FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, focusing on marketplaces and consumer-facing startups, with a particular emphasis on sectors such as B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, SaaS, and virtual reality. FJ Labs invests primarily in seed and Series A rounds, with an investment range between $50,000 and $5,000,000. The firm has backed notable companies including Alibaba Group, Beepi, BrightRoll, Betterment, ADORE ME, and Earnest.

Matias Barbero

Venture Capital

Zineb Belghiti

Analyst

Camila Bustamante

Investor

William Guillouard

Operating Partner

Arne Halleraker

Partner

Erez Kalir

Venture Partner

Chris Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Anshul Ruparell

Founder

Luke Skertich

Investor

Andrea Xu

Investor

Past deals in PaaS

Webvar

Convertible Note in 2023
Cloud-based reseller platform that empowers IT vendors, to reach customers and scale while helping Enterprises make an informed purchasing decision on IT technology

Webvar

Pre Seed Round in 2023
Cloud-based reseller platform that empowers IT vendors, to reach customers and scale while helping Enterprises make an informed purchasing decision on IT technology

APLANET

Series A in 2023
Aplanet is a developer of a cloud-based software platform focused on social responsibility and sustainability management. The company aims to integrate Environmental, Social, and Governance (ESG) objectives into the core operations of organizations. Its comprehensive suite of tools allows businesses to manage, measure, and showcase their social impact effectively. Aplanet's platform offers various products centered on community engagement, sustainability practices, and materiality, which help organizations analyze their performance and make informed decisions. By providing subscription-based pricing modules, Aplanet enables organizations to optimize their strategies for maximizing positive societal impact while enhancing stakeholder value.

PipeDreams

Pre Seed Round in 2022
PipeDreams Ventures is a venture-backed company building tech-powered home services providers.

Caju

Series B in 2022
At Caju we are creating a benefits platform for the teams of the future. Starting with benefits used every day by most employees, we want teams to use products and services they like and that are fair to merchants and partners. We'll launch soon!

Passionfruit

Seed Round in 2022
Passionfruit is a platform designed to connect independent marketing professionals with startups and enterprises seeking marketing support. By creating a digital space for freelancers, Passionfruit allows companies to access a diverse pool of highly-vetted marketing talent, including experts in digital marketing, branding, public relations, and content creation. This model aims to alleviate the challenges of hiring, enabling businesses to collaborate efficiently with skilled independent workers. Passionfruit's approach facilitates growth for companies by streamlining the process of finding and engaging specialized marketing professionals on demand.

A.Team

Series A in 2022
Developer of a team formation platform designed to help companies adapt and build tech in areas outside of their core competencies. The company's platform is an invite-only community of independent tech talent with diverse expertise and backgrounds that help companies pivot their product and adapt to new methods of monetization by building to share and team up on meaningful missions, enabling companies to quickly connect and form a full-stack team.

Docker

Series C in 2022
Docker, Inc. is a company that develops an open platform designed for building, shipping, and running distributed applications. This platform enables developers and system administrators to create and manage applications as collections of containers, which can operate seamlessly across various environments, including laptops, data center virtual machines, and public cloud instances. Docker also provides an application runtime and packaging tool, along with a cloud service that facilitates application sharing and workflow automation. Originally founded in 2008 as dotCloud, the company rebranded to Docker in October 2013 and is headquartered in San Francisco, California.

Cayena

Series A in 2022
Poupachef offers a single point procurement solution for restaurants to shop for daily supplies in a simple, fast and affordable way. Restaurant owners can reduce the time it takes to replace inventory from 2 hours to 10 minutes per day and save up to 30% through group buying effects and our smart supplier allocation technology. We help transforming great restaurants into great businesses.

