FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.
Elenas
Convertible Note in 2023
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.
Bodily
Convertible Note in 2023
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.
Elenas
Series B in 2022
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.
Bodily
Venture Round in 2022
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.
Elenas
Series A in 2021
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.
Black Limba
Seed Round in 2019
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company offers a diverse range of products, including bralettes, bras, panties, sportswear, and bathroom wear, along with specialized items such as lace lingerie, lingerie sets for pregnant women, and various styles of sports bras and swimsuits. Black Limba aims to provide women with accessories that combine sensuality, design, and comfort, catering to different preferences and needs.
AYR
Seed Round in 2019
AYR, Inc. is a womenswear brand based in New York City, established in February 2014 by co-founders Maggie Winter and Jac Cameron. The company specializes in a diverse range of apparel, including jeans, shirts, dresses, shorts, jackets, and work-wear. Initially launched as an e-commerce platform, AYR focuses on denim and has since expanded its presence through a guideshop and wholesale partnerships. The brand emphasizes convenience by offering online shopping, allowing customers to easily access and purchase a variety of clothing and fashion accessories delivered directly to their homes. AYR's name, which stands for "All Year Round," reflects its commitment to providing versatile and stylish options for women throughout the year.
Black Limba
Seed Round in 2018
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company offers a diverse range of products, including bralettes, bras, panties, sportswear, and bathroom wear, along with specialized items such as lace lingerie, lingerie sets for pregnant women, and various styles of sports bras and swimsuits. Black Limba aims to provide women with accessories that combine sensuality, design, and comfort, catering to different preferences and needs.
Adore Me
Venture Round in 2018
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.
Clue
Series B in 2016
Clue is a Berlin-based reproductive health company that specializes in providing personalized health insights to support individuals throughout their reproductive journeys, from their first period to menopause. Founded in 2012, Clue emerged as one of the pioneering femtech companies and now serves millions of users across over 190 countries. The company focuses on empowering individuals through its mobile application, which features a signature Period Tracking function, fertility cycle analysis, symptom tracking, and calendar reminders. Clue also offers additional personalized services through a subscription plan called Clue Plus. Committed to advancing reproductive health, Clue collaborates with universities, researchers, and healthcare professionals to address gaps in health knowledge and support evidence-based practices.
WeMoms
Seed Round in 2015
WeMoms is a social network platform dedicated to supporting women during pregnancy and motherhood. The application aims to enhance the relationship among expectant mothers by providing a space where they can connect, share experiences, and access practical parenting guidance. With a focus on real-life experiences rather than traditional educational approaches, the platform offers valuable tips and resources to help women navigate their maternity journey. By fostering a community of support and understanding, WeMoms seeks to empower mothers-to-be with the knowledge and confidence they need as they transition into parenthood.
Eloquii
Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.
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