FJ Labs

FJ Labs is a venture capital firm based in New York, founded in 2015 by Fabrice Grinda. The firm is stage-agnostic, primarily focusing on marketplaces and consumer-facing startups across various sectors, including B2B, B2C, financial services, mobile technology, advertisement technology, e-commerce, food technology, gaming, health technology, real estate technology, restaurant technology, ridesharing, software as a service, and virtual reality. FJ Labs typically invests in seed and Series A rounds, with investment amounts ranging from $50,000 to $5,000,000.

Matias Barbero

Investor

William Guillouard

Venture Partner

Arne Halleraker

Principal

Christopher Keshian

Investor

Daniel Simon

venture Partner

Güimar Vaca Sittic

Venture Partner

Jose Marin

Co-Founder

Past deals in Fashion

Faro

Seed Round in 2025
Faro provides inexpensive apparel through re-commerce, collaborating with fashion companies to reduce textile waste and dumping at the manufacturing and consumption levels.

The Lobby

Seed Round in 2023
The Lobby is a video shopping platform that connects online and offline shopping experiences, focusing on the fashion industry. It offers a unique blend of influencer-driven content and brand showcases, resembling a QVC-meets-TikTok format. The platform simplifies the shopping process for young professionals by introducing new and emerging fashion brands weekly. Users can request items to be delivered to their offices, allowing them to try products for a week without any upfront payment. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Elenas

Convertible Note in 2023
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.

Rintin

Pre Seed Round in 2023
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Bodily

Convertible Note in 2023
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

Zyod

Seed Round in 2023
Zyod is a startup that operates a business-to-business marketplace focused on apparel sourcing and manufacturing for fashion brands worldwide. The company offers a comprehensive range of end-to-end solutions that streamline the design-to-delivery process, ensuring rapid turnaround times and low minimum order quantities. Zyod employs a unique cluster-based supply chain model that extends beyond major urban centers, training local manufacturers with proprietary technology. This approach enables them to produce international-grade products that cater to the needs of global fashion brands, thereby facilitating brand success through a centralized platform that simplifies the sourcing and manufacturing process.

Creative Fabrica

Series B in 2023
Creative Fabrica B.V., founded in 2016 and based in Amsterdam, Netherlands, operates an online marketplace specializing in fonts, graphics, and craft designs. The platform allows users, including professional designers, to purchase a variety of creative content through an affordable subscription model. It also enables designers to sell their creations directly on the site. Additionally, Creative Fabrica provides several tools to enhance the user experience, such as Fontcloud for font management, Shapecloud for generating word designs, and Webfont for converting font files to web-friendly formats. The company's focus on accessible and diverse creative resources makes it a valuable resource for crafters and designers alike.

Elenas

Series B in 2022
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.

This is Unfolded

Pre Seed Round in 2022
This Is Unfolded is an environmentally conscious business that produces reasonably priced, ethically produced clothing while minimizing waste.

Imbella

Seed Round in 2022
Imbella is a reselling platform that enables users to start their own businesses with no upfront costs. It enables users to browse quality fashion and home products from the world's best suppliers, share and sell to customers via WhatsApp, Facebook, and Instagram, and earn high-profit margins.

Kafene

Series B in 2022
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Warren James

Series A in 2022
Warren James specializes in providing merchandising services focused on developing and scaling creator-backed brands. The company streamlines the process of licensing, manufacturing, and launching custom products, guiding its partners from the initial concept through to product and web development, promotion, fulfillment, and customer retention. By offering comprehensive solutions, Warren James enables brands to effectively market their products, catering to the needs of popular creators and properties in the digital landscape.

Creative Fabrica

Series B in 2022
Creative Fabrica B.V., founded in 2016 and based in Amsterdam, Netherlands, operates an online marketplace specializing in fonts, graphics, and craft designs. The platform allows users, including professional designers, to purchase a variety of creative content through an affordable subscription model. It also enables designers to sell their creations directly on the site. Additionally, Creative Fabrica provides several tools to enhance the user experience, such as Fontcloud for font management, Shapecloud for generating word designs, and Webfont for converting font files to web-friendly formats. The company's focus on accessible and diverse creative resources makes it a valuable resource for crafters and designers alike.