Platzi

Series B in 2021
Platzi Inc. operates an online education platform that offers live and recorded classes in design, marketing, programming, and business. Founded in 2010 and originally named Mejorando.la, the company rebranded in 2015 and is headquartered in Bogotá, Colombia, with additional operations in San Francisco, California. Platzi caters to a global audience, boasting over 80,000 students who benefit from high engagement and a 70% course completion rate. The platform emphasizes practical skills through interactive video lessons and real-time collaboration, taught by industry professionals. By providing an accessible means for learners to acquire in-demand skills, Platzi aims to support lifelong learning and help students remain competitive in the evolving tech landscape.

APLANET

Seed Round in 2021
Aplanet is a developer of a cloud-based software platform focused on social responsibility and sustainability management. The company aims to integrate Environmental, Social, and Governance (ESG) objectives into the core operations of organizations. Its comprehensive suite of tools allows businesses to manage, measure, and showcase their social impact effectively. Aplanet's platform offers various products centered on community engagement, sustainability practices, and materiality, which help organizations analyze their performance and make informed decisions. By providing subscription-based pricing modules, Aplanet enables organizations to optimize their strategies for maximizing positive societal impact while enhancing stakeholder value.

Packhelp

Series B in 2021
Packhelp sp. z o.o. is a packaging manufacturer based in Warsaw, Poland, founded in 2015. The company specializes in designing and producing custom-branded packaging products, including mailer and shipping boxes made from corrugated cardboard, as well as smaller boxes for items like cosmetics and jewelry. Packhelp provides an online platform that allows users to create and order their own packaging designs through a web application. Its services cater to a diverse clientele, including online stores, physical retailers, agencies, and various enterprises, addressing their specific packaging needs with options for production, engineering, prototyping, and supply chain optimization.

Teya

Series C in 2021
SaltPay is a FinTech company dedicated to building a better future for merchants by servicing them through payment and management tools. Focused on efficiency, technology, and people, they give merchants the help they need to grow.

Afterparty

Seed Round in 2021
Afterparty is a technology company focused on enhancing the music creator economy through its Web3 platform. This platform allows creators to directly monetize their work while fostering and managing relationships with their NFT collectors. By providing essential tools for community engagement, Afterparty enables creators to build and maintain direct connections with their fans and supporters, thus facilitating a more sustainable model for their artistic endeavors.

Aper

Venture Round in 2021
Aper is a technology company focused on enhancing the digital ecosystem for businesses, particularly in the financial and telecom sectors. It offers three primary services: Marketplace Solutions, which enable companies to create tailored marketplace platforms similar to Amazon; Loyalty Solutions, which leverage analytics to optimize customer engagement throughout their lifetime journey; and Digital Transformation, which provides customized software development to meet specific client needs. The company utilizes advanced technologies such as machine learning and artificial intelligence to facilitate the integration of various connected technologies, thereby helping financial institutions build efficient and adaptable marketplaces. Through these offerings, Aper aims to support businesses in adopting new technologies and driving growth.

Cayena

Series A in 2021
Poupachef offers a single point procurement solution for restaurants to shop for daily supplies in a simple, fast and affordable way. Restaurant owners can reduce the time it takes to replace inventory from 2 hours to 10 minutes per day and save up to 30% through group buying effects and our smart supplier allocation technology. We help transforming great restaurants into great businesses.

Cayena

Series A in 2021
Poupachef offers a single point procurement solution for restaurants to shop for daily supplies in a simple, fast and affordable way. Restaurant owners can reduce the time it takes to replace inventory from 2 hours to 10 minutes per day and save up to 30% through group buying effects and our smart supplier allocation technology. We help transforming great restaurants into great businesses.

Caju

Series A in 2021
At Caju we are creating a benefits platform for the teams of the future. Starting with benefits used every day by most employees, we want teams to use products and services they like and that are fair to merchants and partners. We'll launch soon!

Pensight

Venture Round in 2021
Pensight is a platform that facilitates the connection between experts and audiences through paid live video consultations. It provides tools for monetizing knowledge by allowing users to launch digital products, courses, memberships, and coaching services. The platform supports automated payments and scheduling, integrates with calendars, and enables seamless interactions with clients globally. By offering features for one-on-one video sessions and Q&A opportunities, Pensight helps educators and creators diversify their revenue streams and expand their business reach.

