FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.
At Momos, we put restaurants at the forefront of everything we do. We are building Shopify for Restaurants; with our cloud-based marketing and analytics tools, restaurants are able to harness their data across all their online channels and use it to maximize their growth. As a result, Momos is modernizing the entire approach to Food and Beverage, and helping restaurants embrace the digital change.
FirmPilot
Series A in 2024
FirmPilot is a technology company that specializes in creating an AI-driven marketing platform specifically tailored for law firms. The platform automates the generation of search-engine-optimized content, allowing firms to improve their online presence and attract more clients. It offers features such as automated blog writing, competitor tracking, and insights that help suggest relevant content. Additionally, FirmPilot streamlines marketing efforts by providing tools for automated social media postings and performance analysis of advertisements across various channels. This comprehensive approach enables law firms to enhance their lead generation while reducing marketing expenses.
ThisThat
Seed Round in 2024
ThisThat Limited is a company based in Edinburgh, United Kingdom, established in 2017. It specializes in the design and development of a social polling app that facilitates user engagement through features such as asking questions, sharing opinions, and following other users. The platform is tailored for advertisers, offering insights into campaign performance and enhancing interaction at events and meetings through real-time feedback mechanisms like polls and quizzes. By focusing on measuring the impact of influencer marketing, ThisThat empowers brands to understand audience responses and improve return on investment, thereby transforming the relationship between advertisers and consumers.
Dharma
Seed Round in 2023
Dharma operates a travel brand-as-a-service platform that specializes in hosting group trips led by influential individuals and brands. The company collaborates with clients to develop customized travel portfolios, offering a range of services including distribution audits, product planning, budgeting, website and application development, compliance management, and sales support. Additionally, Dharma provides guest-facing applications and ensures quality control and risk management, allowing clients to effectively create and manage group travel experiences for their communities. By focusing on the needs of both clients and travelers, Dharma aims to redefine the future of travel brands.
Fourvenues
Venture Round in 2023
Fourvenues provides a database that helps with access to a payment gateway for online sales, the reception of reservations, the control of spaces and tables, team management and PR, automatic reports and analytics, CRM, and a private database. Other services include guest list, tickets, reserved vip, crm, marketing, users, sales channels, reception, reporting, and microsites.
StayTuned
Series A in 2023
StayTuned is building a suite of tools to help high growth e-commerce brands grow even faster. Our focus is on Shopify, the go-to platform for e-commerce brands. We are backed by top tier institutional VCs and well known angel investors.
StayTuned
Seed Round in 2022
StayTuned is building a suite of tools to help high growth e-commerce brands grow even faster. Our focus is on Shopify, the go-to platform for e-commerce brands. We are backed by top tier institutional VCs and well known angel investors.
Spindl
Seed Round in 2022
Spindl is a developer of a blockchain-based attribution system that assists businesses in enhancing user growth through intelligent data analysis. The platform offers insights into customer behavior, retention rates, and return on investment related to token drops. Additionally, it evaluates customer acquisition costs in relation to advertising spend and wallet conversion rates. By providing comprehensive analytics, Spindl enables companies to make informed marketing decisions within the web3 landscape.
Warren James
Series A in 2022
Warren James specializes in providing merchandising services focused on developing and scaling creator-backed brands. The company streamlines the process of licensing, manufacturing, and launching custom products, guiding its partners from the initial concept through to product and web development, promotion, fulfillment, and customer retention. By offering comprehensive solutions, Warren James enables brands to effectively market their products, catering to the needs of popular creators and properties in the digital landscape.
Passionfruit
Seed Round in 2022
Passionfruit is bringing together the next generation of leading independent marketing talent and providing a digital home where they can work, learn and earn, so startups and enterprises can work with them on-demand.
