Founder Collective

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

MediaRadar, Inc. specializes in sales and marketing intelligence solutions tailored for the media industry. Founded in 2006 and based in New York, the company provides detailed advertising analysis and insights from various platforms, including magazines, websites, newspapers, and social media. Its services are designed to enhance advertisement sales and client management for both online and print media companies. MediaRadar serves over 1,200 publishers by delivering relevant information and analysis directly to sales teams, facilitating informed decision-making in real-time. The company's offerings enable clients to identify new advertising opportunities, monitor competitors, and ultimately increase their revenues across multiple media channels.

Periscope, Inc. is a full-service marketing agency headquartered in Minneapolis, Minnesota, with additional offices in Chicago, Toronto, Hong Kong, and Delhi. Established in 1964, the agency has become the largest independent agency in the Twin Cities, employing around 240 individuals. Periscope offers a comprehensive range of services, including strategy and analytics, branding, advertising, digital and social media marketing, experiential events, media planning and buying, e-commerce, and direct response marketing. The company also provides specialized services such as global photography, packaging, retouching, and vendor management. Serving diverse industries such as sports, retail, healthcare, and corporate communications, Periscope has built an impressive portfolio of local, national, and international clients. As of January 2019, it operates as a subsidiary of Quad/Graphics, Inc., further enhancing its capabilities in the marketing sector.

Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Numerator is a market intelligence firm that combines omnichannel marketing, merchandising, and sales data to simplify strategic decision-making for brand, retail, and agency clients. It uniquely links consumer purchase behavior to influencing factors using the InfoScout OmniPanel, which has captured over 500 million receipts. Numerator serves industry leaders like Nike, Unilever, and Procter & Gamble with real-time path-to-purchase data.

ThriveHive is a digital marketing agency specializing in small business growth. It offers a comprehensive Guided Marketing Platform that helps clients define business goals and implement tailored solutions optimized for return on investment (ROI). ThriveHive manages all aspects of marketing campaigns, allowing businesses to focus on core operations. The platform tracks online and offline activities, including direct mail, advertisements, email, social media, videos, and advertising words, providing custom toll-free and local numbers for lead capture and sales monitoring.

Gradient X is a programmatic marketing platform specifically designed for mobile advertising, leveraging advanced technologies to enable advertisers to maximize the potential of mobile media. Built from the ground up by seasoned professionals in the ad tech industry, Gradient X addresses the unique challenges faced by marketers in mobile environments, providing feature parity with more established advertising channels. The company's cloud-based infrastructure supports on-demand solutions, integrating emerging technologies to enhance advertising strategies. The founding team comprises experts who have previously held significant roles in successful companies, accumulating extensive experience across various advertising formats, including social, display, and video. Gradient X has secured substantial investment from a range of institutional firms and angel investors, affirming its position as a leader in mobile advertising innovation.

Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Top10 Group operates a comprehensive online platform that provides users with curated shortlists to facilitate informed purchasing decisions. Established in 2009, the company has developed a wide range of editorial reviews and informational articles, enhancing its ability to guide users across various sectors, including online dating, website building, mortgage providers, and VPN services. Additionally, Top10 Group features a social recommendation and discovery component, allowing users to create and share recommendations on products and services across multiple categories. With a focus on simplifying the decision-making process in the digital landscape, Top10 Group has earned the trust of millions seeking reliable information and comparisons.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the app. With nearly 10 million installs in the U.S., Lucktastic consistently ranks among the top lifestyle apps on both Google Play and the Apple Store. Jump Ramp, now a subsidiary of MobilityWare, aims to expand its brand and grow a network of apps internationally, while fostering a fast-paced, innovative work environment.

Boost Media is a rapidly growing B2B SaaS company based in Silicon Valley, focusing on optimizing digital advertising across various channels, including Search, Social, Display, and Mobile. The company offers an advanced platform that empowers advertisers to create rich, personalized advertisements at scale, utilizing a marketplace of expert writers and designers. By enhancing ad creative, Boost Media significantly improves conversions-per-impression for enterprise advertisers, driving greater revenue and engagement. Trusted with over $300 million in advertising spend, Boost Media provides optimization and insights for campaigns across prominent networks and premium publisher sites such as Google, Microsoft, Yahoo Bing Ads, and Facebook. The company is currently expanding its workforce as it aims to revolutionize the digital advertising industry and plans to pursue a public offering in the future.