Osana

Series A in 2021
Osana provides subscription based affordable healthcare in LATAM

inyad

Series A in 2021
SaaS, Point of sale system

Papa

Series C in 2021
Papa is a platform that connects college students to senior citizens for companionship and assistance. The platform connects college and nursing students to older adults who need assistance with transportation, house chores, technology lessons, and other services that enable older adults to stay independent while living securely and happily at home. Papa was founded in 2018 and is headquartered in Miami, Florida.

UNIPaaS

Seed Round in 2021
Developer of a cloud-based fintech platform designed to enable clients to manage their payments, control funds, and monetize financial services. The company's platform offers white-label payment for marketplaces, gig economies, and e-commerce industry verticals, enabling businesses to provide flexible pay-in and pay-out options both locally and globally.

Job&talent

Series C in 2021
Job&Talent operates as an on-demand staffing marketplace designed to enhance the flexibility and transparency of the labor market. The platform addresses the growing demand from companies for adaptable hiring solutions while simultaneously working to reduce global unemployment. As the labor market shifts towards greater flexibility, workers often find themselves in precarious employment situations. Job&Talent offers a Workforce as a Service (WaaS) model that aims to create a mutually beneficial environment for both employers and employees. The company has established a presence in several countries, including the UK, Spain, Germany, Sweden, Mexico, and Colombia, with plans for expansion into France and Italy.

CarPay

Series A in 2021
CarPay provides a cloud-based loan management platform specifically designed for Buy Here Pay Here (BHPH) auto dealers. The platform automates loan servicing, enabling BHPH borrowers to have greater transparency and control over their auto loans. By simplifying payment processes and keeping customers informed about their loan status, CarPay helps reduce delinquencies. This efficiency allows car dealers to minimize the time spent on managing payments, thereby increasing their focus on revenue enhancement and customer satisfaction.

Playbook

Series A in 2020
Playbook is a mobile marketplace designed for trainers and professionals in the health, fitness, and wellness sectors. Launched in 2016 and based in New York, the platform enables creators to upload and share their workouts, diet plans, and fitness tips with clients and followers. By facilitating direct interactions between creators and their audience, Playbook allows instructors to establish their own terms and generate significant revenue through subscription-based income. This creator economy platform aims to empower fitness professionals to monetize their expertise while providing users access to a variety of health and wellness resources at an affordable price.

Playbook

Series A in 2020
Playbook is a mobile marketplace designed for trainers and professionals in the health, fitness, and wellness sectors. Launched in 2016 and based in New York, the platform enables creators to upload and share their workouts, diet plans, and fitness tips with clients and followers. By facilitating direct interactions between creators and their audience, Playbook allows instructors to establish their own terms and generate significant revenue through subscription-based income. This creator economy platform aims to empower fitness professionals to monetize their expertise while providing users access to a variety of health and wellness resources at an affordable price.

Nuvemshop

Series C in 2020
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online business easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

Papa

Series B in 2020
Papa is a platform that connects college students to senior citizens for companionship and assistance. Its platform connects college and nursing students to older adults who need assistance with transportation, house chores, technology lessons, and other services that enable older adults to stay independent while living securely and happily at home. Papa was founded in 2018 and is headquartered in Miami, Florida.

Paylode

Pre Seed Round in 2020
Paylode is the Ancillary Revenue Automation Platform. It helps companies monetize through automated up-selling and cross-selling.

Peerboard

Pre Seed Round in 2020
PeerBoard is a community platform designed to enhance user engagement and foster connections within online audiences. It offers a range of tools including a forum plugin, integrated peer board, email management system, and built-in customer relationship management capabilities. The platform enables businesses to create user profiles, manage access rights, and facilitate registration options. With real-time threads and updates, PeerBoard provides a seamless experience for users. Additionally, it features plugins for popular services like WordPress, Shopify, and Thinkific, allowing businesses to easily extend their websites with community spaces that prioritize user experience.

