FirstMark Capital

FirstMark Capital is an early-stage venture capital firm based in New York City. Founded in 2008 in a spin-out from Pequot Capital Management's venture business, the firm partners with exceptional founders to build iconic technology companies across enterprise and consumer sectors. It has backed notable companies such as Pinterest, Shopify, DraftKings, Discord, Airbnb, StubHub, Riot Games, and InVision, among others, reflecting a strong presence in the New York venture ecosystem.

William Bitsky

Investor

Beth Ferreira

General Partner

Rick Heitzmann

Managing Director

Amish Jani

Managing Director

Adam Nelson

Managing Director

Past deals in Clothes

Pickle

Series A in 2025
Pickle is a peer-to-peer clothing rental marketplace that connects users within local communities. It offers trendy outfits for rent, with same-day delivery options in major cities like New York, Los Angeles, and Miami. The platform facilitates direct exchanges between lenders and renters or uses courier services for convenience.

Pickle

Seed Round in 2023
Pickle is a peer-to-peer clothing rental marketplace that connects users within local communities. It offers trendy outfits for rent, with same-day delivery options in major cities like New York, Los Angeles, and Miami. The platform facilitates direct exchanges between lenders and renters or uses courier services for convenience.

Fame and Partners

Series A in 2016
Fame & Partners is a women's apparel platform specializing in custom-made, bespoke clothing for special occasions. The company offers a range of products including ball gowns, evening gowns, and wedding suits, all produced ethically with an emphasis on reducing environmental impact through made-to-order manufacturing. By celebrating individuality, Fame & Partners helps women craft unique looks tailored to their personal styles and body types.

Lolly Wolly Doodle

Series A in 2013
Lolly Wolly Doodle, Inc. is a designer and manufacturer of apparel and accessories for girls, boys, babies, and women, established in 2010 and headquartered in Lexington, North Carolina, with an additional location in New York, New York. The company offers a diverse range of products, including dresses, rompers, tops, bottoms, and monogrammed items, as well as baby blankets, bibs, headbands, and family matching wear. In addition to apparel, Lolly Wolly Doodle provides home décor items such as blankets, holiday décor, pillow covers, and personalized accessories. With a commitment to American manufacturing, the company proudly produces over 50% of its items in its Lexington factory. Lolly Wolly Doodle sells its products online, catering to customers in the United States and internationally, focusing on delivering high-quality and affordable options for families.

Lolly Wolly Doodle

Seed Round in 2011
Lolly Wolly Doodle, Inc. is a designer and manufacturer of apparel and accessories for girls, boys, babies, and women, established in 2010 and headquartered in Lexington, North Carolina, with an additional location in New York, New York. The company offers a diverse range of products, including dresses, rompers, tops, bottoms, and monogrammed items, as well as baby blankets, bibs, headbands, and family matching wear. In addition to apparel, Lolly Wolly Doodle provides home décor items such as blankets, holiday décor, pillow covers, and personalized accessories. With a commitment to American manufacturing, the company proudly produces over 50% of its items in its Lexington factory. Lolly Wolly Doodle sells its products online, catering to customers in the United States and internationally, focusing on delivering high-quality and affordable options for families.
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