FirstMark Capital

POSH operates a comprehensive event management and ticketing platform tailored for live experiences. Its white-label solution simplifies the event hosting process for nightlife curators by providing tools for marketing and customer management. The platform features automated SMS, email, and social media marketing capabilities, allowing hosts to efficiently reach their audience while concentrating on their brand and event production. Additionally, POSH includes a promoter management system, attendee segmentation, integrated customer relationship management, and artificial intelligence-driven ticket pricing, enabling clients to effectively organize and manage their events. This combination of features supports hosts in expanding their audience and enhancing the overall event experience.

Vendelux offers an AI-driven platform that empowers marketers to make data-informed decisions about event attendance, sponsorships, and hosting. By integrating customer relationship management (CRM) data with a proprietary database of over 30,000 events, Vendelux helps businesses identify their prospects, customers, and competitors at various events worldwide.

Omaze operates a unique online platform that combines fundraising for charitable initiatives with exciting prize experiences. It hosts auctions where donors can bid for chances to win once-in-a-lifetime opportunities such as celebrity encounters, luxury items, or exclusive travel packages. Omaze provides comprehensive services including marketing, content creation, technology support, and fulfillment to facilitate these experiences while raising funds for various causes.

Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

ActionIQ is an enterprise customer data platform that enables marketers, analysts, and technologists to capture, unify, and activate customer data across channels. The cloud-based platform integrates multiple data sources, including email, CRM, and clickstream, and centralizes them on an analytics dashboard to support building, testing, and launching personalized campaigns without writing code or relying on IT. It provides data access, analytics, and campaigning tools to create cross-channel experiences for retail, media and entertainment, subscription services, and telecommunications clients. Headquartered in New York with an additional office in San Francisco, ActionIQ focuses on scalable, data-driven marketing that speeds up campaign creation and measurement through a unified CDP rather than marketing clouds. It aims to fill the gaps left by traditional marketing platforms by delivering rapid, individualized campaigns across channels.

Omaze operates a unique online platform that combines fundraising for charitable initiatives with exciting prize experiences. It hosts auctions where donors can bid for chances to win once-in-a-lifetime opportunities such as celebrity encounters, luxury items, or exclusive travel packages. Omaze provides comprehensive services including marketing, content creation, technology support, and fulfillment to facilitate these experiences while raising funds for various causes.

Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

ActionIQ is an enterprise customer data platform that enables marketers, analysts, and technologists to capture, unify, and activate customer data across channels. The cloud-based platform integrates multiple data sources, including email, CRM, and clickstream, and centralizes them on an analytics dashboard to support building, testing, and launching personalized campaigns without writing code or relying on IT. It provides data access, analytics, and campaigning tools to create cross-channel experiences for retail, media and entertainment, subscription services, and telecommunications clients. Headquartered in New York with an additional office in San Francisco, ActionIQ focuses on scalable, data-driven marketing that speeds up campaign creation and measurement through a unified CDP rather than marketing clouds. It aims to fill the gaps left by traditional marketing platforms by delivering rapid, individualized campaigns across channels.

ActionIQ is an enterprise customer data platform that enables marketers, analysts, and technologists to capture, unify, and activate customer data across channels. The cloud-based platform integrates multiple data sources, including email, CRM, and clickstream, and centralizes them on an analytics dashboard to support building, testing, and launching personalized campaigns without writing code or relying on IT. It provides data access, analytics, and campaigning tools to create cross-channel experiences for retail, media and entertainment, subscription services, and telecommunications clients. Headquartered in New York with an additional office in San Francisco, ActionIQ focuses on scalable, data-driven marketing that speeds up campaign creation and measurement through a unified CDP rather than marketing clouds. It aims to fill the gaps left by traditional marketing platforms by delivering rapid, individualized campaigns across channels.

SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

ActionIQ is an enterprise customer data platform that enables marketers, analysts, and technologists to capture, unify, and activate customer data across channels. The cloud-based platform integrates multiple data sources, including email, CRM, and clickstream, and centralizes them on an analytics dashboard to support building, testing, and launching personalized campaigns without writing code or relying on IT. It provides data access, analytics, and campaigning tools to create cross-channel experiences for retail, media and entertainment, subscription services, and telecommunications clients. Headquartered in New York with an additional office in San Francisco, ActionIQ focuses on scalable, data-driven marketing that speeds up campaign creation and measurement through a unified CDP rather than marketing clouds. It aims to fill the gaps left by traditional marketing platforms by delivering rapid, individualized campaigns across channels.

Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.

Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Welcome is a marketing orchestration platform, designed to streamline and optimize marketing operations for large, ambitious brands. It aligns marketing teams, simplifies campaign execution, and provides measurable results. Welcome integrates with other marketing technology tools, enabling better collaboration and performance tracking. It serves as a central hub for marketing teams, supporting their growth and enhancing overall marketing performance.

Omaze operates a unique online platform that combines fundraising for charitable initiatives with exciting prize experiences. It hosts auctions where donors can bid for chances to win once-in-a-lifetime opportunities such as celebrity encounters, luxury items, or exclusive travel packages. Omaze provides comprehensive services including marketing, content creation, technology support, and fulfillment to facilitate these experiences while raising funds for various causes.

Tapad Inc., established in 2010, is a global marketing technology company headquartered in New York with offices worldwide. It specializes in providing identity-based marketing solutions, primarily its proprietary Tapad Graph. This technology integrates billions of data points to understand consumer behavior across various devices, enabling publishers and advertisers to engage consumers more effectively and personalize campaigns at scale. Tapad's offerings include The Tapad Customer Data Platform for managing first-party data, Device Graph Access for targeting workflows, Applied Analytics suite for campaign performance tracking, and Dynamic Audiences for precise cross-device targeting. Serving agency trading desks, publishers, marketing technology companies, and Fortune 500 brands, Tapad operates as a subsidiary of Experian plc since November 2020.

Engagio Inc. is a company that specializes in account-based marketing and sales development solutions. Founded in 2015 and headquartered in San Mateo, California, Engagio offers a suite of products designed to enhance engagement with high-value accounts. Key offerings include PlayMaker, a software-as-a-service product that facilitates orchestrated human connections across various communication channels and departments, and Scout, an account-based marketing extension that supports customer-facing teams. Additionally, Engagio Orchestrate allows revenue teams to design and automate impactful marketing strategies across multiple channels, including advertising, sales engagement, and CRM systems. By providing comprehensive analytics and insights, Engagio equips B2B companies to effectively engage target accounts and strengthen customer relationships, ultimately driving sales and marketing success. As of mid-2020, Engagio operates as a subsidiary of Demandbase, Inc.

Conductor, LLC is a leading provider of search engine optimization (SEO) and content marketing solutions based in New York. The company offers a comprehensive platform, Conductor Searchlight, which generates insights into customer intent, helping marketers create compelling content that enhances organic traffic and improves marketing ROI. Its services include SEO strategy, content strategy, competitive intelligence, and pay-per-click strategy, along with essential tools such as rank tracking, SEO reporting, and audience engagement analytics. Additionally, Conductor's platform features content technology solutions that facilitate content mapping, performance analysis, keyword research, and market share insights. This enables enterprises across various industries, including retail, healthcare, and finance, to optimize their content and increase online visibility. Formerly known as Linkexperts, Inc., Conductor rebranded in 2008 and has since become an independent entity, having spun out from WeWork in 2019.

Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

ActionIQ is an enterprise customer data platform that enables marketers, analysts, and technologists to capture, unify, and activate customer data across channels. The cloud-based platform integrates multiple data sources, including email, CRM, and clickstream, and centralizes them on an analytics dashboard to support building, testing, and launching personalized campaigns without writing code or relying on IT. It provides data access, analytics, and campaigning tools to create cross-channel experiences for retail, media and entertainment, subscription services, and telecommunications clients. Headquartered in New York with an additional office in San Francisco, ActionIQ focuses on scalable, data-driven marketing that speeds up campaign creation and measurement through a unified CDP rather than marketing clouds. It aims to fill the gaps left by traditional marketing platforms by delivering rapid, individualized campaigns across channels.

