Fireside Ventures

Fireside Ventures is a venture capital firm established in 2017 and located in Bengaluru, India. The firm focuses on early-stage investments in consumer brands, aiming to support innovative products and services in the consumer sector across India. By adopting a new approach to investing, Fireside Ventures seeks to identify and nurture promising consumer brands that have the potential to thrive in the dynamic market landscape.

Sonia Abraham

Senior Associate

Ankita Balotia

Vice President

Dipanjan Basu

Partner and CFO

Shreyans Gangwal

Vice President

Siddharth Gupta

Vice President

Ankit Jain

Associate

Ankur Khaitan

Principal

Jyotbir Khuman

Senior Associate

Amit Kulkarni

Director, Finance

Prateek Kurup

Senior Associate

Vasudha Mathur

Senior Associate

Aashish Mirchandani

Senior Associate

Prayag Mohanty

Principal

Shuchi Pandya

Principal

Shuchi Pandya

Principal

Satwik Rajput

Associate

Reemsha Reen

Vice President

Kanwaljit Singh

Managing Partner and Co-Founder

Vinay Singh

Co-Founder Partner

VS Kannan Sitaram

Co-Founder and Partner

Ankita Balotia

Vice President

Past deals in Cosmetics

Pilgrim

Series B in 2024
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

Iluvia

Series A in 2024
Iluvia focuses on developing a diverse range of personal care products tailored for professional haircare needs, emphasizing healthy hair growth. The company creates scientifically-backed beauty and wellness items, including shampoos and conditioners, formulated to address issues such as hair and scalp damage caused by hard water. By prioritizing research and innovative formulations, Iluvia aims to restore and enhance the health of both hair and scalp for its users.

Pilgrim

Series B in 2023
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

Pilgrim

Series A in 2021
Pilgrim is a direct-to-consumer startup specializing in the beauty industry. The company manufactures a range of personal care products designed to be chemical-free and safe for daily use. All of Pilgrim's products are FDA-approved and free from harmful ingredients such as parabens, sulfates, and mineral oil. The brand focuses on providing fully vegan and toxin-free options, ensuring that their offerings cater to the diverse needs of customers while promoting safe and responsible beauty practices.

Mamaearth

Series B in 2020
Mamaearth is a personal care brand based in India, specializing in products for babies and toddlers. Founded in 2016 by Varun and Ghazal Alagh, the brand focuses on addressing common challenges faced by parents by developing high-quality, natural products. Mamaearth's offerings undergo rigorous testing, including clinical dermatology assessments in Europe, ensuring they meet global safety standards. The brand is committed to using natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil, and all products are certified safe by the external agency MadeSafe. Mamaearth's product range extends beyond baby care to include skin care, hair care, and other personal care categories, primarily serving the Indian market while planning to expand its solutions for various parental concerns in the future.

Mamaearth

Series A in 2018
Mamaearth is a personal care brand based in India, specializing in products for babies and toddlers. Founded in 2016 by Varun and Ghazal Alagh, the brand focuses on addressing common challenges faced by parents by developing high-quality, natural products. Mamaearth's offerings undergo rigorous testing, including clinical dermatology assessments in Europe, ensuring they meet global safety standards. The brand is committed to using natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil, and all products are certified safe by the external agency MadeSafe. Mamaearth's product range extends beyond baby care to include skin care, hair care, and other personal care categories, primarily serving the Indian market while planning to expand its solutions for various parental concerns in the future.

Bombay Shaving Company

Series A in 2018
Bombay Shaving Company is a consumer goods business based in New Delhi, India, specializing in men's grooming and personal care products. Founded in 2015, the company offers a diverse range of items, including shave care, beard care, skincare products, and handmade soaps. Its platform provides various grooming kits and essentials, such as razors, blades, scrubs, creams, and lotions, allowing customers to conveniently select and receive these products at home. By focusing on quality and customer experience, Bombay Shaving Company aims to address the grooming needs of both men and women.

Pipa.Bella

Series A in 2018
Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.

Mamaearth

Venture Round in 2017
Mamaearth is a personal care brand based in India, specializing in products for babies and toddlers. Founded in 2016 by Varun and Ghazal Alagh, the brand focuses on addressing common challenges faced by parents by developing high-quality, natural products. Mamaearth's offerings undergo rigorous testing, including clinical dermatology assessments in Europe, ensuring they meet global safety standards. The brand is committed to using natural ingredients such as Calendula Extract, Shea Butter, and Jojoba Oil, and all products are certified safe by the external agency MadeSafe. Mamaearth's product range extends beyond baby care to include skin care, hair care, and other personal care categories, primarily serving the Indian market while planning to expand its solutions for various parental concerns in the future.

Bombay Shaving Company

Seed Round in 2017
Bombay Shaving Company is a consumer goods business based in New Delhi, India, specializing in men's grooming and personal care products. Founded in 2015, the company offers a diverse range of items, including shave care, beard care, skincare products, and handmade soaps. Its platform provides various grooming kits and essentials, such as razors, blades, scrubs, creams, and lotions, allowing customers to conveniently select and receive these products at home. By focusing on quality and customer experience, Bombay Shaving Company aims to address the grooming needs of both men and women.
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