FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Daniel Simon

venture Partner

Güimar Vaca Sittic

Venture Partner

Jose Marin

Co-Founder

Past deals in Marketplace

iMENA Group

Funding Round in 2025
iMENA is a holding company focused on capturing the hyper-growth phase of the consumer Internet opportunity in the Middle East and North Africa (MENA) region. The company invests in, builds, and partners with great founders and organizations across sectors and businesses with globally proven technology and business models. iMENA supports them with strategic and operational services that address the challenges of building, growing, and creating value out of online businesses in the MENA region.

Cayena

Series B in 2025
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Baton Market

Series A in 2025
Baton is an AI-enabled marketplace for buying and selling small businesses. We act as a trusted seller-side partner and help small business owners navigate the sale process with clarity and certainty, by reconciling financials and business data before listing. Buyers on the platform love the listing quality, the ability to underwrite a deal quickly, and move to negotiations. This enables us to out-perform the market by more than 10x.

Leland

Series A in 2024
Leland is a coaching marketplace designed to support individuals in achieving their educational and career aspirations. The platform connects users with coaches who provide guidance on standardized tests such as the SAT, ACT, GMAT, and GRE, as well as offering mentorship for entering fields like private equity, product management, and investment banking. Leland focuses on facilitating career transitions and helps users develop the necessary skills for their chosen professions through personalized coaching. The platform allows clients to find coaches that align with their budget and specific goals, charging transaction fees based on the payments made to coaches.

Vinted

Secondary Market in 2024
Vinted operates an online marketplace intended to make second-hand the first choice. Its platform offers a peer-to-peer marketplace for girls and women to buy, sell, and swap clothes with an online chatting feature, enabling users to shop with ease at low cost.

Cayena

Series B in 2024
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Caramel

Series A in 2024
Caramel is a car checkout platform that makes private party and independent dealer sales simple and safe.

Crexi

Convertible Note in 2024
Commercial Real Estate Exchange, Inc. (CREXI) is the commercial real estate industry’s fastest-growing marketplace, advanced technology and data platform dedicated to supporting the CRE industry and its stakeholders. Crexi enables commercial real estate professionals to quickly streamline, manage, grow their businesses, and ultimately close deals faster. Since launching in 2015, Crexi has quickly become the most active marketplace in the industry. With millions of users, the platform has helped buyers, tenants and brokers transact and lease on over 500,000 commercial listings totaling more than $1 trillion in property value. Crexi has grown to 150+ employees and is headquartered in Los Angeles, California. For more information on Crexi, visit www.crexi.com.

InstaCarro

Venture Round in 2024
InstaCarro is an online platform based in São Paulo, Brazil, that facilitates the buying and selling of used cars. Founded in July 2015 by Diego Fischer and Luca Cafici, the company offers a marketplace where individuals can sell their vehicles directly to professional traders. InstaCarro provides sellers with the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspections. For buyers, the platform features a large inventory of pre-inspected cars, complete with detailed photos and reports, ensuring transparency and reliability. Additionally, InstaCarro guarantees an immediate return if a purchased car does not meet the reported conditions, thereby enhancing confidence in the buying process.

FoodByUs

Series C in 2024
FoodByUs is an online marketplace based in Sydney, Australia, that connects local food sellers with consumers seeking a variety of food products, including artisanal items such as doughnuts, cupcakes, and pies. Founded in 2016, the platform allows food service venues to list their offerings, enabling users to browse and purchase directly from these local suppliers. Customers have the option to either collect their orders or have them delivered, which streamlines the purchasing process and reduces associated costs. By promoting local food sellers, FoodByUs supports the community while providing users with access to diverse culinary options.

Scramble

Seed Round in 2024
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Cardino

Seed Round in 2024
Cardino operates and develops a C2B digital platform for buying and selling secondhand electric vehicles

Togetherhood

Seed Round in 2024
Togetherhood is a rapidly expanding technology marketplace focused on providing enrichment opportunities for children. The company has developed a platform that connects communities with a curated selection of engaging classes led by experienced instructors. This platform is designed to facilitate the search and implementation of enriching activities for schools, residential buildings, and homeschooling families, ensuring children have access to valuable educational experiences. Togetherhood aims to enhance children's learning and development through its innovative approach to community engagement and enrichment.

Tings

Seed Round in 2024
Tings is a mobile application that facilitates the organization, retention, and sale of unwanted recyclable and used goods. It operates as a circular economy platform aimed at extending the life of products by simplifying the processes of repair, refinement, buying, and selling. The app caters to users at any stage of ownership, offering features such as verified product history and automatic valuation. This approach not only promotes sustainable practices but also encourages consumers, dealers, and manufacturers to adopt a long-term perspective on product usage and lifecycle.

InstaCarro

Convertible Note in 2024
InstaCarro is an online platform based in São Paulo, Brazil, that facilitates the buying and selling of used cars. Founded in July 2015 by Diego Fischer and Luca Cafici, the company offers a marketplace where individuals can sell their vehicles directly to professional traders. InstaCarro provides sellers with the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspections. For buyers, the platform features a large inventory of pre-inspected cars, complete with detailed photos and reports, ensuring transparency and reliability. Additionally, InstaCarro guarantees an immediate return if a purchased car does not meet the reported conditions, thereby enhancing confidence in the buying process.

Yay Lunch

Venture Round in 2023
Yay Lunch, LLC, established in 2017 and based in Charlottesville, Virginia, operates as a digital marketplace for school dining, delivering nutritious lunches from local vendors directly to K-12 students. The company partners with local restaurants and chefs to offer customizable dining solutions that cater to children's preferences while ensuring healthy options. Yay Lunch enables parents to conveniently order meals online, alleviating concerns about their children's lunch choices at school. By focusing on fresh, locally prepared food, Yay Lunch aims to enhance the overall school dining experience.

