Founder Collective

Founder Collective is a venture capital firm founded in 2009 and headquartered in Cambridge, Massachusetts, with an additional office in New York City. Established by a group of successful entrepreneurs, the firm aims to provide a supportive framework for early-stage technology companies. It emphasizes the importance of entrepreneurs raising the least amount of capital necessary to maintain control over their firms. The company focuses on seed-stage investments and is industry agnostic, although it shows a preference for businesses that incorporate information technology. Founder Collective seeks to guide startups through the complexities of venture capital, drawing on the firsthand experiences of its partners who have founded and sold their own technology companies.

Elliot Cohen

Founder and Partner

Joe DeFilippi

CFO

Amanda Herson

Seed Investor

Eric Paley

Managing Partner

Micah Rosenbloom

Managing Partner

James Tamplin

Founder Partner

Brent Willess

Principal

Past deals in Massachussets

Avant-garde Health

Series A in 2022
Avant-garde Health, Inc. is a healthcare solutions company based in Allston, Massachusetts, founded in 2014. It specializes in developing a web-based analytics platform that assists hospitals and healthcare providers in analyzing and comparing their costs and outcomes in care delivery. The platform measures the costs of various care processes and evaluates treatment-specific data, enabling providers to learn from peer institutions and enhance their results. Avant-garde Health partners with leading healthcare providers committed to improving the value of care, offering actionable insights that facilitate better clinical decision-making and promote value-based payment models. The company was inspired by research on value-based healthcare delivery conducted at Harvard Business School.

ianacare

Series A in 2022
Ianacare, Inc. is a company that has developed a technology platform to assist family caregivers in managing the complexities of caregiving. Founded in 2017 and based in Newton Center, Massachusetts, the platform serves as a resource hub for individuals caring for loved ones with chronic illnesses or other challenges. Ianacare connects caregivers, care recipients, and their support networks, facilitating access to practical help such as meal preparation, transportation, respite care, and emotional support. By fostering community and collaboration among caregivers, the platform aims to empower these individuals, ensuring they have the necessary tools and resources to navigate the caregiving journey effectively.

Mable

Series A in 2020
Mable is an online wholesale platform designed for retailers and distributors to discover and purchase products. Founded in 2019 and headquartered in Boston, Massachusetts, Mable offers a diverse range of brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. The platform serves as a mobile and web-based B2B e-commerce solution specifically tailored for grocers, facilitating the buying process in the wholesale market.

ianacare

Venture Round in 2020
Ianacare, Inc. is a company that has developed a technology platform to assist family caregivers in managing the complexities of caregiving. Founded in 2017 and based in Newton Center, Massachusetts, the platform serves as a resource hub for individuals caring for loved ones with chronic illnesses or other challenges. Ianacare connects caregivers, care recipients, and their support networks, facilitating access to practical help such as meal preparation, transportation, respite care, and emotional support. By fostering community and collaboration among caregivers, the platform aims to empower these individuals, ensuring they have the necessary tools and resources to navigate the caregiving journey effectively.

TetraScience

Series A in 2019
TetraScience, Inc. is a Boston-based company founded in 2014 that specializes in developing hardware and software solutions designed to enhance research experiments in life sciences. Its offerings include sensors for monitoring various environmental parameters, cameras for viewing experiments, electric switches, and adapters for connecting laboratory instruments. The company provides the Tetra R&D Data Cloud, which allows life sciences organizations to centralize, standardize, and access actionable scientific data, thereby facilitating improved research outcomes and accelerated drug discovery. TetraScience operates an open platform that integrates a wide array of lab instruments and informatics applications, promoting seamless interoperability and innovation within the sector. The company serves a diverse clientele, including scientists, engineers, and safety officers, and maintains a strategic partnership with Dotmatics Limited to further enhance its capabilities.

