First Round Capital

First Round Capital is a venture capital firm founded in 2004 and based in San Francisco, California. It specializes in seed-stage investments, primarily focusing on technology, healthcare, and consumer sectors. The firm aims to support early-stage companies, often acting as their first source of outside capital, with typical initial investments around $500,000. First Round Capital takes an active role in its portfolio companies, fostering a community of entrepreneurs through various services, including custom software and unique in-person experiences. The firm has helped its founders raise over $2.5 billion in follow-on capital, showcasing its effective support for burgeoning businesses. Additionally, First Round Capital has initiated a VC-sponsored Exchange Fund, allowing its entrepreneurs to share in the performance of their collective investments. With offices in Philadelphia, San Francisco, and New York, the firm continues to invest nationally, focusing on nurturing innovative ideas and helping small companies grow into significant players in their respective markets.

Meka Asonye

Partner

Hayley Barna

Partner

Brett Berson

Partner

Jeffrey Donnon

CFO

Annie Duke

Special Partner

Molly Fowler

CEO

Amy Fu

Vice President, Investments

Rob Hayes

Partner

Todd Jackson

Partner

Josh Kopelman

Partner

Whitnie Narcisse

Operating Partner

Cory Perkins

Partner Operations Manager

Bill Trenchard

Partner

Liz Wessel

Partner

James Wu

Infrastructure and AI / ML Investor

Past deals in Mobile Advertising

Amino

Seed Round in 2018
Amino is a payments company based in Philadelphia, Pennsylvania, that specializes in providing solutions for the online advertising industry. Founded in 2017, Amino leverages blockchain technology to enhance transparency and combat fraud within digital advertising. Its key products include Amino Lens, which validates entities in the media supply chain and tracks ads, impressions, and expenditures, and Amino Pay, which offers marketers control over the supply chain using smart contract technology to enforce vendor agreements. The company serves a diverse clientele, including brands, agencies, publishers, and adtech firms, aiming to make the advertising ecosystem more transparent and cost-effective. Formerly known as Curren-C, Inc., Amino's name change in July 2017 reflects its commitment to transforming online advertising through innovative payment solutions.

Amino

Seed Round in 2017
Amino is a payments company based in Philadelphia, Pennsylvania, that specializes in providing solutions for the online advertising industry. Founded in 2017, Amino leverages blockchain technology to enhance transparency and combat fraud within digital advertising. Its key products include Amino Lens, which validates entities in the media supply chain and tracks ads, impressions, and expenditures, and Amino Pay, which offers marketers control over the supply chain using smart contract technology to enforce vendor agreements. The company serves a diverse clientele, including brands, agencies, publishers, and adtech firms, aiming to make the advertising ecosystem more transparent and cost-effective. Formerly known as Curren-C, Inc., Amino's name change in July 2017 reflects its commitment to transforming online advertising through innovative payment solutions.

Zenreach

Series C in 2017
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

Mobcrush

Series B in 2016
Mobcrush, Inc., a technology and entertainment company, develops a live streaming application and community for gamers. It offers Mobcrush, a mobile application that connects gamers worldwide. The company’s application enables users to create and broadcast the gameplay live from the phone or tablet; watch and hang out with creators and tune in for epic events and eSports competitions; and connect and chat with a community of players that love the same games. Mobcrush, Inc. was incorporated in 2014 and is based in Santa Monica, California.

Arbor

Series A in 2016
Arbor Technologies, Inc. operates an online marketplace focused on people-based data, allowing publishers and app developers to effectively monetize their data assets while maintaining privacy and transparency. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, Arbor's platform offers marketers accurate insights into customer behavior and facilitates precise engagement strategies. By leveraging deterministic data, Arbor enhances brand loyalty and revenue per user, ultimately connecting brands with real individuals in a meaningful way. The company is supported by notable investors, including First Round, Canaan Partners, and Great Oaks, and operates as a subsidiary of LiveRamp, Inc.

Zenreach

Series B in 2016
Zenreach, Inc. is a San Francisco-based company that specializes in online marketing solutions for businesses with physical locations. Established in 2011, Zenreach focuses on enhancing customer acquisition and lifetime value through its innovative Walk-Through Marketing approach. The company's offerings include Zenreach Engage, which automatically tracks customer visits and develops comprehensive customer profiles, and Zenreach Attract, designed to improve advertising performance by targeting audiences based on existing customers. Zenreach measures success through its proprietary Walk-Through Rate™, which indicates when individuals exposed to an advertisement subsequently visit a location. The company caters to a diverse clientele, including independent merchants and well-known brands, helping them establish meaningful customer relationships that drive real business results.

Circulate

Venture Round in 2015
Circulate helps publishers (Web and App), networks and SDK providers maximize their first-party data monetization strategies with one simple integration, on a privacy friendly basis. Circulate advances the science of targeting and media attribution by enabling industry partners to utilize match Data as a Service. Marketers and their agencies are empowered to provide a unified consumer experience, attribute success, prioritize marketing investments, extend their reach and personalize their content.

Mobcrush

Series A in 2015
Mobcrush, Inc., a technology and entertainment company, develops a live streaming application and community for gamers. It offers Mobcrush, a mobile application that connects gamers worldwide. The company’s application enables users to create and broadcast the gameplay live from the phone or tablet; watch and hang out with creators and tune in for epic events and eSports competitions; and connect and chat with a community of players that love the same games. Mobcrush, Inc. was incorporated in 2014 and is based in Santa Monica, California.

Jelli

Series B in 2015
Jelli, Inc. operates as a cloud-based advertising company for the radio market in the United States. It offers SpotPlan, a Web-based programmatic buying platform for buying radio advertising; RadioSpot, a cloud-based advertising server for broadcast radio, and automating terrestrial radio advertising; and RadioDash, a campaign dashboard for radio campaigns. The company was incorporated in 2007 and is based in San Mateo, California. As of December 31, 2018, Jelli, Inc. operates as a subsidiary of iHeartMedia, Inc.