BlueOcean
Series B in 2022
BlueOcean is an always-on brand intelligence platform delivering data and insights that drive actions and outcomes. The platform aids companies in measuring brand awareness and tracking marketing indicators. BlueOcean allows businesses to assess their competitors' marketing efforts. It can assist a brand in gaining insight into several parts of a competitor's marketing approach, such as the selling points its advertising emphasize.
Reforge
Series B in 2022
Reforge is a provider of career development membership services aimed at experienced professionals seeking to advance their skills and fulfill their potential. The company offers access to a range of programs across product management, growth, engineering, and marketing, focusing on results rather than certifications. Reforge emphasizes deep insights and continuous learning, enabling clients to engage with various experts and gain a comprehensive understanding of their fields. This approach addresses the growing gap between professionals' needs and the existing educational options, fostering lifelong learning and mastery in their careers.
ZAX
Series A in 2021
ZAX operates an online marketplace focused on product discovery and sales across multiple categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. By connecting bulk buyers and sellers, ZAX provides a comprehensive platform that facilitates various services such as marketing, trust building, payment processing, credit solutions, and logistics. This approach enables suppliers and resellers throughout Latin America to efficiently buy and resell products, enhancing their operational capabilities and market reach.
Genially
Series B in 2021
Genially is a leading platform in interactive visual communication, offering an online tool that enables users to create a variety of digital media, including presentations, infographics, quizzes, and animated content. The platform is designed for individuals and organizations seeking to enhance their visual communication without needing extensive design or programming skills. Users can choose from over 1,000 templates or create content from scratch, incorporating interactive elements and animations to engage audiences effectively. Genially serves a diverse community, including business professionals, educators, marketers, and designers, and is utilized by notable companies such as Hulu, Danone, Michelin, and Heineken. The tool streamlines the content creation process, allowing users to produce visually striking materials quickly and easily.
Sendoso
Series C in 2021
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
Genially
Secondary Market in 2021
Genially is a leading platform in interactive visual communication, offering an online tool that enables users to create a variety of digital media, including presentations, infographics, quizzes, and animated content. The platform is designed for individuals and organizations seeking to enhance their visual communication without needing extensive design or programming skills. Users can choose from over 1,000 templates or create content from scratch, incorporating interactive elements and animations to engage audiences effectively. Genially serves a diverse community, including business professionals, educators, marketers, and designers, and is utilized by notable companies such as Hulu, Danone, Michelin, and Heineken. The tool streamlines the content creation process, allowing users to produce visually striking materials quickly and easily.
Draft
Seed Round in 2021
Draft is a company that utilizes blockchain technology to create a job marketplace platform. In addition to its innovative approach to job recruitment, Draft also offers a range of marketing services, including content marketing, social media content, search engine optimization (SEO), and content writing. By combining cutting-edge technology with comprehensive marketing solutions, Draft aims to enhance the efficiency and effectiveness of connecting job seekers with potential employers while helping businesses improve their online presence.
MagaLoop
Seed Round in 2021
MagaLoop GmbH is a Berlin-based company that operates a digital B2B marketplace connecting wholesalers, retailers, manufacturers, and shopkeepers. Founded in 2018, MagaLoop offers a mobile application and web portal that facilitate the ordering of goods from wholesale suppliers, allowing kiosk operators and small retailers to streamline their purchasing processes. The platform features tools such as a barcode scanner and order history, enabling quick and efficient transactions for a variety of products, from snacks to beverages. Additionally, MagaLoop provides services like marketing, communication, and price optimization, aiding manufacturers and wholesalers in reaching their target markets effectively. By enhancing the operational efficiency of independent retailers, MagaLoop helps them navigate competitive landscapes while maintaining their autonomy.
