Flex Capital

Flex Capital is a venture capital firm established in 2017 and based in San Francisco, California. The firm specializes in investing in early-stage companies, focusing primarily on seed to series B funding rounds. As a Registered Investment Adviser, Flex Capital aims to support the growth of its portfolio companies by providing not only capital but also strategic guidance to help them develop and succeed in their respective markets.

Karyn Gibson

Managing Partner

Auren Hoffman

General Partner

Jeffrey Lu

General Partner

Rajal Patel

Investing Partner

Lily Petherick

Principal

Tod Sacerdoti

Founder, General Partner

40 past transactions

CopyCat

Seed Round in 2025
CopyCat lets businesses create browser agents in natural language to automate their manual and repetitive processes.

Confident AI

Seed Round in 2025
Open-source Evaluation Infrastructure for LLMs

Uniti AI

Seed Round in 2025
Uniti AI creates AI-driven inbound sales agents for high volume inbound sales businesses.

Simovative

Acquisition in 2025
Simovative offers an integrated software solution and administration services for higher educational institutions, colleges & universities.

FullEnrich

Seed Round in 2025
Waterfall B2B Email & Phone Finder

Further

Pre Seed Round in 2024
Further is on a mission to empower first-time home buyers to achieve their dream of homeownership with confidence and ease. We simplify the complex home buying process through innovative tools and personalized guidance, ensuring that buyers are well-prepared every step of the way. Our platform offers financial planning, tailored insights, and resources designed to make homeownership more accessible. At Further, we believe that with the right support, anyone can realize their goal of owning a home. Join us as we help make the path to homeownership clear and attainable for all.

CodeRabbit

Series A in 2024
CodeRabbit is an artificial intelligence company that offers detailed, line-by-line code suggestions and reviews within lines of code.

PERCHWELL

Series B in 2024
Perchwell is a data and workflow platform tailored for the residential real estate industry. It provides tools for real-time market analysis and insights, alongside management and syndication of listing data. The platform also facilitates scheduled home viewings and enhances client collaboration, enabling brokers to make informed decisions and offer timely advice to their clients. By streamlining these processes, Perchwell supports real estate professionals in navigating the complexities of the market effectively.

GoodDay Software

Seed Round in 2024
GoodDay Software innovating on the most challenging problems facing commerce brands today. As former brand operators, we’re passionate about helping brands become more efficient and profitable, with fewer resources.

PeerDB

Seed Round in 2024
PeerDB is a firm that specializes in cost-effective Postgres replication and change data capturing.

Arbital Health

Series A in 2024
Arbital Health is a healthcare technology startup focused on advancing value-based care through its innovative software platform. The company offers a neutral adjudication utility that enhances the management of outcomes-based contracts, aligning incentives among various stakeholders in the healthcare ecosystem. By leveraging data science and actuarial expertise, Arbital Health streamlines risk contracting processes, facilitating the transition towards value-based care, where healthcare providers are rewarded for achieving positive patient outcomes. Its platform serves as an essential infrastructure layer, enabling more effective contracting between providers, payers, employers, and life sciences companies, ultimately aiming to improve the quality and efficiency of healthcare delivery.

Truleo

Seed Round in 2023
Truleo is a developer of an audio analytics system focused on enhancing the review of police body camera footage, which often goes largely unexamined. The platform automatically processes 100% of body camera videos, significantly reducing the time required for review and offering valuable insights to improve policing practices. It analyzes interactions between police officers and civilians, detecting critical events such as use-of-force incidents and non-compliance. Truleo’s technology utilizes proprietary models created by law enforcement experts to identify trends in officer behavior, auto-flag incidents, and provide early warnings for potentially volatile situations. This capability enables law enforcement agencies to generate actionable reports that facilitate better officer training, inform policy decisions, and strengthen community relationships, while also highlighting positive officer interactions.

Lawpilots

Acquisition in 2023
Lawpilots is an online training and digital education service provider focused on preparing employees for the legal challenges associated with digitization. The company offers a range of innovative and practical online training courses covering essential legal areas, including data protection, compliance, occupational health and safety, and information security. Through its unique approach to online training, Lawpilots aims to equip organizations with the knowledge and skills necessary to navigate the complexities of the digital landscape effectively.