LiveIntent

Series D in 2015
LiveIntent is a marketing technology platform that specializes in enhancing email as a powerful tool for identity resolution and targeted marketing. Serving over 2,000 brands and publishers worldwide, LiveIntent transforms traditional email communication into a robust mechanism for customer engagement and revenue generation in a mobile-first environment. The platform creates a private customer graph that supports various marketing objectives, including acquisition and attribution. Headquartered in New York City, LiveIntent has additional offices in cities such as Berlin, Chicago, and Los Angeles, employing around 170 people. Its full-service email advertising solutions cater to the needs of both marketers and publishers, positioning the company as a leader in the email marketing landscape.

GumGum

Series C in 2015
GumGum, Inc. is a technology and media company based in Santa Monica, California, specializing in in-image advertising and visual intelligence solutions. Founded in 2006, it provides a variety of services including influencer marketing, site monetization, community management, and targeted media buying. The company’s proprietary technology utilizes machine learning and deep learning to deliver contextual advertising, enabling brands to effectively engage with their target audiences. GumGum's visual intelligence platform, along with its contextual advertising engine, Verity™, allows advertisers to safely and accurately place ads alongside relevant content. Additionally, GumGum offers tools such as AdBuilder, which enables brands to customize and launch in-image and in-screen advertisements. The company has expanded its presence with offices in various cities across the United States, as well as in London and Sydney, enhancing its ability to serve clients globally.

Mobcrush

Seed Round in 2015
Mobcrush, Inc., a technology and entertainment company, develops a live streaming application and community for gamers. It offers Mobcrush, a mobile application that connects gamers worldwide. The company’s application enables users to create and broadcast the gameplay live from the phone or tablet; watch and hang out with creators and tune in for epic events and eSports competitions; and connect and chat with a community of players that love the same games. Mobcrush, Inc. was incorporated in 2014 and is based in Santa Monica, California.

Arbor

Seed Round in 2015
Arbor Technologies, Inc. operates an online marketplace focused on people-based data, allowing publishers and app developers to effectively monetize their data assets while maintaining privacy and transparency. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, Arbor's platform offers marketers accurate insights into customer behavior and facilitates precise engagement strategies. By leveraging deterministic data, Arbor enhances brand loyalty and revenue per user, ultimately connecting brands with real individuals in a meaningful way. The company is supported by notable investors, including First Round, Canaan Partners, and Great Oaks, and operates as a subsidiary of LiveRamp, Inc.

SAY Media

Venture Round in 2014
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

VigLink

Series C in 2014
VigLink, Inc. operates a platform dedicated to monetizing content-driven commerce by transforming ordinary links into revenue-generating opportunities. Founded in 2009 and based in San Francisco, the company serves a vast network of over 30,000 retailers and processes more than ten billion page views and five hundred million clicks each month. VigLink offers three primary products: VigLink Convert, which turns existing product links into revenue-earning connections; VigLink Insert, which uses advanced semantic technology to automatically link relevant text mentions to valuable destinations; and VigLink Anywhere, which enables users to monetize links shared across social networks and emails. By automating the monetization process, VigLink allows content publishers to focus on creating high-quality material without the burden of managing multiple affiliate programs. The platform provides detailed analytics to help publishers identify their most successful links and maximize earnings, while leveraging its scale to negotiate higher commission rates with merchants. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

URX

Series A in 2014
URX empowers publishers to monetize mobile content and enables advertisers to drive mobile commerce. The world's most forward-thinking companies use URX to connect users directly to relevant commerce experiences.

ZEFR

Series D in 2014
ZEFR is a video advertising company that specializes in creating targeted video ad placements using proprietary technology. The company offers custom packages that combine advanced technology with human oversight to select individual videos, ensuring that brands can scale their video ad campaigns safely and effectively. ZEFR has access to extensive data, surpassing that of any YouTube partner, which allows it to improve outcomes for content owners and brands alike. By aligning the right advertisements with relevant content on preferred platforms, ZEFR enhances audience engagement and optimizes advertising performance.

Flurry

Series D in 2013
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

Monetate

Series C in 2013
Monetate, Inc. is a company specializing in personalization software that empowers marketers to enhance customer experiences through tailored solutions. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate serves brands and retailers globally, including notable clients like Best Buy and QVC. The company's platform offers a comprehensive suite of services, including testing and optimization, segmentation, one-to-one personalization, and audience insights. By leveraging cloud-based technology, Monetate allows marketers to execute a greater number of optimization campaigns with speed and flexibility, enhancing cross-channel consistency and customer engagement. Additionally, Monetate provides expert strategic services to help clients implement best practices and drive online revenue. The company maintains a strategic partnership with Bazaarvoice, expanding its capabilities in the personalization space.

Voxel

Seed Round in 2013
Voxel is a company that specializes in a virtualization platform designed to enhance mobile application development. Founded in 2013 and based in Palo Alto, California, Voxel enables users to build applications that run in the cloud, streaming seamlessly to client devices. The company also focuses on transforming mobile advertising by allowing users to engage with apps before making a purchase decision. This "try before they buy" approach enhances the app discovery process, ensuring that each visit to the app store is intentional and contributes to a higher lifetime value for users.

Solve Media

Series B in 2013
Solve Media, Inc. is a digital media technology company that offers a hosted security platform tailored for publishers, advertisers, and agencies. The company provides an online and mobile advertising platform that enhances branding opportunities, allowing brands to engage consumers through various formats, including CAPTCHA, display ads, videos, and mobile formats. By protecting website publishers from automated submissions, spam, and other fraudulent activities, Solve Media aims to improve brand message delivery and recall rates while maximizing return on investment for advertisers. Founded in 2009 and based in Philadelphia, Pennsylvania, Solve Media has additional offices in major cities such as New York, Chicago, San Francisco, and London. The company was previously known as AdCopy, Inc. before rebranding in September 2010 and is currently a subsidiary of Adiant.

MessageMe

Series A in 2013
MessageMe is a mobile messaging application designed to enhance communication through personalized and emotionally engaging interactions. The platform focuses on creating a fun and lightweight user experience, encouraging users to send and respond to messages in a dynamic manner. By applying techniques from social gaming, MessageMe aims to enrich the emotional context of messaging, thereby increasing user engagement and excitement. The company has attracted interest from major players in the tech industry, including Snapchat and Truecaller. Ultimately, MessageMe was acquired by Yahoo for a sum estimated between $30 million and $40 million, reflecting its potential in the competitive messaging app landscape.

