FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in HoReCa

Momos

Series A in 2024
Momos is a technology company focused on transforming the restaurant industry by providing a robust engagement platform tailored to modern dining establishments. Their cloud-based marketing and analytics tools empower restaurants to leverage data across various online channels, enhancing their operational efficiency and growth potential. By offering AI-powered automation for digital marketing, reputation management, and content management, Momos enables clients to gain valuable insights into their performance. This innovative approach helps restaurants navigate the digital landscape and optimize their revenue streams, ultimately modernizing the way food and beverage businesses operate.

Innovorder

Series B in 2023
Founded in 2014, Innovorder specializes in digital solutions for the food service industry. Its comprehensive SaaS software suite enables deployment of new order channels, management of restaurant networks and points of sale, acceleration of order processing, optimization of production management, sales monitoring, and customer loyalty programs. Serving over 800 customers including KFC, Elior, and Compass Group, Innovorder employs more than 60 people and has raised over €10 million.

Provi

Series C in 2023
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry. Founded in 2016, Provi connects buyers, such as liquor stores, bars, and restaurants, with distributors and suppliers, simplifying the historically complex ordering process. The platform enhances communication and operational efficiency for both on-premise and off-premise buyers by centralizing orders and providing tracking and analytics tools. With a presence in key U.S. markets, Provi serves about 10 percent of licensed retailers, contributing to significant time and cost savings while reducing errors in the ordering process. The company has been recognized for its workplace culture and has formed strategic partnerships to further enhance its service offerings. Through its innovative approach, Provi is reshaping the wholesale alcohol landscape.

KUKUN

Seed Round in 2022
KUKUN offers rental and hospitality services by operating an innovative technology platform aimed at transforming the hospitality experience. The company combines the unique charm of boutique hotels with the convenience of short-term rentals, providing guests with culturally immersive experiences tailored to specific locations. By integrating design and technology, KUKUN enhances the hospitality sector, allowing travelers to engage with their surroundings and enjoy a deeper cultural connection during their stay.

Resq

Series A in 2022
Resq is an all-in-one app designed for restaurant owners to manage repair and maintenance needs. It connects a network of service providers with restaurateurs, allowing them to track and pay for services on-demand.

CoverManager

Secondary Market in 2022
CoverManager is a restaurant management company that develops a hospitality platform. This platform enables restaurants to create, sell, and manage reservations while building customer databases and mitigating last-minute cancellations.

Katoo

Seed Round in 2021
Katoo streamlines food procurement for restaurants by connecting them with top suppliers via its mobile app. Restaurants can order ingredients directly, while suppliers receive standardized digital orders, reducing time spent on administrative tasks.

Elmenus

Series C in 2021
Founded in 2011, Elmenus operates a food discovery platform that helps users find nearby restaurants and top dishes based on user ratings. It serves over 1 million monthly users across Egypt.

Katoo

Series A in 2021
Katoo streamlines food procurement for restaurants by connecting them with top suppliers via its mobile app. Restaurants can order ingredients directly, while suppliers receive standardized digital orders, reducing time spent on administrative tasks.

Provi

Series A in 2020
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry. Founded in 2016, Provi connects buyers, such as liquor stores, bars, and restaurants, with distributors and suppliers, simplifying the historically complex ordering process. The platform enhances communication and operational efficiency for both on-premise and off-premise buyers by centralizing orders and providing tracking and analytics tools. With a presence in key U.S. markets, Provi serves about 10 percent of licensed retailers, contributing to significant time and cost savings while reducing errors in the ordering process. The company has been recognized for its workplace culture and has formed strategic partnerships to further enhance its service offerings. Through its innovative approach, Provi is reshaping the wholesale alcohol landscape.

Resq

Series A in 2019
Resq is an all-in-one app designed for restaurant owners to manage repair and maintenance needs. It connects a network of service providers with restaurateurs, allowing them to track and pay for services on-demand.