Bodily

Venture Round in 2022
Bodily is a company that specializes in creating products tailored to women's health, particularly focusing on the postpartum, birth recovery, and breastfeeding stages. The brand offers a range of undergarments and related clothing designed to support new mothers and their transition during and after pregnancy. By combining evidence-based research with a design-led approach, Bodily aims to provide practical solutions that help women navigate the various changes they experience during this critical period. The company seeks to empower mothers with thoughtful products that address their specific needs and challenges.

Rintin

Seed Round in 2022
Rintin is a business-to-business clothing marketplace that facilitates connections between small independent retailers and manufacturers. The platform serves as a wholesale digital marketplace, offering a variety of products, including clothing, skincare, beauty care, personal hygiene items, food and drinks, fashion, home goods, and accessories. By providing access to curated emerging brands at wholesale prices, Rintin enables these independent shops to purchase products in a straightforward and cost-effective manner. This approach supports local businesses throughout Mexico, fostering a direct relationship between retailers and manufacturers.

Nitex

Seed Round in 2022
Nitex is a B2B platform focused on the sustainable garment supply chain, designed to assist fashion retailers in managing various aspects of product development. The platform consolidates product design, compliance, order tracking, and insurance, streamlining the process for brands. Additionally, Nitex operates a design studio that facilitates the production of comfortable and trendy clothing for sustainable brands. By offering customized support and collaborative opportunities, Nitex enables clothing companies to develop their product lines effectively while promoting sustainable practices throughout their supply chains.

Blidz

Seed Round in 2022
Blidz is an AI-driven shopping app that provides a diverse selection of daily goods, fashion items, and gadgets. The platform is designed to enhance the online shopping experience through gamification, allowing users to engage in a bargain hunt for deals. By combining artificial intelligence with innovative flash offers, Blidz aims to deliver personalized shopping experiences that increase user engagement and satisfaction. This approach not only makes shopping more enjoyable but also helps customers discover tailored products across various categories.

Quince

Series A in 2021
Quince, LLC is a retail company based in San Francisco, California, specializing in affordable luxury apparel, accessories, and home goods for both men and women. Founded in 2016, Quince offers a diverse range of products including jewelry, tops, sweaters, loungewear, leather goods, and various accessories for men, as well as bedding and bath items for the home. The company employs a manufacturer-to-consumer retail model, producing inventory on a near just-in-time basis, which allows for direct shipping to consumers. This approach not only reduces costs but also minimizes financial and environmental waste, enabling Quince to provide high-quality fashion and home products at competitive prices.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

ZAX

Series A in 2021
ZAX operates an online marketplace focused on product discovery and sales across multiple categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. By connecting bulk buyers and sellers, ZAX provides a comprehensive platform that facilitates various services such as marketing, trust building, payment processing, credit solutions, and logistics. This approach enables suppliers and resellers throughout Latin America to efficiently buy and resell products, enhancing their operational capabilities and market reach.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on empowering flexible ownership for consumers, particularly those who may face challenges with traditional financing options. The company offers flexible payment solutions for a range of products, including furniture, appliances, electronics, and jewelry, while minimizing the risks associated with conventional debt. Kafene's innovative approach allows consumers to return items without incurring additional debt if they can no longer meet payment obligations. This consumer-friendly model is supported by a robust technology platform that features app-based point-of-sale virtual wallets and AI-driven underwriting, facilitating swift payment processing and approval across diverse credit profiles. By combining advanced data inputs with machine learning technologies, Kafene positions itself as a comprehensive payment partner for both consumers and retailers.

