Felicis

Felicis is a venture capital firm founded in 2006 and based in Menlo Park, California. The firm focuses on early-stage investments, backing founders who are creating innovative companies that can redefine industries and develop frontier technologies. Felicis seeks to support a diverse range of sectors, including artificial intelligence, healthcare, and security, while primarily targeting consumer internet startups. The firm employs a hands-on approach, combining angel investing with active mentoring and advisory services to provide entrepreneurs with more than just capital. Felicis typically invests between $100,000 and $1 million in its portfolio companies, which span various nationalities and countries, with a significant concentration in the Bay Area. Since its inception, Felicis has invested in over 120 technology companies, achieving notable success with 50 of these companies either being acquired or going public. Aydin Senkut, the founder and president, brings prior experience from a senior management role at Google to guide the firm’s investment strategy.

Nicole Bae

Partner, Operations

Daniel Bartus

Partner

Maddie Chavez

Partner, Operations

Grace Chou

Principal

Tobi Coker

Senior Associate

Viviana Faga

General Partner

Gabriella Garcia

Deal Partner

Ryan Isono

Vice President

Dasha Maggio

Partner and Head of Founder Success

Niki Pezeshki

General Partner

Larissa Rainey

Operating Partner

Jake Storm

Vice President

Victoria Treyger

General Partner and Managing Director

Mischa Vaughn

Partner, Head of Content

Aydin Senkut

Founder and Managing Partner

Astasia Myers

General Partner

Past deals in Design

Voiceflow

Venture Round in 2023
Voiceflow Inc. is a Toronto-based company that provides a platform for creating and monetizing voice applications for smart speakers such as Alexa and Google Assistant. Founded in 2018, the platform enables users to design, prototype, and launch voice applications without the need for coding, utilizing a visual programming language and a drag-and-drop interface. Voiceflow aims to simplify the development process for content creators and businesses by allowing them to effectively build and distribute voice-driven applications. The company has gained traction among developers and enterprises looking to automate customer support and enhance user engagement through conversational interfaces.

Canva

Venture Round in 2021
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

Canva

Venture Round in 2020
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

MADE

Seed Round in 2020
MADE is an architecture and planning company that specializes in home renovation. It provides managed services that combine design, materials, and construction into a single, stress-free home renovation experience. Made Renovation offers design estimation, 3D renderings, materials, and construction. They create photorealistic 3D renders of a future bathroom using the same technology as movie studios. The company was founded in 2019 and headquartered in San Francisco, California.

Canva

Series E in 2019
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

Canva

Series D in 2019
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

ThirdLove

Series B in 2019
ThirdLove, Inc. is a women’s lifestyle brand based in San Francisco, California, that specializes in designing, manufacturing, and selling a diverse range of undergarments and nightwear. Founded in 2012, the company focuses on providing a better-fitting experience for women by offering innovative products such as T-shirt bras, strapless bras, wireless bras, and nursing bras, among others. ThirdLove distinguishes itself by using proprietary ½-cup sizes derived from extensive research on real women's measurements, moving away from standard industry sizing. This commitment to fit and comfort allows women of all shapes and sizes to find their ideal undergarment. ThirdLove sells its products through an online platform as well as in physical retail locations.

Untitled Labs

Seed Round in 2019
Untitled Labs is a consumer application idea lab. The founding team, led by serial entrepreneur Roger Dickey, is driven to build beautiful, valuable technology products that reach large audiences. After systematically testing several ideas in areas like social networking, travel, personal finance, and premium services, we will build an enduring company around the winner.

Floravere

Seed Round in 2018
Floravere is a direct-to-consumer wedding dress brand that simplifies the bridal gown purchasing process by allowing brides-to-be to try on dresses in the comfort of their own homes. After a virtual consultation, clients can select three dresses from a curated collection of fourteen options, which are then shipped directly to their doorstep. The dresses are crafted by artisans and come with various customization options, including adjustments to length, sleeve style, waistlines, and personalized monogramming. This approach enables brides to find a unique and premium wedding gown that reflects their individual style while providing a convenient and affordable shopping experience.

Canva

Series C in 2018
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

Roadmunk

Seed Round in 2017
Roadmunk Inc. is a Toronto-based company that specializes in visual roadmap software for product management. Founded in 2013, it offers an online tool that allows product managers and stakeholders to create and manage various types of roadmaps, including sprint, project, and release roadmaps. The software facilitates collaboration across multiple teams through comprehensive sharing features and two-way data integration with Jira. Additionally, Roadmunk supports multiple export formats such as PDF, PowerPoint, HTML, and PNG, enhancing the accessibility of product planning. By promoting transparency and enabling organizations to visualize their strategic plans, Roadmunk aims to streamline product portfolio management.

