Forerunner Ventures

Forerunner Ventures is a venture capital firm founded in 2010 and based in San Francisco, California. The firm specializes in investing in high-growth, privately-held branded consumer companies, particularly within sectors such as online commerce, social/mobile commerce, and internet marketplaces. Forerunner Ventures aims to understand the evolving mindset of modern consumers and supports entrepreneurs who are positioned to meet future consumer needs. By providing funding, strategic guidance, and consumer insights, the firm helps to transform industries and drive cultural advancements. With a focus on seed stage and Series A investments, Forerunner typically invests between $250,000 and $500,000 in initial funding, with the potential for additional investments in high-performing companies. The firm prefers to partner with companies in the Bay Area but also considers opportunities in New York and Los Angeles, often seeking collaboration with local investors when companies are outside its primary geographic focus.

Jason Bornstein

Principal

Nicole Johnson

Partner

Brian O’Malley

Managing Partner

KJ Sidberry

Principal

Priyanka Suri

Investor

Kirsten Green

Founder and Managing Partner

Past deals in Blogging

Glossier

Series E in 2021
Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Glossier

Series D in 2019
Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Glossier

Series C in 2018
Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.

Glossier

Series A in 2014
Glossier, Inc. is a direct-to-consumer beauty company that specializes in manufacturing and selling a variety of skincare, makeup, body, and fragrance products. Founded in 2010 and headquartered in New York, the company emphasizes community engagement and content-driven experiences to enhance the shopping journey for its customers. Glossier offers a diverse range of personal care items, including skincare lotions, body lotions, fragrances, and foundation kits, catering to the needs of consumers inspired by everyday women. Their products are primarily sold online and are accessible in several countries, including the United States, Canada, Sweden, and the United Kingdom. Additionally, Glossier operates a showroom in New York City and maintains a blog that features interviews with models, makeup artists, and influential figures, along with beauty advice and product insights aimed at empowering customers to understand and engage with beauty more effectively.
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