Founder Collective

Videowise is a video review application platform that automates the process of gathering and displaying product video reviews for online retail businesses. Founded in 2021 and headquartered in Dover, Delaware, the platform efficiently searches, verifies, syncs, and serves video reviews sourced from various video streaming websites. It offers features such as floating widgets, a theme builder, and real-time analytics, allowing eCommerce companies to track return on investment and analyze customer engagement. By leveraging these capabilities, Videowise aims to enhance customer conversions and overall shopper experience, thereby increasing customer value for online stores.

Perksy, Inc. is a consumer research platform based in New York, founded in 2015. The company provides a mobile application that allows users to design custom research questions and collect feedback from respondents. By rewarding users with points for their opinions, Perksy incentivizes consumer participation, thereby enhancing engagement between brands and their target audiences. The platform also offers Perksy Alpha, an enterprise-grade solution designed to deliver detailed analysis and insights. This enables brands to implement marketing campaigns based on hyper-targeted, behavioral, and social insights, ultimately fostering brand growth and improving customer satisfaction. Perksy's approach bridges the gap between companies and consumers, facilitating innovative marketing solutions that drive market reach and enhance customer interaction.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Broadlume, established in 2015 and headquartered in Boulder, Colorado, specializes in providing local flooring dealers with an integrated, user-friendly platform. This platform enables dealers to extend their in-store experience to an online audience, offering a comprehensive suite of services including website development, targeted digital marketing, lead generation, and business management tools such as accounting and inventory management. Broadlume's mission is to empower local flooring retailers to reach their full potential by streamlining their operations and expanding their customer reach.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Experiment Engine, Inc. is a conversion optimization platform based in Austin, Texas, founded in 2014. The company focuses on enabling brands and agencies to effectively manage testing programs, scale experimentation, and measure return on investment through its user-friendly platform. Experiment Engine provides tools for planning, reviewing, and reporting on various testing projects, while also offering access to resources in design, development, copywriting, and quality assurance. Its platform facilitates testing different versions of web pages, allowing users to analyze results, prioritize experiments based on data, and refine conversion strategies. Serving sectors such as e-commerce, publishing, lead generation, and agencies, Experiment Engine aims to enhance the effectiveness of digital marketing efforts through informed decision-making and collaboration. As of 2017, it operates as a subsidiary of Optimizely, Inc.

Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Optimizely operates a website optimization platform that enables organizations worldwide to conduct A/B testing, multivariate testing, and personalization. Its platform facilitates data-driven decisions through experiments, available in multiple languages. Serving diverse industries like agencies, e-commerce, enterprises, and small businesses, Optimizely was founded in 2009 and is headquartered in San Francisco with offices globally.

DeckDAQ Ltd. is an online platform that allows fans to collect and trade virtual goods associated with their favorite brands. Founded in 2011 and based in Herzliya, Israel, the company connects fans to third-party games and brands' e-commerce shops while also facilitating interactions with the physical world through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, and socialize with others who share their interests. The platform also assists brands in monetizing their digital assets, transforming existing images and content into valuable, collectible virtual goods.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

DeckDAQ Ltd. is an online platform that allows fans to collect and trade virtual goods associated with their favorite brands. Founded in 2011 and based in Herzliya, Israel, the company connects fans to third-party games and brands' e-commerce shops while also facilitating interactions with the physical world through QR codes. By gamifying the collectible experience, DeckDAQ encourages fans to engage more deeply with brands, allowing them to collect, trade, and socialize with others who share their interests. The platform also assists brands in monetizing their digital assets, transforming existing images and content into valuable, collectible virtual goods.

Boost Media is a rapidly growing B2B SaaS company based in Silicon Valley, focusing on optimizing digital advertising across various channels, including Search, Social, Display, and Mobile. The company offers an advanced platform that empowers advertisers to create rich, personalized advertisements at scale, utilizing a marketplace of expert writers and designers. By enhancing ad creative, Boost Media significantly improves conversions-per-impression for enterprise advertisers, driving greater revenue and engagement. Trusted with over $300 million in advertising spend, Boost Media provides optimization and insights for campaigns across prominent networks and premium publisher sites such as Google, Microsoft, Yahoo Bing Ads, and Facebook. The company is currently expanding its workforce as it aims to revolutionize the digital advertising industry and plans to pursue a public offering in the future.

FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.

Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.

FanBridge, Inc. is a fan relationship management platform that integrates email marketing and social networking to help artists, brands, and influencers manage fan acquisition, retention, and engagement. Established in 2006 and based in New York, the company serves a diverse clientele, including musicians, comedians, YouTubers, and major brands. FanBridge facilitates the growth and monetization of fan bases through direct engagement tools, allowing clients to connect with their audiences across multiple digital channels. The platform supports over 600 million fan relationships, enabling users to craft targeted marketing campaigns and foster meaningful interactions. Additionally, FanBridge offers integrated advertising solutions that align brand messages with entertainment influencers, providing a measurable approach to audience outreach.