Elenas

Series A in 2021
Elenas is a leading social commerce platform in Latin America, primarily focused on empowering women to create online businesses and generate additional income through the sale of cosmetics, beauty products, and accessories. The platform enables users to sell a variety of branded items, including skincare, makeup, and personal care products, via popular social media channels such as WhatsApp and Facebook. It supports tens of thousands of women in Colombia and millions across the region, providing a comprehensive digital solution to help them establish online stores, manage customer interactions, and grow their businesses from home. Elenas takes care of product sourcing, delivery, and payment collection, allowing sellers to concentrate on their sales efforts and customer relations.

Choose

Series A in 2021
Choose is an online marketplace focused on fashion and lifestyle products, enabling users to discover, evaluate, and express their preferences for various items. The platform features a curated selection of trendy products and allows users to rate and review them, providing valuable feedback on potential new offerings. Users can vote for their favorite items to unlock rewards and receive personalized content through a sophisticated recommendation system. This engagement not only enhances the shopping experience for consumers but also provides brands with real-time insights into customer preferences and market trends. By supporting brands committed to environmental and ethical practices, Choose fosters a community that values sustainability and local production.

Quince

Seed Round in 2021
Quince, LLC is a retail company based in San Francisco, California, specializing in affordable luxury apparel, accessories, and home goods for both men and women. Founded in 2016, Quince offers a diverse range of products including jewelry, tops, sweaters, loungewear, leather goods, and various accessories for men, as well as bedding and bath items for the home. The company employs a manufacturer-to-consumer retail model, producing inventory on a near just-in-time basis, which allows for direct shipping to consumers. This approach not only reduces costs but also minimizes financial and environmental waste, enabling Quince to provide high-quality fashion and home products at competitive prices.

Curtsy

Series A in 2021
Curtsy, Inc. operates a mobile application that enables women to rent and sell clothing, shoes, handbags, jewelry, and accessories. Founded in 2015 and headquartered in San Francisco, California, Curtsy focuses on providing a platform for users to buy and sell items directly from one another. The app employs machine learning and human review to enhance the merchandising of items, while also offering sellers a Shipping Kit to streamline order fulfillment. Catering to a younger generation seeking sustainable shopping alternatives, Curtsy facilitates a community-driven approach to clothing resale, allowing users to share and access a diverse range of fashion items.

Creative Fabrica

Series A in 2021
Creative Fabrica B.V., founded in 2016 and based in Amsterdam, Netherlands, operates an online marketplace specializing in fonts, graphics, and craft designs. The platform allows users, including professional designers, to purchase a variety of creative content through an affordable subscription model. It also enables designers to sell their creations directly on the site. Additionally, Creative Fabrica provides several tools to enhance the user experience, such as Fontcloud for font management, Shapecloud for generating word designs, and Webfont for converting font files to web-friendly formats. The company's focus on accessible and diverse creative resources makes it a valuable resource for crafters and designers alike.

Scalefast

Series B in 2020
Scalefast Inc. is an e-commerce platform that specializes in providing comprehensive digital commerce solutions for brands in the entertainment, consumer goods, and fashion industries. Founded in 2014 and headquartered in El Segundo, California, with additional offices in Madrid and Paris, Scalefast offers tools and services that encompass business infrastructure, e-commerce operations, internationalization, fulfillment, and fraud protection. The platform simplifies online selling by incorporating features such as social sign-on, local currency and language support, and advanced checkout options including cross-sell and up-sell capabilities, exclusive bundling, subscriptions, and loyalty programs. By leveraging Artificial Intelligence and extensive e-commerce expertise, Scalefast enables brands to scale quickly and enhance revenue, effectively reducing the complexities associated with digital commerce.

ZAX

Pre Seed Round in 2020
ZAX operates an online marketplace focused on product discovery and sales across multiple categories, including apparel, footwear, beauty products, accessories, home products, and cosmetics. By connecting bulk buyers and sellers, ZAX provides a comprehensive platform that facilitates various services such as marketing, trust building, payment processing, credit solutions, and logistics. This approach enables suppliers and resellers throughout Latin America to efficiently buy and resell products, enhancing their operational capabilities and market reach.