Scramble

Convertible Note in 2023
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

MoPhones

Seed Round in 2023
MoPhones is the marketplace of premium foreign renewed mobile devices.

Hummingbirds

Seed Round in 2023
Hummingbirds operates a software-as-a-service marketplace that connects place-based brands with hyperlocal content creators and influencers. The platform is designed to facilitate collaboration between brands and local individuals, allowing them to share authentic experiences related to products, services, or events within their communities. By leveraging the influence of everyday locals, Hummingbirds aims to enhance brand awareness and drive sales through grassroots marketing efforts. This approach enables brands to engage with their target audiences in a more meaningful and relatable manner, fostering community-driven growth.

Munch

Series A in 2023
Munch is an online platform that enables hotels, restaurants, supermarkets, bakeries, and cafes to sell their surplus food at discounted prices to consumers. The platform functions as a marketplace, facilitating transactions between businesses and customers while addressing food waste. Munch also provides a business application that allows partners to efficiently manage and automate the listing of their surplus food, making it easier to sell excess inventory regularly. In addition to its marketplace services, Munch incorporates a charitable component called MunCharity, further enhancing its commitment to reducing food waste and promoting sustainability.

Nexu

Series B in 2023
Nexu is a financing platform that enables car dealerships to provide a fully digital and real-time financing experience for buyers. The platform employs artificial intelligence and advanced algorithms to facilitate the comparison of automotive loan options, connecting individuals seeking credit with various financial institutions. Users can optimize their search for auto loans through Nexu's portal, where they can review, analyze, and obtain loan offers without incurring any costs. This streamlined approach enhances access to financing for a broader range of car buyers, making the process more efficient and user-friendly.

Metaloop

Series A in 2023
Metaloop is a scrap trading company that operates a managed online marketplace designed to digitize the metal recycling industry. By connecting suppliers and buyers, Metaloop facilitates the sourcing and trading of scrap metals through a platform that utilizes machine learning and data analysis to match offers with requests. The company provides a comprehensive solution for both buyers and sellers, which includes logistics and financial services. This approach enables scrap dealers, recyclers, and manufacturers to enhance their capacity utilization, acquire new suppliers, and improve their financial returns, all without the need for extensive scaling.

Schüttflix

Series A in 2023
Schüttflix GmbH, founded in 2018 and based in Gütersloh, Germany, operates a digital marketplace and delivery platform for bulk construction supplies, including sand, crushed rock, and gravel. The platform serves as a logistics hub for the construction industry, connecting construction companies with suppliers, waste disposal firms, and freight carriers. By facilitating the ordering, tracking, and management of construction materials through its application, Schüttflix aims to minimize downtime and enhance project efficiency for its users.

Heave

Seed Round in 2023
Heave is an equipment sourcing platform that specializes in the sales and rentals of heavy machinery. The platform serves contractors by providing an on-demand service where they can search for a diverse range of construction equipment. Users can configure machines to their specifications, compare offers from various suppliers, and book equipment instantly. Heave aims to enhance transparency between end-users and suppliers, fostering strong relationships and facilitating quicker transactions. This streamlined approach assists clients in efficiently acquiring the necessary construction equipment from industry suppliers.

Ghost

Series B in 2023
Ghost is the marketplace that connects leading retail brands with surplus distribution partners. Ghost combines real-time data with intelligent solutions to help brands monetize their excess inventory discreetly and sustainably. By providing liquidity, protection, and transparency, the Ghost platform serves as the backbone for retailers to diversify and optimize their inventory lifecycle.

Provi

Series C in 2023
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry, simplifying the ordering process by connecting buyers, distributors, and suppliers. Founded in 2016, Provi's platform enhances communication and efficiency for both on-premise and off-premise buyers, including liquor stores, bars, and restaurants. By centralizing the ordering process, Provi enables users to order directly from alcohol distributors while providing tools for order tracking and analytics. As of 2022, the marketplace includes about 10 percent of licensed retailers in the U.S. Provi has received significant funding, totaling $125 million, and has been recognized for its workplace culture. The company also formed a partnership with SevenFifty to further enhance its offerings.

Rintin

Pre Seed Round in 2023
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Trocafone

Convertible Note in 2023
Trocafone is a Brazilian company that operates an online marketplace focused on the buying and selling of used smartphones and electronic devices. As the first end-to-end e-commerce platform in Latin America, Trocafone simplifies the process for sellers by acquiring their devices, refurbishing them, and then reselling them as certified pre-owned products. This approach enhances the buying experience for customers, who benefit from competitive pricing and the reliability associated with a retail store environment. Sellers enjoy a streamlined process that allows them to complete transactions quickly, with the convenience of using pre-addressed and pre-stamped mailers for shipping. Overall, Trocafone aims to provide a hassle-free experience for both buyers and sellers in the used electronics market.

Chrono24

Secondary Market in 2023
Chrono24 GmbH is an online marketplace specializing in luxury and collector's watches for both men and women. Founded in 2003 and based in Karlsruhe, Germany, the platform connects buyers and sellers on a global scale, listing over 500,000 watches from more than 3,000 professional dealers and 30,000 private sellers. Chrono24 caters to a diverse audience, attracting over 20 million watch enthusiasts monthly from over 120 countries. The marketplace offers a wide range of timepieces, including chronograph, pilot, automatic, and mechanical watches, facilitating an accessible and user-friendly experience for customers looking to buy or sell luxury watches.