Memmo.me
Series A in 2021
Memmo.me is a fan engagement platform that facilitates personalized video messages from a variety of public figures, including actors, athletes, musicians, and influencers. The platform allows users to request customized video greetings, thereby enhancing connections between celebrities and their fans. Additionally, Memmo.me offers tools that businesses can utilize to improve sales and marketing efforts, as well as to foster better engagement with employees and audiences. By bridging the gap between fans and celebrities, Memmo.me creates unique opportunities for interaction and personal connection.
optilyz
Series A in 2020
optilyz GmbH is a Berlin-based company specializing in direct mail marketing automation. Established in 2015, it offers a platform that enables clients to design, book, and track customer addresses for their marketing campaigns. The software allows businesses to automate the printing and sending of letters, postcards, and self-mailers, effectively integrating direct mail into their overall marketing strategies. Additionally, optilyz provides services such as data mapping, address review, and tools for recurring campaigns, helping clients optimize their marketing efforts and reduce customer acquisition costs. Its user-friendly interface and robust analytics capabilities make it a preferred choice for many innovative companies and major retail chains across Europe.
Nuvemshop
Series C in 2020
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.
BrandTotal
Series B in 2020
BrandTotal was conceived in order to solve a problem facing marketing teams today. This problem is Dark Marketing. Dark marketing is replacing traditional marketing techniques, making it nearly impossible to keep tabs on your competition. By applying cyber security, machine learning, and AI methodologies, BrandTotal is able to reverse-engineer your competitors' marketing strategies, giving you an edge over your competitive landscape. BrandTotal’s platform allows you to be agile. Get actionable insights and adjust your strategies in real time.
Octane AI
Venture Round in 2020
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce. Founded in 2016 and based in Irvine, California, it provides an all-in-one platform that enables merchants to create engaging quizzes, collect data, and implement personalized marketing through Facebook Messenger and SMS. The platform facilitates chatbot creation, allowing users to integrate various content sources such as YouTube, blogs, and Google Sheets, enhancing customer interaction and service. Trusted by over 1,000 brands on Shopify, Octane AI focuses on personalizing the customer journey to improve connection, conversion, and retention. The company operates in a remote work environment with team members located in more than ten countries and is backed by prominent Silicon Valley investors.
Thriver
Series B in 2020
Thriver is a Toronto-based food and culture platform established in 2015 that focuses on enhancing workplace culture through various employee engagement programs. It provides an enterprise platform that curates food and experiences, tracks spending, and collects employee feedback, facilitating the development of programs centered on wellness, education, and team-building. By centralizing cultural programs and engagement tools, Thriver enables HR teams and event organizers to foster a motivated and connected workforce, while also supporting ongoing research and marketing initiatives. The platform aims to create a positive and engaging workplace environment that resonates with employees' preferences and needs.
MagaLoop
Seed Round in 2020
MagaLoop GmbH is a Berlin-based company that operates a digital B2B marketplace connecting wholesalers, retailers, manufacturers, and shopkeepers. Founded in 2018, MagaLoop offers a mobile application and web portal that facilitate the ordering of goods from wholesale suppliers, allowing kiosk operators and small retailers to streamline their purchasing processes. The platform features tools such as a barcode scanner and order history, enabling quick and efficient transactions for a variety of products, from snacks to beverages. Additionally, MagaLoop provides services like marketing, communication, and price optimization, aiding manufacturers and wholesalers in reaching their target markets effectively. By enhancing the operational efficiency of independent retailers, MagaLoop helps them navigate competitive landscapes while maintaining their autonomy.
Advisable
Seed Round in 2020
Advisable operates as a freelance marketplace that connects organizations with skilled marketing specialists. The platform facilitates the process of identifying, screening, and hiring marketing professionals, enabling clients to access a diverse pool of talent. Additionally, Advisable offers digital agency services, including web and concept design, digital marketing, technical implementations, and social media strategy. By leveraging in-house technology, the company aims to empower both freelancers and businesses, ensuring that ambitious individuals can find meaningful work while clients receive tailored marketing solutions.