Vartana

Series B in 2023
Vartana is a payments platform founded in 2020 by Kush Kella in San Francisco, California. The company aims to enhance the purchasing power of businesses by providing flexible financing alternatives. Its all-in-one platform simplifies the sales process by offering a co-branded digital checkout experience, real-time support, and automated payment plan offers integrated directly within customer relationship management (CRM) systems. With pre-approved payment plans and a central dashboard for managing the deal process, Vartana enables sales teams to close deals more efficiently while allowing finance teams to optimize cash flow.

Ampersand

Seed Round in 2023
Ampersand is a company that creates a developer platform to assist SaaS companies in building user-facing integrations for their products. It reduces engineering and customer support time spent on creating and managing deep integrations with your customers' Systems of Record.

Vartana

Series A in 2023
Vartana is a payments platform founded in 2020 by Kush Kella in San Francisco, California. The company aims to enhance the purchasing power of businesses by providing flexible financing alternatives. Its all-in-one platform simplifies the sales process by offering a co-branded digital checkout experience, real-time support, and automated payment plan offers integrated directly within customer relationship management (CRM) systems. With pre-approved payment plans and a central dashboard for managing the deal process, Vartana enables sales teams to close deals more efficiently while allowing finance teams to optimize cash flow.

GoFreight

Series A in 2022
GoFreight is a web-based software as a service (SaaS) platform tailored for international freight forwarders. Established in 2016, the company provides tools that enable freight forwarders to digitize their operations and manage processes efficiently across various shipping methods, including sea, air, and land. The platform enhances operational efficiency through features such as data visualization, automation, freight tracking, and instant booking and quotation services. GoFreight facilitates the seamless updating and management of logistics documents, allowing operators to generate and print necessary documentation at any operational stage while also archiving copies for future reference. By streamlining these processes, GoFreight empowers logistics businesses to fully embrace digital transformation in their operations.

newtrul

Seed Round in 2022
Newtrul is a shipment aggregation platform founded in 2018 and based in Chicago, Illinois. The company connects shippers, brokers, and freight carriers through a centralized portal aimed at simplifying the process of truckload freight matching. By digitizing and aggregating shipment information into a spot marketplace, Newtrul enables trucking companies to easily search for and digitally book their next loads, enhancing efficiency in the freight industry.

Allocations

Venture Round in 2022
Allocations is a technology company focused on enhancing financial inclusion in the private equity and venture capital sectors. It provides a funding platform that enables investors to efficiently raise and deploy capital, combining features that facilitate the launching of funds, onboarding of limited partners, and scaling of operations. By integrating data into fund management, Allocations empowers investors to compete with institutions in managing special purpose vehicles and funds. As of August 2021, the company had raised over $7 million from more than 200 investors and has supported over 300 private funds, amounting to approximately $250 million in total volume.

Regal

Series A in 2022
Regal is the AI Agent Platform. Transform your customer communications with AI Agents that are personalized to your company and customers. Regal gives every company the tools to build AI Agents that are connected to your data, easy to customize and monitor, always-available, and ready to take action. Power better support, sales and operations – with way less effort.

PropelAuth

Seed Round in 2022
PropelAuth offers a comprehensive authentication solution tailored for B2B companies, enabling them to efficiently onboard and manage users while conserving developer resources. The platform addresses specific challenges faced by B2B organizations by incorporating features such as organization management, test environments, and hierarchical roles, all accessible through user-friendly self-service interfaces. PropelAuth's tool also allows for easy integration of various authentication methods, including social logins and magic links, simplifying the user experience. Clients can create organizations and invite team members, providing an alternative sign-in method that enhances user engagement and streamlines the management process.

