FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Women

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

Elenas

Convertible Note in 2023
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Bodily

Convertible Note in 2023
Bodily is a company focused on providing evidence-based research and design-led products specifically tailored for women's health and bodies. It operates as a women's undergarment brand, offering clothing designed for postpartum, birth recovery, and breastfeeding. By combining research with thoughtful design, Bodily aims to support new parents and their families through the various changes and transitions associated with pregnancy and early parenthood. The company’s mission is to empower mothers by addressing their unique needs during this significant life stage.

Elenas

Series B in 2022
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Bodily

Venture Round in 2022
Bodily is a company focused on providing evidence-based research and design-led products specifically tailored for women's health and bodies. It operates as a women's undergarment brand, offering clothing designed for postpartum, birth recovery, and breastfeeding. By combining research with thoughtful design, Bodily aims to support new parents and their families through the various changes and transitions associated with pregnancy and early parenthood. The company’s mission is to empower mothers by addressing their unique needs during this significant life stage.

Elenas

Series A in 2021
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Black Limba

Seed Round in 2019
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company's extensive product catalog includes a diverse range of items such as bralettes, bras, panties, sportswear, and swimwear, catering to various preferences and needs. Their offerings encompass lace lingerie, sets, and specialized items for pregnant women, as well as options like microfiber and non-padded bras. Black Limba aims to combine sensuality, design, and comfort in its products, providing women with stylish accessories that enhance their wardrobe.

AYR

Seed Round in 2019
AYR, Inc. is a womenswear brand headquartered in New York City, founded in February 2014 by Maggie Winter and Jac Cameron. The company specializes in manufacturing a diverse range of apparel, including jeans, pants, shirts, dresses, shorts, jackets, and work-wear, with a strong emphasis on denim. Initially launched as an e-commerce platform, AYR has since expanded its presence through a guideshop and wholesale partnerships. The brand aims to provide women with convenient access to fashionable clothing and accessories, enabling them to shop for a variety of styles online and have products delivered directly to their homes. The name AYR stands for "All Year Round," reflecting the brand's commitment to offering versatile options for every season.

Black Limba

Seed Round in 2018
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company's extensive product catalog includes a diverse range of items such as bralettes, bras, panties, sportswear, and swimwear, catering to various preferences and needs. Their offerings encompass lace lingerie, sets, and specialized items for pregnant women, as well as options like microfiber and non-padded bras. Black Limba aims to combine sensuality, design, and comfort in its products, providing women with stylish accessories that enhance their wardrobe.

Adore Me

Venture Round in 2018
Adore Me is a New York-based lingerie e-commerce startup that aims to disrupt the traditional lingerie industry by providing affordable and inclusive fashion. With a workforce of over 130 employees across the US and Europe, the company offers a diverse range of products, including bras, panties, swimwear, corsets, and sleepwear, in sizes from petite to plus. Adore Me focuses on creating a body-positive shopping experience, allowing women to embrace their individuality. Each month, the brand introduces 50-60 new designs targeted at urban Millennial consumers. In addition to online shopping, customers can visit the Adore Me showroom in New York City and select retail locations. The company has garnered recognition for its innovative approach, being honored with awards such as the 2017 Customer Engagement Awards and accolades from Crain’s and Business Insider for its rapid growth and market impact.

Clue

Series B in 2016
Clue is a Berlin-based reproductive health company founded in 2012, recognized as one of the pioneering firms in the femtech sector. The company focuses on supporting and empowering individuals by providing personalized health insights throughout their reproductive journey, from the onset of menstruation to menopause. Clue's mobile application, which is available for free, features a Period Tracking tool that analyzes menstrual cycles and fertile windows, offering predictions and calendar reminders. Additionally, it helps users track symptoms and identify patterns related to menstrual health. For enhanced features, Clue offers a subscription service called Clue Plus, which includes personalized modes such as Clue Conceive. The company serves millions globally across over 190 countries and collaborates with universities, researchers, and clinicians to address health disparities in reproductive health.

WeMoms

Seed Round in 2015
WeMoms is a social networking platform aimed at supporting women during pregnancy and motherhood. The company provides a unique application that connects expecting mothers with one another, allowing them to share experiences and advice. By offering practical parenting guides based on real-life experiences rather than theoretical knowledge, WeMoms empowers women to navigate the challenges of motherhood with confidence. The platform is designed to foster a supportive community where users can access valuable tips and emotional support throughout their maternity journey, reflecting the understanding that becoming a mother is a transformative experience.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.
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