Genially
Series A in 2020
Genially is a leading platform in interactive visual communication, offering an online tool that enables users to create a variety of digital media, including presentations, infographics, quizzes, and animated content. The platform is designed for individuals and organizations seeking to enhance their visual communication without needing extensive design or programming skills. Users can choose from over 1,000 templates or create content from scratch, incorporating interactive elements and animations to engage audiences effectively. Genially serves a diverse community, including business professionals, educators, marketers, and designers, and is utilized by notable companies such as Hulu, Danone, Michelin, and Heineken. The tool streamlines the content creation process, allowing users to produce visually striking materials quickly and easily.
Advisable
Seed Round in 2020
Advisable operates as a freelance marketplace that connects organizations with skilled marketing specialists. The platform facilitates the process of identifying, screening, and hiring marketing professionals, enabling clients to access a diverse pool of talent. Additionally, Advisable offers digital agency services, including web and concept design, digital marketing, technical implementations, and social media strategy. By leveraging in-house technology, the company aims to empower both freelancers and businesses, ensuring that ambitious individuals can find meaningful work while clients receive tailored marketing solutions.
ZAX
Pre Seed Round in 2020
ZAX operates an online marketplace focused on product discovery and sales across multiple categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. By connecting bulk buyers and sellers, ZAX provides a comprehensive platform that facilitates various services such as marketing, trust building, payment processing, credit solutions, and logistics. This approach enables suppliers and resellers throughout Latin America to efficiently buy and resell products, enhancing their operational capabilities and market reach.
Nuvemshop
Venture Round in 2019
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.
AdHawk
Series B in 2019
AdHawk, founded in 2015 and located in Boulder, Colorado, offers a web application that aggregates digital marketing data, enabling organizations to gain insights into their advertising performance and sales metrics. The platform simplifies the management of Google and Facebook Ads, providing advertisers with one-click optimization solutions to enhance their campaigns at scale. By consolidating advertising data with revenue metrics, AdHawk empowers businesses to make informed decisions and improve their marketing strategies.
Sendoso
Series A in 2019
Sendoso is a sending platform that enhances customer engagement by integrating digital and physical gifting strategies. Founded in 2016, the company provides businesses with a centralized online platform to automate the delivery of gifts, rewards, and personalized experiences, thereby fostering stronger relationships with customers and employees. With a diverse range of offerings, including coffee, lunch tickets, handwritten notes, and sales kits, Sendoso supports companies in improving their demand generation, account-based marketing, and customer experience initiatives. Trusted by over 500 organizations worldwide, Sendoso has established a significant presence in North America, Europe, and Asia Pacific and has raised $54 million in venture funding to support its growth.
BrandTotal
Series A in 2018
BrandTotal was conceived in order to solve a problem facing marketing teams today. This problem is Dark Marketing. Dark marketing is replacing traditional marketing techniques, making it nearly impossible to keep tabs on your competition. By applying cyber security, machine learning, and AI methodologies, BrandTotal is able to reverse-engineer your competitors' marketing strategies, giving you an edge over your competitive landscape. BrandTotal’s platform allows you to be agile. Get actionable insights and adjust your strategies in real time.
mParticle
Series C in 2017
mParticle, Inc. is a provider of a customer data platform designed for multi-channel consumer brands. The platform allows businesses to manage and analyze customer data in real time, enabling marketers, developers, and data scientists to integrate and orchestrate their marketing strategies effectively. By collecting user data from diverse sources, mParticle creates a unified view that facilitates personalized and seamless customer experiences across various channels. This capability helps companies optimize customer journeys, gain actionable insights, and enhance engagement through advanced analytics and audience segmentation. mParticle serves a range of industries, including retail, financial services, media, dining, travel, gaming, customer experience, marketing, and analytics. Founded in 2012, the company is headquartered in New York, with additional offices in San Francisco, Bellevue, London, and Delray Beach.
