FJ Labs

FJ Labs, established in 2015 and headquartered in New York, is a stage-agnostic investment firm focusing on marketplaces and consumer-facing startups. It invests in seed and series A rounds, with a typical investment range of $50,000 to $5,000,000. The firm's portfolio includes notable companies such as Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest, spanning sectors like e-commerce, fintech, and ad tech.

Matias Barbero

Venture Capital

Zineb Belghiti

Operations Associate

William Guillouard

Operating Partner

Arne Halleraker

Partner

Christopher Keshian

Investor

Ariel Lebowits

CFO

Jose Marin

Founding Partner

Güimar Vaca Sittic

Venture Partner

Jeff Weinstein

Partner

Past deals in Beauty

Evertone Skin

Pre Seed Round in 2023
Evertone Skin is a clinically tested, dermatologist-approved body skincare line that focuses on targeting areas of concern for women. The company's products have been professionally formulated for women by women using clean and effective ingredients and have been clinically tested and proven to reduce the appearance of cellulite and stretch marks.

Elenas

Convertible Note in 2023
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Elenas

Series B in 2022
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Peachy

Venture Round in 2022
Peachy is a company that operates a chain of botox studios specializing in wrinkle treatments, prescription retinoids, and skincare products. Founded in 2019 by Carolyn Treasure and Eric Zhang, Peachy is headquartered in New York. The studios focus on delivering personalized skincare solutions, combining scientific approaches with preventative treatments. By offering services that include botox and daily-use sunscreen, Peachy aims to facilitate noticeable improvements in skin health for its customers.

Hawthorne

Convertible Note in 2021
Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

Zax

Series A in 2021
Zax operates an online marketplace focused on facilitating product discovery and sales across Latin America. The platform connects bulk buyers and sellers in various categories, including apparel, footwear, beauty products, accessories, home goods, and cosmetics. By providing essential services such as marketing, payment processing, credit options, and logistics, Zax enables shopkeepers to efficiently purchase and resell products, enhancing their business capabilities and fostering a trusted environment for transactions.

SEND: 10 Min Grocery Delivery

Seed Round in 2021
We are SEND App - 10 minute grocery delivery! Browse the aisles from the comfort of your home, avoid the crowds, eliminate the lines and return countless hours back into your day with SEND, Australia’s first exclusively online supermarket. Get groceries, household essentials, pet products, premium meats, beauty supplies and pretty much everything in between! All delivered to your door in 10 minutes. SEND is reinventing groceries and making shopping easy with access to all your favourite products, from brands you love and trust, available at your fingertips whenever you need. HOW IT WORKS: 1. Download the app 2. Enter your address 3. Browse and add products to your bag 4. Place your order 5. Enjoy groceries at your door in 10 minutes WHERE WE SEND SEND is growing fast and launching suburbs every week! Want us where you are? Download the app and join our waitlist. PAYMENT METHODS Pay your way! SEND supports Apple Pay so that you can place orders in just one tap. Never wait in line at a crowded supermarket again. 10 MINUTE DELIVERY Browse the aisles from the comfort of your home. Let us do the heavy lifting, literally! You can track your rider in real time, as they make their way to your delivery address. HAVE QUESTIONS? ASK US! Our support team is always here to help and can be reached at support@sendapp.com.au or visit send-app.io. Get 10 minute delivery on grocery items and more, download the app to try today! Proudly designed in Sydney, Australia by SEND.

Fresha

Series C in 2021
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Elenas

Series A in 2021
Elenas is Latin America's leading social commerce platform, dedicated to empowering women to launch and grow online businesses. The company focuses on enabling tens of thousands of women in Colombia and millions across Latin America to sell consumer goods, particularly cosmetics, beauty products, and accessories, through digital platforms like WhatsApp and Facebook. Elenas provides a comprehensive digital solution that allows these entrepreneurs to start an online store, manage clients, and expand their businesses from home, eliminating the need for product sourcing, delivery, or payment collection concerns.

Inkbox

Series B in 2020
Inkbox, based in Toronto, Canada, is a retailer specializing in semi-permanent tattoos and related accessories. Founded by brothers Tyler and Braden Handley, the company emerged from their desire for tattoos that wouldn't lead to regret over time. Inkbox offers a unique product made from an organic fruit-based formula that mimics the appearance and texture of traditional tattoos, lasting for approximately two weeks. Customers can select from a variety of designs created by a vibrant community of artists or choose to create their own custom tattoos. This innovative approach allows individuals to apply tattoos at home without the use of needles, catering to a growing demand for temporary body art that provides the freedom to change one's appearance without long-term commitment.