Innovorder

Venture Round in 2019
Founded in 2014, Innovorder specializes in digital solutions for the food service industry. Its comprehensive SaaS software suite enables deployment of new order channels, management of restaurant networks and points of sale, acceleration of order processing, optimization of production management, sales monitoring, and customer loyalty programs. Serving over 800 customers including KFC, Elior, and Compass Group, Innovorder employs more than 60 people and has raised over €10 million.

PopChef

Series A in 2019
PopChef, established in 2015, is a French company specializing in food delivery, primarily serving customers at their workplaces. The business operates an online platform that provides handmade meals, focusing on fresh, seasonal products. PopChef differentiates itself by offering rapid delivery, often within minutes, and utilizing biodegradable packaging made from sugarcane.

Alana

Seed Round in 2019
Alana is a company based in Ciudad de Mexico, Mexico, founded in 2017. It operates an online platform designed to streamline the hiring process for blue-collar jobs in hotels, stores, and restaurants across Latin America. The platform uses web and mobile applications to match companies with suitable talent, aiming to reduce employee turnover and save time and resources in recruitment. Alana facilitates communication between employers and candidates through a chatbot and automates scheduling via an internal agenda. Additionally, the company provides live reports for businesses to monitor their HR processes, including metrics such as recruiting duration, turnover rates, and staff satisfaction.

KitchenMate

Seed Round in 2018
KitchenMate offers on-site food service solutions, specializing in premium vending and micro-market services for offices, commercial buildings, schools, and hospitals in Toronto. Their system includes a smart fridge and cooker, recyclable meal packaging, and in-app loyalty programs.

Foodza

Seed Round in 2018
Foodza is a B2B food distribution platform that connects farmers, food producers, and importers directly with retail and HoReCa businesses across the CIS region. The company has developed an innovative technology-driven logistics platform that facilitates on-demand harvesting of vegetables, fruits, meat, and dairy products. Foodza provides mobile and web-based interfaces that allow farmers to engage with retailers efficiently, thereby removing intermediaries in the food supply chain. This direct interaction enables farmers to achieve higher incomes while offering retailers access to higher quality fresh produce. Additionally, Foodza manages comprehensive logistics and fulfillment solutions inspired by the on-demand capabilities of internet applications.

Hooch

Seed Round in 2018
Hooch Inc. operates a subscription-based mobile application that provides members with access to cocktail drinks at participating bars in New York and Los Angeles. The app is available on both Android and iOS platforms, allowing users to enjoy exclusive offers and rewards. In addition to its bar offerings, Hooch also provides users with benefits such as cashback rewards of up to 10% when they travel, shop, or dine with its global partners. The company is headquartered in New York, New York.

Privateaser

Series A in 2018
Privateaser SAS is an online platform that facilitates the booking and privatization of venues for group events, including bars, pubs, restaurants, and rental rooms. Established in 2014 and headquartered in Chatenay-Malabry, France, the company offers access to over 3,000 venues across the country. Its user-friendly platform allows customers to discover and reserve spaces for various gatherings, such as parties and corporate events, streamlining the logistics between event organizers and venue managers. By specializing in the event booking sector, Privateaser enables individuals and businesses to efficiently plan and manage their social functions.

KitchenMate

Seed Round in 2018
KitchenMate offers on-site food service solutions, specializing in premium vending and micro-market services for offices, commercial buildings, schools, and hospitals in Toronto. Their system includes a smart fridge and cooker, recyclable meal packaging, and in-app loyalty programs.

Hooch

Pre Seed Round in 2017
Hooch Inc. operates a subscription-based mobile application that provides members with access to cocktail drinks at participating bars in New York and Los Angeles. The app is available on both Android and iOS platforms, allowing users to enjoy exclusive offers and rewards. In addition to its bar offerings, Hooch also provides users with benefits such as cashback rewards of up to 10% when they travel, shop, or dine with its global partners. The company is headquartered in New York, New York.
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