Strapi

Series B in 2022
Strapi is an open-source software company based in Paris, founded in 2016. It specializes in providing a headless content management system (CMS) that enables developers to efficiently build, deploy, and manage application backends with minimal effort. By decoupling the frontend from the CMS, Strapi allows developers to utilize their preferred front-end tools and frameworks while offering a robust API for content delivery across various devices. The platform features a powerful dashboard and tools for API prototyping and management, streamlining the content distribution process for editors. This flexibility and user-friendly approach position Strapi as a valuable resource for developers seeking to create dynamic and scalable applications.

Humi

Series B in 2022
Humi is a cloud-based software provider focused on automating human resources processes. The platform offers a comprehensive suite of tools that streamline employee recruiting and onboarding, time-off tracking, scheduling, payroll management, and benefits administration. Additionally, it includes features for performance monitoring and reporting, allowing businesses to simplify and modernize their human resource management. By integrating these functions, Humi aims to enhance efficiency and effectiveness in managing human resources.

Strive

Seed Round in 2022
Strive Asset Management is an asset management firm dedicated to empowering everyday citizens within the American economy by encouraging companies to prioritize excellence over political considerations. The firm seeks to attract and develop strong leaders who possess a commendable work ethic and can confidently drive results while fostering respect in corporate boardrooms. By promoting a results-oriented approach, Strive aims to compete effectively with some of the largest asset managers globally, ensuring that clients benefit from investments that reflect these values.

Modumate

Seed Round in 2022
Modumate is a next-generation 3D design tool helping to modernize architects' workflows, including automation of drafting. The tool automatically creates, annotates, and updates your permit and construction drawings. They making architects 10x more productive and helping them design 10x better buildings. Modumate offers software application for designing and customization of building exteriors and interiors, as well as enables users to tag and schedule display data from the data-complete objects of design. It was founded in 2017 and is based in San Francisco, California, United States.

Addressable

Series A in 2021
Addressable LLC, established in 1999 and based in San Francisco, California, specializes in advanced robot technology that writes with actual ballpoint pens in diverse human handwriting styles. The company offers a full-stack growth automation platform aimed at enhancing high-value relationships through innovative marketing strategies. By leveraging its patented technology, Addressable creates personalized campaigns that blend the effectiveness of digital advertising with tangible, physical communications. The management team, comprised of professionals from notable companies such as Facebook, Snowflake, and UJet, focuses on applying digital marketing principles to traditional outreach methods, serving clients in industries that prioritize meaningful customer engagement.

Vercel

Series D in 2021
Vercel Inc. is a cloud platform company that specializes in on-demand deployment and hosting services for frontend applications. Established in 2015 and based in Walnut, California, Vercel provides solutions for developing, previewing, and shipping Jamstack sites, enhancing the deployment process for developers. The platform integrates with popular version control systems, such as GitHub, Bitbucket, and GitLab, allowing for automatic project deployment from pull requests and merge requests. Vercel's infrastructure supports the hosting of static websites and serverless functions, optimizing performance through a content delivery network. Formerly known as ZEIT, Inc., the company rebranded to Vercel in April 2020, reflecting its focus on streamlining the development and deployment experience for frontend teams.

People Data Labs

Series B in 2021
People Data Labs specializes in providing high-quality B2B data for developers, engineers, and data scientists. With a robust database of 3 billion accurate records, the company enables clients to create and enhance person profiles, enrich existing data, and support predictive modeling and artificial intelligence applications. Their platform serves various sectors, including sales and marketing, investment research, fraud detection, and talent acquisition, ensuring that clients can build and scale innovative, data-driven products effectively. By acting as a reliable data partner, People Data Labs supports both enterprise and startup clients in achieving greater efficiency and success in their data-enabled initiatives.

H1.co

Series C in 2021
H1 is a healthcare data analytics company based in New York, founded in 2017. It offers a global platform that connects life sciences companies, hospitals, academic medical centers, and health systems with healthcare providers, clinical research opportunities, and industry experts. The platform focuses on delivering real-time data to support decision-making throughout the therapeutic development process, from fundraising to product launch. By providing access to comprehensive information on healthcare professionals and institutions, H1 facilitates connections within the healthcare ecosystem, enabling organizations and professionals to gain live insights that accelerate the discovery and development of therapies aimed at combating diseases.