Mable

Seed Round in 2019
Mable is an online wholesale platform designed for retailers and distributors to discover and purchase products. Founded in 2019 and headquartered in Boston, Massachusetts, Mable offers a diverse range of brands, including Black Dinah Chocolatiers, Brave Coffee & Tea, Coastal Craft Kombucha, Crown Maple, Eddie's Bakery, Loco Coffee, Real Food Bar, and STOKES Firestarters. The platform serves as a mobile and web-based B2B e-commerce solution specifically tailored for grocers, facilitating the buying process in the wholesale market.

Flipside Crypto

Seed Round in 2019
Flipside Crypto, Inc. is a Boston-based company that operates a cryptocurrency information platform delivering business intelligence for blockchain organizations. Established in 2017, it offers a range of services including cryptocurrency management, digital walleting, custody, community tools, and portfolio dashboards aimed at investors. Flipside Crypto provides analytics tools that offer insights into user behaviors, developer activities, and financial trends within the cryptocurrency space. It also features the Fundamental Crypto Asset Score (FCAS), a metric for assessing the health of cryptocurrency projects, which is distributed through partnerships with platforms such as CoinMarketCap and Messari. The company is supported by notable investors, including CoinBase Ventures and True Ventures.

Mightier

Series A in 2019
Mightier is a gaming platform and family program scientifically-proven to help kids regulate their emotions. It is a bioresponsive program that harnesses the mind-body connection to build emotional regulation in its players. Its program of bioresponsive video games, developed at Boston Children's Hospital and Harvard Medical School, aims to help children with behavioral and emotional challenges learn how to harness emotions in daily life. Mightier was founded in 2016 and is headquartered in Boston, Massachusetts.

Zoba

Seed Round in 2019
Zoba, Inc. is a Boston-based company founded in 2016 that specializes in providing a web application to enhance the operational efficiency of mobility operators. The company offers an API-first platform that automates decision-making processes related to fleet rebalancing, driver tasking, routing, and dynamic pricing. By leveraging real-time predictions of human behavior and environmental data, Zoba enables organizations to optimize their networks and improve fleet performance across more than 150 cities worldwide. This technology helps mobility operators increase profitability and customer satisfaction by minimizing guesswork in their operations and enabling informed decisions about risk and locational strategies.

Mightier

Seed Round in 2018
Mightier is a gaming platform and family program scientifically-proven to help kids regulate their emotions. It is a bioresponsive program that harnesses the mind-body connection to build emotional regulation in its players. Its program of bioresponsive video games, developed at Boston Children's Hospital and Harvard Medical School, aims to help children with behavioral and emotional challenges learn how to harness emotions in daily life. Mightier was founded in 2016 and is headquartered in Boston, Massachusetts.

Ten Percent Happier

Seed Round in 2018
Ten Percent Happier, Inc. is a Boston-based company that offers a meditation platform aimed at individuals who may be skeptical about traditional meditation practices. Founded in 2013, the company provides a mobile application that facilitates learning, practicing, and tracking meditation behaviors. The platform features expert-led courses, articles, and podcasts designed to foster meaningful changes in users' lives. Additionally, Ten Percent Happier publishes books that contain practical instructions for meditation, ensuring accessibility for a diverse audience. The company focuses on delivering a clear and straightforward approach to meditation, combining various multimedia resources to engage users effectively.

Flipside Crypto

Seed Round in 2018
Flipside Crypto, Inc. is a Boston-based company that operates a cryptocurrency information platform delivering business intelligence for blockchain organizations. Established in 2017, it offers a range of services including cryptocurrency management, digital walleting, custody, community tools, and portfolio dashboards aimed at investors. Flipside Crypto provides analytics tools that offer insights into user behaviors, developer activities, and financial trends within the cryptocurrency space. It also features the Fundamental Crypto Asset Score (FCAS), a metric for assessing the health of cryptocurrency projects, which is distributed through partnerships with platforms such as CoinMarketCap and Messari. The company is supported by notable investors, including CoinBase Ventures and True Ventures.

