FJ Labs

optilyz GmbH is a Berlin-based company founded in 2015 that specializes in direct mail marketing automation. Its platform allows clients to efficiently design and manage customer addresses, track campaign performance, and integrate seamlessly with Customer Relationship Management (CRM) systems. The service includes data mapping, address review, and the ability to run recurring campaigns. By offering a user-friendly tool for printing and sending letters, postcards, and self-mailers, optilyz enables companies to treat direct mail as an online channel, enhancing personalization and integration within cross-channel marketing strategies. The platform also provides analytics tools to optimize campaigns, helping businesses reduce customer acquisition costs in offline marketing. Notably, optilyz has gained traction among innovative companies and major brands across Europe.

BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

Advisable.com helps companies to find, screen, and hire marketing specialists and freelancers online. The company was founded in 2017 and is based in Dublin, Ireland.

AdHawk, now operating as Broadlume, is a leading provider of digital technology tailored specifically for the flooring industry. Founded in 2015 and based in Boulder, Colorado, the company aggregates advertising data and integrates it with revenue metrics, offering organizations valuable insights into their sales performance. Broadlume encompasses several companies, including FloorForce, Creating Your Space, Bridgeway Interactive, and FlooringStores, collectively working to transform the purchasing and selling processes within the flooring market.

BrandTotal Ltd operates a marketing intelligence platform focused on enhancing the effectiveness of marketing campaigns by addressing the challenges of dark marketing. Founded in 2016 and based in Tel Aviv, Israel, the company provides insights into competitive strategies and performances, allowing businesses to measure key performance indicators effectively. By leveraging cyber security, machine learning, and artificial intelligence, BrandTotal's platform enables users to reverse-engineer competitors' marketing strategies, thereby gaining a competitive edge. It collects and consolidates data from various digital channels, offering real-time visibility into brands' marketing activities. This comprehensive approach allows marketing teams to identify threats and opportunities within the digital landscape, enabling them to adjust strategies promptly and make informed decisions.

Knowde is an online marketing platform and marketplace focused on the chemicals and ingredients sector. It facilitates connections between suppliers and customers by allowing users to create product pages that enhance visibility in search engine results. The platform leverages advanced technologies, including deep learning, to streamline the trading process for chemicals, polymers, and industrial ingredients. By enabling clients to search, filter, sample, quote, and purchase products conveniently, Knowde aims to simplify the sourcing experience, making it easier for customers to compare offerings from various suppliers worldwide. The service is designed to be user-friendly, allowing businesses to build their product pages quickly and begin their marketing efforts at no initial cost.

Pollen is a developer of an advertising platform aimed at assisting small and medium-sized online retailers in acquiring new customers through targeted advertising. The platform utilizes consumers' browsing, buying, and abandonment behavior to serve highly relevant ads across Facebook and Display networks. By leveraging actual browsing data, Pollen enables retailers to engage effectively with potential customers interested in their specific products, ultimately enhancing customer acquisition and boosting revenue.

Traction, Inc. is a marketing technology company based in San Francisco, California. It offers a platform designed to connect clients with a multi-channel marketing team that aims to optimize budgets and enhance the success of marketing campaigns. The Traction platform addresses various client needs, including web development, app creation, content marketing, e-commerce solutions, and demand generation. By providing tailored marketing services, Traction seeks to empower businesses to effectively reach their target audiences and achieve their marketing objectives.

optilyz GmbH is a Berlin-based company founded in 2015 that specializes in direct mail marketing automation. Its platform allows clients to efficiently design and manage customer addresses, track campaign performance, and integrate seamlessly with Customer Relationship Management (CRM) systems. The service includes data mapping, address review, and the ability to run recurring campaigns. By offering a user-friendly tool for printing and sending letters, postcards, and self-mailers, optilyz enables companies to treat direct mail as an online channel, enhancing personalization and integration within cross-channel marketing strategies. The platform also provides analytics tools to optimize campaigns, helping businesses reduce customer acquisition costs in offline marketing. Notably, optilyz has gained traction among innovative companies and major brands across Europe.

Virool, Inc. is a company that specializes in a native video advertising platform aimed at brand marketers. Founded in 2011 and based in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool enables brands to host videos, design targeted campaigns, and analyze performance results online. Its platform serves both advertisers and publishers, offering a supply-side solution for publishers to maximize revenue and a programmatic distribution system for advertisers to enhance brand impact through real-time analytics and emotional insights. Over its operational years, Virool attracted more than 30,000 global advertisers and partnered with over 100,000 online and mobile publisher properties. The platform has been utilized by major brands such as Coca-Cola, Disney, and Sony to effectively engage audiences and elevate brand presence. Virool was acquired by Turgo in October 2017 and has raised significant funding from notable investors, including Y-Combinator and Menlo Ventures.

Olapic Inc. is a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce use. Founded in 2009 and headquartered in New York, the company specializes in collecting, curating, publishing, and analyzing visual content from social media to enhance brand engagement and boost sales performance. Olapic offers various solutions, including predictive consumer-generated ads, ad retargeting, and Instagram shopping, catering to brands and retailers across multiple sectors such as apparel, beauty, home, and travel. The platform enables businesses to create authentic marketing experiences that resonate with consumers, driving engagement and improving campaign effectiveness. As of September 2020, Olapic operates as a subsidiary of Social Native LLC, with additional offices in Cordoba, Argentina, and London, United Kingdom.

AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.