FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Consumer Electronics

Tetra

Series A in 2025
Tetra is a provider of an innovative HVAC management platform designed to streamline the process of purchasing and installing home improvement projects. The company focuses on making the acquisition of boilers, furnaces, and air conditioners more efficient, cost-effective, and user-friendly. By leveraging its online platform, Tetra eliminates the traditional hassles associated with home appliance replacement, such as contacting contractors, scheduling sales visits, and waiting for quotes. Customers can obtain instant quotes and manage their household product needs with ease, enhancing their overall experience in maintaining home comfort systems.

eGoGames

Series A in 2024
EGoGames is a Madrid-based company founded in 2017 that specializes in developing an esports platform specifically for mobile devices. The platform allows gamers to compete in skill-based games, providing opportunities to win real money prizes through organized tournaments and competitions. Users can participate in a variety of games and even create their own tournaments, catering to different expertise levels. With a notable initial valuation of 3 million euros, EGoGames stands out as the Spanish start-up with the highest pre-launch rating in history, supported by a skilled team and collaborators dedicated to enhancing the competitive gaming experience.

Chaiz

Seed Round in 2024
Chaiz is an innovative online marketplace specializing in extended car warranties, addressing the financial burden faced by many car owners in the United States. With a significant portion of the population unable to manage unexpected car repair costs, Chaiz provides a digital platform that allows users to purchase warranties directly from protection providers. By eliminating the need for call centers and in-person transactions, Chaiz streamlines the buying process and offers a more transparent way for consumers to compare options. This approach not only enhances the shopping experience but also reduces costs for customers by an average of 40%, making extended warranties more accessible and affordable.

Refurbed

Series C in 2023
Refurbed GmbH is an online marketplace based in Vienna, Austria, specializing in the distribution of refurbished electronic goods. Founded in 2017, the company offers a range of products including phones, TVs, tablets, smart watches, laptops, desktops, headphones, consoles, cameras, and kitchen appliances. Refurbed devices undergo a rigorous 40-step renewal process to ensure they look new and function like new. Each device comes with at least a 12-month guarantee. The company aims to provide products that are up to 40% cheaper and 100% more environmentally friendly than brand-new counterparts, making it an attractive option for cost-conscious and eco-friendly consumers.

Trocafone

Convertible Note in 2023
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Thingtesting

Seed Round in 2022
Thingtesting is an online platform that serves as a consumer guide for discovering and reviewing emerging brands and products. The company aims to create a space where users can engage in honest discussions about new offerings. It provides exclusive content, including behind-the-scenes insights into various products and brands, which enhances the user experience. By fostering a community of paying members, Thingtesting offers a comprehensive guide that allows consumers to make informed decisions about the latest trends in the market.

mobile.club

Seed Round in 2022
Mobile.club is a technology company that provides an online platform for smartphone rental services aimed at both businesses and individual consumers. The company specializes in offering reconditioned smartphones available for rental at monthly prices that include insurance coverage for theft and damage. With features such as 24-hour delivery and the flexibility to swap devices, Mobile.club seeks to make mobile technology more accessible and affordable. Its services cater to customers looking for cost-effective solutions without long-term commitments, allowing them to choose devices that suit their preferences.

Kafene

Series B in 2022
Kafene is a mission-driven startup focused on providing flexible ownership solutions for consumers, particularly those who may face challenges with traditional credit options. The company offers a technology platform that allows customers to access flexible payment options for a variety of products, including furniture, appliances, electronics, musical instruments, and jewelry. By employing advanced AI and machine learning technologies, Kafene's platform facilitates near-instantaneous underwriting and payment approvals, catering to consumers across the full credit spectrum. A key feature of Kafene's service is the ability for customers to return items without obligation or residual debt if they can no longer make payments, thereby shielding them from the pitfalls of conventional debt products. The company's app-based point-of-sale virtual wallets enhance the user experience, making it easier for consumers to manage their purchases.

Blidz

Seed Round in 2022
Blidz is an AI-driven shopping app that specializes in providing a diverse array of daily goods, fashion items, and gadgets. The platform is designed to enhance the online shopping experience by incorporating gamification elements, allowing users to participate in a dynamic bargain hunt for deals. Through its innovative use of artificial intelligence, Blidz delivers personalized offers and flash deals, fostering increased user engagement and enjoyment during the shopping process. By combining technology with a fun shopping experience, Blidz aims to redefine how consumers interact with e-commerce.