Black Limba

Seed Round in 2019
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company offers a diverse range of products, including bralettes, bras, panties, sportswear, and bathroom wear, along with specialized items such as lace lingerie, lingerie sets for pregnant women, and various styles of sports bras and swimsuits. Black Limba aims to provide women with accessories that combine sensuality, design, and comfort, catering to different preferences and needs.

LÜK

Seed Round in 2019
LÜK is a fintech-enabled B2B marketplace that serves the creative industry, which includes models, photographers, stylists, and hair and makeup artists. The platform aggregates talent from various agencies, providing brands with a streamlined way to discover, book, and contact professional creative talent. By consolidating agency-represented talent into one accessible platform, LÜK simplifies the casting process, allowing brands to connect with models and other professionals from multiple premium agencies simultaneously. Additionally, LÜK enhances the payment experience by offering immediate payments through invoice factoring, significantly reducing the traditional payment timeline of 60 to 150 days that talent agencies typically face. This positions LÜK as a key facilitator of payments within the creative talent industry.

AYR

Seed Round in 2019
AYR, Inc. is a womenswear brand based in New York City, established in February 2014 by co-founders Maggie Winter and Jac Cameron. The company specializes in a diverse range of apparel, including jeans, shirts, dresses, shorts, jackets, and work-wear. Initially launched as an e-commerce platform, AYR focuses on denim and has since expanded its presence through a guideshop and wholesale partnerships. The brand emphasizes convenience by offering online shopping, allowing customers to easily access and purchase a variety of clothing and fashion accessories delivered directly to their homes. AYR's name, which stands for "All Year Round," reflects its commitment to providing versatile and stylish options for women throughout the year.

The Lobby

Seed Round in 2019
The Lobby is a video shopping platform that connects online and offline shopping experiences, focusing on the fashion industry. It offers a unique blend of influencer-driven content and brand showcases, resembling a QVC-meets-TikTok format. The platform simplifies the shopping process for young professionals by introducing new and emerging fashion brands weekly. Users can request items to be delivered to their offices, allowing them to try products for a week without any upfront payment. This innovative try-before-you-buy model eliminates the risks associated with online shopping, making it a convenient and inspiring option for consumers.

Orchard Mile

Seed Round in 2018
Orchard Mile is an online retail platform based in the United States that specializes in fashion apparel and a variety of consumer products. The company aims to recreate the luxurious experience of shopping in high-end boutiques by providing a curated selection of designers in a seamless online environment. Orchard Mile offers customers access to a diverse range of products, including clothing, home decor, art, jewelry, and gifts, all from micro-retailers across the country. This approach allows shoppers to enjoy a convenient and elegant shopping experience while discovering unique items at affordable prices. The name Orchard Mile is inspired by Singapore's renowned shopping district, reflecting the company's commitment to delivering a sophisticated retail experience.

The/Studio

Series A in 2018
The/Studio is a custom manufacturing platform that enables businesses, organizations, and individuals to easily produce personalized products, particularly accessories and apparel. Founded by Joseph Heller, the company utilizes a network of vetted factories and advanced technology to simplify the manufacturing process. By offering cloud-based access, The/Studio eliminates the complexities and risks associated with building a supply chain, allowing customers to manage everything from custom design to production without minimum order quantities. The platform is designed to provide quick turnaround times and competitive pricing, ensuring a reliable supply chain while enabling customers to focus on brand execution and product quality.

Black Limba

Seed Round in 2018
Black Limba is an online retail platform specializing in fashionable women's apparel, particularly lingerie and underwear. The company offers a diverse range of products, including bralettes, bras, panties, sportswear, and bathroom wear, along with specialized items such as lace lingerie, lingerie sets for pregnant women, and various styles of sports bras and swimsuits. Black Limba aims to provide women with accessories that combine sensuality, design, and comfort, catering to different preferences and needs.