Manifest

Seed Round in 2013
Manifest, Inc. operates a product feed-based advertising platform that enables retailers to optimize their product catalogs for promotion on various digital platforms, including Facebook and Google. The platform allows users to add product feeds, create product groups, and gain insights into customer preferences. Manifest's Matching Engine enhances advertising effectiveness by helping retailers not only retarget existing customers but also discover and engage new ones by showcasing relevant products. The company has facilitated the optimization of over 14 million products across 4 billion ads, resulting in more than $70 million in revenue for its clients. Established in 2011 and headquartered in San Francisco, California, Manifest was formerly known as SocialWire, Inc. and rebranded in 2015. It serves a diverse clientele that includes notable retailers such as Neiman Marcus and Gilt, and it operates as a subsidiary of Rakuten Marketing LLC.

Flurry

Venture Round in 2013
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

MessageMe

Seed Round in 2013
MessageMe is a mobile messaging application designed to enhance communication through personalized and emotionally engaging interactions. The platform focuses on creating a fun and lightweight user experience, encouraging users to send and respond to messages in a dynamic manner. By applying techniques from social gaming, MessageMe aims to enrich the emotional context of messaging, thereby increasing user engagement and excitement. The company has attracted interest from major players in the tech industry, including Snapchat and Truecaller. Ultimately, MessageMe was acquired by Yahoo for a sum estimated between $30 million and $40 million, reflecting its potential in the competitive messaging app landscape.

Manifest

Seed Round in 2012
Manifest, Inc. operates a product feed-based advertising platform that enables retailers to optimize their product catalogs for promotion on various digital platforms, including Facebook and Google. The platform allows users to add product feeds, create product groups, and gain insights into customer preferences. Manifest's Matching Engine enhances advertising effectiveness by helping retailers not only retarget existing customers but also discover and engage new ones by showcasing relevant products. The company has facilitated the optimization of over 14 million products across 4 billion ads, resulting in more than $70 million in revenue for its clients. Established in 2011 and headquartered in San Francisco, California, Manifest was formerly known as SocialWire, Inc. and rebranded in 2015. It serves a diverse clientele that includes notable retailers such as Neiman Marcus and Gilt, and it operates as a subsidiary of Rakuten Marketing LLC.

Flurry

Series D in 2012
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

RebelMouse

Seed Round in 2012
RebelMouse, Inc. is a social media aggregator and digital publishing platform founded in 2012 and based in New York City. It enables brands, media companies, and individuals to create and manage dynamic content experiences that foster community engagement and audience growth across various social channels. Unlike traditional content management systems, RebelMouse emphasizes a distributed approach, allowing content to be shared across multiple platforms, including websites, social media, and applications. The platform features tools for social sharing, post creation, and analytics, which help users understand how their content is consumed and shared. RebelMouse has gained recognition for its innovative strategies that have driven significant online traffic for various publishers and brands, including prominent projects with media entities and initiatives to enhance brand engagement, such as transforming United Airlines Hub into a leading airline blog.

Jelli

Venture Round in 2012
Jelli, Inc. operates as a cloud-based advertising company for the radio market in the United States. It offers SpotPlan, a Web-based programmatic buying platform for buying radio advertising; RadioSpot, a cloud-based advertising server for broadcast radio, and automating terrestrial radio advertising; and RadioDash, a campaign dashboard for radio campaigns. The company was incorporated in 2007 and is based in San Mateo, California. As of December 31, 2018, Jelli, Inc. operates as a subsidiary of iHeartMedia, Inc.

ZEFR

Series C in 2012
ZEFR is a video advertising company that specializes in creating targeted video ad placements using proprietary technology. The company offers custom packages that combine advanced technology with human oversight to select individual videos, ensuring that brands can scale their video ad campaigns safely and effectively. ZEFR has access to extensive data, surpassing that of any YouTube partner, which allows it to improve outcomes for content owners and brands alike. By aligning the right advertisements with relevant content on preferred platforms, ZEFR enhances audience engagement and optimizes advertising performance.

SAY Media

Venture Round in 2012
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

33Across

Series C in 2012
33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

Pocket Change

Series A in 2012
Pocket Change Inc. operates an online platform designed to help iOS and Android game developers monetize their applications through a token system. Users can earn virtual credits by engaging with mobile apps, which can subsequently be redeemed for products in the Pocket Change store. Founded in 2011 and based in San Francisco, California, the company aims to create a universal virtual currency that enhances value for game developers while enriching the user experience. Originally known as Lunch Money Co., Pocket Change focuses on improving interaction between developers and users in the mobile gaming ecosystem.

Moat

Series B in 2012
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

Pocket Change

Seed Round in 2011
Pocket Change Inc. operates an online platform designed to help iOS and Android game developers monetize their applications through a token system. Users can earn virtual credits by engaging with mobile apps, which can subsequently be redeemed for products in the Pocket Change store. Founded in 2011 and based in San Francisco, California, the company aims to create a universal virtual currency that enhances value for game developers while enriching the user experience. Originally known as Lunch Money Co., Pocket Change focuses on improving interaction between developers and users in the mobile gaming ecosystem.

GumGum

Series B in 2011
GumGum, Inc. is a technology and media company based in Santa Monica, California, specializing in in-image advertising and visual intelligence solutions. Founded in 2006, it provides a variety of services including influencer marketing, site monetization, community management, and targeted media buying. The company’s proprietary technology utilizes machine learning and deep learning to deliver contextual advertising, enabling brands to effectively engage with their target audiences. GumGum's visual intelligence platform, along with its contextual advertising engine, Verity™, allows advertisers to safely and accurately place ads alongside relevant content. Additionally, GumGum offers tools such as AdBuilder, which enables brands to customize and launch in-image and in-screen advertisements. The company has expanded its presence with offices in various cities across the United States, as well as in London and Sydney, enhancing its ability to serve clients globally.

Yieldex

Series C in 2011
Yieldex is the leading provider of digital ad forecasting, analytic pricing and marketplace tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies.