Avant-garde Health

Seed Round in 2018
Avant-garde Health, Inc. is a healthcare solutions company based in Allston, Massachusetts, founded in 2014. It specializes in developing a web-based analytics platform that assists hospitals and healthcare providers in analyzing and comparing their costs and outcomes in care delivery. The platform measures the costs of various care processes and evaluates treatment-specific data, enabling providers to learn from peer institutions and enhance their results. Avant-garde Health partners with leading healthcare providers committed to improving the value of care, offering actionable insights that facilitate better clinical decision-making and promote value-based payment models. The company was inspired by research on value-based healthcare delivery conducted at Harvard Business School.

Sentenai

Seed Round in 2017
Sentenai Inc. is a Boston-based company that specializes in a cloud-based platform designed to automate data engineering for machine learning and predictive applications, particularly in the Internet of Things (IoT) and logistics sectors. Founded in 2015, Sentenai provides a service that connects intelligent systems to the necessary data for real-time decision-making. Its platform integrates distributed systems and applied machine learning to automatically organize sensor data streams, rendering them searchable and accessible. By automating data integration and enabling continuous analysis, Sentenai allows organizations to gain a comprehensive view of their systems, facilitating agile decision-making and generating actionable insights from operational data.

Alyce

Seed Round in 2017
Alyce is an AI-powered platform that works as a door-opener or to continue to develop real sales relationships. The platform redefining direct mail, swag and gifts with its scalable, sustainable, hyper-personalized approach to account-based marketing. It uses personal social data to tell you the perfect gift to give and handles orders, shipping, and reporting for 1-10,000 gifts, and is 100% free. Alyce builds real, personal relationships that deliver up to twice the named account penetration and drives 5x pipeline versus traditional approaches. It makes B2B gift-giving simple, effective and measurable. The company was founded in December of 2015, Alyce is a privately held company headquartered in Boston, MA.

Rekener Inc.

Seed Round in 2017
Rekener, Inc. is a customer data platform specializing in B2B solutions, based in Charlestown, Massachusetts. Founded in 2015, the company focuses on creating and maintaining a comprehensive view of customers by integrating data from various sources, including Salesforce, Marketo, and HubSpot. Rekener provides analytical applications designed to enhance go-to-market strategies by prioritizing prospects and resources effectively. Additionally, the platform automates key performance indicators, allowing businesses to continuously measure and assess the effectiveness of their strategies. As of December 2019, Rekener operates as a subsidiary of Brainshark, Inc.

Mightier

Seed Round in 2016
Mightier is a gaming platform and family program scientifically-proven to help kids regulate their emotions. It is a bioresponsive program that harnesses the mind-body connection to build emotional regulation in its players. Its program of bioresponsive video games, developed at Boston Children's Hospital and Harvard Medical School, aims to help children with behavioral and emotional challenges learn how to harness emotions in daily life. Mightier was founded in 2016 and is headquartered in Boston, Massachusetts.

Crayon

Seed Round in 2016
Crayon, Inc. operates a market intelligence platform designed to help businesses track, analyze, and respond to digital footprints. The company offers tools for intelligence and analysis, marketing insights, and website inspiration, enabling mid-market and enterprise organizations to identify opportunities and build sustainable competitive advantages. Founded in 2014 and based in Boston, Massachusetts, Crayon serves hundreds of clients by providing actionable insights that drive significant business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

Formlabs

Series B in 2016
Formlabs Inc. is a company that designs and manufactures advanced 3D printing systems targeted at engineers, designers, and artists. Established in 2011 and headquartered in Somerville, Massachusetts, Formlabs offers a diverse range of products, including the Form 3, Form 3B, and Form 3L printers, all utilizing Low Force Stereolithography (LFS) technology. The company also provides post-processing solutions such as Form Wash and Form Cure, as well as the Fuse 1 SLS 3D printer and the Form Cell manufacturing solution. Formlabs develops high-performance materials for various applications in industries like dental, healthcare, jewelry, and education. Its PreForm software facilitates the preparation of models for printing, making it a preferred choice among professionals worldwide. With additional offices in Germany, Japan, China, Singapore, Hungary, and North Carolina, Formlabs continues to innovate in the field of 3D printing, enhancing the capabilities of digital fabrication.