ADstruc, Inc. is a technology services provider focused on the outdoor advertising industry. Established in 2010 and headquartered in New York, the company specializes in simplifying media planning and buying processes for agencies and advertisers. Its flagship product, Drive, is a comprehensive workflow management software that automates out-of-home media planning, allowing users to efficiently send multi-market requests for proposals across various advertising formats, including wallscapes and digital networks. Additionally, ADstruc offers managed services through its Project X division, which emphasizes an audience-focused approach to outdoor advertising, utilizing data to enhance brand awareness and consumer engagement.

PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

Heyzap Inc. is a mobile advertising and developer tools company based in San Francisco, California. Founded in 2009, it specializes in offering a range of services including mediation, publishing, and advertising solutions tailored for mobile developers. Heyzap's technology supports various platforms such as Android, iPhone, iPad, and Amazon Fire, allowing both established app producers and indie developers to effectively monetize their applications. The company's software development kit (SDK) enables users to discover apps while providing developers the means to maximize revenue through effective user acquisition and cross-promotion. In 2016, Heyzap became a subsidiary of Fyber GmbH, further enhancing its capabilities in the mobile advertising space.

Metamarkets Group operates an interactive analytics platform designed for buyers and sellers of programmatic advertising. Founded in 2010 and headquartered in San Francisco, California, the company provides users with the capability to analyze real-time data within media marketplaces, enhancing their competitive edge. Its platform is utilized by notable clients such as Twitter, AOL, and Rubicon Project, enabling them to improve business performance through intuitive access to critical information. Metamarkets emphasizes self-service permissions for data and secure data transfers, empowering marketers with ad hoc data navigation and visualization tools to make informed decisions in the digital advertising landscape.

The Trade Desk is a technology company that provides a self-service, cloud-based platform for managing digital advertising campaigns. The platform enables advertisers and agencies to buy and optimize data-driven media across display, video, audio, native, and social formats on computers, mobile devices, and connected TV. It uses data and iterative optimization to improve the performance of ad impressions and supports campaign management with additional features. The company serves advertisers and advertising agencies worldwide and derives revenue from fees based on a percentage of client spend through its demand-side platform.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.

Heyzap Inc. is a mobile advertising and developer tools company based in San Francisco, California. Founded in 2009, it specializes in offering a range of services including mediation, publishing, and advertising solutions tailored for mobile developers. Heyzap's technology supports various platforms such as Android, iPhone, iPad, and Amazon Fire, allowing both established app producers and indie developers to effectively monetize their applications. The company's software development kit (SDK) enables users to discover apps while providing developers the means to maximize revenue through effective user acquisition and cross-promotion. In 2016, Heyzap became a subsidiary of Fyber GmbH, further enhancing its capabilities in the mobile advertising space.

Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company that provides a comprehensive advertising platform for enterprises, brands, and agencies. It specializes in data-driven advertising solutions, enabling marketers to effectively find, retain, and re-engage customers across various channels and devices. The company's offerings include a media buying platform, audience targeting through AI-optimized strategies, and capabilities for video, connected television, native, and cross-device advertising. Magnetic leverages extensive data sources, including purchase intent data from over 450,000 partner sites and insights from more than 250 million shopping profiles, to deliver targeted and effective programmatic campaigns. Founded in 2008 and headquartered in New York City, Magnetic has established a presence in multiple U.S. cities as well as in Europe and Canada, reflecting its commitment to serving a diverse clientele across various verticals.

Convertro is a company that specializes in measuring and optimizing advertising campaign effectiveness through cross-channel attribution. It offers actionable spend recommendations, enabling clients to reallocate their marketing budgets from unprofitable sources to more profitable ones. Utilizing algorithmic attribution models, Convertro integrates marketing cost and conversion data, including in-store metrics, with detailed customer marketing exposures. This regression-based approach, supported by proprietary technologies, allows for high flexibility in generating spend optimizations across various marketing channels, both online—such as pay-per-click, search engine optimization, display, affiliate, and social media—and offline, including television, radio, and direct mail. Headquartered in Santa Monica, California, Convertro also has offices in New York and Israel.