Tapad Inc., established in 2010, is a global marketing technology company headquartered in New York with offices worldwide. It specializes in providing identity-based marketing solutions, primarily its proprietary Tapad Graph. This technology integrates billions of data points to understand consumer behavior across various devices, enabling publishers and advertisers to engage consumers more effectively and personalize campaigns at scale. Tapad's offerings include The Tapad Customer Data Platform for managing first-party data, Device Graph Access for targeting workflows, Applied Analytics suite for campaign performance tracking, and Dynamic Audiences for precise cross-device targeting. Serving agency trading desks, publishers, marketing technology companies, and Fortune 500 brands, Tapad operates as a subsidiary of Experian plc since November 2020.

Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.

Welcome is a marketing orchestration platform, designed to streamline and optimize marketing operations for large, ambitious brands. It aligns marketing teams, simplifies campaign execution, and provides measurable results. Welcome integrates with other marketing technology tools, enabling better collaboration and performance tracking. It serves as a central hub for marketing teams, supporting their growth and enhancing overall marketing performance.

Shopify Inc., headquartered in Ottawa, Canada, is a leading commerce company offering a cloud-based, multi-channel platform for small and medium-sized businesses worldwide. Its platform enables merchants to manage and grow their businesses across various sales channels, including web, mobile, social media, marketplaces, and physical retail. Shopify provides a suite of services, such as marketing tools, customer engagement, payments, and shipping, to simplify online store operations. The platform also offers a single view of business and customers, inventory management, order processing, and analytics. Shopify Plus, its enterprise-level offering, caters to high-volume merchants, providing customization options and powering global brands. As of 2021, Shopify powers over 1.7 million businesses in approximately 175 countries.

Bluecore is an AI-driven multi-channel marketing platform that specializes in retail marketing. It leverages predictive intelligence to enhance the personalization and prioritization of marketing efforts. By consolidating consumer behavior data and product information, Bluecore provides a detailed understanding of each shopper's historical interactions and anticipated future behaviors with brands. The platform supports marketers in making informed decisions based on extensive data sets, optimizing customer engagement across various channels, including email, websites, display advertisements, and social media. With nearly 500 million shopper IDs and a vast product catalog, Bluecore plays a significant role in helping businesses acquire, retain, and expand their customer base.

Artisan Mobile is a mobile software provider based in Philadelphia, Pennsylvania, founded in 2010. The company specializes in a mobile application management platform that allows developers to implement application changes and publish them instantly to users. Artisan Mobile's technology supports marketers by enabling them to analyze user behavior, create targeted segments, and engage users through personalized push notifications and in-app messages. This functionality enhances mobile engagement and significantly boosts return on investment for mobile marketing efforts. Additionally, the platform offers tools for user analysis and testing different application designs, allowing for personalized user experiences without the need for coding or resubmission to app stores.

Welcome is a marketing orchestration platform, designed to streamline and optimize marketing operations for large, ambitious brands. It aligns marketing teams, simplifies campaign execution, and provides measurable results. Welcome integrates with other marketing technology tools, enabling better collaboration and performance tracking. It serves as a central hub for marketing teams, supporting their growth and enhancing overall marketing performance.

Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.

Conductor, LLC is a leading provider of search engine optimization (SEO) and content marketing solutions based in New York. The company offers a comprehensive platform, Conductor Searchlight, which generates insights into customer intent, helping marketers create compelling content that enhances organic traffic and improves marketing ROI. Its services include SEO strategy, content strategy, competitive intelligence, and pay-per-click strategy, along with essential tools such as rank tracking, SEO reporting, and audience engagement analytics. Additionally, Conductor's platform features content technology solutions that facilitate content mapping, performance analysis, keyword research, and market share insights. This enables enterprises across various industries, including retail, healthcare, and finance, to optimize their content and increase online visibility. Formerly known as Linkexperts, Inc., Conductor rebranded in 2008 and has since become an independent entity, having spun out from WeWork in 2019.

Jirafe is a New York City-based company that specializes in providing analytics for eCommerce retailers, enabling them to enhance their revenue through data-driven marketing and merchandising strategies. By offering real-time actionable insights, Jirafe helps merchants understand customer behavior, identify best-selling products, and make informed decisions to grow their businesses. The company's goal is to automate essential tasks that eCommerce stores face, allowing retailers to focus on driving their business forward. With a team passionate about big data, analytics, and machine learning, Jirafe continually seeks to innovate and expand its offerings to support the success of tens of thousands of merchants.