LiveIntent

Series B in 2011
LiveIntent is a marketing technology platform that specializes in enhancing email as a powerful tool for identity resolution and targeted marketing. Serving over 2,000 brands and publishers worldwide, LiveIntent transforms traditional email communication into a robust mechanism for customer engagement and revenue generation in a mobile-first environment. The platform creates a private customer graph that supports various marketing objectives, including acquisition and attribution. Headquartered in New York City, LiveIntent has additional offices in cities such as Berlin, Chicago, and Los Angeles, employing around 170 people. Its full-service email advertising solutions cater to the needs of both marketers and publishers, positioning the company as a leader in the email marketing landscape.

DoubleVerify

Series C in 2011
DoubleVerify is a digital media measurement and analytics software platform headquartered in New York City, founded in 2008. The company offers solutions that help brand marketers, agencies, advertising networks, demand-side platforms, exchanges, and digital publishers enhance the quality and effectiveness of their digital advertising campaigns. Its technology ensures that ads are delivered in brand-safe environments, are fully viewable, and reach real audiences in the intended geographic areas. By providing consistent and unbiased data, DoubleVerify enables clients to assess campaign performance and optimize their digital ad investments. The company's revenue model is based on charging a Measured Transaction Fee for the volume of media transactions measured on its platform.

Moat

Series A in 2011
Moat is a free search engine for display ads. Moat also offers heatmap analytics and resources for creative. Online ads tend to be transient: visible one second and gone the next. Whether you want to see the ads from a particular brand, discover new advertisers, or get inspiration from innovative creative campaigns, the need for a centralized ad search is evident. Enter: Moat. Moat Ad Search is a search engine that focuses entirely on ads instead of other kinds of online content. Similar to traditional search engines, its results are compiled using a web crawler that is specifically tuned to look for ads on the web and index them for later retrieval. Moat also accepts submissions from advertisers and agencies that wish to have their ads included.

ZEFR

Series B in 2011
ZEFR is a video advertising company that specializes in creating targeted video ad placements using proprietary technology. The company offers custom packages that combine advanced technology with human oversight to select individual videos, ensuring that brands can scale their video ad campaigns safely and effectively. ZEFR has access to extensive data, surpassing that of any YouTube partner, which allows it to improve outcomes for content owners and brands alike. By aligning the right advertisements with relevant content on preferred platforms, ZEFR enhances audience engagement and optimizes advertising performance.

Adaptly

Series A in 2011
Adaptly, Inc. is a digital advertising solutions provider that specializes in helping advertisers scale their campaigns across major social networks such as Facebook, Instagram, Snapchat, Twitter, and Pinterest. Founded in 2010 and headquartered in New York City, the company offers a comprehensive suite of services, including personalized planning, strategy development, media buying, execution, and performance analysis. Adaptly utilizes proprietary technology to deliver real-time insights and auto-optimization, allowing brands to achieve their advertising objectives more effectively. The company operates additional offices in Chicago, Los Angeles, San Francisco, London, and Sydney, and employs over 120 professionals. As of December 2018, Adaptly functions as a subsidiary of Accenture plc.

VigLink

Series B in 2011
VigLink, Inc. operates a platform dedicated to monetizing content-driven commerce by transforming ordinary links into revenue-generating opportunities. Founded in 2009 and based in San Francisco, the company serves a vast network of over 30,000 retailers and processes more than ten billion page views and five hundred million clicks each month. VigLink offers three primary products: VigLink Convert, which turns existing product links into revenue-earning connections; VigLink Insert, which uses advanced semantic technology to automatically link relevant text mentions to valuable destinations; and VigLink Anywhere, which enables users to monetize links shared across social networks and emails. By automating the monetization process, VigLink allows content publishers to focus on creating high-quality material without the burden of managing multiple affiliate programs. The platform provides detailed analytics to help publishers identify their most successful links and maximize earnings, while leveraging its scale to negotiate higher commission rates with merchants. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

33Across

Series B in 2011
33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

MightyText

Seed Round in 2011
MightyText is a technology company based in the Bay Area, California, founded by a team with backgrounds in prominent companies such as Google, Zynga, and Cisco. The company focuses on enhancing the experience of users who send and receive SMS text messages and phone calls. By leveraging the capabilities of the Android platform, MightyText aims to provide innovative products and features that facilitate communication for consumers worldwide.

Flurry

Series C in 2010
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

Monetate

Series A in 2010
Monetate, Inc. is a company specializing in personalization software that empowers marketers to enhance customer experiences through tailored solutions. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate serves brands and retailers globally, including notable clients like Best Buy and QVC. The company's platform offers a comprehensive suite of services, including testing and optimization, segmentation, one-to-one personalization, and audience insights. By leveraging cloud-based technology, Monetate allows marketers to execute a greater number of optimization campaigns with speed and flexibility, enhancing cross-channel consistency and customer engagement. Additionally, Monetate provides expert strategic services to help clients implement best practices and drive online revenue. The company maintains a strategic partnership with Bazaarvoice, expanding its capabilities in the personalization space.

ZEFR

Series A in 2010
ZEFR is a video advertising company that specializes in creating targeted video ad placements using proprietary technology. The company offers custom packages that combine advanced technology with human oversight to select individual videos, ensuring that brands can scale their video ad campaigns safely and effectively. ZEFR has access to extensive data, surpassing that of any YouTube partner, which allows it to improve outcomes for content owners and brands alike. By aligning the right advertisements with relevant content on preferred platforms, ZEFR enhances audience engagement and optimizes advertising performance.

VigLink

Series A in 2010
VigLink, Inc. operates a platform dedicated to monetizing content-driven commerce by transforming ordinary links into revenue-generating opportunities. Founded in 2009 and based in San Francisco, the company serves a vast network of over 30,000 retailers and processes more than ten billion page views and five hundred million clicks each month. VigLink offers three primary products: VigLink Convert, which turns existing product links into revenue-earning connections; VigLink Insert, which uses advanced semantic technology to automatically link relevant text mentions to valuable destinations; and VigLink Anywhere, which enables users to monetize links shared across social networks and emails. By automating the monetization process, VigLink allows content publishers to focus on creating high-quality material without the burden of managing multiple affiliate programs. The platform provides detailed analytics to help publishers identify their most successful links and maximize earnings, while leveraging its scale to negotiate higher commission rates with merchants. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

AppNexus

Series C in 2010
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

Transpera

Series C in 2010
Transpera is a mobile technology company that specializes in monetizing videos for mobile devices. It offers a comprehensive platform that connects online content owners, network operators, and advertisers through its patent-pending advertising technology. This solution facilitates the effective deployment of mobile video services, allowing video publishers to mobilize and distribute their content to mobile users. Additionally, Transpera provides brand owners and advertisers with a direct avenue for reaching their target audiences, enhancing the video offerings available through mobile carriers. The company serves various internet video brands, helping them navigate the complexities of mobile video monetization.

