FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Self-improvement

Sol

Seed Round in 2024
Sol is a smartphone application focused on enhancing personal growth and well-being through spiritual wellness resources. The platform provides users with a variety of tools designed to promote mental, emotional, and spiritual health, including personality assessments, daily horoscopes, and access to a spiritual community. By facilitating engagement in practices that foster fulfillment and meaning, Sol aims to guide individuals on their personal journeys toward pleasure and self-discovery.

Sol

Pre Seed Round in 2023
Sol is a smartphone application focused on enhancing personal growth and well-being through spiritual wellness resources. The platform provides users with a variety of tools designed to promote mental, emotional, and spiritual health, including personality assessments, daily horoscopes, and access to a spiritual community. By facilitating engagement in practices that foster fulfillment and meaning, Sol aims to guide individuals on their personal journeys toward pleasure and self-discovery.

Reforge

Series B in 2022
Reforge is a company dedicated to professional development, offering membership services that provide access to a range of educational programs in product management, growth, engineering, and marketing. The company aims to bridge the gap between professionals' needs and the available options for learning. Unlike traditional educational paths that emphasize certifications, Reforge focuses on delivering results and deep insights, fostering continuous learning from industry experts. This approach enables experienced professionals to enhance their skills and fulfill their potential in their respective careers.

Simundia

Venture Round in 2021
Simundia is a provider of a digital coaching platform designed to facilitate personalized development experiences for professionals. The platform offers affordable and discreet coaching classes, enabling business managers to enhance their soft skills and effectively address various challenges they may face in the workplace. By utilizing short-distance formats and specialized tools, Simundia aims to raise awareness on different developmental themes, fostering a supportive environment for managerial growth and problem-solving.

Peerforum

Pre Seed Round in 2021
Peerforum is a provider of advisory services focused on enhancing individual performance and fostering meaningful connections among members. The company facilitates small group coaching sessions where individuals can collaboratively address personal and professional challenges. Through these sessions, participants benefit from the experiences and feedback of their peers, which helps them gain new perspectives and support. Peerforum aims to help organizations cultivate and maintain a positive forum culture and uphold their core values.

Simundia

Seed Round in 2019
Simundia is a provider of a digital coaching platform designed to facilitate personalized development experiences for professionals. The platform offers affordable and discreet coaching classes, enabling business managers to enhance their soft skills and effectively address various challenges they may face in the workplace. By utilizing short-distance formats and specialized tools, Simundia aims to raise awareness on different developmental themes, fostering a supportive environment for managerial growth and problem-solving.
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