Plooto

Seed Round in 2020
Plooto, Inc. is a Toronto-based company that operates a cloud-based payments platform designed for small and medium-sized businesses. Founded in 2015, Plooto's platform simplifies the payment process by allowing users to send and receive payments online efficiently. It enables businesses to make payments to any recipient with an active bank account within 2-3 business days. Additionally, Plooto automates transaction reconciliation with popular accounting software, streamlining financial operations for its users.

Job&talent

Series C in 2019
Job&Talent operates as an on-demand staffing marketplace designed to enhance the flexibility and transparency of the labor market. The platform addresses the growing demand from companies for adaptable hiring solutions while simultaneously working to reduce global unemployment. As the labor market shifts towards greater flexibility, workers often find themselves in precarious employment situations. Job&Talent offers a Workforce as a Service (WaaS) model that aims to create a mutually beneficial environment for both employers and employees. The company has established a presence in several countries, including the UK, Spain, Germany, Sweden, Mexico, and Colombia, with plans for expansion into France and Italy.

ProducePay

Series B in 2018
ProducePay is a financing and trading platform that supports the agricultural industry by providing essential financial resources. Originally conceived at Cornell University, the company gained momentum with strong backing from both faculty and students, earning recognition within Cornell’s entrepreneurial community. ProducePay offers farmers immediate access to liquidity and financing, along with real-time data that enhances pricing transparency. The platform connects farmers to crucial industry players, allowing them to access tailored cash flow services that can help expand their businesses sustainably.

Paack

Series A in 2018
Paack Holdings Ltd. is a delivery platform based in Barcelona, Spain, that serves omni-channel retailers by connecting taxi fleets with retail stores. The company addresses the challenges posed by inadequate delivery experiences, which often hinder online sales growth and customer satisfaction. Paack leverages a proprietary technology stack designed specifically for time slot deliveries, allowing complete control to the end customer. This customer-centric approach enhances basket conversion, loyalty, and repeat purchases while improving brand image and overall satisfaction. Operating across Europe, including the UK, France, Spain, and Portugal, Paack offers a range of delivery services, including scheduled, on-demand, next-day, and same-day options, enabling clients to effectively meet their last-mile delivery requirements.

Pulse

Convertible Note in 2018
Pulse Q&A Inc. develops an artificial intelligence based platform that provides crowdsourced data for technology executives. It offers Pulse Q&A to test messaging and positioning in real time before campaign launches for a new product launch or a message refresh. The company’s platform is used to make and shape decisions by enabling users to create questions and serve it to peers, customers, or prospects, and collect data. The company was founded in 2017 and is headquartered in San Francisco, California.

Job&talent

Venture Round in 2018
Job&Talent operates as an on-demand staffing marketplace designed to enhance the flexibility and transparency of the labor market. The platform addresses the growing demand from companies for adaptable hiring solutions while simultaneously working to reduce global unemployment. As the labor market shifts towards greater flexibility, workers often find themselves in precarious employment situations. Job&Talent offers a Workforce as a Service (WaaS) model that aims to create a mutually beneficial environment for both employers and employees. The company has established a presence in several countries, including the UK, Spain, Germany, Sweden, Mexico, and Colombia, with plans for expansion into France and Italy.

Privateaser

Series A in 2018
Privateaser SAS operates an online platform that facilitates the booking and privatization of venues for group events in France. Established in 2014 and headquartered in Chatenay-Malabry, the platform provides access to over 3,000 bars, restaurants, and rental spaces. It enables users to discover and reserve locations for various gatherings, including parties and corporate events. By streamlining the logistics between customers and venue managers, Privateaser simplifies the process of organizing group events, making it easier for individuals and businesses to find suitable spaces for their needs.