PharmaCCX

Seed Round in 2023
PharmaCCX, Inc. is a company that operates a market access platform designed to streamline the pricing and procurement of medicines for healthcare payers, thereby facilitating quicker patient access to necessary treatments. The platform primarily supports oncology pharmaceutical companies and various healthcare systems in the United States and Europe. Founded in 2017 and headquartered in Boston, Massachusetts, PharmaCCX also maintains offices in Stockholm, Sweden; San Mateo, California; and Zug, Switzerland. The company's software enhances the efficiency of market access teams within pharmaceutical companies and payers, enabling them to effectively plan, negotiate, and manage innovative payment models.

Cayena

Series A in 2023
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

Doocan

Convertible Note in 2023
Doocan operates an online B2B marketplace that connects global buyers with Indian manufacturers. By leveraging advanced technology and a comprehensive supplier network, the platform facilitates trade for businesses of all sizes. Doocan offers features such as product listings, supplier profiles, and secure payment options, ensuring a seamless experience for users. The marketplace primarily focuses on providing high-quality furniture craftsmanship and end-to-end services, making it easier for businesses to engage with manufacturers and streamline their procurement processes.

SidelineSwap

Venture Round in 2023
SidelineSwap, LLC is an online marketplace focused on buying, selling, and trading sporting goods. Established in 2012 and based in Franklin Square, New York, the platform caters to a wide range of sports, including lacrosse, hockey, soccer, skiing, baseball, softball, basketball, football, golf, and snowboarding. It offers a diverse selection of products, encompassing new, used, and vintage items, as well as apparel, electronics, and gear for various sports activities. In addition to facilitating individual transactions, SidelineSwap collaborates with retailers and brands to enhance circular shopping experiences through its trade-in program and marketplace technology.

Koya AI

Pre Seed Round in 2023
Koya AI helps data aggregators such as marketplaces and procurement platforms to manage catalog data seamlessly. Instead of spending days manually chasing down, standardizing, and enriching product data, marketplaces can rely on Koya’s data-as-a-service offering. Bad data is the next frontier in ecommerce. Crucial services such as search and discovery, bringing new products live, and recommendations depend on product data quality. This data varies widely across providers and changes frequently, creating tremendous complexity. Today, most marketplaces and data aggregators manage these workflows manually, which is slow, inaccurate, and cumbersome. Seller listings are delayed, users have a poor on-site experience, and the marketplace sees lower conversion rates. Koya helps our clients obtain, normalize, and continually update product data with the power of Machine Learning.

Webvar

Pre Seed Round in 2023
Webvar is a developer of a cloud marketplace platform aimed at transforming the enterprise software commerce ecosystem. The platform facilitates transparent and efficient transactions between buyers, vendors, and channel partners, simplifying the process of purchasing and selling enterprise software. By connecting these key stakeholders, Webvar enhances the efficiency of enterprise information technology transactions, empowering resellers and independent software vendors to operate more effectively in the marketplace.

Xclaim

Series A in 2023
Xclaim Inc. operates an electronic platform designed for the trading of bankruptcy claims, creating a marketplace for distressed debt that has historically been traded on paper. Founded in 2018 and based in Los Angeles, California, Xclaim connects investors in distressed debt with various parties owed money by bankrupt companies, such as vendors and landlords. The platform enhances trading efficiency, thereby increasing liquidity in a typically illiquid market. Xclaim's services include assisting users in tracking portfolios, facilitating out-of-court settlements, and providing a comprehensive view of buyer competition. By streamlining the trading process and offering risk mitigation features, Xclaim aims to eliminate inefficiencies in the bankruptcy claims marketplace.

Zyod

Seed Round in 2023
Zyod is a startup that operates a business-to-business marketplace focused on apparel sourcing and manufacturing for fashion brands worldwide. The company offers a comprehensive range of end-to-end solutions that streamline the design-to-delivery process, ensuring rapid turnaround times and low minimum order quantities. Zyod employs a unique cluster-based supply chain model that extends beyond major urban centers, training local manufacturers with proprietary technology. This approach enables them to produce international-grade products that cater to the needs of global fashion brands, thereby facilitating brand success through a centralized platform that simplifies the sourcing and manufacturing process.

Little Worker

Series A in 2023
Little Worker is SaaS-enabled marketplace between homeowner wishing to renovate their home and local contractors.

PartySlate

Series A in 2023
PartySlate is a digital marketplace designed to assist individuals in planning various events, including weddings, corporate gatherings, and social celebrations. The platform connects users with leading event professionals, vendors, and venues both nationally and internationally. Users can explore a vast array of unique party ideas and browse portfolios of event planners, caterers, photographers, and more. Since its establishment in 2016, PartySlate has seen significant engagement, with over 25,000 venues, planners, and vendors sharing more than 2 million photos of actual events. This content-rich platform not only inspires users but also serves as a portfolio-sharing tool for professionals in the event industry, allowing them to showcase their work and connect with potential clients.

LeafLink

Series D in 2023
LeafLink, Inc. operates a business-to-business e-commerce platform designed to facilitate wholesale activities within the cannabis industry. Founded in 2015 and headquartered in New York, the company provides a centralized marketplace that connects cannabis brands, distributors, and retailers. Its platform offers essential tools for managing orders, tracking inventory, and enhancing communication, thereby allowing users to streamline their operations and reduce administrative burdens. With features like a customer relationship management system and order management tools, LeafLink supports over 1,200 brands and 3,500 retailers across 22 territories in the U.S. and Canada. The platform enables users to access their accounts around the clock, engage with customers, and introduce new products, thereby driving brand awareness and sales in the competitive cannabis market. LeafLink maintains additional offices in Los Angeles, San Francisco, Denver, Austin, and Toronto.

