Fireside Ventures

Founded in Bengaluru, India in 2017, Fireside Ventures is a venture capital firm focusing on early-stage digital startups operating within the consumer products and services sectors across India.

Sonia Abraham

Associate

Ishan Ambardar

Senior Associate

Ankita Balotia

Vice President

Ankita Balotia

Vice President

Dipanjan Basu

Partner

Shreyans Gangwal

Vice President

Siddharth Gupta

Vice President

Ankit Jain

Associate

Ankur Khaitan

Principal

Jyotbir Singh Khuman

Senior Associate

Amit Kulkarni

Investor

Prateek Kurup

Senior Associate

Vasudha Mathur

Associate

Aashish Mirchandani

Senior Associate

Prayag Mohanty

Principal

Shinjini Palit

Associate

Shuchi Pandya

Principal

Shuchi Pandya

Principal

Satwik Rajput

Associate

Reemsha Reen

Vice President

Kanwaljit Singh

Managing Partner

Vinay Singh

Partner

VS Kannan Sitaram

Partner

Past deals in Beauty

Sammmm

Seed Round in 2025
Sammmm is a teen-founded business that operates a skincare brand. Its mission is to help teenagers integrate self-care into their daily lives by providing a range of beauty, wellness, and lifestyle products. The company prioritizes the use of clinically tested ingredients and ensures its products are free from animal testing, sulphates, parabens, and formaldehyde. This allows Sammmm to offer tailored skincare solutions that cater to the unique needs and demands of teenage skin.

Pilgrim

Series B in 2024
Pilgrim is a direct-to-consumer beauty company that designs and manufactures its own range of personal care products. The brand emphasizes chemical-free formulations and offers items that are fully vegan and free from parabens, sulfates, and mineral oil, with products positioned for daily routines. The company markets its products as FDA-approved, reflecting a focus on safety and quality in its personal care lineup.

Moxie Beauty

Seed Round in 2024
Moxie Beauty is a company dedicated to revolutionizing the hair care industry. It specializes in creating high-performance, organic, and entirely clean hair care products. Moxie caters specifically to consumers with Indian hair types, considering local habits and weather conditions. Their product range is vegan and cruelty-free, aligning with ethical consumer preferences.

Iluvia

Series A in 2024
Iluvia develops a diverse line of professional haircare and personal care products backed by scientific research. The company focuses on healthy hair growth and scalp health, offering items such as shampoo and conditioner as well as broader beauty, wellness, and personal care solutions. Its formulations aim to address challenges like hard water-related hair deterioration, delivering innovative, research-driven products.

The Solved Skin

Seed Round in 2024
The Solved Skin is a manufacturing company focused on beauty care products, specifically targeting acne-prone skin. It offers a range of products, including moisturizers and face washes, designed to provide comprehensive skincare solutions and help break the acne cycle.

Nat Habit

Series B in 2023
Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.

Pilgrim

Series B in 2023
Pilgrim is a direct-to-consumer beauty company that designs and manufactures its own range of personal care products. The brand emphasizes chemical-free formulations and offers items that are fully vegan and free from parabens, sulfates, and mineral oil, with products positioned for daily routines. The company markets its products as FDA-approved, reflecting a focus on safety and quality in its personal care lineup.

FS Life

Series B in 2022
FS Life is a House of Brands offering apparel and lifestyle products for modern Indian women. Initially launched as FableStreet in 2016, focusing on premium workwear, the company evolved to include evening wear, day wear, and other categories. In 2022, FS Life expanded with two additional brands: Mikoto, offering affordable high-quality jewelry, and Marigold, reimagining traditional Indian clothing for contemporary women.

Smytten

Series B in 2022
Founded in 2015 by Swagata Sarangi and Siddhartha Nangia, Smytten is an online platform that facilitates discovery of premium products and services. It offers assisted shopping, customised offers, and wishlist creation for regular purchases.

Nat Habit

Series A in 2022
Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.

Smytten

Series A in 2021
Founded in 2015 by Swagata Sarangi and Siddhartha Nangia, Smytten is an online platform that facilitates discovery of premium products and services. It offers assisted shopping, customised offers, and wishlist creation for regular purchases.

Pilgrim

Series A in 2021
Pilgrim is a direct-to-consumer beauty company that designs and manufactures its own range of personal care products. The brand emphasizes chemical-free formulations and offers items that are fully vegan and free from parabens, sulfates, and mineral oil, with products positioned for daily routines. The company markets its products as FDA-approved, reflecting a focus on safety and quality in its personal care lineup.

FS Life

Series A in 2019
FS Life is a House of Brands offering apparel and lifestyle products for modern Indian women. Initially launched as FableStreet in 2016, focusing on premium workwear, the company evolved to include evening wear, day wear, and other categories. In 2022, FS Life expanded with two additional brands: Mikoto, offering affordable high-quality jewelry, and Marigold, reimagining traditional Indian clothing for contemporary women.

Pipa.Bella

Series A in 2018
Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.
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