Canva

Series B in 2016
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

Canva

Series A in 2015
Canva, Inc. is a graphic design software provider based in Surry Hills, Australia, established in 2012. The company operates an online platform that enables users to create a variety of visual content, including presentations and social media graphics, using an intuitive drag-and-drop interface. Canva offers a diverse library of layouts, images, photo filters, icons, and fonts, which allows users to personalize their designs without needing advanced software skills. Additionally, Canva provides a plug-in called Canva Button for third-party websites, facilitating graphic creation for their users. The platform serves a wide range of customers, including photographers, illustrators, and designers, with the goal of making design more accessible to everyone.

Weddington Way

Series A in 2014
Based in San Francisco, CA, Weddington Way offers Millennials a new way to shop for weddings, featuring an exclusive collection of fresh + modern bridesmaid dresses. Weddington Way designs and manufactures their own dresses - meaning no middle-men, no markups, and styles crafted with detail and intention that you can’t find anywhere else. Weddington Way pioneered a community-centric shopping experience that lets friends shop together online in a virtual showroom. With its technology-first approach, Weddington Way is a breath of fresh air in the wedding planning process. For more information, please visit http://www.weddingtonway.com.

CreativeLive

Series B in 2013
CreativeLive, Inc. is an online education platform based in Seattle, Washington, that focuses on providing live streaming courses in various creative disciplines, including photography, video, design, business, audio, music, and crafting. Founded in 2010 by photographer Chase Jarvis and entrepreneur Craig Swanson, CreativeLive allows users to participate in free live classes taught by renowned instructors, including bestselling authors and award-winning professionals. The platform also offers the option to purchase courses for on-demand viewing, ensuring that users can enhance their skills at their convenience. With over ten million students and three billion minutes of video consumed, CreativeLive has established itself as a leading resource for creative entrepreneurs. The company has been profitable since its inception and has distributed millions of dollars to its instructors.

Weddington Way

Seed Round in 2013
Based in San Francisco, CA, Weddington Way offers Millennials a new way to shop for weddings, featuring an exclusive collection of fresh + modern bridesmaid dresses. Weddington Way designs and manufactures their own dresses - meaning no middle-men, no markups, and styles crafted with detail and intention that you can’t find anywhere else. Weddington Way pioneered a community-centric shopping experience that lets friends shop together online in a virtual showroom. With its technology-first approach, Weddington Way is a breath of fresh air in the wedding planning process. For more information, please visit http://www.weddingtonway.com.

Pickwick & Weller

Venture Round in 2013
With sharp designs, meticulous fit and a commitment to developing beautifully crafted basics in California, we’re refining the notion of modern workwear, one t-shirt at a time

KiwiCo

Series A in 2012
KiwiCo, Inc. designs and delivers hands-on activity boxes for children, focusing on educational and entertaining projects in science, technology, engineering, art, and math. Founded in 2011 and headquartered in Mountain View, California, the company provides monthly subscription services that include curated materials and instructions for engaging activities, allowing kids to explore and create while simultaneously saving time for busy parents. KiwiCo aims to foster creativity and problem-solving skills in children, equipping them with the tools to discover and engage with the world around them. The company, originally known as Kiwi Crate Inc., rebranded in June 2017 as it expanded its offerings to include an upcoming online store alongside its subscription model.

KiwiCo

Seed Round in 2011
KiwiCo, Inc. designs and delivers hands-on activity boxes for children, focusing on educational and entertaining projects in science, technology, engineering, art, and math. Founded in 2011 and headquartered in Mountain View, California, the company provides monthly subscription services that include curated materials and instructions for engaging activities, allowing kids to explore and create while simultaneously saving time for busy parents. KiwiCo aims to foster creativity and problem-solving skills in children, equipping them with the tools to discover and engage with the world around them. The company, originally known as Kiwi Crate Inc., rebranded in June 2017 as it expanded its offerings to include an upcoming online store alongside its subscription model.

Weddington Way

Seed Round in 2011
Based in San Francisco, CA, Weddington Way offers Millennials a new way to shop for weddings, featuring an exclusive collection of fresh + modern bridesmaid dresses. Weddington Way designs and manufactures their own dresses - meaning no middle-men, no markups, and styles crafted with detail and intention that you can’t find anywhere else. Weddington Way pioneered a community-centric shopping experience that lets friends shop together online in a virtual showroom. With its technology-first approach, Weddington Way is a breath of fresh air in the wedding planning process. For more information, please visit http://www.weddingtonway.com.

Massive Health

Seed Round in 2011
Massive Health is a company dedicated to promoting healthy living through innovative technology and design. Founded in 2010 and led by Aza Raskin, a former creative lead at Firefox, the company aims to make health-related information accessible and engaging for everyone. Its flagship product, The Eatery, is an iPhone application that encourages users to improve their dietary habits by allowing them to take photos of their meals. This approach not only makes tracking food consumption enjoyable but also provides valuable feedback on the healthiness of their choices, assisting users in developing healthier habits. Massive Health's focus extends to helping individuals manage chronic conditions like diabetes through diet and exercise, emphasizing a holistic approach to wellness.
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