FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in HoReCa

Momos

Series A in 2024
Momos is a technology company focused on transforming the restaurant industry by providing a robust engagement platform tailored to modern dining establishments. Their cloud-based marketing and analytics tools empower restaurants to leverage data across various online channels, enhancing their operational efficiency and growth potential. By offering AI-powered automation for digital marketing, reputation management, and content management, Momos enables clients to gain valuable insights into their performance. This innovative approach helps restaurants navigate the digital landscape and optimize their revenue streams, ultimately modernizing the way food and beverage businesses operate.

Innovorder

Series B in 2023
Innovorder, founded in 2014 and based in Paris, France, is a leading provider of digital solutions for the food service industry, catering to both commercial and institutional sectors. The company offers a comprehensive software-as-a-service (SaaS) suite that facilitates new order channels, manages restaurant networks and individual points of sale, and streamlines order processing and kitchen preparation. This software also enhances production management, sales monitoring, and customer loyalty. Innovorder serves over 800 clients, including major industry players like KFC, Big Fernand, and Elior, along with numerous contract catering companies. With more than 60 employees, Innovorder has successfully raised over 10 million euros in funding, further solidifying its position in the market. The company acquired the start-up La Caisse Tactile in 2016, enhancing its technological capabilities.

Provi

Series C in 2023
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry. Founded in 2016, Provi connects buyers, such as liquor stores, bars, and restaurants, with distributors and suppliers, simplifying the historically complex ordering process. The platform enhances communication and operational efficiency for both on-premise and off-premise buyers by centralizing orders and providing tracking and analytics tools. With a presence in key U.S. markets, Provi serves about 10 percent of licensed retailers, contributing to significant time and cost savings while reducing errors in the ordering process. The company has been recognized for its workplace culture and has formed strategic partnerships to further enhance its service offerings. Through its innovative approach, Provi is reshaping the wholesale alcohol landscape.

KUKUN

Seed Round in 2022
KUKUN offers rental and hospitality services by operating an innovative technology platform aimed at transforming the hospitality experience. The company combines the unique charm of boutique hotels with the convenience of short-term rentals, providing guests with culturally immersive experiences tailored to specific locations. By integrating design and technology, KUKUN enhances the hospitality sector, allowing travelers to engage with their surroundings and enjoy a deeper cultural connection during their stay.

ResQ

Series A in 2022
ResQ is a comprehensive platform designed to streamline the repair and maintenance needs of restaurants. It connects restaurateurs with a network of service providers, facilitating on-demand access to maintenance services. By using the platform, restaurant operators can efficiently request, track, and pay for repairs, allowing them to concentrate on delivering exceptional service to their customers without the distraction of managing maintenance issues. Through its innovative approach, ResQ enhances operational efficiency within the restaurant industry.

CoverManager

Secondary Market in 2022
CoverManager is a restaurant management company that specializes in creating, distributing, and managing reservations. It has developed a technology platform tailored for the hospitality sector, enabling restaurants to efficiently handle reservations while simultaneously building a customer database. The platform also incorporates features that facilitate last-minute cancellations, helping restaurants reduce the impact of no-shows, enhance demand, and foster customer loyalty. Through its innovative solutions, CoverManager aims to streamline restaurant operations and improve the overall dining experience.

Katoo

Seed Round in 2021
Katoo is a food procurement platform designed to streamline the relationship between restaurants and suppliers, enhancing efficiency within the food supply chain. The company provides a mobile application that allows restaurants to order ingredients directly from various suppliers, who receive these orders in a standardized digital format. This system reduces time spent on administrative tasks, enabling both restaurants and suppliers to focus on their core operations. Katoo's platform also facilitates order management and tracking, while offering valuable business insights to clients, thereby optimizing the procurement process for the food industry.

Elmenus

Series C in 2021
Elmenus is a food discovery platform based in Cairo, Egypt, founded in 2011. The company serves over 1 million monthly users by providing a comprehensive application that helps people identify nearby restaurants and explore popular dishes as rated by fellow users. Elmenus combines a social and visual experience, allowing users to browse digitized restaurant menus and engage with a community of food enthusiasts who share photos, reviews, and ratings. The company also maintains offices in several Egyptian cities, including Alexandria, El Mansoura, Sharm El Sheikh, Hurghada, El Gouna, El Ain El Sokhna, Ras Sudr, and North Coast. Through its platform, Elmenus aims to facilitate an enjoyable and personalized food discovery experience for its users.

Katoo

Series A in 2021
Katoo is a food procurement platform designed to streamline the relationship between restaurants and suppliers, enhancing efficiency within the food supply chain. The company provides a mobile application that allows restaurants to order ingredients directly from various suppliers, who receive these orders in a standardized digital format. This system reduces time spent on administrative tasks, enabling both restaurants and suppliers to focus on their core operations. Katoo's platform also facilitates order management and tracking, while offering valuable business insights to clients, thereby optimizing the procurement process for the food industry.

Provi

Series A in 2020
Provi is a Chicago-based company that operates the largest online marketplace for the wholesale alcohol industry. Founded in 2016, Provi connects buyers, such as liquor stores, bars, and restaurants, with distributors and suppliers, simplifying the historically complex ordering process. The platform enhances communication and operational efficiency for both on-premise and off-premise buyers by centralizing orders and providing tracking and analytics tools. With a presence in key U.S. markets, Provi serves about 10 percent of licensed retailers, contributing to significant time and cost savings while reducing errors in the ordering process. The company has been recognized for its workplace culture and has formed strategic partnerships to further enhance its service offerings. Through its innovative approach, Provi is reshaping the wholesale alcohol landscape.