RecargaPay

Series B in 2018
RecargaPay Payments Ltda. operates a mobile prepaid top-up platform in Brazil and Latin America, focused on providing essential payment services to both banked and unbanked consumers. Founded in 2010 and headquartered in São Paulo, with an additional office in Buenos Aires, RecargaPay aims to democratize mobile payments and financial services. The company facilitates a variety of transactions, including airtime top-ups, utility bill payments, and other financial services, creating a comprehensive mobile money ecosystem. RecargaPay allows users to easily cash in and cash out through various methods such as credit and debit cards, loans, QR codes, and mobile point-of-sale systems. With the goal of transforming payment experiences, the company has successfully raised over $63 million in venture capital from a range of investors.

Docker

Series E in 2017
Docker, Inc. is a company that develops an open platform designed for building, shipping, and running distributed applications. This platform enables developers and system administrators to create and manage applications as collections of containers, which can operate seamlessly across various environments, including laptops, data center virtual machines, and public cloud instances. Docker also provides an application runtime and packaging tool, along with a cloud service that facilitates application sharing and workflow automation. Originally founded in 2008 as dotCloud, the company rebranded to Docker in October 2013 and is headquartered in San Francisco, California.

Nuvemshop

Series B in 2017
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online business easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.

KidPass

Seed Round in 2017
KidPass is a membership platform that facilitates the discovery and booking of children's activities, such as classes, camps, exclusive events, party spaces, and museum visits. By partnering with various activity providers, KidPass offers parents an easy and enjoyable way to explore and engage their children's interests. The platform also includes a feature for identifying live interactive online classes, allowing parents to access activities for children of all ages conveniently through a mobile application. This approach not only streamlines the process of finding suitable activities but also helps parents economically identify and nurture their children's abilities.

Job&talent

Series B in 2016
Job&Talent operates as an on-demand staffing marketplace designed to enhance the flexibility and transparency of the labor market. The platform addresses the growing demand from companies for adaptable hiring solutions while simultaneously working to reduce global unemployment. As the labor market shifts towards greater flexibility, workers often find themselves in precarious employment situations. Job&Talent offers a Workforce as a Service (WaaS) model that aims to create a mutually beneficial environment for both employers and employees. The company has established a presence in several countries, including the UK, Spain, Germany, Sweden, Mexico, and Colombia, with plans for expansion into France and Italy.

Plae

Series A in 2015
Plae is a lifestyle footwear company founded in 2012 and headquartered in San Francisco, California. The company specializes in designing shoes for children that celebrate individuality and promote exploration. Their products are constructed from eco-friendly, breathable, and washable materials, ensuring durability and flexibility while supporting the natural development of children's feet. Plae's footwear features interchangeable components that allow for customization to fit various foot shapes, accommodating the growth of cartilage and bone. By focusing on the joy of play and encouraging a carefree spirit, Plae aims to redefine the boundaries of childhood and foster healthy foot development for lasting comfort.

Porch

Series B in 2015
Porch.com, Inc. operates an online platform that connects homeowners with local home repair services, facilitating the arrangement of setup and installation for purchased goods. The company serves as a resource for home improvement professionals and helps homeowners make informed decisions about home projects. Porch is available nationwide through its website and mobile app, and it is also the exclusive in-store resource in over 1,720 Lowe's locations across the United States. In addition to its core services, Porch offers a tool called Service Attach, which allows customers to add installation or assembly services to their online shopping carts. The company has a strategic partnership with Cinch Home Services Inc. Established in 2011, Porch is headquartered in Seattle, Washington.

RecargaPay

Venture Round in 2014
RecargaPay Payments Ltda. operates a mobile prepaid top-up platform in Brazil and Latin America, focused on providing essential payment services to both banked and unbanked consumers. Founded in 2010 and headquartered in São Paulo, with an additional office in Buenos Aires, RecargaPay aims to democratize mobile payments and financial services. The company facilitates a variety of transactions, including airtime top-ups, utility bill payments, and other financial services, creating a comprehensive mobile money ecosystem. RecargaPay allows users to easily cash in and cash out through various methods such as credit and debit cards, loans, QR codes, and mobile point-of-sale systems. With the goal of transforming payment experiences, the company has successfully raised over $63 million in venture capital from a range of investors.
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