Stickybits

Series A in 2010
Stickybits operates as a social object network, bridging the gap between the digital and physical realms. The company offers unique barcodes known as "stickybits," which can be scanned using iPhone or Android devices. These codes allow users to augment their experiences with user-generated content, enabling them to receive notifications when their codes are scanned, modified, or relocated by others. Stickybits also provides a product line that includes a pack of aesthetically designed stickers available for purchase on Amazon, alongside the option for users to print their own codes at home through the company's website.

SimpleGeo

Series A in 2010
SimpleGeo, founded in 2009 by Matt Galligan and Joe Stump, developed a location infrastructure designed to integrate location-aware features into applications. The company provided an API that enabled developers to create geo-aware applications for mobile devices. SimpleGeo's offerings included Geographic Information Systems (GIS) and Location-Based Services (LBS), which supplied geographical information to mobile applications. This allowed clients to efficiently store and scale their location data while facilitating complex geospatial and temporal queries. In October 2011, SimpleGeo was acquired by Urban Airship.

Jelli

Series A in 2010
Jelli, Inc. operates as a cloud-based advertising company for the radio market in the United States. It offers SpotPlan, a Web-based programmatic buying platform for buying radio advertising; RadioSpot, a cloud-based advertising server for broadcast radio, and automating terrestrial radio advertising; and RadioDash, a campaign dashboard for radio campaigns. The company was incorporated in 2007 and is based in San Mateo, California. As of December 31, 2018, Jelli, Inc. operates as a subsidiary of iHeartMedia, Inc.

Demdex

Series A in 2010
Demdex provides Audience Management solutions for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS Audience Management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries. As the best alternative to homegrown systems which are expensive to build, operate and maintain, Demdex's enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online.

UberMedia

Series A in 2010
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.

Flurry

Series B in 2010
Flurry, Inc. is a provider of mobile application analytics and advertising solutions, enabling businesses to build, measure, advertise, and monetize applications. Founded in 2005 and headquartered in San Francisco, with additional offices in New York, London, and Mumbai, Flurry offers a suite of products designed to enhance user engagement and drive revenue. Flurry Analytics allows over 125,000 companies to track consumer interactions across more than 400,000 applications, providing insights into audience reach, retention, and conversions. The platform features AppSpot, which delivers targeted advertisements to optimize clicks and revenue, and AppCircle, which helps organizations grow their application audience. Additionally, Flurry Personas segments consumers by shared interests, while Flurry Marketplace connects publishers to advertisers through a streamlined SDK integration. Flurry operates as a subsidiary of Yahoo! Inc. since August 2014.

LiveIntent

Series A in 2009
LiveIntent is a marketing technology platform that specializes in enhancing email as a powerful tool for identity resolution and targeted marketing. Serving over 2,000 brands and publishers worldwide, LiveIntent transforms traditional email communication into a robust mechanism for customer engagement and revenue generation in a mobile-first environment. The platform creates a private customer graph that supports various marketing objectives, including acquisition and attribution. Headquartered in New York City, LiveIntent has additional offices in cities such as Berlin, Chicago, and Los Angeles, employing around 170 people. Its full-service email advertising solutions cater to the needs of both marketers and publishers, positioning the company as a leader in the email marketing landscape.

Invite Media

Series A in 2009
Invite Media is a technology company based in Philadelphia, PA, focused on developing innovative solutions for the display advertising market. The company is working with a team of Wharton statisticians to create media buying optimization technology. Its platform enables advertisers and agencies to utilize real-time bidding for purchasing display ad space, facilitating the management of automated strategies to optimize ad campaigns. This technology supports intelligent buying across various sources of real-time bidded inventory, enhancing the efficiency and effectiveness of online media purchases.

AppNexus

Series B in 2009
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

ScanScout

Series B in 2009
ScanScout is a leading online video advertising network that connects brands with consumers through digital devices. The company collaborates with major advertisers and publishers to enhance video advertising opportunities, creating significant revenue streams for publishers by helping them monetize their video content effectively. For advertisers, ScanScout offers tools to target and optimize ad messages, ensuring they reach the appropriate content and audience to maximize engagement. Serving hundreds of millions of ad impressions monthly, ScanScout operates from its headquarters in Boston, with additional offices in New York and Los Angeles.

ClickEquations

Venture Round in 2009
ClickEquations provides a powerful pay per click software platform that enables advertisers and agencies to manage large paid search campaigns more effectively and efficiently. ClickEquations combines access to Google, Yahoo!, and MSN campaigns in a single web interface with bid management, campaign editing and reporting features. An advanced Excel plug-in, ClickEquations Analyst, provides unprecedented analytics depth and flexibility as well customizable and sharable reports and dashboards.

GumGum

Series A in 2009
GumGum, Inc. is a technology and media company based in Santa Monica, California, specializing in in-image advertising and visual intelligence solutions. Founded in 2006, it provides a variety of services including influencer marketing, site monetization, community management, and targeted media buying. The company’s proprietary technology utilizes machine learning and deep learning to deliver contextual advertising, enabling brands to effectively engage with their target audiences. GumGum's visual intelligence platform, along with its contextual advertising engine, Verity™, allows advertisers to safely and accurately place ads alongside relevant content. Additionally, GumGum offers tools such as AdBuilder, which enables brands to customize and launch in-image and in-screen advertisements. The company has expanded its presence with offices in various cities across the United States, as well as in London and Sydney, enhancing its ability to serve clients globally.