Reebelo

Series A in 2022
Reebelo is a leading marketplace specializing in refurbished technology devices and lifestyle products. The company focuses on providing consumers with significant savings of up to 70% on popular brands, while also offering flexible rental options for its products. Reebelo aims to mitigate e-waste by promoting a circular economy for technology through its diverse selection of electronics, which includes smartphones, tablets, and desktops. The marketplace emphasizes sustainability by allowing customers to purchase thoroughly reviewed secondhand electronics, often accompanied by extended warranties to ensure a risk-free experience. With offices in multiple major cities across North America, Asia, and Oceania, Reebelo is positioned as a key player in the growing sector of refurbished products.

Tetra

Seed Round in 2021
Tetra is a provider of an innovative HVAC management platform designed to streamline the process of purchasing and installing home improvement projects. The company focuses on making the acquisition of boilers, furnaces, and air conditioners more efficient, cost-effective, and user-friendly. By leveraging its online platform, Tetra eliminates the traditional hassles associated with home appliance replacement, such as contacting contractors, scheduling sales visits, and waiting for quotes. Customers can obtain instant quotes and manage their household product needs with ease, enhancing their overall experience in maintaining home comfort systems.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on providing flexible ownership solutions for consumers, particularly those who may face challenges with traditional credit options. The company offers a technology platform that allows customers to access flexible payment options for a variety of products, including furniture, appliances, electronics, musical instruments, and jewelry. By employing advanced AI and machine learning technologies, Kafene's platform facilitates near-instantaneous underwriting and payment approvals, catering to consumers across the full credit spectrum. A key feature of Kafene's service is the ability for customers to return items without obligation or residual debt if they can no longer make payments, thereby shielding them from the pitfalls of conventional debt products. The company's app-based point-of-sale virtual wallets enhance the user experience, making it easier for consumers to manage their purchases.

Angell

Venture Round in 2021
Angell is an innovative manufacturer of electric bicycles aimed at transforming urban mobility experiences. The company offers one of the lightest electrically-assisted bikes on the market, featuring a sleek rounded aluminum frame and carbon rims. Angell's e-bike incorporates a smart cockpit with a touchscreen interface that provides essential information, including battery charge status, speed, distance traveled, pollution levels, and a GPS system. Additionally, it is equipped with advanced safety features such as vibrating navigation assistance on the handlebars, a fall alert system, and an anti-theft alarm, enhancing both usability and security for urban riders. Through its thoughtfully designed products, Angell strives to improve everyday life in cities by promoting sustainable and efficient transportation solutions.

Kafene

Series A in 2021
Kafene is a mission-driven startup focused on providing flexible ownership solutions for consumers, particularly those who may face challenges with traditional credit options. The company offers a technology platform that allows customers to access flexible payment options for a variety of products, including furniture, appliances, electronics, musical instruments, and jewelry. By employing advanced AI and machine learning technologies, Kafene's platform facilitates near-instantaneous underwriting and payment approvals, catering to consumers across the full credit spectrum. A key feature of Kafene's service is the ability for customers to return items without obligation or residual debt if they can no longer make payments, thereby shielding them from the pitfalls of conventional debt products. The company's app-based point-of-sale virtual wallets enhance the user experience, making it easier for consumers to manage their purchases.

Showcase Insights

Pre Seed Round in 2020
SHOWCASE is a next-gen product research startup, leveraging technology to generate targeted, efficient, agile consumer insights.

Refurbed

Series A in 2020
Refurbed GmbH is an online marketplace based in Vienna, Austria, specializing in the distribution of refurbished electronic goods. Founded in 2017, the company offers a range of products including phones, TVs, tablets, smart watches, laptops, desktops, headphones, consoles, cameras, and kitchen appliances. Refurbed devices undergo a rigorous 40-step renewal process to ensure they look new and function like new. Each device comes with at least a 12-month guarantee. The company aims to provide products that are up to 40% cheaper and 100% more environmentally friendly than brand-new counterparts, making it an attractive option for cost-conscious and eco-friendly consumers.