FoodByUs

Series B in 2023
FoodByUs is an online marketplace based in Sydney, Australia, that connects local food sellers with consumers seeking a variety of food products, including artisanal items such as doughnuts, cupcakes, and pies. Founded in 2016, the platform allows food service venues to list their offerings, enabling users to browse and purchase directly from these local suppliers. Customers have the option to either collect their orders or have them delivered, which streamlines the purchasing process and reduces associated costs. By promoting local food sellers, FoodByUs supports the community while providing users with access to diverse culinary options.

Top Drwr

Pre Seed Round in 2023
Top Drwr is an e-commerce company that specializes in curating luxury items and personal collections owned by celebrities. The company operates an auction and interactive content platform that provides a tailored service to source and verify these exclusive items directly from influential talent, including entertainers, artists, creators, and athletes. By connecting with the personal teams of these individuals, Top Drwr ensures authenticity and quality in its offerings. Customers can participate in online auctions to acquire these unique items, with a portion of the proceeds being donated to charitable causes. The business operates across the United States and Canada, facilitating access to a distinct range of celebrity-owned merchandise.

Manzana verde

Pre Seed Round in 2023
Manzana Verde is a meal delivery service that focuses on providing balanced and nutritious meals tailored to individual health goals. Operating in Piura, Lima, and Mexico City, the company offers a monthly subscription platform that combines meal delivery with nutritional advice. The meals are designed to meet essential dietary requirements, incorporating the necessary calories, carbohydrates, fats, and proteins to support a healthy lifestyle. By offering a variety of nutritious food options, Manzana Verde aims to help consumers achieve their health objectives and maintain overall wellness.

Scramble

Convertible Note in 2023
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Creative Fabrica

Series B in 2023
Creative Fabrica B.V., founded in 2016 and based in Amsterdam, Netherlands, operates an online marketplace specializing in fonts, graphics, and craft designs. The platform allows users, including professional designers, to purchase a variety of creative content through an affordable subscription model. It also enables designers to sell their creations directly on the site. Additionally, Creative Fabrica provides several tools to enhance the user experience, such as Fontcloud for font management, Shapecloud for generating word designs, and Webfont for converting font files to web-friendly formats. The company's focus on accessible and diverse creative resources makes it a valuable resource for crafters and designers alike.

Yay Lunch

Series C in 2022
Yay Lunch, LLC, established in 2017 and based in Charlottesville, Virginia, operates as a digital marketplace for school dining, delivering nutritious lunches from local vendors directly to K-12 students. The company partners with local restaurants and chefs to offer customizable dining solutions that cater to children's preferences while ensuring healthy options. Yay Lunch enables parents to conveniently order meals online, alleviating concerns about their children's lunch choices at school. By focusing on fresh, locally prepared food, Yay Lunch aims to enhance the overall school dining experience.

Schrott24

Seed Round in 2022
Schrott24 is a B2B-focused managed marketplace for metal scrap. We help recyclers to source more material and scrap metal producers to market their metal waste more efficiently. Besides matching supply and demand, the fulfillment of transactions is processed through our proprietary technology. We digitalize processes and increase the efficiency of the recycling industry.

Reibus

Venture Round in 2022
Reibus operates an online marketplace that facilitates the buying and selling of metals, serving businesses in industrial markets. The platform connects buyers with a wide network of metal suppliers and provides logistics support to ensure efficient transportation of materials. Reibus emphasizes features such as anonymous buying and real-time leads for sellers, promoting a transparent and streamlined transaction process. By offering a proprietary search tool and a simplified materials listing process, the company aims to maximize price performance, reduce time to market, and lower sales and marketing expenses for its users.

CommerceBear

Seed Round in 2022
CommerceBear is a vertical SaaS platform that specializes in providing e-commerce technology tools for the furniture and home brands sector. The platform enables users to automate product listings on various furniture marketplaces, facilitating multichannel publishing. By offering an automated inventory solution, CommerceBear allows furniture wholesalers to synchronize their entire product catalog across major marketplaces. This capability helps optimize and enhance product listings, ultimately driving revenue and streamlining end-to-end e-commerce operations through a unified interface.

Le Collectionist

Venture Round in 2022
Le Collectionist SAS is a luxury travel brand based in Paris, France, specializing in the rental of high-end vacation properties worldwide. Established in 2012, the company provides a curated selection of exquisite villas, apartments, and luxurious houses, catering to discerning travelers seeking unique holiday experiences. In addition to offering a diverse range of properties, Le Collectionist enhances the rental experience with hotel-like services, ensuring a seamless and personalized stay. Through its marketplace platform, the company connects homeowners with tourists, enabling easy access to a variety of luxury accommodations for customized trips.

Gauge

Seed Round in 2022
Gauge provides an online automotive marketplace intended to simplify the sale of a used vehicle. It enables owners to book an appointment for inspection, prices vehicles based on AI algorithms and uses data to determine which car would give the new owner less trouble.

Midnight

Seed Round in 2022
Midnight is a company focused on developing Web3 games designed to offer players immersive, ongoing experiences. By creating a gaming and social hub that incorporates a non-fungible token marketplace, Midnight aims to provide a diverse range of entertainment options, from mid-core to blockbuster titles. The company features both free-to-play and premium games, leveraging a Web3-based system to facilitate continuous engagement and economic participation for users. Through its innovative approach, Midnight seeks to redefine gaming by integrating lasting narratives and interactive experiences that encourage players to return.