VigLink

Seed Round in 2009
VigLink, Inc. operates a platform dedicated to monetizing content-driven commerce by transforming ordinary links into revenue-generating opportunities. Founded in 2009 and based in San Francisco, the company serves a vast network of over 30,000 retailers and processes more than ten billion page views and five hundred million clicks each month. VigLink offers three primary products: VigLink Convert, which turns existing product links into revenue-earning connections; VigLink Insert, which uses advanced semantic technology to automatically link relevant text mentions to valuable destinations; and VigLink Anywhere, which enables users to monetize links shared across social networks and emails. By automating the monetization process, VigLink allows content publishers to focus on creating high-quality material without the burden of managing multiple affiliate programs. The platform provides detailed analytics to help publishers identify their most successful links and maximize earnings, while leveraging its scale to negotiate higher commission rates with merchants. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

OpenX

Series C in 2009
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that assists businesses in managing ad revenue. Through its subsidiary, the company operates one of the largest and highest quality ad exchanges, enabling brands to deliver relevant advertising at a global scale. OpenX's technology aggregates and analyzes consumer interests in real time, ensuring that marketers effectively reach their target audiences. The platform supports over 30,000 recognized brands, 1,200 websites, and 2,000 premium mobile apps, providing insights into audience dynamics and facilitating efficient ad planning and purchasing across multiple screens. Additionally, OpenX offers an open-source ad server solution that allows publishers to access various ad networks, thereby reducing reliance on specific services like Google AdSense.

DoubleVerify

Series A in 2009
DoubleVerify is a digital media measurement and analytics software platform headquartered in New York City, founded in 2008. The company offers solutions that help brand marketers, agencies, advertising networks, demand-side platforms, exchanges, and digital publishers enhance the quality and effectiveness of their digital advertising campaigns. Its technology ensures that ads are delivered in brand-safe environments, are fully viewable, and reach real audiences in the intended geographic areas. By providing consistent and unbiased data, DoubleVerify enables clients to assess campaign performance and optimize their digital ad investments. The company's revenue model is based on charging a Measured Transaction Fee for the volume of media transactions measured on its platform.

33Across

Seed Round in 2009
33Across Inc. is a technology company that operates a social sharing and content discovery platform, focusing on enhancing consumer attention through automated advertising solutions. Founded in 2007 and based in New York, the company offers several key products, including SocialDNA Targeting, which helps clients identify social networks related to their brands, and BRAND GRAPH, which predicts potential consumers based on social and interest data. Additionally, it provides Social Personas, a real-time solution that captures social activity and demographic insights, and the Real Platform, which ensures ad quality by verifying viewability and preventing fraudulent traffic. 33Across aims to assist marketers in identifying high-potential prospects connected to existing customers while enabling publishers to effectively monetize their inventory, particularly in a cookieless environment. The company has additional offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago.

Yieldex

Series B in 2009
Yieldex is the leading provider of digital ad forecasting, analytic pricing and marketplace tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies.

Jingle Networks

Series D in 2009
Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

SocialBomb

Seed Round in 2008
Socialbomb's platform connects your audience’s mobile phones, blu-ray players, computers, and connected devices to their friends and the things they love. Every brand manager wants to build apps that will kickstart conversations across the world's Facebook pages, Twitter streams and iPhones. Socialbomb helps developers and creatives build those apps. They provide a single API that communicates with many social networks at once, so developers can spend their time on the core application instead of programing for each individual service. The Socialbomb engine is a RESTful API that lets customers exchange data dynamically with specific services. They push data to Facebook, Twitter, YouTube, Flickr and other social networks, and then pull information back into their customers' applications for richer features and more meaningful analytics. The Socialbomb API can provide detailed feedback about which content users like, comment on, and share. They also provide a web‐based administration and analytics suite to manage and measure the apps running on their platform. Customers can add publication channels, edit the services they make available, and review user activity metrics.

Transpera

Series B in 2008
Transpera is a mobile technology company that specializes in monetizing videos for mobile devices. It offers a comprehensive platform that connects online content owners, network operators, and advertisers through its patent-pending advertising technology. This solution facilitates the effective deployment of mobile video services, allowing video publishers to mobilize and distribute their content to mobile users. Additionally, Transpera provides brand owners and advertisers with a direct avenue for reaching their target audiences, enhancing the video offerings available through mobile carriers. The company serves various internet video brands, helping them navigate the complexities of mobile video monetization.

Movoxx

Series A in 2008
MoVoxx is a leading mobile advertising company that intelligently serves ads into mobile content reaching over 40 million unique U.S. users. With a fully integrated product suite of mobile media, including SMS, mobile app and display, MoVoxx pioneered tracking and aggregating mobile behaviors to enable advanced targeting and industry-best post-click conversion rates. MoVoxx's GeoSense and MobileTrace technologies empower top digital agencies, national brands and local merchants to launch location-based mobile advertising campaigns on a broad scale. These proprietary technologies include deep post-click analytics tools used to optimize mobile user engagement within targeted audience subsets. Founded in 2006, MoVoxx has a Fortune 500 client roster including Sears, Nissan, Continental Airlines, Ford Motor Company and Paramount Pictures. MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital.

Ambient Devices

Series C in 2008
Ambient Devices provides a complete solution to offer wireless products to consumers that make tangible interfaces to digital information. Today, this solution includes: the Ambient Information Network™-a back-end service delivery infrastructure and wireless network; and the Ambient Device Design™-a set of hardware specifications to turn everyday objects (like pens, watches, and clocks) into glanceable wireless information devices, customized and branded by product companies.

AppNexus

Series B in 2008
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

Ambient Devices

Series B in 2008
Ambient Devices provides a complete solution to offer wireless products to consumers that make tangible interfaces to digital information. Today, this solution includes: the Ambient Information Network™-a back-end service delivery infrastructure and wireless network; and the Ambient Device Design™-a set of hardware specifications to turn everyday objects (like pens, watches, and clocks) into glanceable wireless information devices, customized and branded by product companies.

Demdex

Seed Round in 2008
Demdex provides Audience Management solutions for powering dynamic, multi-channel data strategies online. Having pioneered the SaaS Audience Management market since 2008, Demdex's services are continually being embraced by some of the world's most recognized brands across diverse industries. As the best alternative to homegrown systems which are expensive to build, operate and maintain, Demdex's enterprise-level technology provides the scale, reliability, insight and performance necessary for businesses to succeed online.

BiggerBoat

Series A in 2008
BiggerBoat operates as an online advertising network that specializes in advertising within the entertainment sector. By leveraging digital platforms, BiggerBoat aims to connect advertisers with audiences through engaging content related to entertainment, enhancing visibility and reach for brands. The company emphasizes creating effective advertising solutions that resonate with consumers in an increasingly digital landscape.