Vercel

Series C in 2021
Vercel Inc. is a cloud platform company that specializes in on-demand deployment and hosting services for frontend applications. Established in 2015 and based in Walnut, California, Vercel provides solutions for developing, previewing, and shipping Jamstack sites, enhancing the deployment process for developers. The platform integrates with popular version control systems, such as GitHub, Bitbucket, and GitLab, allowing for automatic project deployment from pull requests and merge requests. Vercel's infrastructure supports the hosting of static websites and serverless functions, optimizing performance through a content delivery network. Formerly known as ZEIT, Inc., the company rebranded to Vercel in April 2020, reflecting its focus on streamlining the development and deployment experience for frontend teams.

Grata

Seed Round in 2021
Grata Inc. is a technology company that specializes in Software-as-a-Service solutions designed to enhance B2B research processes. Founded in 2015 and headquartered in New York with an additional office in Boston, the company operates a search engine that assists private equity, sales, and marketing teams in locating and targeting private companies. Utilizing machine learning and artificial intelligence, Grata's platform enables users to find similar companies, automate personalized outreach, and analyze market conditions. It also offers tools for voice of customer diligence and competitive intelligence, providing valuable insights from online reviews. Grata's solutions are particularly useful for business development professionals engaged in middle market private equity deals, staffing and recruiting, and targeted sales and marketing campaigns.

Woflow

Seed Round in 2021
Woflow is a leading provider of catalog digitization and data management solutions, pioneering the Merchant Data Platform. This innovative platform assists clients in creating and maintaining complex structured data efficiently and at scale. Woflow's system includes a task automation feature that breaks down large, intricate projects into smaller, manageable tasks, which can be executed asynchronously and with high accuracy. By streamlining data management processes, Woflow enables businesses to enhance customer experiences and support sustained growth.

Eden Health

Series C in 2021
Eden Health is a primary care and insurance navigation company for employers, designed to elevate the health and wellbeing of employees everywhere. It helps employees navigate today’s complicated healthcare landscape across insurance, primary care and mental healthcare, so they can make smart, well-informed, and cost-conscious decisions.

UpCodes

Seed Round in 2020
UpCodes, Inc. operates a platform that assists the construction industry in navigating compliance with building regulations. Founded in 2015 and based in San Francisco, the company provides a comprehensive code compliance platform that consolidates building codes into a single searchable database. This platform features a search engine enhanced by machine learning and data analysis, which simplifies the process of finding relevant codes and regulations. By offering structured research tools, UpCodes enables teams involved in the design, construction, or occupancy of buildings to collaborate effectively and stay updated on compliance requirements. This ultimately helps to avoid project delays and ensures that construction projects adhere to necessary building codes.

Datavant

Series B in 2020
Datavant, Inc. is a health data platform company based in San Francisco, California, founded in 2017. The company specializes in aggregating and analyzing biomedical data using machine learning to enhance the efficiency of drug development. It focuses on improving the clinical trial process by employing artificial intelligence and organizing healthcare data to derive actionable insights for trial design and interpretation. By facilitating secure and accessible data connectivity, Datavant enables over 60 million healthcare records to be exchanged among thousands of organizations, including more than 70,000 hospitals and clinics. The company serves the clinical development and commercial pharmaceutical sectors, as well as researchers, and aims to improve patient outcomes while protecting patient privacy through its innovative platform.

Heron Data

Seed Round in 2020
Heron Data specializes in financial software that streamlines the evaluation of business financial health. The company's platform automates the intake and extraction of various documents, including bank statements and portable document formats, while also incorporating open banking data. This functionality allows for the calculation of risk metrics, facilitating improved and expedited underwriting decisions for lenders. By syncing structured data directly to customer relationship management systems or other records, Heron Data enhances the efficiency of financial assessments and supports informed decision-making in the lending process.

Syn2core

Developing an AI co-pilot for frontline workers in the automotive industry to minimize human errors.

PiLogic

PiLogic AI platform offers rapid analysis of radar data for real-time applications.
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