AgVend

Seed Round in 2022
AgVend Inc. operates an online platform that facilitates connections between farmers and agricultural retailers, allowing farmers to search for and purchase crop protection inputs and other services at their convenience. Headquartered in Minneapolis, Minnesota, AgVend's digital commerce platform provides retailers with tools to market their offerings and maintain control over the customer experience. The platform includes a sales hub and customer portal that centralize and organize disparate information, enabling users to access real-time data related to agronomy, grain, and energy sectors. This digital enablement solution empowers agribusinesses and their customers with the necessary tools to enhance their operations and improve efficiency.

handdii

Seed Round in 2022
handdii operates as an online marketplace that facilitates direct connections between customers and contractors for insurance companies. The platform addresses the challenges associated with traditional property insurance claims, which can often be complicated and time-consuming. By streamlining communication among customers, contractors, and insurance adjusters, handdii enhances transparency and allows for detailed reporting on claim progress. This efficient process aims to reduce claims costs for insurance companies while improving customer satisfaction. handdii focuses on empowering customers and enabling tradespeople to deliver effective solutions, allowing clients to concentrate on their lives rather than navigating cumbersome claim procedures.

FRANQ

Venture Round in 2022
FRANQ is a Brazilian fintech company that operates a financial platform connecting individuals and small to medium-sized enterprises with a diverse range of financial products and services. The platform aggregates offerings from 50 financial institutions and distributes them through a network of 7,000 independent brokers, known as Personal Bankers. This multi-sided marketplace allows banking professionals to serve as one-stop shops for their clients, providing access to over 100 financial products at no cost to consumers. By ensuring the independence of these self-employed bankers and investment advisors, FRANQ promotes transparency and choice in the financial market, enabling clients to select products that best meet their needs.

Yardlink

Series A in 2022
YardLink is a B2B procurement platform tailored for the construction industry, founded in 2018 and based in London, England. It provides contractors with access to a wide range of tools, equipment, bulk materials, fuel, waste management services, and other necessary supplies. The platform facilitates the process of finding, booking, and paying for these resources, while also aiming to reduce the carbon footprint of construction projects by linking contractors with approved local suppliers. By leveraging technology, YardLink optimizes the procurement process, allowing builders to efficiently connect with equipment rental companies and manage their resources effectively.

aisle 3® - Every Store. One Checkout.

Seed Round in 2022
Shopping is highly fragmented with product research being disconnected from purchases. Buying online shouldn’t require multiple open tabs, notes and spreadsheets to track your progress. aisle 3 discovers products and uses AI to create the only universal view of Shopping. We care about the Shopper before the buy button.

Minteo

Seed Round in 2022
Minteo is a non-fungible token (NFT) marketplace designed to make cryptocurrency accessible to a broader audience. The platform enables users to collect NFTs while providing artists and content creators with the tools to create and sell their own tokens. This functionality allows creators to generate income through their digital assets, fostering a vibrant community around NFT trading and ownership.

EarlyDay

Seed Round in 2022
EarlyDay operates an online career marketplace focused on early childhood education, facilitating connections between employers and job seekers in the preschool and childcare sectors. The platform streamlines the hiring process by enabling preschools and childcare centers to quickly and efficiently find pre-screened, qualified educators. By emphasizing factors such as commuting time, pay, benefits, and educational philosophies, EarlyDay aids job seekers in identifying suitable positions that align with their preferences. This approach simplifies the hiring and job search experience, making it more accessible for both employers and prospective employees in the early education field.

Vessel

Pre Seed Round in 2022
Vessel operates a community and platform that allows access to various lists of available private markets. It offers subscription options to starting investors and entrepreneurs.

Moved

Seed Round in 2022
Moved offers a free personal moving assistant and everything that is needed all in one place. It connects clients to a marketplace of movers and other service providers through a real, human assistant to help them figure out what they need, handle the scheduling, and serve as a “consumer advocate” who ensures that clients are not getting ripped off. Moved was founded in 2016 and is based in New York.

Creative Fabrica

Series B in 2022
Creative Fabrica B.V., founded in 2016 and based in Amsterdam, Netherlands, operates an online marketplace specializing in fonts, graphics, and craft designs. The platform allows users, including professional designers, to purchase a variety of creative content through an affordable subscription model. It also enables designers to sell their creations directly on the site. Additionally, Creative Fabrica provides several tools to enhance the user experience, such as Fontcloud for font management, Shapecloud for generating word designs, and Webfont for converting font files to web-friendly formats. The company's focus on accessible and diverse creative resources makes it a valuable resource for crafters and designers alike.

Scramble

Pre Seed Round in 2022
Scramble is a lending marketplace based in Tallinn, Estonia, that facilitates debt financing for startups by connecting them with busy professionals seeking investment opportunities. Founded in 2020, the platform allows innovative businesses to present their growth capital needs through monthly curated collections, known as 'batches,' featuring consumer goods startups. Investors can allocate capital to these startups via pre-approved credit limits, which are based on the estimated lifetime income of each co-founder. This streamlined process enables private investors to participate in monthly fundraising rounds, typically completing their investments in under five minutes. Scramble's model supports startups in securing high-yield debt financing while offering a convenient investment avenue for professionals.

Matchday

Seed Round in 2022
Matchday is a gaming platform tailored for football enthusiasts, enabling users to collect and trade digital cards within a marketplace. The platform merges video games, sports, and Web3 technology to create an engaging ecosystem for casual football games. Users have genuine ownership of the cards and digital items they acquire, allowing them to build their dream teams and enjoy seamless gameplay.