MeetMe

Series B in 2008
MeetMe® (formerly MyYearbook) is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in English, Spanish and Portuguese.

GumGum

Series A in 2008
GumGum, Inc. is a technology and media company based in Santa Monica, California, specializing in in-image advertising and visual intelligence solutions. Founded in 2006, it provides a variety of services including influencer marketing, site monetization, community management, and targeted media buying. The company’s proprietary technology utilizes machine learning and deep learning to deliver contextual advertising, enabling brands to effectively engage with their target audiences. GumGum's visual intelligence platform, along with its contextual advertising engine, Verity™, allows advertisers to safely and accurately place ads alongside relevant content. Additionally, GumGum offers tools such as AdBuilder, which enables brands to customize and launch in-image and in-screen advertisements. The company has expanded its presence with offices in various cities across the United States, as well as in London and Sydney, enhancing its ability to serve clients globally.

Invite Media

Seed Round in 2008
Invite Media is a technology company based in Philadelphia, PA, focused on developing innovative solutions for the display advertising market. The company is working with a team of Wharton statisticians to create media buying optimization technology. Its platform enables advertisers and agencies to utilize real-time bidding for purchasing display ad space, facilitating the management of automated strategies to optimize ad campaigns. This technology supports intelligent buying across various sources of real-time bidded inventory, enhancing the efficiency and effectiveness of online media purchases.

Pinch Media

Seed Round in 2008
Pinch Media helps mobile application developers grow their businesses through free developer tools. The New York-based startup's initial products are focused on the iPhone SDK. Pinch Analytics, Pinch Media's first product, is a free analytics library that tracks all metrics necessary to optimize an iPhone application. Launched before the launch of Apple's AppStore, Pinch Analytics is in many live iPhone applications, including some of the largest. Regularly compiled in research reports, the aggregated information from Pinch Analytics helps developers plan their release and update strategies. Developers can gain access to this information and the insights gained from several million application downloads only by installing the Pinch Analytics library. While early, our platform has already been used to produce 500% increases in application sales. Pinch Media has also partnered with JumpTap, a prominent mobile network, to offer a Pinch Advertising program. Pinch Media's technology and JumpTap's dedicated sales force and strong relationship combine to provide unobtrusive mobile banners from high-quality brands for free, ad-supported applications. Pinch Media is currently accepting additional clients for both Pinch Analytics and Pinch Advertising.

Monetate

Seed Round in 2008
Monetate, Inc. is a company specializing in personalization software that empowers marketers to enhance customer experiences through tailored solutions. Founded in 2008 and headquartered in Conshohocken, Pennsylvania, Monetate serves brands and retailers globally, including notable clients like Best Buy and QVC. The company's platform offers a comprehensive suite of services, including testing and optimization, segmentation, one-to-one personalization, and audience insights. By leveraging cloud-based technology, Monetate allows marketers to execute a greater number of optimization campaigns with speed and flexibility, enhancing cross-channel consistency and customer engagement. Additionally, Monetate provides expert strategic services to help clients implement best practices and drive online revenue. The company maintains a strategic partnership with Bazaarvoice, expanding its capabilities in the personalization space.

Jingle Networks

Series C in 2008
Jingle Networks is a prominent provider of advertising and technology solutions focused on voice and mobile business search. The company connects businesses with consumers ready to transact by leveraging a robust new media channel within the growing business search market. Jingle Networks offers tailored solutions for carriers, network operators, advertising agencies, brand marketers, and small businesses. Its services enable thousands of national brands and local businesses to utilize brief in-call audio or text advertisements to attract new customers during phone calls or online searches. The company's innovative technology has made it a preferred choice for network operators and telecom carriers. Jingle Networks is also known for creating the free directory assistance service 1-800-FREE411, allowing consumers to obtain phone numbers without charge. This service is funded by short, targeted advertising messages that play while the caller waits for information. Founded by experienced professionals in advertising and technology, Jingle Networks continues to deliver effective solutions for building brand awareness and maximizing business search outcomes.

OpenX

Series B in 2007
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that assists businesses in managing ad revenue. Through its subsidiary, the company operates one of the largest and highest quality ad exchanges, enabling brands to deliver relevant advertising at a global scale. OpenX's technology aggregates and analyzes consumer interests in real time, ensuring that marketers effectively reach their target audiences. The platform supports over 30,000 recognized brands, 1,200 websites, and 2,000 premium mobile apps, providing insights into audience dynamics and facilitating efficient ad planning and purchasing across multiple screens. Additionally, OpenX offers an open-source ad server solution that allows publishers to access various ad networks, thereby reducing reliance on specific services like Google AdSense.

AppNexus

Seed Round in 2007
AppNexus Inc. develops a cloud-based software platform that enhances programmatic online advertising for both buyers and sellers of digital inventory. Founded in 2007 and headquartered in New York City, the company offers various tools that optimize campaign performance, including trading solutions and marketplaces for internet advertising. Its platform enables advertisers to create trading desks, advertising networks, and custom exchanges. Additionally, AppNexus provides a digital advertising delivery platform that helps publisher clients maximize revenue from multiple demand sources. Key offerings include the AppNexus Publisher Suite for ad serving and campaign management, as well as PriceCheck, a header bidding solution for various ad formats. The AppNexus Apps program allows third-party technology vendors and existing customers to develop features and expand their reach. AppNexus operates as a subsidiary of Xandr, Inc. and maintains offices in the U.S. and internationally.

Invite Media

Seed Round in 2007
Invite Media is a technology company based in Philadelphia, PA, focused on developing innovative solutions for the display advertising market. The company is working with a team of Wharton statisticians to create media buying optimization technology. Its platform enables advertisers and agencies to utilize real-time bidding for purchasing display ad space, facilitating the management of automated strategies to optimize ad campaigns. This technology supports intelligent buying across various sources of real-time bidded inventory, enhancing the efficiency and effectiveness of online media purchases.