Zax

Pre Seed Round in 2020
Zax operates an online marketplace focused on facilitating product discovery and sales across Latin America. The platform connects bulk buyers and sellers in various categories, including apparel, footwear, beauty products, accessories, home goods, and cosmetics. By providing essential services such as marketing, payment processing, credit options, and logistics, Zax enables shopkeepers to efficiently purchase and resell products, enhancing their business capabilities and fostering a trusted environment for transactions.

Apostrophe

Seed Round in 2019
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.

Hawthorne

Series A in 2019
Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

Fresha

Series B in 2019
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Blume

Seed Round in 2019
Blume is a company based in North Vancouver, Canada, specializing in all-natural self-care products designed specifically for girls experiencing puberty. Founded in 2016 by Bunny and Taran Ghatrora, Blume offers a range of products that address the unique needs of this demographic, including meltdown acne oil, gentle face washes, natural deodorant, menstrual care items like organic tampons, and PMS relief oils. The company emphasizes the use of natural ingredients in its formulations and aims to provide a supportive and empowering experience for young women. Blume's products are available for purchase through its website, and the company also offers curated gift boxes.

Fresha

Venture Round in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Fresha

Series B in 2018
Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Inkbox

Series A in 2018
Inkbox, based in Toronto, Canada, is a retailer specializing in semi-permanent tattoos and related accessories. Founded by brothers Tyler and Braden Handley, the company emerged from their desire for tattoos that wouldn't lead to regret over time. Inkbox offers a unique product made from an organic fruit-based formula that mimics the appearance and texture of traditional tattoos, lasting for approximately two weeks. Customers can select from a variety of designs created by a vibrant community of artists or choose to create their own custom tattoos. This innovative approach allows individuals to apply tattoos at home without the use of needles, catering to a growing demand for temporary body art that provides the freedom to change one's appearance without long-term commitment.

Apostrophe

Series A in 2018
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.

Proven Skincare

Convertible Note in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Proven Skincare

Seed Round in 2018
Proven Skincare develops skincare products intended to allow customers to design and personalize products that fit their lifestyles. The company uses an artificial intelligence system that analyzes the skin conditions of customers, and allows for product customization down to the individual ingredient, enabling consumers to access a personalized skincare regiment that will work specifically for them.

Hawthorne

Seed Round in 2017
Hawthorne Lab Inc., established in 2015 and headquartered in New York, specializes in manufacturing premium personal care products, primarily colognes for men. The company operates an online marketplace that uses data-driven algorithms and smart subscriptions to tailor products to individual consumers based on their body chemistry, skin type, and lifestyle, as determined by a brief survey. Hawthorne's commitment to using high-quality ingredients and study-backed research ensures that its customers receive products perfectly suited to their needs.

Inkbox

Seed Round in 2017
Inkbox, based in Toronto, Canada, is a retailer specializing in semi-permanent tattoos and related accessories. Founded by brothers Tyler and Braden Handley, the company emerged from their desire for tattoos that wouldn't lead to regret over time. Inkbox offers a unique product made from an organic fruit-based formula that mimics the appearance and texture of traditional tattoos, lasting for approximately two weeks. Customers can select from a variety of designs created by a vibrant community of artists or choose to create their own custom tattoos. This innovative approach allows individuals to apply tattoos at home without the use of needles, catering to a growing demand for temporary body art that provides the freedom to change one's appearance without long-term commitment.

Fynd

Series A in 2017
Fynd, operated by Shopsense Retail Technologies Private Limited, is a prominent mobile shopping application based in Mumbai, India, focused on lifestyle products from branded stores. Launched in 2012 and rebranded in 2015, Fynd offers customers real-time access to inventory from over 9,000 stores, making it India's largest fashion online-to-offline (O2O) platform. The application allows users to browse and select products while providing delivery services to enhance the shopping experience. Fynd's unique approach combines technology and partnerships with leading brands, enabling it to provide a diverse selection of over 1.5 million products across various fashion categories. The company has successfully raised funding to bolster its operations and improve consumer-retailer engagement, catering to a growing customer base across 42 cities in India.

Apostrophe

Convertible Note in 2016
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.

Apostrophe

Pre Seed Round in 2016
Apostrophe is a teleconsultation service founded in 2014 in Oakland, California, specializing in personalized skin treatments. The company connects patients with board-certified dermatologists who evaluate their selfies, medical history, and specific skin concerns to create tailored treatment plans. Apostrophe's clinical platform offers customized prescription medications, which may include a mix of topical formulas and oral medications, thereby simplifying the process of obtaining effective skincare solutions. The company aims to provide patients with convenient access to dermatological expertise and individualized care.
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