Koya AI

Pre Seed Round in 2022
Koya AI helps data aggregators such as marketplaces and procurement platforms to manage catalog data seamlessly. Instead of spending days manually chasing down, standardizing, and enriching product data, marketplaces can rely on Koya’s data-as-a-service offering. Bad data is the next frontier in ecommerce. Crucial services such as search and discovery, bringing new products live, and recommendations depend on product data quality. This data varies widely across providers and changes frequently, creating tremendous complexity. Today, most marketplaces and data aggregators manage these workflows manually, which is slow, inaccurate, and cumbersome. Seller listings are delayed, users have a poor on-site experience, and the marketplace sees lower conversion rates. Koya helps our clients obtain, normalize, and continually update product data with the power of Machine Learning.

Hip eCommerce

Series B in 2022
Hip eCommerce, Inc., operating under the name HipStamp, is an online marketplace that facilitates the buying and selling of collectibles, specifically stamps, postcards, and comic books. Founded in 2015 and based in Raleigh, North Carolina, the company manages platforms such as HipStamp, HipComic, and HipPostcard. Hip eCommerce aims to create collectible-specific communities that foster connections between buyers and sellers, allowing them to share their interests and expand their hobbies. The company also provides a range of services and tools designed to help sellers reach a broader audience and increase their sales. Through its innovative approach, Hip eCommerce seeks to modernize the collectibles market and enhance the overall experience for collectors.

Mazadat

Pre Seed Round in 2022
Mazadat is an innovative X2C auctioning and e-commerce marketplace platform where individuals (C2C) and businesses (B2C) sell their items and products (used or new) using a time-boxed auction, a fixed-price Buy-Now listing or a hybrid format, while buyers enjoy the combined variety of offerings in one place. Mazadat bridges innovatively the online and offline worlds through complementing the online platform with an ever-expanding network of decentralized physical service centers to enable efficient, convenient, safe and secure drop-offs and pick-ups of goods and orders, provide users with the convenience, personal safety, security, privacy and anonymity they need, and simultaneously support merchants and vendors with the storage, logistics and fulfilment quick ops to take their businesses to the next level while growing their brands.

InstaCarro

Seed Round in 2022
InstaCarro is an online platform based in São Paulo, Brazil, that facilitates the buying and selling of used cars. Founded in July 2015 by Diego Fischer and Luca Cafici, the company offers a marketplace where individuals can sell their vehicles directly to professional traders. InstaCarro provides sellers with the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspections. For buyers, the platform features a large inventory of pre-inspected cars, complete with detailed photos and reports, ensuring transparency and reliability. Additionally, InstaCarro guarantees an immediate return if a purchased car does not meet the reported conditions, thereby enhancing confidence in the buying process.

La Haus

Series C in 2022
La Haus is a digital residential marketplace founded in 2017 and headquartered in Medellín, Antioquia. The platform is designed to assist individuals in locating their ideal homes by offering a wide range of property listings and recommendations from real estate specialists, all at no cost to the user. By providing a structured approach to home searching, La Haus aims to simplify the process and help customers save money while exploring trustworthy new-home projects.

Laserhub

Series B in 2022
Laserhub GmbH, founded in 2017 and based in Stuttgart, Germany, operates as a procurement platform specializing in custom-made metal parts for industrial B2B customers across Germany, Austria, France, and Belgium. The company produces and distributes a variety of sheet metal parts, offering services such as laser cutting, bending and folding, deburring and thread cutting, powder coating, and laser engraving. Laserhub's multivendor procurement marketplace digitizes and automates the procurement processes for industries dealing with sheet metal, turning, and milling, allowing manufacturers and their suppliers to achieve cost reductions in both processes and parts.

Comet

Venture Round in 2022
Comet is an online platform established in September 2016 that connects skilled freelancers in technology and data with companies seeking their expertise. The platform focuses on matching freelancers, who prefer flexible work arrangements, with organizations that require specialized skills for various projects. Comet employs a sophisticated matching algorithm and artificial intelligence to assess and evaluate freelancers, ensuring that companies can efficiently find the right candidates for their needs. By fostering an interactive community, Comet aims to provide a satisfying experience for both freelancers, who seek secure and inspiring projects, and companies, which depend on top-tier talent to thrive in a competitive environment.

JABU

Series A in 2022
Jabu is an e-commerce marketplace that serves as a vital link between fast-moving consumer goods (FMCG) brands and a vast network of small retail shops in Southern Africa. The platform enables shop owners to efficiently order, source, and stock products while also managing logistics for last-mile distribution. By leveraging technology, Jabu provides tools for inventory management, sales tracking, and order processing through both mobile and web applications. This comprehensive service allows businesses to streamline their operations, enhance product diversification, and effectively manage their supply chain, ultimately fostering growth and operational efficiency in the retail sector.

Cymbio

Secondary Market in 2022
Cymbio is an Israel-based company founded in 2015 that specializes in an end-to-end drop ship and marketplace automation platform designed to enhance digital sales for brands. The platform integrates and streamlines data between brands and their retail partners, allowing brands to optimize sales opportunities while maintaining control over merchandising, pricing, and product visibility. By automating time-consuming processes, Cymbio facilitates real-time connections between brands and retailers, helping clients to create new business opportunities and strengthen partnerships. Retailers benefit from Cymbio’s offerings as they can provide consumers with a broader selection of products without incurring additional inventory risks.

Rintin

Seed Round in 2022
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Spotawheel

Series B in 2022
Spotawheel is a tech-driven dealership that specializes in the buying and selling of used cars, established in 2015 and headquartered in Nea Ionia, Greece. The company operates in Greece and Poland, providing a transparent online platform for second-hand vehicles. Spotawheel offers a curated inventory of fully inspected cars, which are available for both purchase and subscription leasing. The platform incorporates predictive analytics to help users identify and monitor potential faults in vehicles. Additionally, Spotawheel enhances the buying experience by offering various add-ons such as financing, insurance, warranty, and after-sales support, enabling customers to make informed and confident decisions when purchasing used cars.

