FirstMark Capital

FirstMark Capital is an early-stage venture capital firm located in New York City, dedicated to supporting exceptional entrepreneurs who are addressing significant challenges. The firm focuses on partnering with innovative founders to help them grow their businesses and make a meaningful impact. FirstMark has established a vibrant community among the talented teams within its network, fostering the exchange of ideas and opportunities. The firm has a distinguished portfolio, having invested in notable companies such as Pinterest, Shopify, DraftKings, Discord, Airbnb, and Riot Games, among others. Through its commitment to collaboration and engagement, FirstMark Capital aims to empower visionary entrepreneurs to realize their ambitions.

Beth Ferreira

Managing Director

Amish Jani

Founder and Partner

Matt Turck

Partner and Managing Director

Catherine Ulrich

Venture Partner

Stephanie Weiner

Investor

Lisa Xu

Principal

Past deals in Marketing

Vendelux

Series A in 2023
Vendelux offers an AI-powered event intelligence platform that assists marketers in making informed decisions regarding event attendance, sponsorship, and hosting. By integrating customer relationship management (CRM) data with a proprietary database of over 30,000 events, the platform allows users to identify prospects, customers, and competitors at various events. This capability enables companies to enhance their engagement strategies and optimize the impact of their event participation. Additionally, Vendelux's platform helps marketers discover the most relevant events for their target audience and track competitor activities, ultimately aiming to maximize return on investment in event marketing efforts.

Omaze

Series C in 2021
Omaze, Inc. operates an online fundraising platform designed to facilitate charitable initiatives by connecting donors with unique experiences and prizes. Founded in 2011 and based in Culver City, California, the platform enables users to bid on opportunities such as meeting celebrities, luxury vacations, and exclusive experiences. By partnering with influencers and non-profits, Omaze provides the necessary marketing, content, technology, and fulfillment services to enhance the online fundraising experience. This innovative approach to charitable giving aims to make it enjoyable and accessible for everyone, ultimately helping charities raise more funds and awareness while creating a significant impact through digital engagement.

Bluecore

Series E in 2021
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

ActionIQ

Series C in 2021
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Omaze

Series B in 2020
Omaze, Inc. operates an online fundraising platform designed to facilitate charitable initiatives by connecting donors with unique experiences and prizes. Founded in 2011 and based in Culver City, California, the platform enables users to bid on opportunities such as meeting celebrities, luxury vacations, and exclusive experiences. By partnering with influencers and non-profits, Omaze provides the necessary marketing, content, technology, and fulfillment services to enhance the online fundraising experience. This innovative approach to charitable giving aims to make it enjoyable and accessible for everyone, ultimately helping charities raise more funds and awareness while creating a significant impact through digital engagement.

Bluecore

Series D in 2020
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

ActionIQ

Series C in 2020
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

ActionIQ

Series B in 2017
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

SelfMade

Series A in 2017
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.

Bluecore

Series C in 2017
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

ActionIQ

Series A in 2017
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Engagio

Series B in 2016
Engagio Inc. is a provider of an account-based platform focused on account-centric analytics, designed to enhance relationships with high-value accounts. The company offers several solutions, including PlayMaker, a SaaS product that facilitates human connections across various communication channels and departments to generate revenue opportunities. Additionally, Engagio provides Scout, an account-based marketing extension that supports customer-facing teams, and Engagio Orchestrate, which allows revenue teams to design and automate impactful marketing plays across multiple channels such as advertising, sales engagement, and CRM. By enabling businesses to engage target accounts effectively, Engagio aids in expanding customer relationships and enhancing sales and marketing efforts. Founded in 2015 and based in San Mateo, California, Engagio operates as a subsidiary of Demandbase, Inc. as of June 2020.

Bluecore

Series B in 2015
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

Welcome

Series D in 2015
Welcome, a brand under NewsCred, is a leading marketing orchestration platform designed to enhance the efficiency and effectiveness of marketing teams. It enables ambitious brands to align their efforts seamlessly, simplify execution, and achieve measurable outcomes. Welcome addresses the complexities of modern marketing by providing a scalable solution that accommodates large teams and integrates with various marketing technology tools. The platform empowers marketers to collaborate effectively, plan and manage campaigns, and elevate overall performance, making it a preferred choice for many of the world's top brands.