Artisan Mobile is a mobile software provider based in Philadelphia, Pennsylvania, founded in 2010. The company specializes in a mobile application management platform that allows developers to implement application changes and publish them instantly to users. Artisan Mobile's technology supports marketers by enabling them to analyze user behavior, create targeted segments, and engage users through personalized push notifications and in-app messages. This functionality enhances mobile engagement and significantly boosts return on investment for mobile marketing efforts. Additionally, the platform offers tools for user analysis and testing different application designs, allowing for personalized user experiences without the need for coding or resubmission to app stores.

Welcome is a marketing orchestration platform, designed to streamline and optimize marketing operations for large, ambitious brands. It aligns marketing teams, simplifies campaign execution, and provides measurable results. Welcome integrates with other marketing technology tools, enabling better collaboration and performance tracking. It serves as a central hub for marketing teams, supporting their growth and enhancing overall marketing performance.

Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.

Shopify Inc., headquartered in Ottawa, Canada, is a leading commerce company offering a cloud-based, multi-channel platform for small and medium-sized businesses worldwide. Its platform enables merchants to manage and grow their businesses across various sales channels, including web, mobile, social media, marketplaces, and physical retail. Shopify provides a suite of services, such as marketing tools, customer engagement, payments, and shipping, to simplify online store operations. The platform also offers a single view of business and customers, inventory management, order processing, and analytics. Shopify Plus, its enterprise-level offering, caters to high-volume merchants, providing customization options and powering global brands. As of 2021, Shopify powers over 1.7 million businesses in approximately 175 countries.

Jirafe is a New York City-based company that specializes in providing analytics for eCommerce retailers, enabling them to enhance their revenue through data-driven marketing and merchandising strategies. By offering real-time actionable insights, Jirafe helps merchants understand customer behavior, identify best-selling products, and make informed decisions to grow their businesses. The company's goal is to automate essential tasks that eCommerce stores face, allowing retailers to focus on driving their business forward. With a team passionate about big data, analytics, and machine learning, Jirafe continually seeks to innovate and expand its offerings to support the success of tens of thousands of merchants.

Shopify Inc., headquartered in Ottawa, Canada, is a leading commerce company offering a cloud-based, multi-channel platform for small and medium-sized businesses worldwide. Its platform enables merchants to manage and grow their businesses across various sales channels, including web, mobile, social media, marketplaces, and physical retail. Shopify provides a suite of services, such as marketing tools, customer engagement, payments, and shipping, to simplify online store operations. The platform also offers a single view of business and customers, inventory management, order processing, and analytics. Shopify Plus, its enterprise-level offering, caters to high-volume merchants, providing customization options and powering global brands. As of 2021, Shopify powers over 1.7 million businesses in approximately 175 countries.

Conductor, LLC is a leading provider of search engine optimization (SEO) and content marketing solutions based in New York. The company offers a comprehensive platform, Conductor Searchlight, which generates insights into customer intent, helping marketers create compelling content that enhances organic traffic and improves marketing ROI. Its services include SEO strategy, content strategy, competitive intelligence, and pay-per-click strategy, along with essential tools such as rank tracking, SEO reporting, and audience engagement analytics. Additionally, Conductor's platform features content technology solutions that facilitate content mapping, performance analysis, keyword research, and market share insights. This enables enterprises across various industries, including retail, healthcare, and finance, to optimize their content and increase online visibility. Formerly known as Linkexperts, Inc., Conductor rebranded in 2008 and has since become an independent entity, having spun out from WeWork in 2019.

Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.

Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.

Clickable, Inc. is a technology company that specializes in marketing ROI reporting and automation solutions. Originally founded in 2006 as AdaptClick, Inc., it operates a platform designed to help agencies and brands measure marketing effectiveness by integrating diverse products and services into a unified system. This platform tracks the return on investment across the customer journey, from audience engagement to purchase and retention, by combining data from social media, search, CRM, email, and various marketing tools. It allows for the visualization of this data in customizable dashboards, aiding businesses in making informed marketing decisions. In 2013, Clickable was acquired by LookSmart, which incorporated its technology and assets into its operations. The company continues to serve a wide range of clients, from Fortune 50 corporations to mid-market agencies, by providing them with critical insights into their marketing strategies. Clickable is headquartered in San Francisco, California.