Beanstock

Series A in 2022
Beanstock is focused on transforming real estate investment by creating a digital marketplace specifically for buying and managing rental properties in Europe. The platform offers an end-to-end service that simplifies the investment process, allowing individual investors to evaluate buy-to-let properties based on projected returns. Beanstock provides essential tools and information for users, including property search capabilities, assistance with mortgage applications, and property management services. By streamlining these processes, Beanstock aims to make real estate investment more accessible and enjoyable for individual investors.

Boom & Bucket

Seed Round in 2022
Boom & Bucket operates an online marketplace focused on the buying and selling of used heavy equipment for contractors. This business-to-business platform enables equipment owners to list their available machinery while allowing buyers to compare prices and select from multiple listings. The marketplace simplifies the process for construction companies and contractors, facilitating the acquisition of heavy equipment through options for purchase, sale, or rental, as well as providing financing alternatives.

AgVend

Venture Round in 2022
AgVend Inc. operates an online platform that facilitates connections between farmers and agricultural retailers, allowing farmers to search for and purchase crop protection inputs and other services at their convenience. Headquartered in Minneapolis, Minnesota, AgVend's digital commerce platform provides retailers with tools to market their offerings and maintain control over the customer experience. The platform includes a sales hub and customer portal that centralize and organize disparate information, enabling users to access real-time data related to agronomy, grain, and energy sectors. This digital enablement solution empowers agribusinesses and their customers with the necessary tools to enhance their operations and improve efficiency.

SAKS

Seed Round in 2022
Saks is assisting in the transformation of the way people save money. It provides accumulation plans and investment options in a model that incorporates recurrence, diversification, and tax advantages. They also serve as a marketplace for life and pension brokers.

Cayena

Series A in 2022
Cayena operates a B2B marketplace tailored for the wholesale food industry in Latin America, valued at over $200 billion. The platform connects restaurants, grocery stores, and other food outlets with multiple suppliers, facilitating inventory procurement with next-day delivery. By leveraging its software, Cayena empowers small restaurants and commercial kitchens to enhance profitability and streamline operations through direct procurement of essential food items. The company also offers a comprehensive suite of add-on services, enabling suppliers to experience increased demand without assuming credit risk. This innovative approach benefits both suppliers and food service establishments, fostering a more efficient supply chain in the food industry.

NADUVI

Convertible Note in 2022
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.

Midnight Evergreen

Pre Seed Round in 2022
Midnight Evergreen develops a studio and digital marketplace for NFT-powered games. It is based in Las Vegas, USA. Midnight Evergreen runs a gaming, social center, and non-fungible token marketplace with the goal of providing a variety of mid-core to blockbuster entertainment experiences.

Yardlink

Series A in 2022
YardLink is a B2B procurement platform tailored for the construction industry, founded in 2018 and based in London, England. It provides contractors with access to a wide range of tools, equipment, bulk materials, fuel, waste management services, and other necessary supplies. The platform facilitates the process of finding, booking, and paying for these resources, while also aiming to reduce the carbon footprint of construction projects by linking contractors with approved local suppliers. By leveraging technology, YardLink optimizes the procurement process, allowing builders to efficiently connect with equipment rental companies and manage their resources effectively.

Reebelo

Series A in 2022
Reebelo is a prominent marketplace specializing in refurbished technology devices and lifestyle products. The company provides consumers with significant savings, allowing them to purchase items at reduced prices or opt for flexible rental options. Reebelo's mission focuses on minimizing electronic waste and promoting a circular economy by offering a diverse range of secondhand electronics, including smartphones, tablets, and desktops. The marketplace ensures that all products are thoroughly reviewed and come with extended warranties, providing customers with a reliable and sustainable shopping experience. With offices in various global locations, including the San Francisco Bay Area, Miami, Toronto, Singapore, and Melbourne, Reebelo aims to make a positive environmental impact while delivering high-quality products to consumers.

Nexu

Series A in 2022
Nexu is a financing platform that enables car dealerships to provide a fully digital and real-time financing experience for buyers. The platform employs artificial intelligence and advanced algorithms to facilitate the comparison of automotive loan options, connecting individuals seeking credit with various financial institutions. Users can optimize their search for auto loans through Nexu's portal, where they can review, analyze, and obtain loan offers without incurring any costs. This streamlined approach enhances access to financing for a broader range of car buyers, making the process more efficient and user-friendly.

SoGood

Pre Seed Round in 2022
SoGood is an online marketplace designed to assist food operators, small businesses, and farmers in selling their products directly to consumers. The platform enables sellers to reach a broader audience, thereby enhancing their sales potential and operational efficiency. By facilitating direct access to open markets, SoGood empowers these businesses to connect with buyers and improve their market presence.

Subscribe

Pre Seed Round in 2022
Subscribe is a marketplace network operator that focuses on empowering creators through an equity-based investment platform. The company provides essential legal, marketing, and budgeting tools to facilitate the alignment of long-term incentives between creators and the companies they support. By tying equity compensation to performance-based marketing, Subscribe enables creators to gain ownership stakes in these companies, fostering a sense of community engagement and advocacy. This innovative approach not only enhances brand loyalty but also helps creators build generational wealth through startup equity.