Omaze

Series A in 2015
Omaze, Inc. operates an online fundraising platform designed to facilitate charitable initiatives by connecting donors with unique experiences and prizes. Founded in 2011 and based in Culver City, California, the platform enables users to bid on opportunities such as meeting celebrities, luxury vacations, and exclusive experiences. By partnering with influencers and non-profits, Omaze provides the necessary marketing, content, technology, and fulfillment services to enhance the online fundraising experience. This innovative approach to charitable giving aims to make it enjoyable and accessible for everyone, ultimately helping charities raise more funds and awareness while creating a significant impact through digital engagement.

Tapad

Series B in 2015
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.

Pinterest

Series G in 2015
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Engagio

Series A in 2015
Engagio Inc. is a provider of an account-based platform focused on account-centric analytics, designed to enhance relationships with high-value accounts. The company offers several solutions, including PlayMaker, a SaaS product that facilitates human connections across various communication channels and departments to generate revenue opportunities. Additionally, Engagio provides Scout, an account-based marketing extension that supports customer-facing teams, and Engagio Orchestrate, which allows revenue teams to design and automate impactful marketing plays across multiple channels such as advertising, sales engagement, and CRM. By enabling businesses to engage target accounts effectively, Engagio aids in expanding customer relationships and enhancing sales and marketing efforts. Founded in 2015 and based in San Mateo, California, Engagio operates as a subsidiary of Demandbase, Inc. as of June 2020.

Conductor

Series D in 2015
Conductor, LLC is an organic marketing company that specializes in search engine optimization (SEO) and enterprise content marketing solutions. The company provides a content intelligence platform known as Conductor Searchlight, which generates insights into customer intent, helping marketers understand what potential customers are searching for throughout the purchasing process. Its offerings include a variety of marketing solutions, such as SEO strategy, content strategy, competitive intelligence, and pay-per-click strategy. The platform features tools for rank tracking, SEO reporting, competitive analysis, and audience engagement, as well as content technology solutions like content mapping and keyword research. Founded in 2004 and based in New York, Conductor has worked with a diverse range of clients, including global brands and leading agencies. In December 2019, it became an independent company after spinning out from WeWork.

Bluecore

Series A in 2015
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

ActionIQ

Seed Round in 2014
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Tapad

Series B in 2014
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.

Pinterest

Series F in 2014
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Tubular Labs

Series B in 2014
Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.

Welcome

Series C in 2014
Welcome, a brand under NewsCred, is a leading marketing orchestration platform designed to enhance the efficiency and effectiveness of marketing teams. It enables ambitious brands to align their efforts seamlessly, simplify execution, and achieve measurable outcomes. Welcome addresses the complexities of modern marketing by providing a scalable solution that accommodates large teams and integrates with various marketing technology tools. The platform empowers marketers to collaborate effectively, plan and manage campaigns, and elevate overall performance, making it a preferred choice for many of the world's top brands.

Pinterest

Series E in 2013
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Bluecore

Seed Round in 2013
Bluecore is a multi-channel marketing platform that leverages predictive intelligence to enhance retail marketing efforts. The platform unifies and analyzes consumer behavior and product data, allowing businesses to understand each shopper's past interactions and anticipated future behavior with brand products. By managing nearly 500 million shopper IDs and a vast product catalog, Bluecore enables marketers to personalize customer interactions across various channels, including email, websites, display ads, and social media. This data-driven approach empowers businesses to effectively acquire, retain, and grow their customer base.

Artisan Mobile

Series A in 2013
Artisan Mobile is a mobile software provider based in Philadelphia, Pennsylvania, that specializes in mobile application management. Founded in 2010, the company offers a platform that enables marketers to analyze user behavior, create targeted segments, and engage directly with app users through personalized push notifications and in-app messages. Its technology allows developers to implement application changes and publish updates instantly, facilitating user analysis and testing of various application designs without the need for coding or resubmission to application stores. This innovative approach aims to enhance mobile engagement and improve marketers' return on mobile investments.

Tapad

Series B in 2013
Tapad, Inc. is a marketing technology company that specializes in identity-based marketing solutions. It offers a suite of products, including the Tapad Customer Data Platform and the Tapad Graph, which allows users to integrate first-party data with predictive modeling to enhance marketing outcomes. The Tapad Graph assimilates vast amounts of data to reveal the connections between various devices, such as smartphones, tablets, and connected TVs, enabling a comprehensive understanding of consumer behavior. Additionally, Tapad provides Device Graph Access for targeted marketing and measurement, an Applied Analytics suite to evaluate campaign performance, and Dynamic Audiences for precise consumer targeting across devices. The company serves a diverse clientele, including agency trading desks, publishers, marketing technology firms, and Fortune 500 brands. Founded in 2010 and headquartered in New York, Tapad operates globally with offices in several major cities, including London, Chicago, Oslo, Singapore, and Tokyo. As of late 2020, Tapad functions as a subsidiary of Experian plc.