Ibotta
Series C in 2017
Ibotta, Inc. is a performance marketing platform based in Denver, Colorado, that enables consumers to earn cash back on their purchases. Founded in 2011, the company partners with various brands and retailers to offer cash offers on a wide range of products, including groceries, clothing, electronics, and beverages. Through its mobile applications, Ibotta connects consumers with digital promotions from consumer packaged goods (CPG) brands, facilitating brand engagement and enhancing the shopping experience. The platform operates through the Ibotta Performance Network, providing a streamlined approach for brands to reach consumers effectively.
Nuvemshop
Series B in 2017
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online businesses easily from any device. With the suite of tools around payments, shipping, inventory management, and marketing provided by the company, owners are enabled to participate in the e-commerce market, ramp up their sales, reduce costs, and provide their end customers with a shopping experience. In 2011, co-founders Alejandro Alfonso, Santiago Sosa, Jose Abuchaem, Martin Palombo, and Alejandro Vazquez established Nuvemshop in 2011.
Meero
Seed Round in 2017
Meero, founded in 2016, is an on-demand photography platform that aims to transform the photography industry by streamlining the workflow for photographers. The company provides a comprehensive suite of services, including market research, invoicing, post-production, and delivery, allowing photographers to focus on their craft. By leveraging artificial intelligence and machine learning, Meero significantly reduces the time needed for photo editing, enhancing efficiency and ensuring consistent quality. The platform supports photographers with various tools such as file compatibility, customer relationship management, and marketing resources. Additionally, Meero offers educational masterclasses, inspiring documentaries, and community engagement opportunities across 35 countries, alongside a foundation dedicated to promoting photography. With a network of 60,000 photographers and a commitment to delivering professional-quality images within 24 hours, Meero facilitates connections between artists and major brands, providing tailored photo and video solutions globally.
optilyz
Seed Round in 2016
optilyz GmbH is a Berlin-based company specializing in direct mail marketing automation. Established in 2015, it offers a platform that enables clients to design, book, and track customer addresses for their marketing campaigns. The software allows businesses to automate the printing and sending of letters, postcards, and self-mailers, effectively integrating direct mail into their overall marketing strategies. Additionally, optilyz provides services such as data mapping, address review, and tools for recurring campaigns, helping clients optimize their marketing efforts and reduce customer acquisition costs. Its user-friendly interface and robust analytics capabilities make it a preferred choice for many innovative companies and major retail chains across Europe.
SelfMade
Seed Round in 2016
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.
Olapic
Series B in 2015
Olapic is a visual marketing platform that helps brands reach their consumers visually. With Olapic, users can collect, curate, create, and activate visual content, driving brand engagement to new heights. It is an enterprise, all-in-one user-generated, influencer, and short-form video content platform that provides content and scale users need while ensuring it’s optimized across all its marketing channels. It was established in 2010 and is headquartered in New York.
AppNexus
Series F in 2015
AppNexus Inc. is a technology company that specializes in a cloud-based platform designed to enhance programmatic online advertising. Founded in 2007 and headquartered in New York City, the company provides tools for both advertisers and publishers to maximize campaign performance and revenue. Its offerings include a comprehensive digital advertising delivery platform, the AppNexus Publisher Suite for ad serving and campaign management, and PriceCheck, a header bidding solution for various ad formats. AppNexus also features an application platform that allows third-party vendors and existing clients to develop customized features. By leveraging data and machine learning, AppNexus aims to optimize the real-time buying and selling of digital advertising, catering to the needs of marketers, agencies, and publishers. The company operates as a subsidiary of Xandr, Inc., with additional offices located in the United States and internationally.
Button
Series A in 2015
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.
55social
Seed Round in 2011
55social is a content optimization platform for social networks that helps brands manage their social media and analyze their results. It also helps firms reach out and monetize their social media. The company was founded in 2011 by IG Expansion, Brazilian entrepreneurs and Redpoint Ventures to provide tech-based solutions for the Brazilian social media market, which was, and still is, growing. The company has offices in Brazil and Argentina. Its Brazilian office has commercial and customer service operations, with approximately 40 employees. In Argentina, is located the software development operations, with approximately 30 employees.
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