Envizzo

Seed Round in 2019
Envizzo Inc. is a New York-based company founded in 2016 that operates as an online marketplace specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform caters primarily to real estate operators, such as developers and large property managers, by offering over 40,000 curated products from more than 300 partners. In addition to its extensive product offerings, Envizzo provides a range of services that include interior design, logistics, installation, and white glove delivery and assembly. This comprehensive approach allows clients to efficiently decorate and furnish both commercial and residential properties while saving time and resources.

Rebike Mobility

Seed Round in 2019
rebike1 GmbH, established in 2018 and located in Krailling, Germany, operates a platform for buying and selling used electric bikes (e-bikes). The company sources new e-bikes from prominent manufacturers such as Winora/Haibike, Husqvarna, Flyer, KTM, and Orbea, which are rented to businesses and consumers before being refurbished and sold with a two-year warranty. Additionally, rebike1 acquires used e-bikes from rental stations and retailers, refurbishes them, and markets them to consumers. In Oberstdorf, a popular tourist destination near Munich, rebike1 manages the largest e-bike rental station in the region. The company, which employs 18 people, is expanding its rental services under the brand ebike1verleih in collaboration with local bike shops in various tourist areas.

Envizzo

Pre Seed Round in 2018
Envizzo Inc. is a New York-based company founded in 2016 that operates as an online marketplace specializing in the rental and sale of home furnishing products, including furniture, appliances, and consumer electronics. The platform caters primarily to real estate operators, such as developers and large property managers, by offering over 40,000 curated products from more than 300 partners. In addition to its extensive product offerings, Envizzo provides a range of services that include interior design, logistics, installation, and white glove delivery and assembly. This comprehensive approach allows clients to efficiently decorate and furnish both commercial and residential properties while saving time and resources.

Trocafone

Venture Round in 2017
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Trocafone

Series B in 2017
Trocafone is a Brazilian company that operates as an e-commerce marketplace focused on smartphones and other electronic devices. It facilitates the buying and selling of used electronics, enhancing the customer experience by offering a streamlined process for sellers. Trocafone acquires devices from individuals, refurbishes them, and then resells them as certified pre-owned products. Buyers benefit from competitive pricing in a peer-to-peer marketplace, while also enjoying the convenience and safety typically associated with retail stores. The company simplifies the selling process, allowing users to quickly sell their items with minimal effort, including the provision of pre-addressed and pre-stamped mailers for easy shipping.

Letgo

Series C in 2017
Letgo is a mobile platform founded in 2015, facilitating local buying and selling of second-hand goods. With over 100 million downloads and 400 million listings, it's one of America's most popular apps for trading items, ranging from electronics and vehicles to clothing and furniture. Letgo's innovative features, such as image recognition and instant chat, simplify the process of listing items and connecting buyers and sellers. The platform's user-friendly interface allows users to snap a photo, and letgo automatically suggests a title, price, and category for the listing.

Coupang

Series E in 2016
Coupang is an e-commerce company that specializes in a wide range of products, including apparel, electronics, footwear, food items, furniture, and nutritional supplements. The company operates primarily through two segments: Product Commerce and Developing Offerings. The Product Commerce segment, which is the main source of revenue, encompasses both core retail with owned inventory and marketplace offerings that feature third-party merchants. Additionally, Coupang offers Rocket Fresh, a service for fresh grocery products, along with advertising solutions linked to its product offerings. Through its diverse range of products and services, Coupang aims to enhance the online shopping experience for consumers in its market.

Letgo

Series B in 2016
Letgo is a mobile platform founded in 2015, facilitating local buying and selling of second-hand goods. With over 100 million downloads and 400 million listings, it's one of America's most popular apps for trading items, ranging from electronics and vehicles to clothing and furniture. Letgo's innovative features, such as image recognition and instant chat, simplify the process of listing items and connecting buyers and sellers. The platform's user-friendly interface allows users to snap a photo, and letgo automatically suggests a title, price, and category for the listing.

ClaimClam

ClaimClam is a technology company that simplifies and streamlines the process of participating in class action settlements for consumers. It offers a user-friendly mobile application that enables individuals to file claims, manage their cases, and monitor new class actions, ensuring they receive their fair share of settlement funds. The company also advocates for increased claim participation, promoting corporate accountability and transparency.
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