Welcome

Series B in 2013
Welcome, a brand under NewsCred, is a leading marketing orchestration platform designed to enhance the efficiency and effectiveness of marketing teams. It enables ambitious brands to align their efforts seamlessly, simplify execution, and achieve measurable outcomes. Welcome addresses the complexities of modern marketing by providing a scalable solution that accommodates large teams and integrates with various marketing technology tools. The platform empowers marketers to collaborate effectively, plan and manage campaigns, and elevate overall performance, making it a preferred choice for many of the world's top brands.

Playnomics

Series B in 2013
Playnomics, a predictive data and marketing platform for free-to-play games and apps, empowers marketers and developers to quickly predict player value and behavior, and immediately act on those insights with customized messaging. Equipped with Playnomics’ dynamic player segmentation engine and drag-and-drop campaign marketing tools, apps can tailor monetization and retention campaigns that protect VIPs, nurture new spenders, and monetize non-spenders. Their smarter, predictive analytics and messaging platform help app makers and marketers make better choices and earn from everyone.

Pinterest

Series D in 2013
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Conductor

Series C in 2012
Conductor, LLC is an organic marketing company that specializes in search engine optimization (SEO) and enterprise content marketing solutions. The company provides a content intelligence platform known as Conductor Searchlight, which generates insights into customer intent, helping marketers understand what potential customers are searching for throughout the purchasing process. Its offerings include a variety of marketing solutions, such as SEO strategy, content strategy, competitive intelligence, and pay-per-click strategy. The platform features tools for rank tracking, SEO reporting, competitive analysis, and audience engagement, as well as content technology solutions like content mapping and keyword research. Founded in 2004 and based in New York, Conductor has worked with a diverse range of clients, including global brands and leading agencies. In December 2019, it became an independent company after spinning out from WeWork.

Jirafe

Series A in 2012
Jirafe specializes in providing analytics solutions for eCommerce retailers, enabling them to optimize their marketing and merchandising strategies. The company delivers real-time insights that help merchants understand customer behavior, identify best-selling products, and ultimately enhance their revenue. By automating essential tasks faced by online stores, Jirafe allows retailers to focus on driving their business forward. Based in New York City, Jirafe is backed by prominent venture capital firms and is dedicated to leveraging big data, analytics, and machine learning to support the growth of its clients.

Pinterest

Series C in 2012
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Artisan Mobile

Seed Round in 2012
Artisan Mobile is a mobile software provider based in Philadelphia, Pennsylvania, that specializes in mobile application management. Founded in 2010, the company offers a platform that enables marketers to analyze user behavior, create targeted segments, and engage directly with app users through personalized push notifications and in-app messages. Its technology allows developers to implement application changes and publish updates instantly, facilitating user analysis and testing of various application designs without the need for coding or resubmission to application stores. This innovative approach aims to enhance mobile engagement and improve marketers' return on mobile investments.

Welcome

Series A in 2011
Welcome, a brand under NewsCred, is a leading marketing orchestration platform designed to enhance the efficiency and effectiveness of marketing teams. It enables ambitious brands to align their efforts seamlessly, simplify execution, and achieve measurable outcomes. Welcome addresses the complexities of modern marketing by providing a scalable solution that accommodates large teams and integrates with various marketing technology tools. The platform empowers marketers to collaborate effectively, plan and manage campaigns, and elevate overall performance, making it a preferred choice for many of the world's top brands.

Clickable

Series C in 2011
Clickable, Inc. is a data-driven marketing technology company based in San Francisco, California, that specializes in sales and marketing ROI reporting and automation solutions. Acquired by Brand Networks, LLC in 2019, Clickable's platform enables agencies and brands to measure their marketing effectiveness by integrating various data sources, including social media, CRM, and email marketing tools, into a customizable dashboard. This platform tracks ROI throughout the customer lifecycle, from audience engagement to purchase and retention, allowing users to make informed marketing placement and spending decisions. Originally founded in 2006 as AdaptClick, Inc., Clickable has evolved to address the unique challenges faced by advertisers by offering comprehensive visualization of data in formats that meet diverse business needs, ranging from Fortune 50 companies to mid-market agencies.

