Forerunner Ventures
Forerunner Ventures, established in 2010 and based in San Francisco, is a venture capital firm specializing in early-stage investments in the consumer sector. The firm focuses on identifying and supporting entrepreneurs who anticipate and meet the evolving needs of modern consumers, thereby transforming industries and driving cultural change. Forerunner invests in a range of consumer-focused segments, including offline-to-online commerce, e-commerce, social and mobile commerce, internet marketplaces, and supporting tools and services. The firm typically invests $250,000 to $500,000 initially, with the potential for follow-on funding in top-performing companies. While preferring investments in the Bay Area, Forerunner also considers companies based in New York and Los Angeles, and often co-invests with active local investors when companies are not based in the Bay Area. Notable portfolio companies include Dollar Shave Club, Warby Parker, and Hims & Hers.
Past deals in Wellness
Fay
Series B in 2025
Fay is a company focused on enhancing individual health through better nutrition by connecting clients with dietitians who are covered by their health insurance. It offers consulting services that specialize in medical nutrition therapy, facilitating access to personalized dietary guidance. Fay assists clients in selecting a suitable dietitian, coordinating both virtual and in-person consultations, and developing tailored nutrition plans. Additionally, the company collaborates with insurance providers to ensure that these services are affordable and accessible, thereby enabling individuals to receive comprehensive nutrition counseling that aligns with their health needs.
Teal Health
Seed Round in 2025
Teal Health is dedicated to improving women's health by providing innovative solutions, starting with at-home cervical cancer screenings. The company has developed the first FDA-approved device that allows women to perform cervical cancer screenings in the comfort and privacy of their own homes. By simplifying the screening process, Teal Health aims to encourage timely screenings and promote early treatment, ultimately working towards the eradication of cervical cancer in the United States. The company's mission focuses on designing health solutions that cater to women's preferences and experiences, addressing the pressing issues in women's health with a commitment to empowerment and accessibility.
Fay
Series A in 2024
Fay is a company focused on enhancing individual health through better nutrition by connecting clients with dietitians who are covered by their health insurance. It offers consulting services that specialize in medical nutrition therapy, facilitating access to personalized dietary guidance. Fay assists clients in selecting a suitable dietitian, coordinating both virtual and in-person consultations, and developing tailored nutrition plans. Additionally, the company collaborates with insurance providers to ensure that these services are affordable and accessible, thereby enabling individuals to receive comprehensive nutrition counseling that aligns with their health needs.
DUOS
Series A in 2022
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.
Oura
Venture Round in 2022
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.
KINLÒ
Seed Round in 2022
KINLÒ is a skincare brand dedicated to formulating beauty products specifically for individuals with melanated skin tones. The company offers a diverse range of products, including facial oil, body oil, sunscreen, and eye cream. In addition to its product offerings, KINLÒ focuses on educating customers about effective skincare practices and the importance of sun protection for all skin colors. By addressing the unique needs of its target demographic, KINLÒ aims to enhance skin health and promote awareness of sun damage prevention.
Sika Health
Seed Round in 2022
Sika Health is a New York-based company founded in 2021 that specializes in payment solutions for the healthcare sector. It develops technology that integrates health wallets, allowing users to manage expenses related to medical bills, dental care, medications, and other health-related costs. By partnering with health and wellness brands, Sika Health's platform facilitates customer engagement at the point of sale, enabling consumers to utilize their health benefits accounts effectively. This innovative approach not only minimizes the risk of cart abandonment but also supports users in making financially sound decisions that align with their long-term health objectives.
Alkeme Health
Seed Round in 2021
Alkeme Health is a digital health platform established in 2020 by Ryan Mundy, aimed at promoting mental well-being within the Black community. The platform features content created by Black practitioners and wellness experts, focusing on psychology and mindfulness. Alkeme Health seeks to normalize mental health discussions and make mental wellness both accessible and aspirational. It offers online courses that educate users on various mental health topics, addressing critical issues such as intergenerational trauma, systemic racism, anxiety, and microaggressions. The company is dedicated to the belief that a healthy life begins with a healthy mind, positioning itself as a comprehensive healthcare provider for its target audience.
Calibrate
Series B in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.
DUOS
Seed Round in 2021
Duos is a company founded in 2020 and headquartered in New York, focused on enhancing the independence of older adults through a personal assistance platform. The platform offers a variety of services that support the elderly in daily activities such as transportation, errands, shopping, and nutrition. By fostering trusted relationships and facilitating community engagement, Duos enables older individuals to live fulfilling lives at home while maximizing their autonomy. The company's emphasis on technology and community connections aims to create a supportive environment for seniors, ensuring they receive the assistance needed to maintain their independence.
