FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Cosmetics

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

Elenas

Convertible Note in 2023
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Elenas

Series B in 2022
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Peachy

Venture Round in 2022
Peachy is a company that operates a chain of botox studios specializing in wrinkle treatments, prescription retinoids, and skincare products. Founded in 2019 by Carolyn Treasure and Eric Zhang, Peachy is headquartered in New York. The studios focus on delivering personalized skincare solutions, combining scientific approaches with preventative treatments. By offering services that include botox and daily-use sunscreen, Peachy aims to facilitate noticeable improvements in skin health for its customers.

Hawthorne

Convertible Note in 2021
Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

Zax

Series A in 2021
Zax operates an online marketplace focused on facilitating product discovery and sales across Latin America. The platform connects bulk buyers and sellers in various categories, including apparel, footwear, beauty products, accessories, home goods, and cosmetics. By providing essential services such as marketing, payment processing, credit options, and logistics, Zax enables shopkeepers to efficiently purchase and resell products, enhancing their business capabilities and fostering a trusted environment for transactions.

Elenas

Series A in 2021
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Zax

Pre Seed Round in 2020
Zax operates an online marketplace focused on facilitating product discovery and sales across Latin America. The platform connects bulk buyers and sellers in various categories, including apparel, footwear, beauty products, accessories, home goods, and cosmetics. By providing essential services such as marketing, payment processing, credit options, and logistics, Zax enables shopkeepers to efficiently purchase and resell products, enhancing their business capabilities and fostering a trusted environment for transactions.

Hawthorne

Series A in 2019
Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

Blume

Seed Round in 2019
Blume is a company based in North Vancouver, Canada, specializing in all-natural self-care products designed specifically for girls experiencing puberty. Founded in 2016 by Bunny and Taran Ghatrora, Blume offers a range of products that address the unique needs of this demographic, including meltdown acne oil, gentle face washes, natural deodorant, menstrual care items like organic tampons, and PMS relief oils. The company emphasizes the use of natural ingredients in its formulations and aims to provide a supportive and empowering experience for young women. Blume's products are available for purchase through its website, and the company also offers curated gift boxes.

Proven Skincare

Convertible Note in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Proven Skincare

Seed Round in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Hawthorne

Seed Round in 2017
Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

eHealth MediDate

Series B in 2016
MediDate operates an online platform that optimizes the use of existing healthcare infrastructure to provide cosmetic surgery treatments at competitive prices. By addressing the inefficiencies in the healthcare system, particularly the excess capacity in surgical services, MediDate collaborates with clinics and surgeons to streamline the process of accessing medical specialists. The platform facilitates a variety of both invasive and non-invasive procedures, allowing patients to connect with qualified practitioners while minimizing administrative burdens such as initial consultations, billing, and surgery coordination for clinics. This approach not only enhances patient access to aesthetic and plastic surgery but also promotes cost-effectiveness in medical treatments.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.