Fireside Ventures

Sammmm is a teen-founded business that operates a skincare brand. Its mission is to help teenagers integrate self-care into their daily lives by providing a range of beauty, wellness, and lifestyle products. The company prioritizes the use of clinically tested ingredients and ensures its products are free from animal testing, sulphates, parabens, and formaldehyde. This allows Sammmm to offer tailored skincare solutions that cater to the unique needs and demands of teenage skin.

Pilgrim is a direct-to-consumer startup in the beauty industry that specializes in manufacturing a range of personal care products. The company focuses on creating chemical-free items that are FDA-approved and devoid of parabens, sulfates, and mineral oil. Pilgrim aims to meet diverse customer needs by offering products that are vegan and toxin-free, ensuring that they are well-suited for daily use.

Moxie Beauty is a company dedicated to revolutionizing the hair care industry. It specializes in creating high-performance, organic, and entirely clean hair care products. Moxie caters specifically to consumers with Indian hair types, considering local habits and weather conditions. Their product range is vegan and cruelty-free, aligning with ethical consumer preferences.

Iluvia is a company focused on developing innovative personal care products aimed at addressing professional haircare needs. The brand offers a diverse range of products, including shampoos and conditioners, specifically formulated to promote healthy hair growth and restore scalp and hair health affected by hard water. Grounded in scientific research, Iluvia's offerings are designed to meet the needs of consumers seeking effective solutions for deteriorated hair conditions.

The Solved Skin is a manufacturing company focused on beauty care products, specifically targeting acne-prone skin. It offers a range of products, including moisturizers and face washes, designed to provide comprehensive skincare solutions and help break the acne cycle.

Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.

Pilgrim is a direct-to-consumer startup in the beauty industry that specializes in manufacturing a range of personal care products. The company focuses on creating chemical-free items that are FDA-approved and devoid of parabens, sulfates, and mineral oil. Pilgrim aims to meet diverse customer needs by offering products that are vegan and toxin-free, ensuring that they are well-suited for daily use.

FS Life is a House of Brands focused on providing apparel and lifestyle products tailored for modern Indian women. Founded by Ayushi Gudwani in 2016, the company initially launched FableStreet as a premium workwear brand. However, as the demand for workwear diminished, FableStreet underwent a significant transformation, expanding its offerings to include a diverse range of western wear, such as evening and day attire. This evolution led to the establishment of two additional brands: Mikoto, which specializes in affordable sterling silver and semi-precious jewelry, and Marigold, which modernizes traditional Indian clothing. In July 2022, FableStreet rebranded itself as FS Life, shifting its focus to developing a collection of domestic direct-to-consumer lifestyle brands. These brands aim to meet the contemporary apparel and lifestyle needs of women in the mass-premium to premium market segments.

Smytten is a digital platform established in 2015 by Swagata Sarangi and Siddhartha Nangia. It facilitates the discovery of premium products and services for consumers, offering assisted shopping, customised offers, and wishlist creation for regular purchases. The platform provides free trials across categories such as beauty, skincare, male grooming, food and beverages, smart technology, and premium services, allowing users to experience products before making a purchase.

Nat Habit is a beauty and wellness brand that specializes in natural skincare products. The company focuses on providing chemical and preservative-free options, utilizing a blend of grains, grams, nuts, milk, yogurt, herbs, and flowers. By offering these rich, nutrient-dense ingredients, Nat Habit aims to help customers maintain their physical and mental well-being, promoting a fresh and healthy lifestyle through its skincare offerings.

Smytten is a digital platform established in 2015 by Swagata Sarangi and Siddhartha Nangia. It facilitates the discovery of premium products and services for consumers, offering assisted shopping, customised offers, and wishlist creation for regular purchases. The platform provides free trials across categories such as beauty, skincare, male grooming, food and beverages, smart technology, and premium services, allowing users to experience products before making a purchase.

Pilgrim is a direct-to-consumer startup in the beauty industry that specializes in manufacturing a range of personal care products. The company focuses on creating chemical-free items that are FDA-approved and devoid of parabens, sulfates, and mineral oil. Pilgrim aims to meet diverse customer needs by offering products that are vegan and toxin-free, ensuring that they are well-suited for daily use.

FS Life is a House of Brands focused on providing apparel and lifestyle products tailored for modern Indian women. Founded by Ayushi Gudwani in 2016, the company initially launched FableStreet as a premium workwear brand. However, as the demand for workwear diminished, FableStreet underwent a significant transformation, expanding its offerings to include a diverse range of western wear, such as evening and day attire. This evolution led to the establishment of two additional brands: Mikoto, which specializes in affordable sterling silver and semi-precious jewelry, and Marigold, which modernizes traditional Indian clothing. In July 2022, FableStreet rebranded itself as FS Life, shifting its focus to developing a collection of domestic direct-to-consumer lifestyle brands. These brands aim to meet the contemporary apparel and lifestyle needs of women in the mass-premium to premium market segments.

Pipa.Bella currently offers custom-made and ready-made fashion jewelry at affordable prices to over 40,000+ customers across India through an innovative online platform and aims to reach to 1.5 lakh customers over the next twelve months. With few branded players in the fashion jewelry segment, Pipa.Bella aims to solve a pain point that many women face while shopping for jewelry - branded jewelry is either overpriced with high mark-ups, or unbranded jewelry is cluttered and lacks any proper curation or style guidance. Pipa.Bella launches approximately 100 new styles every week that are all priced well between INR 500 - 3000. The demand for fashion jewellery has grown significantly in the last few years due to high prices of gold and silver and is estimated to be a $6 billion market. The brand has hit operational profitability in FY 17-18 and is aiming to be cash flow positive in the next twelve months. Pipa.Bella targets the 22-35-year-old urban woman who is fashion-conscious, social media savvy and is quick to adapt to latest trends. Pipa.Bella derives its name from two European words that describe the company's range of products and customers. A typical "Pipa" woman is bold, edgy and always ready to experiment and a typical "Bella" woman is a classicist, graceful, more conservative. The brand celebrates the different styles that exemplify these two aesthetics through its product range, which consist of earrings, necklaces, bracelets and rings, sterling silver jewelry, charms, personalized jewelry, wedding jewelry Pipa.Bella is a recipient of the Google SMB Heroes 2017 Award, Top 25 Startups by Singapore's Javelin Startup-O Victory Fund, and Digital Women in E-Commerce 2017 Award by Shethepeople.tv. The brand has been worn on top Bollywood celebrities and has been featured in International fashion and business publications such as Vogue, Harpers, Femina, Grazia, Cosmopolitan, Elle, Economic Times, and Wall Street Journal.