ResQ

Series A in 2019
ResQ is a comprehensive platform designed to streamline the repair and maintenance needs of restaurants. It connects restaurateurs with a network of service providers, facilitating on-demand access to maintenance services. By using the platform, restaurant operators can efficiently request, track, and pay for repairs, allowing them to concentrate on delivering exceptional service to their customers without the distraction of managing maintenance issues. Through its innovative approach, ResQ enhances operational efficiency within the restaurant industry.

Innovorder

Venture Round in 2019
Innovorder, founded in 2014 and based in Paris, France, is a leading provider of digital solutions for the food service industry, catering to both commercial and institutional sectors. The company offers a comprehensive software-as-a-service (SaaS) suite that facilitates new order channels, manages restaurant networks and individual points of sale, and streamlines order processing and kitchen preparation. This software also enhances production management, sales monitoring, and customer loyalty. Innovorder serves over 800 clients, including major industry players like KFC, Big Fernand, and Elior, along with numerous contract catering companies. With more than 60 employees, Innovorder has successfully raised over 10 million euros in funding, further solidifying its position in the market. The company acquired the start-up La Caisse Tactile in 2016, enhancing its technological capabilities.

PopChef

Series A in 2019
PopChef, established in 2015, is a French company specializing in food delivery, primarily serving customers at their workplaces. The business operates an online platform that provides handmade meals, focusing on fresh, seasonal products. PopChef differentiates itself by offering rapid delivery, often within minutes, and utilizing biodegradable packaging made from sugarcane.

Alana

Seed Round in 2019
Alana is a company based in Ciudad de Mexico, Mexico, founded in 2017. It operates an online platform designed to streamline the hiring process for blue-collar jobs in hotels, stores, and restaurants across Latin America. The platform uses web and mobile applications to match companies with suitable talent, aiming to reduce employee turnover and save time and resources in recruitment. Alana facilitates communication between employers and candidates through a chatbot and automates scheduling via an internal agenda. Additionally, the company provides live reports for businesses to monitor their HR processes, including metrics such as recruiting duration, turnover rates, and staff satisfaction.

KitchenMate

Seed Round in 2018
KitchenMate delivers premium food vending and micro-market services tailored for modern workplaces, including offices, commercial buildings, schools, and hospitals in Toronto. The company specializes in providing flexible on-site food solutions that feature a smart fridge and cooker, allowing for the preparation of fresh meals. Additionally, KitchenMate utilizes recyclable meal packaging and offers in-app loyalty programs to enhance the dining experience. Their services enable employees to conveniently access, share, and enjoy meals, fostering a culture of collaboration and well-being in the workplace.

Foodza

Seed Round in 2018
Foodza is a B2B food distribution platform that connects farmers, food producers, and importers directly with retail and HoReCa businesses across the CIS region. The company has developed an innovative technology-driven logistics platform that facilitates on-demand harvesting of vegetables, fruits, meat, and dairy products. Foodza provides mobile and web-based interfaces that allow farmers to engage with retailers efficiently, thereby removing intermediaries in the food supply chain. This direct interaction enables farmers to achieve higher incomes while offering retailers access to higher quality fresh produce. Additionally, Foodza manages comprehensive logistics and fulfillment solutions inspired by the on-demand capabilities of internet applications.

Hooch

Seed Round in 2018
Hooch Inc. operates a subscription-based mobile application that provides members with access to cocktail drinks at participating bars in New York and Los Angeles. The app is available on both Android and iOS platforms, allowing users to enjoy exclusive offers and rewards. In addition to its bar offerings, Hooch also provides users with benefits such as cashback rewards of up to 10% when they travel, shop, or dine with its global partners. The company is headquartered in New York, New York.

Privateaser

Series A in 2018
Privateaser SAS is an online platform that facilitates the booking and privatization of venues for group events, including bars, pubs, restaurants, and rental rooms. Established in 2014 and headquartered in Chatenay-Malabry, France, the company offers access to over 3,000 venues across the country. Its user-friendly platform allows customers to discover and reserve spaces for various gatherings, such as parties and corporate events, streamlining the logistics between event organizers and venue managers. By specializing in the event booking sector, Privateaser enables individuals and businesses to efficiently plan and manage their social functions.

KitchenMate

Seed Round in 2018
KitchenMate delivers premium food vending and micro-market services tailored for modern workplaces, including offices, commercial buildings, schools, and hospitals in Toronto. The company specializes in providing flexible on-site food solutions that feature a smart fridge and cooker, allowing for the preparation of fresh meals. Additionally, KitchenMate utilizes recyclable meal packaging and offers in-app loyalty programs to enhance the dining experience. Their services enable employees to conveniently access, share, and enjoy meals, fostering a culture of collaboration and well-being in the workplace.

Hooch

Pre Seed Round in 2017
Hooch Inc. operates a subscription-based mobile application that provides members with access to cocktail drinks at participating bars in New York and Los Angeles. The app is available on both Android and iOS platforms, allowing users to enjoy exclusive offers and rewards. In addition to its bar offerings, Hooch also provides users with benefits such as cashback rewards of up to 10% when they travel, shop, or dine with its global partners. The company is headquartered in New York, New York.
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