FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in eSports

SidelineSwap

Venture Round in 2023
SidelineSwap, LLC is an online marketplace that facilitates the buying, selling, and trading of sporting goods. Founded in 2012 by former college athletes, the platform offers a wide range of new, used, and vintage sports equipment, including gear for lacrosse, hockey, soccer, skiing, baseball, basketball, football, golf, and more. The marketplace connects athletes, allowing them to access high-quality gear at affordable prices while fostering a community of sports enthusiasts. Sellers range from high school athletes selling last season's equipment to former college players and business owners who trade in sports gear. SidelineSwap has attracted hundreds of thousands of users and continues to grow, enhancing the accessibility of sports equipment for all athletes. The company is based in Franklin Square, New York.

Pikkit

Venture Round in 2022
Pikkit is a consumer software company that specializes in a social sports betting application. The platform allows users to sync their legal sportsbook accounts, providing a centralized location to manage their betting activities. Pikkit enables individuals to connect with friends, share their betting choices, and stay informed about their peers' picks. Users can browse upcoming events and track the performance of top participants, fostering interaction within the betting community. By offering these features, Pikkit aims to enhance the social aspect of sports betting and help users gain insights into their betting strategies.

GamerGains

Venture Round in 2022
GamerGains Labs operates a pioneering platform that integrates token and cryptocurrency systems into the gaming experience for traditional gamers. Targeting the vast community of PC and console players, the platform features an easy-to-use interface that facilitates the earning of cryptocurrency through an automated and transparent contest lifecycle. This approach ensures fairness and allows for instant payout settlements, enabling users to earn rewards while enjoying their favorite games. Through its innovative design, GamerGains aims to enhance the gaming experience by providing a secure and engaging way for players to monetize their skills and time spent in gaming.

GamerGains

Seed Round in 2022
GamerGains Labs operates a pioneering platform that integrates token and cryptocurrency systems into the gaming experience for traditional gamers. Targeting the vast community of PC and console players, the platform features an easy-to-use interface that facilitates the earning of cryptocurrency through an automated and transparent contest lifecycle. This approach ensures fairness and allows for instant payout settlements, enabling users to earn rewards while enjoying their favorite games. Through its innovative design, GamerGains aims to enhance the gaming experience by providing a secure and engaging way for players to monetize their skills and time spent in gaming.

Ugami

Seed Round in 2022
Developer of a financial mobile application designed to offer financial rewards services for gamers. The company provides virtual card purchases made on debit and credit cards to earn users points that can be redeemed in its store to purchase gaming merchandise, digital goods, hardware, software, exclusive game sessions and esports event preferred access, enabling gamers to play games for rewards, learn more about personal finance and manage their funds safely.

Betr

Series A in 2022
Betr is a direct-to-consumer micro-betting that introduces instant gratification to sports betting. It provides tools to support responsible play and give control over their gambling. It encourages them to use these tools to keep the experience fun and within their personal limits. Betr was founded in 2022 and is based in Miami, Florida.

Playtomic

Series C in 2021
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Talewind

Seed Round in 2021
Operator of a metaverse game development studio intended to create high-quality, immersive experiences for the metaverse. The company offers games full of quirky characters, fun, and secrets that are designed to be fun, social, and collaborative to create high-quality, immersive experiences that will help to shape the future of the metaverse, enabling gamers to enjoy the experiences of a new wave of metaverse platforms and get a unique opportunity to interact with each other in real-time.

Generation Esports

Series A in 2021
Organizer of high school level esports leagues and tournaments intended to help people compete and showcase their abilities. The company's events harness the student's passion for games by bringing seamless, easy, and rewarding esports competition and academics for high school students, enabling sports athletes to enhance grade point averages and have better career prospects.

Eneba

Series A in 2020
Eneba is a digital gaming marketplace that launched in late 2018, designed to help gamers find premium game deals. The platform features a vast selection of game titles across various genres, including action, adventure, role-playing, indie, first-person shooter, and strategy games, catering to multiple operating systems and platforms. Eneba aims to provide gaming communities worldwide with easy access to a diverse array of games at affordable prices, ensuring a safe and trustworthy purchasing experience. The company's commitment to professionalism and excellence has driven its rapid growth in the gaming industry.

Playtomic

Venture Round in 2020
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

Let's Do This

Seed Round in 2019
Let’s Do This is an online marketplace that connects athletes with a wide range of endurance events, including running, cycling, triathlons, and obstacle races. Founded in 2016 by Alex Rose and Sam Browne, the platform serves as a comprehensive resource for both race organizers and participants. It enables race organizers to effectively reach a dedicated community of endurance sports enthusiasts, while providing users with detailed event information, news, and special offers. Headquartered in San Francisco, California, with an office in London, United Kingdom, Let’s Do This aims to make it easy for individuals to find and book a variety of races, from local 5k fun runs to major international competitions.

