29.95 and select handbags priced at $39.95 or $49.95, all with free shipping included. A unique feature, My Style, enables customers to create their own curated e-boutiques, fostering a personalized shopping experience. Additionally, customers can earn credits through social shopping functionalities, such as receiving a $10 credit when another customer makes a purchase from their My Style page. Recently, Send the Trend was acquired by QVC, further expanding its reach in the retail market.

Listia

Seed Round in 2011
Listia Inc. operates an online auction marketplace that facilitates the exchange of unwanted goods for credits, allowing users to acquire items without spending money. Founded in 2009 and based in Mountain View, California, Listia enables users to list a wide variety of products across numerous categories, including electronics, clothing, collectibles, and home goods. Participants can earn credits by signing up, giving away items, and engaging actively on the platform. These credits can then be used to bid on other listed items, promoting a cycle of trading that unlocks value from unused possessions. This innovative model encourages sustainable consumption and fosters a community centered around sharing and trading.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

Chirply

Seed Round in 2011
Chirply, Inc. is a San Francisco-based company founded in 2010 that operates a web-based community focused on crowdsourcing and curating design. The platform allows artists and design lovers to submit their artwork, which is then utilized to create various products, including greeting cards, notebooks, art prints, and posters. Initially targeting the paper goods market, Chirply has since expanded its offerings to include a B2B platform that assists brands in enhancing user engagement through innovative design. By fostering a community of creators, Chirply aims to inspire users and disrupt traditional markets with fresh, crowd-sourced designs.

Creative Market

Seed Round in 2011
Creative Market is an online marketplace that connects independent creators with designers and businesses seeking ready-to-use design assets. It offers a diverse range of products, including fonts, graphics, templates, add-ons, photos, and themes, allowing users to enhance their creative projects. The platform enables creators to showcase and sell their work, providing them with opportunities to monetize their skills. By facilitating this exchange, Creative Market supports both the creative community and those in need of high-quality design resources.

Shift

Series A in 2011
Shift is an online marketplace specializing in the buying and selling of used cars. The company functions as a personal concierge service by detailing vehicles, listing them on various platforms, managing test drives, and identifying potential buyers. Shift charges a service fee that covers registration, car preparation, and applicable sales tax. To facilitate informed purchasing decisions, Shift provides customers with a comprehensive 150-point concierge report, which includes specifications, high-resolution images, vehicle history, and performance results. This approach aims to streamline the used car transaction process for both buyers and sellers.

Pose.com

Venture Round in 2011
Pose is a mobile-first fashion platform where content meets commerce. Launched in 2011, women from all over the world use the Pose app and website to share photos of their outfits and to buy, sell and trade items from their closets. Where the share economy meets fashion, Pose’s trusted peer-to-peer network empowers women to make a flexible income and to develop meaningful connections with like-minded shoppers. Unlike any other marketplace, Pose is home to over 3.5 million interactive fashion photos. These images are uploaded daily by thousands of influencers such as stylist Rachel Zoe, model Coco Rocha and top fashion bloggers from around the world. Pose’s rich experience celebrates self-expression and individuality through style, creating a diverse and vibrant community of real women who inspire each other through fashion and beyond. Pose investors include Upfront Ventures, True Ventures and Mousse Partners.

Chloe + Isabel

Seed Round in 2011
Chloe + Isabel is an innovative social commerce jewelry company that empowers and connects women through their own social selling experience. Launched in 2011, Chloe + Isabel is disrupting the traditional direct sales model to provide an entrepreneurial opportunity. Chloe + Isabel has developed a platform that powers a seller's personal e-commerce experience. Users who sign up as Merchandisers receive a customized digital workplace to create their boutique shopping experience, and earn commission from every sale. Merchandisers may participate in streaming video training, are able to curate personal collections of Chloe + Isabel jewelry on their online boutiques, and receive real-time trends, insights and recommendations to help support their businesses. Chloe + Isabel founder and CEO Chantel Waterbury has over 14 years of expert experience developing jewelry for major retailers in the United States, including Target Corp, Macy's, Gap Inc, LVMH and Kenneth Cole. Waterbury, who supported herself through college by direct-selling, says she made the jump from working for multi-billion dollar retailers to launching a startup so she could empower the next generation of women.

Artsy

Convertible Note in 2010
Artsy is the world’s largest online art marketplace. Browse over 1 million artworks by iconic and emerging artists from 4000+ galleries and top auction houses.

