FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Video Streaming

HomeTeam Live

Series A in 2025
HomeTeam Live is a streaming platform focused on amateur sports, enabling users to watch local sporting events from any location. The company's software delivers broadcast-quality video, enhancing the viewing experience for parents, family members, coaches, athletes, fans, and scouts. By providing access to live events, HomeTeam Live aims to increase league viewership and foster community support for local teams, allowing users to cheer for their home teams regardless of their physical location.

The Lobby

Seed Round in 2023
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Storybeat

Seed Round in 2023
Storybeat is a technology company based in Madrid, founded by Jaime de Ascanio in 2018. It specializes in providing a social media application that facilitates the creation and sharing of engaging stories. The platform leverages artificial intelligence to generate unique avatars and offers a range of built-in templates, presets, music, and effects, allowing users to easily craft ephemeral content. Storybeat aims to enhance self-expression by supporting users throughout their creative journeys, providing not only the necessary tools but also education, community, and connections to unlock their full potential. The company focuses on inspiring individuals to embrace their creativity and share their stories across various digital platforms.

The Lobby

Seed Round in 2019
The Lobby is a video shopping platform that connects top fashion brands with influencers, creating an engaging shopping experience reminiscent of QVC combined with TikTok. Tailored for young professionals, The Lobby simplifies the shopping process by introducing new and emerging brands weekly. Customers can request items to be delivered to their offices for a week-long trial period without any upfront fees, allowing them to experience products before making a purchase. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Virool

Series A in 2016
Virool, Inc. is a video advertising platform that specializes in native video advertising for brand marketers. Founded in 2011 and headquartered in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool allows brands to host videos, design campaigns, target specific audiences, and analyze results online. The platform serves both advertisers and publishers, offering a supply-side solution for publishers to optimize revenue and a programmatic distribution system for advertisers to enhance brand impact. Virool's technology empowers clients to engage audiences effectively through mobile devices and social media, utilizing programmatic strategies to ensure that video content reaches the right viewers at the right time. Over its history, Virool has facilitated video promotion for over 30,000 global advertisers, including major brands such as Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties.
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