Uptycs

Seed Round in 2016
Uptycs, Inc. is a security analytics company that provides a cloud-based platform designed for monitoring and diagnosing infrastructure issues across software as a service, enterprise, and data center environments. Founded in 2016 and based in Waltham, Massachusetts, Uptycs combines osquery, an open-source universal agent, with its security analytics capabilities to deliver comprehensive visibility into fleet operations. The platform offers features including endpoint detection and response, file integrity management, incident investigation, vulnerability monitoring, and compliance auditing. Uptycs caters to IT administrators, compliance officers, and incident response teams, enabling them to secure workloads across hybrid cloud environments and optimize security operations. By integrating data across various stages of development and runtime, Uptycs enhances the ability to manage risks, ensuring that organizations can effectively respond to vulnerabilities and maintain compliance.

Accion Systems

Series A in 2016
Accion Systems Inc. is a Boston-based company that designs and manufactures advanced satellite propulsion systems utilizing its proprietary ion beam technology. Founded in 2014, the company specializes in in-space propulsion solutions that cater to the needs of the space industry. Accion's product lineup includes the MIN-0 and MAX-1 electric propulsion systems for small satellites, as well as the Tiled Ionic Liquid Electrospray (TILE) technology, which provides efficient and scalable propulsion capabilities. The TILE system is versatile, enabling various satellite maneuvers such as attitude control, collision avoidance, orbit adjustments, and deorbiting. Accion's innovations serve a broad range of spacecraft, from small CubeSats to larger satellite platforms, advancing the capabilities and efficiency of modern space missions.

Kuvée

Venture Round in 2016
Kuvee is a direct to consumer wine service that also offers a wine bottle which keeps wine fresh for 30 days. Kuvee was launched by Vijay Manwani, Geoffrey Lansberry, and Mike Tomovich in 2014 and is based in Boston, Massachusetts.

Sentenai

Seed Round in 2016
Sentenai Inc. is a Boston-based company that specializes in a cloud-based platform designed to automate data engineering for machine learning and predictive applications, particularly in the Internet of Things (IoT) and logistics sectors. Founded in 2015, Sentenai provides a service that connects intelligent systems to the necessary data for real-time decision-making. Its platform integrates distributed systems and applied machine learning to automatically organize sensor data streams, rendering them searchable and accessible. By automating data integration and enabling continuous analysis, Sentenai allows organizations to gain a comprehensive view of their systems, facilitating agile decision-making and generating actionable insights from operational data.

MoveWith

Seed Round in 2016
MoveWith, Inc. is an online platform that connects users with fitness activities and instructors, allowing individuals to discover, book, and participate in various fitness classes. The platform offers a personalized audio fitness experience, featuring a diverse range of categories including running, strength training, high-intensity interval training (HIIT), yoga, and meditation. Users can access audio classes led by professional coaches, which aim to enhance their fitness levels and overall well-being. Founded in 2014 and based in San Francisco, California, with an additional location in Boston, MoveWith provides an innovative solution for those seeking to engage in fitness training both indoors and outdoors.

Tulip Interfaces

Seed Round in 2016
Tulip Interfaces, Inc. specializes in creating applications for the manufacturing industry that enhance shop floor operations. Founded in 2012 and based in Somerville, Massachusetts, the company offers a no-code platform that allows organizations to integrate data from various sources, including sensors and existing equipment. This integration facilitates the creation of digital work instructions and provides real-time visibility into operations, including the performance of personnel and machinery. Tulip serves a diverse range of industries, including consumer electronics, pharmaceuticals, apparel, and medical devices, helping companies improve productivity, quality, and operational efficiency. By leveraging advanced technologies such as intelligent hardware sensors, computer vision, and machine learning, Tulip's platform enables organizations to digitally transform their operations and achieve better end-to-end traceability.

