Abby's Better
Convertible Note in 2021
Abby’s Better produces minimally processed, plant-based nut butter snacks and spreads. Their products are all-natural, gluten-free, peanut-free, vegan-friendly, and paleo-compliant, offering health-conscious consumers convenient, wholesome options.
Farma Genetix
Seed Round in 2019
Farma Genetix is a Boston-based company that specializes in manufacturing genetically tailored natural supplements and personalized diet plans aimed at addressing chronic health conditions. By collaborating with researchers from Harvard Medical School's Genomics department, Farma Genetix develops nutritional products designed to support cardiovascular health, including the maintenance of healthy blood pressure and cholesterol levels. The company emphasizes the importance of a customized dietary approach to promote overall well-being and reinforce a healthy lifestyle.
YoFiit is a company specializing in plant-based nutrition. It offers a range of products across various categories, providing consumers with healthier alternatives.
ENTR is an AI-powered formulation and nutrition analysis platform for the food, beverage, and supplement industries. It enables management of ingredient and supplier data, supports product development with sandbox tools, and generates regulatory-compliant nutrition labels, including nutrition fact panels, ingredient and allergen statements, and nutrient content claims. The platform also provides document management and tracks development progress, helping to streamline workflows, ensure regulatory compliance, and save time and resources. Built with industry expertise, ENTR functions as a modern alternative to legacy nutritional analysis software, serving both emerging brands and large companies.
Sweetie Pie Organics
Seed Round in 2019
Sweetie Pie Organics is a brand that makes organic snacks for toddlers and nutritional products for pregnant and new mothers. Toddler snacks use organic produce grown on U.S. farms, are freeze-dried to preserve natural taste, and are packed in recyclable packaging. They contain no added ingredients and are 100% fruits and vegetables, melting in the mouth for easy consumption. The portfolio for mothers includes organic and gluten-free smoothies and snacks designed to support health during pregnancy and breastfeeding, featuring natural galactagogues like fenugreek to help lactation and alleviate morning nausea, while delivering essential nutrients.
Uplift Food
Seed Round in 2019
Uplift Food, established in 2018, is an Australian-based company that manufactures and retails functional food products designed by dietitians. The company specializes in creating snacks that support gut health and mood, utilizing ingredients like organic green banana flour, probiotics, and vitamin D mushrooms. Uplift Food's products are available for purchase through its online platform.
Appa Life
Seed Round in 2018
Appa Life Co. specializes in producing nutraceuticals and dietary supplements aimed at managing long-term pain for athletes. Founded in 2018 and based in the United States, the company operates as a vertically integrated entity, overseeing its entire supply chain. By formulating and manufacturing its own products, Appa Life ensures transparency regarding the ingredients used, providing customers with detailed information. The company sells its products online, catering specifically to the needs of athletes seeking effective pain management solutions.
Uplift Food
Pre Seed Round in 2018
Uplift Food, established in 2018, is an Australian-based company that manufactures and retails functional food products designed by dietitians. The company specializes in creating snacks that support gut health and mood, utilizing ingredients like organic green banana flour, probiotics, and vitamin D mushrooms. Uplift Food's products are available for purchase through its online platform.
Abby's Better
Seed Round in 2017
Abby’s Better produces minimally processed, plant-based nut butter snacks and spreads. Their products are all-natural, gluten-free, peanut-free, vegan-friendly, and paleo-compliant, offering health-conscious consumers convenient, wholesome options.
PowCow is a European brand specializing in fat-free, high-protein frozen yogurt. Founded by a dietitian and a sports nutrition expert, the company aims to provide a healthier alternative to traditional ice cream without compromising on taste. PowCow offers three flavors: vanilla, chocolate orange, and passion fruit and mango. Each serving is designed to be indulgent yet nutritious, containing as little as 150 calories and 20 grams of protein, while also being low in sugar. This product caters to health-conscious consumers seeking a delicious treat that supports muscle function and recovery.
Nonfood
Seed Round in 2017
Nonfood is a California-based company located in Commerce, California, that develops algae-based nutritional foods, including a snack bar in which algae serves as the primary ingredient. The products focus on clean protein, essential micronutrients, high fiber, and low sugar, packaged as an affordable, convenient light meal. The company emphasizes sustainability, aiming to reduce agriculture's resource use and carbon footprint by offering healthier, future-oriented food options.
Barley + Oats
Pre Seed Round in 2016
Barley + Oats Inc. is a meal delivery service based in Buffalo, New York, established in 2015, that specializes in providing nutrition-focused meals and snacks aimed at supporting female health. The company offers a diverse range of products, including granolas, cookies, teas, herbal coffees, and broths, specifically designed to assist women during key stages such as fertility, pregnancy, breastfeeding, and hormone balance. By prioritizing plant-based ingredients and flavors, Barley + Oats aims to create convenient food choices that promote the long-term health of both mothers and their babies.
Training Meals
Seed Round in 2014
Training Meals is a company dedicated to promoting health and wellness through nutritious meal delivery services. They provide a diverse selection of sous-vide frozen meals designed to support fitness enthusiasts and health-conscious individuals. Each meal is crafted with the ideal balance of proteins and fats, catering to various dietary needs for pre-workout, post-workout, and everyday consumption. By sourcing the purest ingredients, Training Meals emphasizes the importance of quality nutrition as a fundamental component of overall well-being, believing that optimal food choices enhance physical performance and health.
Sian's Plan
Seed Round in 2014
Sian's Plan makes healthy eating convenient.
They're up early, in bed late and in between it's go go go.
Throw a couple of kids into the equation and where is the time for healthy food? All of a sudden it becomes very difficult for you to take care of what matters most to you, keeping yourself and your family healthy. Sian's Plan solves this.
✷Target Market✷
Their target market are young professional/busy mums with one or more school going children. They are technology savvy, using the internet daily and spend on average £100 per weekly shop. Young professionals are a secondary market showing organic growth and They intend to expand into this
market once resources allow.
✷Key stats✷
◇ Average time spent by an active member is 4 min on recipes, 4 min on meal planning and 4 min on grocery list per visit.
◇ 5k members if free beta
◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally" in 2012.
✷Business model✷
Primary – Subscriptions: Subscribers pay either £4.99/m and £9.99/m.
Secondary – Affiliate commission: Supermarkets pay between £5 and £8 per new purchasing sign up and between 25p and £1 per transaction originating from Sian’s Plan.
✷Team✷
Vincent is the hands on CEO described as 'one of London's
hottest culinary entreprenuers' by The Guardian. Sian is the expert who embodies the home cook. Fiona brings vast experience in operations and business development from her managerial position in Deloitte. Glyn Britton (Albion London) advises on marketing, Colin Mitchell (ex-CTO Tesco diets) on
tech and Sian Porter (spokeswoman for the British Dietetic Association) on nutrition.
✷Market✷
Currently focused on the UK they are perfectly positioned to scale to the US and Australia where current angels are based. The Mama Market is $2.1 Trillion Strong and growing (Forbes). 19.5 million households in the UK alone engage in some sort of menu planning and with 44% of us shopping online for groceries, sales are expected to be £9.6bn by 2015.
✷Latest member review✷
Hi Sian, thank you guys!! You ve really helped me out, with 2 young boys and little culinary imagination it's [Sian's Plan] amazing! Rose, UK.
Rose averages 1.47 visits per day over 30 days, signed up to the yearly £9.99 package and in her own words "I have recommended it to a lot of other mums!".