Firestartr

Firestartr is a London-based venture capital investment firm founded in 2012, specializing in supporting promising digital entrepreneurs as they progress from seed stage to Series A and beyond. The firm invests primarily in technology sector companies and goes beyond providing capital by leveraging its founders' entrepreneurial successes and extensive operational experience in leading tech firms. Firestartr offers hands-on support to foster sustainable growth within its portfolio, utilizing its deep domain expertise and a robust network of advisors to facilitate meaningful connections that can propel companies forward.

Past deals in England

Banked

Series A in 2022
Banked is a global payments network company founded in 2018 with offices in Palo Alto, London, Sydney, Melbourne, and Vilnius. It develops a payment platform that connects people's bank account data to third-party applications via secure APIs, enabling real-time, transparent, and secure payment processes. The platform offers features such as bank account connections, spending analysis, balance and income verification, and low-cost payments. By leveraging modern banking infrastructure, Banked aims to eliminate costly fees and enhance financial fluidity for consumers, businesses, and banks.

Wagestream

Corporate Round in 2018
Wagestream Ltd., founded in 2018 and headquartered in London, United Kingdom, develops a financial services application designed to enhance employee benefits and financial well-being. The platform allows employees to access their earned wages instantly, providing them with greater control over their pay schedules. This innovation aims to alleviate financial stress related to unexpected expenses by eliminating the need for advances, loans, and the burdens of high-interest credit or payday loans. Additionally, Wagestream offers various financial tools that help businesses support their employees in managing expenses, setting savings goals, and developing financial plans. By addressing these financial challenges, Wagestream seeks to reduce the poverty premium and prevent employees from falling into cycles of debt.

Hubble

Venture Round in 2017
Hubble operates an online marketplace designed to connect businesses seeking flexible office space with landlords and commercial space providers in London. The platform simplifies the process of renting office space by allowing users to search for various options, including co-working, shared offices, and private serviced offices. Hubble streamlines the entire transaction process, enabling clients to pay rent, sign contracts, and fulfill their office needs with just a few clicks. By reducing administrative burdens, Hubble adds value for both tenants and office providers, facilitating a quicker and more efficient match between those needing space and those offering it. This approach helps businesses find the right balance between office and remote work, supporting their operational needs and team productivity.

Urban

Seed Round in 2015
Urban is a London-based wellness platform that provides an online booking portal for on-demand, at-home and in-person wellness treatments. It connects users with qualified, pre-vetted practitioners offering massage, beauty, personal training, yoga, fitness, physiotherapy, and mindfulness sessions, available in-person or online, with detailed practitioner profiles featuring bios, ratings, and reviews. Urban aims to make wellness rituals accessible in urban lifestyles and was founded in 2014.

Incrediblue

Seed Round in 2015
Incrediblue Limited is an online marketplace and booking system specializing in yacht charters, sailing holidays, and luxury yachts. Founded in 2012 and based in London, United Kingdom, the company operates as a subsidiary of Sal a Navegar Servicios Náuticos, S.L. Incrediblue connects boat owners, crew, and travelers globally, facilitating the booking and rental of private yachts for vacation trips. By offering a diverse range of boats across various sailing destinations, Incrediblue aims to provide high-quality vacation packages that cater to travelers seeking alternatives to traditional hotel stays. The company's mission is to promote boating as a premier vacation choice for all travelers, delivering enjoyable and worry-free experiences while supporting trustworthy boat owners in growing their businesses.

Wise

Series C in 2015
Wise is a company that specializes in international money transfer services, facilitating easy and low-cost transactions for individuals and businesses. Founded in 2010 and headquartered in London, Wise offers a core money transfer product and a borderless account designed for expats, freelancers, and travelers, which currently holds over £2 billion in deposits. The company also provides a mobile application that allows users to track their transfers and initiate new transactions conveniently. With additional offices in Tallinn and New York, Wise aims to simplify the process of sending money abroad swiftly and affordably.

Yoyo Wallet

Seed Round in 2014
Yoyo Wallet, established in 2013 and headquartered in London, specializes in mobile payment solutions. It offers a user-friendly app enabling customers to make in-store purchases using their smartphones, processing over 150,000 monthly transactions. The platform combines payment and loyalty features, providing retailers with a marketing tool for in-store customer engagement and targeted rewards based on purchase history. Yoyo Wallet serves retailers, universities, and corporate locations across the United Kingdom.

Adbrain

Series A in 2014
Adbrain Ltd., established in 2012 and headquartered in London with operations in New York, specializes in a real-time, self-service demand-side advertising platform. This platform maps customer relationships across various internet-connected devices, channels, and platforms, creating an actionable single customer view for targeted marketing campaigns. It also offers transparent media buying tools, empowering advertisers to run campaigns independently while retaining generated insights. As of October 2017, Adbrain operates as a subsidiary of The Trade Desk, Inc.

Second Home

Seed Round in 2014
Second Home is a workspace provider, established in 2014, that offers shared office spaces for entrepreneurs, innovators, and creative businesses in London, Lisbon, and Los Angeles. The company, founded by Rohan Silva, Samuel Aldenton, and Robin Klein, operates its headquarters in London, UK. Second Home's spaces foster collaboration and creativity, hosting a variety of cultural events and providing a supportive environment for diverse industries and disciplines.

Cloud 66

Seed Round in 2014
Cloud 66 Ltd. is a technology company that offers a DevOps-as-a-Service platform designed to assist developers in building, deploying, and managing applications across various cloud providers. Founded in 2011 and headquartered in London with an additional location in San Francisco, the company provides a range of tools tailored for different environments, including Cloud 66 for Docker for container deployment, Cloud 66 for Rails for application management, and Cloud 66 for Node, which facilitates application orchestration. Additionally, Cloud 66 Enterprise offers an on-premises solution for managing containers across any infrastructure. The platform aims to automate significant aspects of the application lifecycle, enabling developers, startups, non-profits, and digital agencies to streamline their operations while ensuring scalability, monitoring, and data management.

Yoyo Wallet

Seed Round in 2013
Yoyo Wallet, established in 2013 and headquartered in London, specializes in mobile payment solutions. It offers a user-friendly app enabling customers to make in-store purchases using their smartphones, processing over 150,000 monthly transactions. The platform combines payment and loyalty features, providing retailers with a marketing tool for in-store customer engagement and targeted rewards based on purchase history. Yoyo Wallet serves retailers, universities, and corporate locations across the United Kingdom.

Tray.io

Seed Round in 2012
Tray.io, Inc. is a technology company that specializes in providing a cloud-based API integration platform designed for enterprises. Founded in 2012 and headquartered in San Francisco, California, with an additional office in London, the company offers the Tray Platform, which empowers citizen automators within organizations to streamline complex processes and integrate their entire cloud stack. This platform connects to any software with an API, including both REST and SOAP-based APIs, and can process CSV files for applications with limited API support. Tray.io features a visual workflow builder that allows users to create automations without the need for coding, making it accessible for a broader range of users. In addition to its software offerings, the company provides guidance, training, support, and consulting services to help organizations maximize their automation efforts.
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