Desktop Metal

Series A in 2015
Desktop Metal, Inc. specializes in additive manufacturing solutions, providing innovative 3D printing technologies tailored for engineers, designers, and manufacturers across various industries. Founded in 2015 and headquartered in Burlington, Massachusetts, the company offers a range of products, including the Production System for industrial manufacturing, the Shop System for metal additive manufacturing in machine and job shops, the Studio System for office-based metal 3D printing, and the Fiber desktop 3D printer. Its technologies cater to sectors such as automotive, aerospace, healthcare, consumer products, and heavy industry, enabling on-demand digital mass production that emphasizes speed, cost-efficiency, and high-quality parts. Desktop Metal operates in markets across the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region, with the majority of its revenue generated from the Americas.

Databox

Seed Round in 2015
Databox, Inc. is a business intelligence application developer headquartered in Boston, Massachusetts, with an additional office in Ptuj, Slovenia. Founded in 2011, the company offers a mobile data application that consolidates data from various business applications, allowing users to monitor activities, track performance, and gain insights in real-time. The platform includes pre-built connectors to cloud services like SalesForce and Xero, as well as support for on-premise solutions and other data sources, including Hadoop and Excel. Databox serves marketing managers, executives, and product managers, enabling them to access key performance indicators and make informed decisions through intuitive dashboards. The company was previously known as Zeppelin, Inc. before rebranding in 2015.

TetraScience

Seed Round in 2015
TetraScience, Inc. is a Boston-based company founded in 2014 that specializes in developing hardware and software solutions designed to enhance research experiments in life sciences. Its offerings include sensors for monitoring various environmental parameters, cameras for viewing experiments, electric switches, and adapters for connecting laboratory instruments. The company provides the Tetra R&D Data Cloud, which allows life sciences organizations to centralize, standardize, and access actionable scientific data, thereby facilitating improved research outcomes and accelerated drug discovery. TetraScience operates an open platform that integrates a wide array of lab instruments and informatics applications, promoting seamless interoperability and innovation within the sector. The company serves a diverse clientele, including scientists, engineers, and safety officers, and maintains a strategic partnership with Dotmatics Limited to further enhance its capabilities.

MoveWith

Seed Round in 2015
MoveWith, Inc. is an online platform that connects users with fitness activities and instructors, allowing individuals to discover, book, and participate in various fitness classes. The platform offers a personalized audio fitness experience, featuring a diverse range of categories including running, strength training, high-intensity interval training (HIIT), yoga, and meditation. Users can access audio classes led by professional coaches, which aim to enhance their fitness levels and overall well-being. Founded in 2014 and based in San Francisco, California, with an additional location in Boston, MoveWith provides an innovative solution for those seeking to engage in fitness training both indoors and outdoors.

Accion Systems

Seed Round in 2015
Accion Systems Inc. is a Boston-based company that designs and manufactures advanced satellite propulsion systems utilizing its proprietary ion beam technology. Founded in 2014, the company specializes in in-space propulsion solutions that cater to the needs of the space industry. Accion's product lineup includes the MIN-0 and MAX-1 electric propulsion systems for small satellites, as well as the Tiled Ionic Liquid Electrospray (TILE) technology, which provides efficient and scalable propulsion capabilities. The TILE system is versatile, enabling various satellite maneuvers such as attitude control, collision avoidance, orbit adjustments, and deorbiting. Accion's innovations serve a broad range of spacecraft, from small CubeSats to larger satellite platforms, advancing the capabilities and efficiency of modern space missions.

Whoop

Series A in 2014
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win. The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. It creates a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.

Ten Percent Happier

Seed Round in 2014
Ten Percent Happier, Inc. is a Boston-based company that offers a meditation platform aimed at individuals who may be skeptical about traditional meditation practices. Founded in 2013, the company provides a mobile application that facilitates learning, practicing, and tracking meditation behaviors. The platform features expert-led courses, articles, and podcasts designed to foster meaningful changes in users' lives. Additionally, Ten Percent Happier publishes books that contain practical instructions for meditation, ensuring accessibility for a diverse audience. The company focuses on delivering a clear and straightforward approach to meditation, combining various multimedia resources to engage users effectively.