Aikito

Pre Seed Round in 2022
Expanding your business with new brick and mortar locations can be a daunting undertaking. Many business owners face the same daunting challenges—budget overages, vendor selection headaches, and the growing importance of sustainability. These are the problems you face when making one of the most critical decisions in your business. Aikito understands the stakes. We offer an end-to-end solution that's designed to eliminate the pitfalls and costly mistakes that often accompany solo expansion projects. Imagine avoiding unexpected budget overages that can run into hundreds of thousands of dollars. With Aikito, your expansion is simplified through our vetted construction marketplace, sustainable buildout services, and tailored financing options for qualified businesses. We handle the heavy lifting, saving you precious time, money, and even contributing to your brand's sustainability goals. Ask yourself, do you want to gamble months of your time, risk budget overages, and neglect your sustainability values doing this alone? Or have an end-to-end partner with the proven tools and expertise to make your expansion not just successful but aligned with your values? The choice is clear. Choose Aikito, and turn your next high-stakes location investment from a question mark to an exclamation point. Schedule a call today to discuss your growth goals and how we can help bring them to life without the headaches.

GuruCall

Pre Seed Round in 2022
GuruCall operates an online marketplace that connects individuals and organizations with world leaders and experts, offering one-on-one or group consultations. The platform facilitates the exchange of knowledge and experiences, allowing users to gain insights, learn new skills, and make informed decisions. By empowering users through direct access to experienced professionals, GuruCall aims to inspire and enhance personal and organizational growth.

Caramel

Seed Round in 2021
Caramel is a car checkout platform that makes private party and independent dealer sales simple and safe.

TireTutor

Seed Round in 2021
TireTutor develops an online platform that connects consumers with local and independent tire dealers. It provides transparent tire pricing and unbiased recommendations. It also makes comparison shopping easy, helping people get back on the road quickly. The company also helps shops optimize the supply chain, enhance the online presence, and close more business. TireTutor was founded on 2018 and is headquartered in Boston, Massachusetts.

UNIPaaS Payments Technologies

Seed Round in 2021
UNIPaaS is a payment solution that enables digital platforms and marketplaces to own, manage, and monetize from financial services. Digital marketplaces and B2B platforms can now own their payment experience and control their funds' flow. They are transforming how businesses integrate and handle payments, reducing financial operations costs, and accelerating the implementation of new growth engines powered by payments and financial services. By monetizing these activities and providing these new services to customers in the right context, digital platforms can effectively increase stickiness, and lifetime value, and generate additional revenues. UNIPaaS was founded in 2020 and is based in Israel.

Comet

Secondary Market in 2021
Comet is an online platform established in September 2016 that connects skilled freelancers in technology and data with companies seeking their expertise. The platform focuses on matching freelancers, who prefer flexible work arrangements, with organizations that require specialized skills for various projects. Comet employs a sophisticated matching algorithm and artificial intelligence to assess and evaluate freelancers, ensuring that companies can efficiently find the right candidates for their needs. By fostering an interactive community, Comet aims to provide a satisfying experience for both freelancers, who seek secure and inspiring projects, and companies, which depend on top-tier talent to thrive in a competitive environment.

Reibus

Series B in 2021
Reibus operates an online marketplace that facilitates the buying and selling of metals, serving businesses in industrial markets. The platform connects buyers with a wide network of metal suppliers and provides logistics support to ensure efficient transportation of materials. Reibus emphasizes features such as anonymous buying and real-time leads for sellers, promoting a transparent and streamlined transaction process. By offering a proprietary search tool and a simplified materials listing process, the company aims to maximize price performance, reduce time to market, and lower sales and marketing expenses for its users.

Aptuno

Seed Round in 2021
Aptuno operates an online property listing platform designed to streamline the rental process for residential renters in Latin America while enhancing liquidity for landlords. The platform offers a comprehensive database of available rental properties, complete with essential details such as location, images, pricing, and area specifications. By optimizing the leasing experience, Aptuno aims to minimize vacancy rates and facilitate affordable rental options for clients.

Yassir

Series A in 2021
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Hubla

Series A in 2021
Hubla is a technology company based in São Paulo, Brazil, founded in 2020. It provides a platform that allows creators to establish and manage their own paid communities. The platform enables users to create groups and charge for participation, offering exclusive content to members. Key features include a streamlined payment system, automated management of member entry and exit, recurring payments, and affiliate programs. By facilitating these services, Hubla empowers professionals to monetize their talents and expertise effectively, helping them to earn a living while pursuing their passions.

Singulart

Series B in 2021
At Singulart, They are convinced that the digital space is an invaluable tool for bringing transparency and equity to the art market. They provide artists with the tools that enable them to independently manage the sale of their works. Their team is working around the clock, committing their energy to promoting Singulart artists to a global audience. In showcasing artists around the world, they also hope to allow art lovers and collectors alike to explore new artistic horizons, to embrace new cultures and to be inspired by the works of talented artists that they never would have come across if it wasn't for Singulart.

FoodByUs

Series A in 2021
FoodByUs is an online marketplace based in Sydney, Australia, that connects local food sellers with consumers seeking a variety of food products, including artisanal items such as doughnuts, cupcakes, and pies. Founded in 2016, the platform allows food service venues to list their offerings, enabling users to browse and purchase directly from these local suppliers. Customers have the option to either collect their orders or have them delivered, which streamlines the purchasing process and reduces associated costs. By promoting local food sellers, FoodByUs supports the community while providing users with access to diverse culinary options.

Enigma.art

Seed Round in 2021
We are the open one stop blockchain technology marketplace for artists and creators from Hispanic America to develop themselves by experimenting with new formats that allow them to deepen the bond with their fans as well as test new ways to monetize content.
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