Playtomic

Venture Round in 2019
Playtomic operates an online sports court booking platform intended to become a social network for sports players. It provides a platform to reserve courts, find other players with similar skill levels, and join a social sports community dedicated to learning that helps sports clubs to optimize the use of their facilities and step into the digital age. Playtomic was founded in 2017 and is headquartered in Madrid, Spain.

SidelineSwap

Series A in 2018
SidelineSwap, LLC is an online marketplace that facilitates the buying, selling, and trading of sporting goods. Founded in 2012 by former college athletes, the platform offers a wide range of new, used, and vintage sports equipment, including gear for lacrosse, hockey, soccer, skiing, baseball, basketball, football, golf, and more. The marketplace connects athletes, allowing them to access high-quality gear at affordable prices while fostering a community of sports enthusiasts. Sellers range from high school athletes selling last season's equipment to former college players and business owners who trade in sports gear. SidelineSwap has attracted hundreds of thousands of users and continues to grow, enhancing the accessibility of sports equipment for all athletes. The company is based in Franklin Square, New York.

Let's Do This

Pre Seed Round in 2018
Let’s Do This is an online marketplace that connects athletes with a wide range of endurance events, including running, cycling, triathlons, and obstacle races. Founded in 2016 by Alex Rose and Sam Browne, the platform serves as a comprehensive resource for both race organizers and participants. It enables race organizers to effectively reach a dedicated community of endurance sports enthusiasts, while providing users with detailed event information, news, and special offers. Headquartered in San Francisco, California, with an office in London, United Kingdom, Let’s Do This aims to make it easy for individuals to find and book a variety of races, from local 5k fun runs to major international competitions.

Rep The Squad

Seed Round in 2017
Rep the Squad, Inc. is a Seattle-based company that offers a monthly subscription service for fans of professional sports teams, providing access to a diverse selection of officially licensed jerseys. Founded in 2017, the company empowers fans by allowing them to choose jerseys that best represent their teams, enhancing their connection to the sport. Co-founded by Brian Watkins, an experienced e-commerce executive, Rep the Squad was developed at Madrona Venture Labs and has attracted investments from prominent venture capital firms and notable athletes, including Doug Baldwin, Golden Tate, and Russell Okung. Additionally, an investment fund linked to the owners and executives of the San Francisco 49ers has partnered with the company. Richard Sherman, a well-known cornerback, serves as the brand ambassador, further promoting the company's mission to amplify sports fandom.

SidelineSwap

Seed Round in 2016
SidelineSwap, LLC is an online marketplace that facilitates the buying, selling, and trading of sporting goods. Founded in 2012 by former college athletes, the platform offers a wide range of new, used, and vintage sports equipment, including gear for lacrosse, hockey, soccer, skiing, baseball, basketball, football, golf, and more. The marketplace connects athletes, allowing them to access high-quality gear at affordable prices while fostering a community of sports enthusiasts. Sellers range from high school athletes selling last season's equipment to former college players and business owners who trade in sports gear. SidelineSwap has attracted hundreds of thousands of users and continues to grow, enhancing the accessibility of sports equipment for all athletes. The company is based in Franklin Square, New York.

Gamer Sensei

Seed Round in 2016
Gamer Sensei is a pioneering platform designed for competitive gamers seeking to enhance their skills and performance. It connects players of all skill levels with a vast network of professional, certified coaches across major esports titles. The platform offers personalized, one-on-one online coaching sessions, allowing gamers to receive tailored advice and strategic guidance while they engage in lessons with their sensei. By leveraging its innovative technology, Gamer Sensei aims to facilitate skills development and help players achieve their gaming goals, ultimately enabling them to excel in the competitive esports landscape.

Meme

Seed Round in 2015
Meme is a New York-based company that specializes in designing, developing, and publishing social casino games. Its portfolio includes the popular Xtreme Slots, which is played globally, offering an engaging and social experience for mobile players across various countries. Meme's games are designed to be accessible on all major mobile and computing platforms, catering to a diverse audience and ensuring that users of all ages can enjoy their gaming applications. The company focuses on creating enjoyable, interactive experiences that foster social connections among players.

FanDuel

Series B in 2011
FanDuel Inc. operates an online fantasy sports platform that enables users to play fantasy games and win cash prizes. The company provides an online sports platform that enables users to play fantasy football, baseball, hockey, and basketball. It also offers sports betting, racing, and casino games. The company was founded in 2009 and is based in New York, New York with an additional office in Edinburgh, United Kingdom. FanDuel Inc. operates as a subsidiary of Flutter Entertainment plc.
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