Thursday Boot Company

Series A in 2018
Thursday Boot Company specializes in designing, producing, and distributing high-quality boots for men and women, combining the durability of work boots with the sophistication of fashion footwear. Founded in 2014 and based in New York, the company offers a range of products, including not only boots but also accessories such as boot brushes, belts, leather balms, socks, hats, leather card holders, t-shirts, and gift cards. Their footwear features elements like studded rubber outsoles, comfort strips, cork-bed midsoles, and full glove leather interior linings, ensuring both comfort and versatility. The company's products are available primarily through its online store, allowing customers access to well-constructed boots at reasonable prices.

NA-KD.com

Series B in 2018
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

COUPLE

Seed Round in 2018
Couple is a luxury brand that specializes in online sales of lab-grown diamond rings. By simplifying the purchasing process, it addresses the complexities often associated with the mined diamond market. The company offers a curated selection of timeless ring designs featuring diamonds that are colorless and flawless to the naked eye. Each diamond is hand-selected and guaranteed to be free from negative environmental and social impacts. This approach allows customers to acquire beautiful diamonds at more accessible prices while promoting sustainable practices in the jewelry industry.

Rebag

Series B in 2017
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Fynd

Series A in 2017
Fynd is India's Largest Fashion O2O company with real-time inventory access to over 9000+ stores. Being a unique fashion e-commerce portal, it brings the latest in-store fashion online. The company channelizes its combined outreach to offer the best brands and fashion along with superior customer services to its ever-growing clientele. Technology plays a major part in the company's growth and APIs are the backbone of this business. Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, the Mumbai-based firm was incepted in 2012 as Shopsense Retail Technologies Pvt Ltd. However, in November 2015 the company pivoted to Fynd, a unique fashion e-commerce portal offering fresh fashion to customers much ahead of any other e-commerce player. In March 2018, Fynd raised an undisclosed amount of funding in its Series C round led by Google and other existing investors including Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong-based Axis Capital among other angel investors. The latest round of funding will be utilised to improve engagement between consumers and retailers. So far, Fynd had raised $3.4 Mn funding in Series A from investor groups led by IIFL. The capital was used to reach out to more than 20 million customers and increase inventory to include more than 15 lakh products. Fynd’s capability of sourcing its products across various fashion categories directly from most prominent brands' stores in the country, enables it to develop this edge over any other e-commerce marketplace. At present, Fynd serves customers located across India and receives inventory data from stores in 42+ cities.

NA-KD.com

Series A in 2017
NA-KD.com is the next generation of fashion marketplaces. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world. Combined with a unique merchant service that unleashes the e-commerce power of digital brands and social influencers. Funded by the original founder and team behind Nelly.com (170 million USD online fashion store).

Coupang

Series E in 2016
Coupang is an e-commerce company that offers a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company's business is primarily divided into two segments: Product Commerce and Developing Offerings. The Product Commerce segment generates the majority of Coupang's revenue and encompasses core retail through owned inventory, marketplace offerings from third-party merchants, and Rocket Fresh, which focuses on fresh grocery delivery. Additionally, Coupang provides advertising products related to these offerings, enhancing its overall service portfolio.

Farfetch

Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.

Rebag

Seed Round in 2015
Rebag, founded in 2014 by Charles Gorra, specializes in the resale of luxury handbags and accessories through a robust e-commerce platform and physical retail locations in New York, Los Angeles, and Florida. The company has introduced innovative features such as a consignment service in 2023 and a membership program, Rebag⁺, in 2024, enhancing its appeal as a transparent and flexible resale option for customers. By leveraging proprietary technology and extensive data analysis, Rebag offers instant payment for designer items, setting a new standard in the luxury resale market. Additionally, Rebag provides tailored solutions for professional resellers through its Rebag for Business initiative. Recognized for its innovation, the company has received accolades from prominent publications, affirming its position as a leader in the luxury resale sector.

Eloquii

Series A in 2014
ELOQUII offers an online plus size clothing store featuring women's plus size fashion, clothes, and accessories. The company designs trend-leading, fast fashion apparel in sizes 14-28 under its own brand. The company was founded in 2012 and is headquartered in New York, New York and Columbus, Ohio.
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