FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Investor

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Co-Founder

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Peer to Peer

Pickle

Series A in 2025
Pickle is a peer-to-peer clothing rental marketplace that connects users within their local communities to rent trendy outfits. The platform facilitates both in-person exchanges and same-day local delivery through courier services, primarily focusing on major cities such as New York, Los Angeles, and Miami. Pickle emphasizes a simple listing process and offers flexible pricing and rental periods, allowing users to explore a variety of brands and styles affordably. By providing access to community closets, the service promotes sustainable alternatives to traditional clothing ownership, making fashionable attire more accessible to consumers.

Wurthy

Seed Round in 2024
Wurthy develops financial software aimed at supporting business growth and enhancing customer purchasing power. The company specializes in creating solutions that help businesses eliminate credit card fees and increase their earnings. With a focus on optimizing financial transactions, Wurthy offers a credit system platform that enables peer-to-peer transactions with secure and flexible payment options for creditworthy buyers. This innovative approach allows small businesses to generate recurring monthly revenue and earn interest on each sale, ultimately facilitating smoother and more efficient financial operations across various industries.

Vinted

Secondary Market in 2024
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Ziina

Series A in 2024
Ziina is a financial services company that specializes in peer-to-peer payment solutions through a mobile application. The platform ensures bank-grade security, utilizing end-to-end encryption to facilitate safe transactions. Users can send and receive funds simply using a phone number, allowing for efficient management of personal finances and greater control over their money.

Scramble

Seed Round in 2024
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Pairtu

Pre Seed Round in 2024
Pairtu is a healthcare services company that connects patients with dedicated advocates to simplify and optimize their healthcare experiences. The company offers a range of services, including assistance in choosing the right doctor, navigating medical bills, scheduling appointments, and providing insurance assistance. Additionally, Pairtu offers clinic accompaniment, specialty care facilitation, and long-term care planning, aiming to minimize patient stress and reduce costs.

Scramble

Convertible Note in 2023
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Ziina

Venture Round in 2023
Ziina is a financial services company that specializes in peer-to-peer payment solutions through a mobile application. The platform ensures bank-grade security, utilizing end-to-end encryption to facilitate safe transactions. Users can send and receive funds simply using a phone number, allowing for efficient management of personal finances and greater control over their money.

Popsy

Pre Seed Round in 2023
Popsy is an innovative AI-powered mobile application designed for local buying and selling, establishing itself as a next-generation classifieds platform. Users can list a wide range of items, including electronics, clothing, housing, cars, and furniture, by simply taking a photo. The application employs advanced image recognition technology to provide real-time suggestions for titles, prices, and categories, streamlining the selling process. Popsy focuses on creating a user-friendly marketplace where individuals can trade second-hand and refurbished goods, particularly cell phones, quickly and safely. The platform facilitates instant communication between buyers and sellers, allowing users to receive offers within minutes while avoiding commissions and transaction fees, thus promoting a more accessible and cost-effective trading experience.

Scramble

Convertible Note in 2023
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Scramble

Pre Seed Round in 2022
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

SWAP

Series A in 2021
SWAP provides a modular payment platform that enables companies to enhance their financial operations through innovative technology and a unique business model. By offering APIs for end-to-end, white-label financial solutions, SWAP allows clients to create comprehensive financial ecosystems that include features such as pre-paid cards, digital wallets, and various financial services. This platform facilitates secure money disbursements to merchants, assists with fund collection and bill payments, and supports peer-to-peer transactions via QR codes. By integrating these services, SWAP empowers businesses to expand their core offerings, eliminate barriers, and develop new revenue streams, effectively establishing internal fintech capabilities.

Peerforum

Pre Seed Round in 2021
Peerforum is a provider of advisory services aimed at enhancing individual performance and fostering meaningful connections among members. The company offers scalable small group coaching, allowing participants to tackle personal and professional challenges in a supportive environment. By facilitating discussions among peers who share their experiences, Peerforum enables individuals to receive valuable feedback and encouragement. This approach not only aids personal development but also helps organizations cultivate and maintain a forum culture aligned with their core values.

Ziina

Seed Round in 2021
Ziina is a financial services company that specializes in peer-to-peer payment solutions through a mobile application. The platform ensures bank-grade security, utilizing end-to-end encryption to facilitate safe transactions. Users can send and receive funds simply using a phone number, allowing for efficient management of personal finances and greater control over their money.

Vinted

Secondary Market in 2021
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Scramble

Pre Seed Round in 2021
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

MPB

Series D in 2021
MPB is an online marketplace that focuses on the buying, selling, and trading of used photography and videography equipment. Founded in 2011 and based in Brighton, East Sussex, the platform aims to simplify access to photo and video gear by offering a customer-centric service powered by technology. MPB provides a wide range of products, including camera bodies, lenses, filters, and accessories, each of which undergoes a thorough inspection and approval process before resale. By utilizing a custom-designed technology, MPB addresses the challenges of peer-to-peer transactions, ensuring that both buyers and sellers are offered fair prices for their equipment.

Curtsy

Series A in 2021
Curtsy, Inc. operates a mobile application that enables women to rent and sell clothing, shoes, handbags, jewelry, and accessories. Founded in 2015 and headquartered in San Francisco, California, Curtsy focuses on providing a platform for users to buy and sell items directly from one another. The app employs machine learning and human review to enhance the merchandising of items, while also offering sellers a Shipping Kit to streamline order fulfillment. Catering to a younger generation seeking sustainable shopping alternatives, Curtsy facilitates a community-driven approach to clothing resale, allowing users to share and access a diverse range of fashion items.

