FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Daniel Simon

venture Partner

Güimar Vaca Sittic

Venture Partner

Jose Marin

Co-Founder

Past deals in Furniture

GAIA

Convertible Note in 2023
GAIA is a furniture eCommerce platform for the sale of home products and design accessories. It offers a range of products such as sofas, chairs, drawers, dressers, tables, desks, rugs, and textiles that let consumers purchase home furnishing products at affordable prices.

Doocan

Convertible Note in 2023
Doocan operates an online B2B marketplace that connects global buyers with Indian manufacturers. By leveraging advanced technology and a comprehensive supplier network, the platform facilitates trade for businesses of all sizes. Doocan offers features such as product listings, supplier profiles, and secure payment options, ensuring a seamless experience for users. The marketplace primarily focuses on providing high-quality furniture craftsmanship and end-to-end services, making it easier for businesses to engage with manufacturers and streamline their procurement processes.

ROOM

Series A in 2023
ROOM is a startup that specializes in reshaping the modern workspace. It designs a modern workplace system through flexible alternatives that make more room for people at work and also build prefabricated, self-assembled, sound-proofed, ventilated, and powered booths. It enables users to make extra room in the budget without compromising quality and provides employees with a place to take a video call or get some uninterrupted time to focus on work. The company was co-founded by Morten Meisner-Jensen and Brian Chen in 2018.

CommerceBear

Seed Round in 2022
CommerceBear is a vertical SaaS platform that specializes in providing e-commerce technology tools for the furniture and home brands sector. The platform enables users to automate product listings on various furniture marketplaces, facilitating multichannel publishing. By offering an automated inventory solution, CommerceBear allows furniture wholesalers to synchronize their entire product catalog across major marketplaces. This capability helps optimize and enhance product listings, ultimately driving revenue and streamlining end-to-end e-commerce operations through a unified interface.

NADUVI

Convertible Note in 2022
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.

Pivot Furniture

Pre Seed Round in 2022
Pivot is a better way to furnish your home. Make high quality furniture a smart decision for every experience of your life.

GAIA

Series C in 2021
GAIA is a furniture eCommerce platform for the sale of home products and design accessories. It offers a range of products such as sofas, chairs, drawers, dressers, tables, desks, rugs, and textiles that let consumers purchase home furnishing products at affordable prices.

NADUVI

Series A in 2021
Naduvi is an online marketplace specializing in furniture and interior products from a variety of top brands. The platform focuses on selling overstock items, allowing customers to access high-quality home and living products at competitive prices. By facilitating direct orders from sellers to customers, Naduvi streamlines the distribution process, reducing costs associated with intermediaries such as distributors and warehouses. The marketplace charges brands a fee to list their products, which include furniture, bathroom fittings, and designer lighting. This approach not only benefits customers by providing a wide selection of products but also supports brands in managing their excess inventory effectively.

ROOM

Series A in 2020
ROOM is a startup that specializes in reshaping the modern workspace. It designs a modern workplace system through flexible alternatives that make more room for people at work and also build prefabricated, self-assembled, sound-proofed, ventilated, and powered booths. It enables users to make extra room in the budget without compromising quality and provides employees with a place to take a video call or get some uninterrupted time to focus on work. The company was co-founded by Morten Meisner-Jensen and Brian Chen in 2018.

HomeLane

Series D in 2019
HomeLane is a home interior company based in Bangalore, Karnataka, that specializes in providing personalized interior design solutions for the urban Indian middle class. Founded in 2014, it has successfully delivered over 21,000 projects across the country, demonstrating significant expertise in helping customers realize their dream homes. The company offers a comprehensive range of services on a single platform, including interior design, modular furniture, decor products, painting, loose furniture, appliances, and home automation. HomeLane enables customers to visualize various design options in three dimensions and provides instant quotes, making the process of home interior design accessible and efficient.

Cityfurnish

Seed Round in 2019
Cityfurnish is an internet company that specializes in the fields of e-commerce and online rental. It features an online renting zone where contemporary and modern styles amalgamate to establish a new genre of wooden furniture and furnishings. The company was founded in 2015 and headquartered in Gurgaon, Haryana.

Envizzo

Pre Seed Round in 2018
Envizzo Inc. is an online marketplace established in 2016 and based in New York, specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform serves real estate developers and property managers by providing a curated selection of over 40,000 products from more than 300 partners. In addition to its extensive product offerings, Envizzo offers services such as interior design, logistics, installation, and white glove delivery and assembly, aimed at enhancing the furnishing and decoration process for both commercial and residential properties. Through its comprehensive approach, Envizzo seeks to simplify the experience of curating and designing living and working spaces.

GoZefo

Venture Round in 2018
Zefo, an early stage eCommerce startup committed to giving buyers and sellers an absolutely hassle free used furniture shopping experience.

Vivense London

Series D in 2018
Vivense is a Turkish online furniture store that connects customers with furniture manufacturers. It offers a wide variety of furniture items such as sofas, chairs, tables, beds, dining tables, and more. Vivense allows clients to order their preferred furniture items online, and offers free delivery for certain products.

Letgo

Series C in 2017
Letgo is a mobile platform that simplifies the buying and selling of local goods, boasting over 100 million downloads and 400 million listings. Founded in 2015, the app features a diverse marketplace that includes electronics, cars, collectibles, housing, clothing, and furniture. It employs innovative technology, such as image recognition, to streamline the listing process, allowing users to take a photo of an item, with the app automatically suggesting a title, price, and category. Letgo also enables instant and private communication between buyers and sellers, facilitating a user-friendly experience for those looking to declutter or find great deals nearby. The app's design and functionality have contributed to its status as one of America's most popular platforms for local transactions.

Letgo

Series B in 2016
Letgo is a mobile platform that simplifies the buying and selling of local goods, boasting over 100 million downloads and 400 million listings. Founded in 2015, the app features a diverse marketplace that includes electronics, cars, collectibles, housing, clothing, and furniture. It employs innovative technology, such as image recognition, to streamline the listing process, allowing users to take a photo of an item, with the app automatically suggesting a title, price, and category. Letgo also enables instant and private communication between buyers and sellers, facilitating a user-friendly experience for those looking to declutter or find great deals nearby. The app's design and functionality have contributed to its status as one of America's most popular platforms for local transactions.

GAIA

Series A in 2016
GAIA is a furniture eCommerce platform for the sale of home products and design accessories. It offers a range of products such as sofas, chairs, drawers, dressers, tables, desks, rugs, and textiles that let consumers purchase home furnishing products at affordable prices.

Havenly

Seed Round in 2015
Havenly, Inc. is an online interior design service founded in 2013 and headquartered in Denver, Colorado, with a physical location in Boston, Massachusetts. The company provides users with professional interior designer consultations through online style surveys and photo uploads. Clients can partner with designers to create personalized spaces that reflect their unique styles and budgets. The platform facilitates collaboration on design ideas and enables users to visualize their rooms. Once the design is finalized, clients can purchase furniture and decorative items directly through Havenly, with access to a wide range of retailers at competitive prices. This service offers a cost-effective solution for individuals looking to enhance their home environments.

AptDeco

Seed Round in 2014
AptDeco, Inc. operates an online marketplace for buying and selling pre-owned home furnishings, including items such as sofas, chairs, tables, and lighting. Founded in 2013 and based in New York, the platform aims to simplify the process of furniture transactions by providing a comprehensive end-to-end service. This includes a trusted community of buyers and sellers, pre-arranged pick-up and delivery, and secure payment options. AptDeco focuses on enhancing the experience of discovering quality furniture while managing logistics and associated details for its users.
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