Whoop

Seed Round in 2013
WHOOP is the performance optimization system that tracks recovery, training, and sleeping hours thus helping elite athletes and teams win. The company provides athletes, coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. It creates a product that makes individuals and teams perform at a higher level through a deeper understanding of their bodies and daily lives. The WHOOP Strap 3.0 collects physiological data 24/7 to provide an accurate and granular understanding of the body. Aurelian Nicolae, John Capodilupo, and Will Ahmed established WHOOP in 2012 and in Boston, Massachusetts.

PillPack

Series A in 2013
PillPack, Inc. is a full-service pharmacy that specializes in sorting and delivering medications tailored to individual dosages. The company receives prescriptions from healthcare providers and packages medications into personalized packets, ensuring customers take the right medications at the right times. In addition to prescription medications, PillPack offers a variety of healthcare products, including vitamins, over-the-counter medications, inhalers, and testing supplies. Incorporated in 2013 and based in Manchester, New Hampshire, PillPack also operates locations in several states, including Florida, New York, Massachusetts, Utah, and Texas. The company serves not only individual customers but also healthcare providers and caregivers, facilitating medication management and delivery. PillPack also publishes an online magazine called Folks, which features inspiring stories of individuals overcoming health challenges. As of 2018, PillPack operates as a subsidiary of Amazon.

PillPack

Seed Round in 2013
PillPack, Inc. is a full-service pharmacy that specializes in sorting and delivering medications tailored to individual dosages. The company receives prescriptions from healthcare providers and packages medications into personalized packets, ensuring customers take the right medications at the right times. In addition to prescription medications, PillPack offers a variety of healthcare products, including vitamins, over-the-counter medications, inhalers, and testing supplies. Incorporated in 2013 and based in Manchester, New Hampshire, PillPack also operates locations in several states, including Florida, New York, Massachusetts, Utah, and Texas. The company serves not only individual customers but also healthcare providers and caregivers, facilitating medication management and delivery. PillPack also publishes an online magazine called Folks, which features inspiring stories of individuals overcoming health challenges. As of 2018, PillPack operates as a subsidiary of Amazon.

Infinio

Seed Round in 2012
Infinio addresses the most expensive bottleneck in virtual environments: storage performance. Data center administrators buy more storage hardware when what they really want is better storage performance. Infinio offers a software-only solution instead. Infinio has strong financial backing from tier-one venture capitalists including Highland Capital Partners, Bessemer Venture Partners, Lightspeed Venture Partners and Osage University Partners.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

True Fit

Seed Round in 2011
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.

SavingStar

Series A in 2010
SavingStar, Inc. is an online grocery rewards platform that offers cash back on grocery and online shopping purchases. Founded in 2010 and based in Waltham, Massachusetts, the company allows users to redeem offers by linking them to their supermarket and drugstore loyalty cards or by submitting a receipt image. Shoppers earn cash back on specific item-level purchases, with the value automatically credited to their SavingStar or partner accounts. The platform also supports double cash back at various online retailers, including popular websites. Additionally, brands can utilize the platform to run promotions, incentivizing shoppers to buy specific products or engage with content. SavingStar was formerly known as SaveWave Inc. and adopted its current name in February 2011. It operates as a subsidiary of Quotient Technology Inc.

True Fit

Venture Round in 2010
True Fit Corporation operates a footwear and apparel personalization platform that leverages a vast database of fit and style data to enhance the online shopping experience. Founded in 2005 and based in Woburn, Massachusetts, the company offers services designed to help consumers, brands, and retailers navigate the $1 trillion footwear and apparel market. Its Genome compiles extensive, attribute-rich data to enable retailers to provide personalized fit ratings and size recommendations through its Confidence Engine, significantly boosting revenue. Additionally, True Fit's Discovery Engine allows retailers to curate tailored collections for individual consumers, while the True Insight platform delivers valuable insights for optimizing marketing and product development. The company, previously known as True Apparel Company, has formed strategic partnerships, including one with Bamboo Rose, and is supported by a team of seasoned professionals from the fashion, retail, and technology sectors.
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