Calibrate
Series A in 2021
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.
Alkeme Health
Pre Seed Round in 2020
Alkeme Health is a digital health platform established in 2020 by Ryan Mundy, aimed at promoting mental well-being within the Black community. The platform features content created by Black practitioners and wellness experts, focusing on psychology and mindfulness. Alkeme Health seeks to normalize mental health discussions and make mental wellness both accessible and aspirational. It offers online courses that educate users on various mental health topics, addressing critical issues such as intergenerational trauma, systemic racism, anxiety, and microaggressions. The company is dedicated to the belief that a healthy life begins with a healthy mind, positioning itself as a comprehensive healthcare provider for its target audience.
Calibrate
Seed Round in 2020
Calibrate Health, Inc., established in 2020 and based in New York, specializes in digital metabolic health services for sustainable weight loss. The company combines FDA-approved metabolic medications with a comprehensive curriculum and personalized virtual coaching to address the root causes of weight issues and promote long-term behavior change. Calibrate's approach, led by experts in obesity and nutrition science, aims to improve metabolic health and drive lasting results.
Oura
Series B in 2020
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.
Oura
Series B in 2019
Oura is a Finnish company that specializes in the development of a smart wellness ring designed to monitor and track various biometric data related to health and well-being. The ring incorporates advanced sensors to measure key metrics such as heart rate, sleep cycles, and activity levels, providing users with insights into their physiological and behavioral responses to sleep, rest, and recovery. This data is accessible through the accompanying Oura application, which enables users to understand their overall health status and make informed lifestyle choices. Oura operates within the health and wellness industry, focusing on enhancing the user's understanding of their body and promoting better health outcomes.
Ritual
Series B in 2019
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.
Prose
Series B in 2018
Prose is a custom hair care brand that specializes in creating personalized hair and scalp products tailored to individual needs. The company employs a comprehensive online consultation process that evaluates factors such as hair type, texture, lifestyle, environmental exposure, diet, and stress levels. Based on the consultation results, Prose utilizes a proprietary algorithm to formulate products that address specific hair concerns. Each product is made to order in their New York City lab, ensuring freshness and effectiveness. Additionally, customers can choose from options that align with their personal preferences, including vegan, gluten-free, and fragrance-free formulations. Prose products are available nationwide through their website and select stylists.
Prose
Series A in 2017
Prose is a custom hair care brand that specializes in creating personalized hair and scalp products tailored to individual needs. The company employs a comprehensive online consultation process that evaluates factors such as hair type, texture, lifestyle, environmental exposure, diet, and stress levels. Based on the consultation results, Prose utilizes a proprietary algorithm to formulate products that address specific hair concerns. Each product is made to order in their New York City lab, ensuring freshness and effectiveness. Additionally, customers can choose from options that align with their personal preferences, including vegan, gluten-free, and fragrance-free formulations. Prose products are available nationwide through their website and select stylists.
Ritual
Series A in 2017
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.
Ritual
Seed Round in 2016
Based in sunny Los Angeles, Ritual is a direct-to-consumer health brand that believes it’s crucial to know not just what you’re putting into your body, but why you need it in the first place. We’re transparent about our ingredients, where they're sourced from, and have spent years conducting extensive research behind each of the premium nutrient forms we use. Our products are simple, effective, and backed by science. Our mission is simple: to empower people to feel their best by turning healthy habits into a ritual. We have built a team of curious skeptics, world-class scientists, unconventional artists, expert marketers and analytical strategists that are on a mission to reinvent an entire industry. We’re well-funded, growing quickly, and committed to our mission. If you’re a team player who refuses to settle for the status quo, we want you. Welcome to your new daily Ritual.
MoveWith
Seed Round in 2016
MoveWith, Inc. is an online platform that facilitates fitness training by allowing users to discover, connect with, and book classes led by professional instructors. Founded in 2014 and based in San Francisco with an additional location in Boston, the company formerly operated under the name Gritsy, Inc. MoveWith offers a personalized audio fitness app that includes classes across nine categories, such as running, strength training, high-intensity interval training, yoga, and meditation. This approach aims to engage users' mind, body, and soul, empowering them to achieve their fitness goals through tailored audio experiences.
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