Fil Rouge Capital (FRC)

Fil Rouge Capital (FRC) specializes in investing in early-stage businesses, focusing on angel investments, seed funding, venture capital, and Series A rounds through a mix of equity and debt structures. The firm aims to enhance its investments by leveraging the skills and experiences of its Founders, who possess expertise in technology and services, as well as a strong entrepreneurial background. Based in Ljubljana, Slovenia, FRC has a primary focus on Central and Eastern Europe, Austria, and Southern Germany, while remaining open to opportunities across Europe and the United States. The Founders maintain robust connections with accelerators in Central Europe and Silicon Valley, which further supports their investment strategy.

Roger Blott

Partner

Ana Bognar

Operations Director

Julien Coustaury

Managing Partner

Stevica Kuharski

Principal

Past deals in HoReCa

CampMap

Seed Round in 2022
CampMap is a web platform that enhances outdoor hospitality marketing and guest experience by generating accurate, comprehensive, and user-friendly digital maps.

CampMap

Seed Round in 2021
CampMap is a web platform that enhances outdoor hospitality marketing and guest experience by generating accurate, comprehensive, and user-friendly digital maps.

Tummly

Seed Round in 2021
Tummly is a mobile application based in Zagreb, Croatia, that allows users to rate and review restaurants and specific dishes rather than the overall dining experience, such as service or ambiance. Launched in 2020, the app focuses exclusively on food and drink categories, offering support for 20 options, including coffee, pizza, sushi, and pancakes. Users can share pictures and recommend restaurants to friends and family, enhancing their ability to discover various food items. Tummly aims to create a more targeted and user-friendly rating system for food enthusiasts.

MyValet

Pre Seed Round in 2021
MyValet is a company specializing in the digitalization of parking management services, with an emphasis on valet parking. Established in 2020 and headquartered in Zagreb, Croatia, MyValet enhances parking operations by providing a comprehensive platform that eliminates the need for paper and cash transactions. The solution is designed to improve efficiency and reduce congestion at various locations such as hospitals, airports, and train stations. MyValet offers a dedicated mobile app for drivers, enabling them to access parking services conveniently, while operators manage the service through a combination of mobile and web applications. The company supports its clients throughout the entire lifecycle of the service, ensuring quality, security, and essential reporting.

B2Bee

Venture Round in 2020
B2Bee automates distribution and procurement in the HoReCa industry via its AI-powered platform. It connects distributors with hospitality chains, automating ordering based on real-time data and historical consumption patterns. With seamless ERP integration, B2Bee reduces operational costs and ensures stock availability without human intervention.

Snack Bottle Bag

Seed Round in 2020
Snack Bottle Bag is a smartpack company developing innovative packaging solutions for HoReCa and the hospitality industry. It helps B2B clients to increase their customer satisfaction and meet their expectations. In the current environment, hygienic solutions that can enhance the experience of end-users are of the utmost importance.

B2Bee

Seed Round in 2020
B2Bee automates distribution and procurement in the HoReCa industry via its AI-powered platform. It connects distributors with hospitality chains, automating ordering based on real-time data and historical consumption patterns. With seamless ERP integration, B2Bee reduces operational costs and ensures stock availability without human intervention.

Tummly

Seed Round in 2020
Tummly is a mobile application based in Zagreb, Croatia, that allows users to rate and review restaurants and specific dishes rather than the overall dining experience, such as service or ambiance. Launched in 2020, the app focuses exclusively on food and drink categories, offering support for 20 options, including coffee, pizza, sushi, and pancakes. Users can share pictures and recommend restaurants to friends and family, enhancing their ability to discover various food items. Tummly aims to create a more targeted and user-friendly rating system for food enthusiasts.

MyValet

Seed Round in 2020
MyValet is a company specializing in the digitalization of parking management services, with an emphasis on valet parking. Established in 2020 and headquartered in Zagreb, Croatia, MyValet enhances parking operations by providing a comprehensive platform that eliminates the need for paper and cash transactions. The solution is designed to improve efficiency and reduce congestion at various locations such as hospitals, airports, and train stations. MyValet offers a dedicated mobile app for drivers, enabling them to access parking services conveniently, while operators manage the service through a combination of mobile and web applications. The company supports its clients throughout the entire lifecycle of the service, ensuring quality, security, and essential reporting.

CampMap

Seed Round in 2020
CampMap is a web platform that enhances outdoor hospitality marketing and guest experience by generating accurate, comprehensive, and user-friendly digital maps.

Nom Nom

Pre Seed Round in 2019
Nom Nom is an online software platform for restaurants that aims to improve service and optimize staffing. Founded in 2018 and headquartered in Zagreb, Croatia, the company offers a digital menu accessible on smartphones and other devices, with configurable options to tailor guest experiences and streamline operations. The platform is designed to enhance hospitality by speeding up ordering and service while helping venues manage labor costs more efficiently.
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