FJ Labs

iMENA is a holding company focused on capturing the hyper-growth phase of the consumer Internet opportunity in the Middle East and North Africa (MENA) region. The company invests in, builds, and partners with great founders and organizations across sectors and businesses with globally proven technology and business models. iMENA supports them with strategic and operational services that address the challenges of building, growing, and creating value out of online businesses in the MENA region.

NymCard is a payment processing platform founded in 2016, with operations based in Abu Dhabi, United Arab Emirates, and a subsidiary in London, United Kingdom. The company focuses on providing a comprehensive online payments solution that enhances user experience, security, and data management. NymCard offers mobile wallet solutions, card issuance and processing, and cloud-based services, allowing financial institutions in Africa and the Middle East to issue innovative digital payment products. By leveraging open APIs and mobile SDKs, NymCard enables clients to provide plastic, virtual, or tokenized cards to users quickly and efficiently, facilitating access to the digital economy. The platform aims to streamline the account opening process and ensure secure online transactions, addressing the challenges of low payment card penetration in its target regions.

NymCard is a payment processing platform founded in 2016, with operations based in Abu Dhabi, United Arab Emirates, and a subsidiary in London, United Kingdom. The company focuses on providing a comprehensive online payments solution that enhances user experience, security, and data management. NymCard offers mobile wallet solutions, card issuance and processing, and cloud-based services, allowing financial institutions in Africa and the Middle East to issue innovative digital payment products. By leveraging open APIs and mobile SDKs, NymCard enables clients to provide plastic, virtual, or tokenized cards to users quickly and efficiently, facilitating access to the digital economy. The platform aims to streamline the account opening process and ensure secure online transactions, addressing the challenges of low payment card penetration in its target regions.

Cymbio is an Israel-based company founded in 2015 that specializes in an end-to-end drop ship and marketplace automation platform designed to enhance digital sales for brands. The platform integrates and streamlines data between brands and their retail partners, allowing brands to optimize sales opportunities while maintaining control over merchandising, pricing, and product visibility. By automating time-consuming processes, Cymbio facilitates real-time connections between brands and retailers, helping clients to create new business opportunities and strengthen partnerships. Retailers benefit from Cymbio’s offerings as they can provide consumers with a broader selection of products without incurring additional inventory risks.

UNIPaaS is a payment solution that enables digital platforms and marketplaces to own, manage, and monetize from financial services. Digital marketplaces and B2B platforms can now own their payment experience and control their funds' flow. They are transforming how businesses integrate and handle payments, reducing financial operations costs, and accelerating the implementation of new growth engines powered by payments and financial services. By monetizing these activities and providing these new services to customers in the right context, digital platforms can effectively increase stickiness, and lifetime value, and generate additional revenues. UNIPaaS was founded in 2020 and is based in Israel.

Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Elmenus is a food discovery platform based in Cairo, Egypt, founded in 2011. The company operates a digital application that allows users to explore nearby restaurants and discover popular dishes, enhanced by community-generated content including photos, reviews, and ratings. Catering to over one million monthly users, Elmenus combines a social and visual experience to facilitate food discovery and ordering. It has expanded its presence with offices in several Egyptian cities, including Alexandria and Sharm El Sheikh. The platform's focus on personalized recommendations helps users find and enjoy the food they love, making it a significant player in Egypt's food tech landscape.

Baraka is an investment application founded in the UAE that aims to democratize access to the stock markets. The platform provides users with educational resources, concise market news, and comprehensive stock analysis to build their confidence as investors. It facilitates commission-free investing in a wide range of stocks and exchange-traded funds, allowing individuals to easily explore various investment opportunities. Baraka's mission is to empower everyone to participate in the financial markets, making investment accessible and straightforward for all.

OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.

Baraka is an investment application founded in the UAE that aims to democratize access to the stock markets. The platform provides users with educational resources, concise market news, and comprehensive stock analysis to build their confidence as investors. It facilitates commission-free investing in a wide range of stocks and exchange-traded funds, allowing individuals to easily explore various investment opportunities. Baraka's mission is to empower everyone to participate in the financial markets, making investment accessible and straightforward for all.

UNIPaaS is a payment solution that enables digital platforms and marketplaces to own, manage, and monetize from financial services. Digital marketplaces and B2B platforms can now own their payment experience and control their funds' flow. They are transforming how businesses integrate and handle payments, reducing financial operations costs, and accelerating the implementation of new growth engines powered by payments and financial services. By monetizing these activities and providing these new services to customers in the right context, digital platforms can effectively increase stickiness, and lifetime value, and generate additional revenues. UNIPaaS was founded in 2020 and is based in Israel.

MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

MUNCH:ON is a food tech startup that has cracked the subscription space in the UAE & KSA, focusing on offering meals from the best restaurants at a significant discount and with free delivery. The company has invested heavily in its scheduling, bundling and order prediction software which has enabled it to achieve massive cost savings for its restaurant partners that they then pass on to their users, often offering up to a 55% discount vs. restaurants' regular price. Whether it's employees ordering from their company's curated menu or users ordering for their families at home, the platform takes the usual hassle and cost out of food delivery in a financially (and environmentally) sustainable manner for all stakeholders

Borzo is a global delivery service specializing in same-day intracity delivery. It employs advanced algorithms to optimize multiple concurrent deliveries by considering factors such as geographical routes, package contents, and couriers. This technology ensures efficient and timely delivery for a diverse clientele, including small and medium-sized enterprises as well as larger businesses. Borzo operates in several countries, including Brazil, India, Indonesia, Mexico, and Turkey, and serves millions of customers by providing reliable delivery solutions tailored to their specific needs.

Vivense is a Turkish online furniture store that connects customers with furniture manufacturers. It offers a wide variety of furniture items such as sofas, chairs, tables, beds, dining tables, and more. Vivense allows clients to order their preferred furniture items online, and offers free delivery for certain products.

OpenSooq is an online classified platform that facilitates the trading of property, cars, products, and services primarily in the Middle East and North Africa region. This platform allows sellers to directly offer their goods and services to millions of potential buyers without the need for intermediaries. Users can explore a diverse range of categories, including automotive, real estate, and electronics, making it easier for buyers to find what they need. By aggregating various marketplaces, OpenSooq enhances the connection and interaction between buyers and sellers, simplifying the process of commerce in the region.

Bulk MRO Industrial Supply Pvt. Ltd. is a Mumbai-based distributor of maintenance, repair, and operations products. Founded in 2016, the company provides a comprehensive range of items, including abrasives, adhesives, cleaning equipment, electrical equipment, fasteners, hand tools, lighting products, office supplies, and safety products. It serves a diverse array of sectors such as automobile, chemical, FMCG, hospitality, manufacturing, mining, oil and gas, pharmaceuticals, and power. As a global B2B platform, Bulk MRO caters to numerous large corporations and government clients across North America, Europe, India, the Middle East, and Africa, positioning itself as a one-stop shop for millions of products sourced from thousands of manufacturers.