Ziina

Seed Round in 2021
Ziina is a financial services company that specializes in peer-to-peer payment solutions through a mobile application. The platform ensures bank-grade security, utilizing end-to-end encryption to facilitate safe transactions. Users can send and receive funds simply using a phone number, allowing for efficient management of personal finances and greater control over their money.

Toss

Series G in 2020
Toss is a South Korea-based mobile financial service platform developed by the fintech startup Viva Republica, established in 2011 by Seunggun Lee in Seoul. The platform offers a range of services aimed at simplifying financial management for users, including peer-to-peer money transfers, credit score management, and bank account oversight. Additionally, Toss provides access to loan and insurance plans, facilitates bill splitting, and supports QR payments. These features collectively enable users to handle their financial needs efficiently and conveniently.

Twine

Venture Round in 2020
Twine Ltd is an online platform based in Manchester, United Kingdom, that facilitates collaboration among musicians, filmmakers, designers, and photographers while providing opportunities for paid work. Established in 2014, Twine serves as a marketplace connecting companies with a network of over 200,000 creative freelancers specializing in various fields such as music, design, and film. The platform simplifies the process of writing project briefs and curating high-quality freelancers, enabling businesses to efficiently find the right talent for projects ranging from logo design to explainer videos. By allowing freelancers to choose projects that interest them and build their portfolios, Twine fosters a global creative community that enhances collaboration and quality output.

SWAP

Seed Round in 2020
SWAP provides a modular payment platform that enables companies to enhance their financial operations through innovative technology and a unique business model. By offering APIs for end-to-end, white-label financial solutions, SWAP allows clients to create comprehensive financial ecosystems that include features such as pre-paid cards, digital wallets, and various financial services. This platform facilitates secure money disbursements to merchants, assists with fund collection and bill payments, and supports peer-to-peer transactions via QR codes. By integrating these services, SWAP empowers businesses to expand their core offerings, eliminate barriers, and develop new revenue streams, effectively establishing internal fintech capabilities.

Curtsy

Seed Round in 2019
Curtsy, Inc. operates a mobile application that enables women to rent and sell clothing, shoes, handbags, jewelry, and accessories. Founded in 2015 and headquartered in San Francisco, California, Curtsy focuses on providing a platform for users to buy and sell items directly from one another. The app employs machine learning and human review to enhance the merchandising of items, while also offering sellers a Shipping Kit to streamline order fulfillment. Catering to a younger generation seeking sustainable shopping alternatives, Curtsy facilitates a community-driven approach to clothing resale, allowing users to share and access a diverse range of fashion items.

Vinted

Series E in 2019
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Toss

Series F in 2019
Toss is a South Korea-based mobile financial service platform developed by the fintech startup Viva Republica, established in 2011 by Seunggun Lee in Seoul. The platform offers a range of services aimed at simplifying financial management for users, including peer-to-peer money transfers, credit score management, and bank account oversight. Additionally, Toss provides access to loan and insurance plans, facilitates bill splitting, and supports QR payments. These features collectively enable users to handle their financial needs efficiently and conveniently.

Vinted

Series D in 2018
Vinted is an online marketplace that focuses on promoting second-hand fashion as a preferred choice for consumers. The platform allows users, primarily targeting girls and women, to buy, sell, and swap clothing, accessories, and lifestyle items in a peer-to-peer environment. Vinted enhances the shopping experience by incorporating an online chatting feature, facilitating communication between users and making transactions simpler and more efficient. With a mobile-first approach, Vinted aims to make second-hand shopping accessible and cost-effective for its community.

Pulse

Convertible Note in 2018
Pulse Q&A Inc. is an innovative company specializing in an artificial intelligence-based platform that delivers crowdsourced data aimed at technology executives. Founded in 2017 and headquartered in San Francisco, the company enables users, particularly Chief Information Officers, to gather insights by creating questions and sharing them with peers, customers, or prospects. This process allows users to test messaging and positioning in real time before launching new products or refreshing existing messages. By providing access to relevant conversations and data, Pulse Q&A empowers decision-makers to make informed choices that drive meaningful outcomes in innovation and spending.

MPB

Convertible Note in 2017
MPB is an online marketplace that focuses on the buying, selling, and trading of used photography and videography equipment. Founded in 2011 and based in Brighton, East Sussex, the platform aims to simplify access to photo and video gear by offering a customer-centric service powered by technology. MPB provides a wide range of products, including camera bodies, lenses, filters, and accessories, each of which undergoes a thorough inspection and approval process before resale. By utilizing a custom-designed technology, MPB addresses the challenges of peer-to-peer transactions, ensuring that both buyers and sellers are offered fair prices for their equipment.

Beepi

Seed Round in 2013
Beepi is a Los Altos, California-based company that operates an online peer-to-peer marketplace for buying and selling used cars, launched in April 2014. The platform allows users to conduct transactions using a smartphone or PC, eliminating the need for traditional car dealerships and the associated complexities of negotiating prices. Sellers can list their vehicles, undergo a professional inspection, and if a car does not sell, Beepi may purchase it directly. This approach aims to streamline the process of buying and selling used cars, providing better pricing and a more transparent experience for both parties. Beepi represents a significant shift in the used car market by facilitating a straightforward and efficient transaction process.
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