FJ Labs

Founded in 2015, FJ Labs is a New York-based venture capital firm focusing on stage-agnostic investments in marketplaces and consumer-facing startups. Their investment range varies from $50,000 to $5,000,000, typically at seed or series A stages.

Matias Barbero

Investor

Zineb Belghiti

Analyst

Agapitos Diakogiannis

Investor

Fabrice Grinda

Partner

William Guillouard

Venture Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Mark Lurie

Venture Partner

Jose Marin

Partner

Daniel Simon

Venture Partner

Luke Skertich

Investor

Guimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Andrea Xu

Investor

Past deals in Beauty

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

Elenas

Convertible Note in 2023
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Elenas

Series B in 2022
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Peachy

Venture Round in 2022
Peachy operates a chain of Botox studios in New York offering wrinkle treatments, prescription retinoids, and sunscreen products. The company emphasizes science-based skincare delivered through a preventive regimen that combines Botox, prescription retinoids, and daily-use sunscreen to improve clients' skin across its studios. It was founded in 2019 by Carolyn Treasure and Eric Zhang and is headquartered in New York.

Hawthorne

Convertible Note in 2021
Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

ZAX

Series A in 2021
ZAX operates a platform and online marketplace serving suppliers and resellers in Latin America, providing product discovery, sales, marketing, trust, payment, credit and logistics services. It connects bulk buyers and sellers of fashion and related products—apparel, footwear, beauty products, accessories, home products and cosmetics—enabling shopkeepers to discover, purchase and resell products within a single ecosystem.

SEND: 10 Min Grocery Delivery

Seed Round in 2021
We are SEND App - 10 minute grocery delivery! Browse the aisles from the comfort of your home, avoid the crowds, eliminate the lines and return countless hours back into your day with SEND, Australia’s first exclusively online supermarket. Get groceries, household essentials, pet products, premium meats, beauty supplies and pretty much everything in between! All delivered to your door in 10 minutes. SEND is reinventing groceries and making shopping easy with access to all your favourite products, from brands you love and trust, available at your fingertips whenever you need. HOW IT WORKS: 1. Download the app 2. Enter your address 3. Browse and add products to your bag 4. Place your order 5. Enjoy groceries at your door in 10 minutes WHERE WE SEND SEND is growing fast and launching suburbs every week! Want us where you are? Download the app and join our waitlist. PAYMENT METHODS Pay your way! SEND supports Apple Pay so that you can place orders in just one tap. Never wait in line at a crowded supermarket again. 10 MINUTE DELIVERY Browse the aisles from the comfort of your home. Let us do the heavy lifting, literally! You can track your rider in real time, as they make their way to your delivery address. HAVE QUESTIONS? ASK US! Our support team is always here to help and can be reached at support@sendapp.com.au or visit send-app.io. Get 10 minute delivery on grocery items and more, download the app to try today! Proudly designed in Sydney, Australia by SEND.

Fresha

Series C in 2021
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Elenas

Series A in 2021
Elenas is a leading social commerce platform in Latin America that enables women to launch and grow online businesses from home. The platform offers a digital storefront, client management tools, and support for product sourcing, delivery, and payment collection, allowing users to focus on sales. Through direct sales catalogs and social media channels such as WhatsApp and Facebook, Elenas connects tens of thousands of women in Colombia and over 11 million across the region with a wide range of branded cosmetics, beauty, and lifestyle products. Sellers can offer customers discounts on major brands while earning supplemental income, making Elenas a key facilitator of home‑based entrepreneurship for women throughout the region.

Inkbox

Series B in 2020
Inkbox is a Toronto-based company that offers semi-permanent tattoos designed to resemble real tattoos without permanence. The tattoos use an organic fruit-based formula that lasts about two weeks and can be applied at home without needles. Customers can choose designs from an active artist community or create their own, enabling at-home customization. The concept originated when brothers Tyler and Braden Handley discussed avoiding the regret of permanent ink, leading to the development of a product that captures the look and feel of a traditional tattoo for a temporary timeframe.

ZAX

Pre Seed Round in 2020
ZAX operates a platform and online marketplace serving suppliers and resellers in Latin America, providing product discovery, sales, marketing, trust, payment, credit and logistics services. It connects bulk buyers and sellers of fashion and related products—apparel, footwear, beauty products, accessories, home products and cosmetics—enabling shopkeepers to discover, purchase and resell products within a single ecosystem.

Apostrophe

Seed Round in 2019
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.

Hawthorne

Series A in 2019
Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

Fresha

Series B in 2019
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Blume

Seed Round in 2019
Blume is a company based in North Vancouver, Canada, specializing in all-natural self-care products designed specifically for girls experiencing puberty. Founded in 2016 by Bunny and Taran Ghatrora, Blume offers a range of products that address the unique needs of this demographic, including meltdown acne oil, gentle face washes, natural deodorant, menstrual care items like organic tampons, and PMS relief oils. The company emphasizes the use of natural ingredients in its formulations and aims to provide a supportive and empowering experience for young women. Blume's products are available for purchase through its website, and the company also offers curated gift boxes.

Fresha

Venture Round in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Fresha

Series B in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Inkbox

Series A in 2018
Inkbox is a Toronto-based company that offers semi-permanent tattoos designed to resemble real tattoos without permanence. The tattoos use an organic fruit-based formula that lasts about two weeks and can be applied at home without needles. Customers can choose designs from an active artist community or create their own, enabling at-home customization. The concept originated when brothers Tyler and Braden Handley discussed avoiding the regret of permanent ink, leading to the development of a product that captures the look and feel of a traditional tattoo for a temporary timeframe.

Apostrophe

Series A in 2018
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.

Proven Skincare

Convertible Note in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Proven Skincare

Seed Round in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Hawthorne

Seed Round in 2017
Founded in 2015, Hawthorne is a New York-based company specializing in personal care products. It uses data-driven algorithms and smart subscriptions to provide consumers with premium quality, tailored products based on individual body chemistry, skin type, and lifestyle.

Inkbox

Seed Round in 2017
Inkbox is a Toronto-based company that offers semi-permanent tattoos designed to resemble real tattoos without permanence. The tattoos use an organic fruit-based formula that lasts about two weeks and can be applied at home without needles. Customers can choose designs from an active artist community or create their own, enabling at-home customization. The concept originated when brothers Tyler and Braden Handley discussed avoiding the regret of permanent ink, leading to the development of a product that captures the look and feel of a traditional tattoo for a temporary timeframe.

Fynd

Series A in 2017
Fynd, operated by Shopsense Retail Technologies Private Limited, is a prominent mobile shopping application based in Mumbai, India, focused on lifestyle products from branded stores. Launched in 2012 and rebranded in 2015, Fynd offers customers real-time access to inventory from over 9,000 stores, making it India's largest fashion online-to-offline (O2O) platform. The application allows users to browse and select products while providing delivery services to enhance the shopping experience. Fynd's unique approach combines technology and partnerships with leading brands, enabling it to provide a diverse selection of over 1.5 million products across various fashion categories. The company has successfully raised funding to bolster its operations and improve consumer-retailer engagement, catering to a growing customer base across 42 cities in India.

Apostrophe

Convertible Note in 2016
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.

Apostrophe

Pre Seed Round in 2016
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.
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