Felix Capital

Pure Pet Food is a producer of healthy, human-grade pet meals, specializing in dehydrated and freeze-dried pet food. The company focuses on creating low-processed, natural recipes designed for pets with sensitivities and ailments. By gently dehydrating ingredients using warm air to remove moisture, Pure Pet Food preserves the nutritional integrity of its products. This approach allows pet owners to access a variety of fresh and unprocessed meal options for their pets at affordable prices, promoting better health and well-being for animals.

Lassie is a pet insurance company founded in 2020 and headquartered in Stockholm, Sweden. The company specializes in providing digital pet insurance services designed to mitigate the financial risks associated with pet injuries. Lassie's innovative approach includes on-demand insurance that actively engages with a pet's health on a daily basis, rather than only in response to incidents. Additionally, the company offers tools and resources that guide pet owners in caring for their animals, helping to prevent common injuries and promote overall pet health. This proactive focus on wellness enables pet owners to maintain their pets' wellbeing while safeguarding against unexpected medical expenses.

Lassie is a pet insurance company founded in 2020 and headquartered in Stockholm, Sweden. The company specializes in providing digital pet insurance services designed to mitigate the financial risks associated with pet injuries. Lassie's innovative approach includes on-demand insurance that actively engages with a pet's health on a daily basis, rather than only in response to incidents. Additionally, the company offers tools and resources that guide pet owners in caring for their animals, helping to prevent common injuries and promote overall pet health. This proactive focus on wellness enables pet owners to maintain their pets' wellbeing while safeguarding against unexpected medical expenses.