Pinterest

Series B in 2011
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Pinterest

Series A in 2011
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Playnomics

Series A in 2011
Playnomics, a predictive data and marketing platform for free-to-play games and apps, empowers marketers and developers to quickly predict player value and behavior, and immediately act on those insights with customized messaging. Equipped with Playnomics’ dynamic player segmentation engine and drag-and-drop campaign marketing tools, apps can tailor monetization and retention campaigns that protect VIPs, nurture new spenders, and monetize non-spenders. Their smarter, predictive analytics and messaging platform help app makers and marketers make better choices and earn from everyone.

Jirafe

Seed Round in 2010
Jirafe specializes in providing analytics solutions for eCommerce retailers, enabling them to optimize their marketing and merchandising strategies. The company delivers real-time insights that help merchants understand customer behavior, identify best-selling products, and ultimately enhance their revenue. By automating essential tasks faced by online stores, Jirafe allows retailers to focus on driving their business forward. Based in New York City, Jirafe is backed by prominent venture capital firms and is dedicated to leveraging big data, analytics, and machine learning to support the growth of its clients.

Playnomics

Seed Round in 2009
Playnomics, a predictive data and marketing platform for free-to-play games and apps, empowers marketers and developers to quickly predict player value and behavior, and immediately act on those insights with customized messaging. Equipped with Playnomics’ dynamic player segmentation engine and drag-and-drop campaign marketing tools, apps can tailor monetization and retention campaigns that protect VIPs, nurture new spenders, and monetize non-spenders. Their smarter, predictive analytics and messaging platform help app makers and marketers make better choices and earn from everyone.

IMImobile

Venture Round in 2009
IMImobile is a cloud communications software and solutions provider that enables companies to use mobile and digital technologies to improve and automate customer experience and engagement. IMImobile’s cloud software platform manages over 42 billion messages and 44 billion commerce transactions a year across the world. Organisations that trust us to deliver smarter digital customer engagement include Centrica, AA, O2, EE, BT, Foxtons, Pizza Hut, Vodafone, AT&T, MTN, three of the major retail banks in the UK and public sector organisations in India, US and the UK. IMImobile is headquartered in London with offices in Hyderabad, Little Rock, Toronto, Dubai and Johannesburg and has over 1,100 employees worldwide.

Pinterest

Seed Round in 2009
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Conductor

Series B in 2009
Conductor, LLC is an organic marketing company that specializes in search engine optimization (SEO) and enterprise content marketing solutions. The company provides a content intelligence platform known as Conductor Searchlight, which generates insights into customer intent, helping marketers understand what potential customers are searching for throughout the purchasing process. Its offerings include a variety of marketing solutions, such as SEO strategy, content strategy, competitive intelligence, and pay-per-click strategy. The platform features tools for rank tracking, SEO reporting, competitive analysis, and audience engagement, as well as content technology solutions like content mapping and keyword research. Founded in 2004 and based in New York, Conductor has worked with a diverse range of clients, including global brands and leading agencies. In December 2019, it became an independent company after spinning out from WeWork.

Clickable

Series A in 2007
Clickable, Inc. is a data-driven marketing technology company based in San Francisco, California, that specializes in sales and marketing ROI reporting and automation solutions. Acquired by Brand Networks, LLC in 2019, Clickable's platform enables agencies and brands to measure their marketing effectiveness by integrating various data sources, including social media, CRM, and email marketing tools, into a customizable dashboard. This platform tracks ROI throughout the customer lifecycle, from audience engagement to purchase and retention, allowing users to make informed marketing placement and spending decisions. Originally founded in 2006 as AdaptClick, Inc., Clickable has evolved to address the unique challenges faced by advertisers by offering comprehensive visualization of data in formats that meet diverse business needs, ranging from Fortune 50 companies to mid-market agencies.

Clickable

Series A in 2007
Clickable, Inc. is a data-driven marketing technology company based in San Francisco, California, that specializes in sales and marketing ROI reporting and automation solutions. Acquired by Brand Networks, LLC in 2019, Clickable's platform enables agencies and brands to measure their marketing effectiveness by integrating various data sources, including social media, CRM, and email marketing tools, into a customizable dashboard. This platform tracks ROI throughout the customer lifecycle, from audience engagement to purchase and retention, allowing users to make informed marketing placement and spending decisions. Originally founded in 2006 as AdaptClick, Inc., Clickable has evolved to address the unique challenges faced by advertisers by offering comprehensive visualization of data in formats that meet diverse business needs, ranging from Fortune 50 companies to mid-market agencies.
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