Sendori

Series A in 2007
Sendori specializes in digital marketing solutions designed for advertisers and publishers, focusing on cost reduction, revenue generation, and brand protection. The company leverages a diverse mix of high-converting traffic sourced from both proprietary and third-party networks. Its offerings include patented one-click redirect technology and a proprietary ad serving platform that enhances digital advertising campaigns by driving conversions and lowering the cost per acquisition. Additionally, Sendori provides internet navigation support that improves the customer experience by working alongside web browsers to facilitate faster access to popular websites, while also enhancing security by minimizing the risk of typos that could lead to malicious sites.

SAY Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

SAY Media

Series D in 2007
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

Transpera

Series A in 2007
Transpera is a mobile technology company that specializes in monetizing videos for mobile devices. It offers a comprehensive platform that connects online content owners, network operators, and advertisers through its patent-pending advertising technology. This solution facilitates the effective deployment of mobile video services, allowing video publishers to mobilize and distribute their content to mobile users. Additionally, Transpera provides brand owners and advertisers with a direct avenue for reaching their target audiences, enhancing the video offerings available through mobile carriers. The company serves various internet video brands, helping them navigate the complexities of mobile video monetization.

OpenX

Series A in 2007
OpenX Limited, based in Pasadena, California, specializes in digital advertising technology that assists businesses in managing ad revenue. Through its subsidiary, the company operates one of the largest and highest quality ad exchanges, enabling brands to deliver relevant advertising at a global scale. OpenX's technology aggregates and analyzes consumer interests in real time, ensuring that marketers effectively reach their target audiences. The platform supports over 30,000 recognized brands, 1,200 websites, and 2,000 premium mobile apps, providing insights into audience dynamics and facilitating efficient ad planning and purchasing across multiple screens. Additionally, OpenX offers an open-source ad server solution that allows publishers to access various ad networks, thereby reducing reliance on specific services like Google AdSense.

ScanScout

Series A in 2007
ScanScout is a leading online video advertising network that connects brands with consumers through digital devices. The company collaborates with major advertisers and publishers to enhance video advertising opportunities, creating significant revenue streams for publishers by helping them monetize their video content effectively. For advertisers, ScanScout offers tools to target and optimize ad messages, ensuring they reach the appropriate content and audience to maximize engagement. Serving hundreds of millions of ad impressions monthly, ScanScout operates from its headquarters in Boston, with additional offices in New York and Los Angeles.

ScanScout

Venture Round in 2007
ScanScout is a leading online video advertising network that connects brands with consumers through digital devices. The company collaborates with major advertisers and publishers to enhance video advertising opportunities, creating significant revenue streams for publishers by helping them monetize their video content effectively. For advertisers, ScanScout offers tools to target and optimize ad messages, ensuring they reach the appropriate content and audience to maximize engagement. Serving hundreds of millions of ad impressions monthly, ScanScout operates from its headquarters in Boston, with additional offices in New York and Los Angeles.

MeetMe

Series A in 2007
MeetMe® (formerly MyYearbook) is the leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe makes meeting new people fun through social games and apps, monetized by both advertising and virtual currency. With 60% of traffic coming from mobile, MeetMe is fast becoming the social gathering place for the mobile generation. The company operates MeetMe.com and MeetMe apps on iPhone, iPad, and Android in English, Spanish and Portuguese.

RockYou

Series A in 2007
RockYou, Inc. is an interactive media and entertainment company that operates an in-game video advertising platform designed to connect premium brands with users. Founded in 2005 and based in San Francisco, California, RockYou has developed a cross-platform video advertising network that includes a variety of game titles across multiple genres for Facebook, the web, and mobile devices. The company previously operated under the name netPickle, Inc. RockYou Media, a part of the company, reaches 68 million monthly viewers and provides brands with engaging content tailored to a multicultural audience. However, on February 13, 2019, RockYou, Inc. filed for liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York, marking a significant shift in its operational status.

BiggerBoat

Series A in 2006
BiggerBoat operates as an online advertising network that specializes in advertising within the entertainment sector. By leveraging digital platforms, BiggerBoat aims to connect advertisers with audiences through engaging content related to entertainment, enhancing visibility and reach for brands. The company emphasizes creating effective advertising solutions that resonate with consumers in an increasingly digital landscape.

ScanScout

Series A in 2006
ScanScout is a leading online video advertising network that connects brands with consumers through digital devices. The company collaborates with major advertisers and publishers to enhance video advertising opportunities, creating significant revenue streams for publishers by helping them monetize their video content effectively. For advertisers, ScanScout offers tools to target and optimize ad messages, ensuring they reach the appropriate content and audience to maximize engagement. Serving hundreds of millions of ad impressions monthly, ScanScout operates from its headquarters in Boston, with additional offices in New York and Los Angeles.

SAY Media

Series C in 2006
Say Media, Inc. is a digital publishing company that specializes in creating, distributing, and monetizing content through its innovative Tempest platform. This platform supports independent content creators in building engaged communities across various consumer interests such as Style, Living, Food, and Tech. Say Media offers services that enhance audience engagement, such as AdFrames, which are interactive media ad units, and Portable Creative, which allows for flexible advertising across different platforms. The company reaches over 400 million people globally, providing brands with effective ways to connect with these audiences. Founded in 2004 and headquartered in San Francisco, with additional offices in New York and other locations, Say Media operates as a subsidiary of TheMaven, Inc. since 2018.

ScanScout

Series A in 2006
ScanScout is a leading online video advertising network that connects brands with consumers through digital devices. The company collaborates with major advertisers and publishers to enhance video advertising opportunities, creating significant revenue streams for publishers by helping them monetize their video content effectively. For advertisers, ScanScout offers tools to target and optimize ad messages, ensuring they reach the appropriate content and audience to maximize engagement. Serving hundreds of millions of ad impressions monthly, ScanScout operates from its headquarters in Boston, with additional offices in New York and Los Angeles.

Aggregate Knowledge

Series A in 2006
Aggregate Knowledge is a media intelligence company that enables advertisers and agencies to effectively reach high-performing customers through its patented media intelligence platform. This platform uniquely integrates media and audience data, allowing marketers to allocate their media budgets more efficiently. By offering tools for real-time personalization and audience-centric display optimization, Aggregate Knowledge enhances the effectiveness of advertising campaigns, ultimately leading to increased reach and higher sales for its clients. The company's focus on data management solutions positions it as a key player in helping advertisers achieve better media spend efficiency.
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