Svpply

Seed Round in 2010
Svpply is a social shopping platform designed to enhance the online retail experience by allowing users to track and discover products of interest. Users can register on the site to curate a personal collection of items they like and receive recommendations based on the preferences of their friends on social media platforms such as Twitter and Facebook. By tagging interesting products found across the internet, Svpply facilitates the discovery of unique items that users might not encounter otherwise. This approach brings together shoppers, tastemakers, and merchants, creating a collaborative environment for product exploration and purchase.

BaubleBar

Series A in 2010
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.

SavingStar

Series A in 2010
SavingStar, Inc. is an online grocery rewards platform that offers cash back on grocery and online shopping purchases. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to redeem offers by linking them to their supermarket and drugstore loyalty cards or by submitting a receipt image. Shoppers earn cash back on specific item-level purchases, with the value automatically credited to their SavingStar or partner accounts. The platform also supports double cash back at various online retailers, including popular websites. Additionally, brands can utilize the platform to run promotions, incentivizing shoppers to buy specific products or engage with content. SavingStar was formerly known as SaveWave Inc. and adopted its current name in February 2011. It operates as a subsidiary of Quotient Technology Inc.

20x200

Series A in 2010
20x200 is a NYC-based e-commerce site that transforms design-minded consumers into art collectors. The site features a curated selection of affordable, limited-edition, exhibition-quality prints, which are delivered with artist-signed certificates of authenticity. Working directly with hundreds of artists—emerging, established and legendary—they release new, exclusive editions each week at prices ranging from $24 to $10,000.

True Fit

Venture Round in 2010
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

ThredUp

Series A in 2010
ThredUp Inc. is an online consignment and thrift store specializing in the resale of women's and children's apparel, shoes, and accessories. Founded in 2009 and headquartered in Oakland, California, ThredUp operates one of the largest resale platforms globally, promoting a sustainable shopping model by making it easy for consumers to buy and sell secondhand items. The company generates revenue through sales on its website and mobile app, as well as partnerships with retail-as-a-service providers. With a mission to encourage consumers to prioritize secondhand shopping, ThredUp aims to extend the life cycle of clothing and transform the fashion industry towards a more sustainable future.

Coupang

Venture Round in 2010
Coupang is an e-commerce company that offers a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company's business is primarily divided into two segments: Product Commerce and Developing Offerings. The Product Commerce segment generates the majority of Coupang's revenue and encompasses core retail through owned inventory, marketplace offerings from third-party merchants, and Rocket Fresh, which focuses on fresh grocery delivery. Additionally, Coupang provides advertising products related to these offerings, enhancing its overall service portfolio.

Artsy

Seed Round in 2010
Artsy is the world’s largest online art marketplace. Browse over 1 million artworks by iconic and emerging artists from 4000+ galleries and top auction houses.

20x200

Series A in 2009
20x200 is a NYC-based e-commerce site that transforms design-minded consumers into art collectors. The site features a curated selection of affordable, limited-edition, exhibition-quality prints, which are delivered with artist-signed certificates of authenticity. Working directly with hundreds of artists—emerging, established and legendary—they release new, exclusive editions each week at prices ranging from $24 to $10,000.

Listia

Pre Seed Round in 2009
Listia Inc. operates an online auction marketplace that facilitates the exchange of unwanted goods for credits, allowing users to acquire items without spending money. Founded in 2009 and based in Mountain View, California, Listia enables users to list a wide variety of products across numerous categories, including electronics, clothing, collectibles, and home goods. Participants can earn credits by signing up, giving away items, and engaging actively on the platform. These credits can then be used to bid on other listed items, promoting a cycle of trading that unlocks value from unused possessions. This innovative model encourages sustainable consumption and fosters a community centered around sharing and trading.

DealBase

Series A in 2009
DealBase Corporation operates a travel deals website that aggregates and provides comprehensive information on various travel-related offers, including flights, hotels, vacation packages, car rentals, and discounts. Founded in 2008 and headquartered in San Francisco, California, the company sources its deals from multiple channels, such as airline and hotel websites, email newsletters, private offers, rewards programs, and online travel agencies. By consolidating this information onto a single platform, DealBase enables users to easily access and compare travel options, making it simpler to find the best deals for their journeys.

Finxera

Series B in 2009
Finxera, based in San Mateo, California, develops a platform that allows non-financial institutions to easily and securely collect, store, and send money. The company employs an API-driven approach, facilitating the seamless integration of banking services into client applications. This innovation enables channel partners to efficiently provide payment and banking solutions to their customers. Finxera's vision is informed by the team's extensive experience with core payment processors and banks, driving the creation of disruptive technologies aimed at enhancing the delivery of financial services.
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