Gannett Company

WordStream, Inc. is a Boston-based company that specializes in search marketing software and pay-per-click (PPC) management solutions aimed at small and medium-sized businesses (SMBs). The company's flagship product, WordStream Advisor, streamlines the creation, optimization, management, and measurement of PPC and social advertising campaigns across platforms such as Google AdWords, Bing, and Facebook. In addition to its software offerings, WordStream provides managed services, including account management, keyword research, and detailed performance reporting, to enhance campaign effectiveness. The company also features a suite of tools, like the AdWords Performance Grader, which evaluates the health of advertising accounts and landing pages. Recognized for its thought leadership in digital marketing, WordStream offers educational resources through its blog and PPC University. Founded in 2007 and initially known as NetGraviton, Inc., WordStream operates as a subsidiary of Gannett Co., Inc.

SweetIQ Analytics Corp. specializes in local search marketing solutions aimed at helping businesses convert online searches into in-store visits. Founded in 2010 and headquartered in Montreal, Canada, with additional offices in San Francisco and Irvine, the company offers a technology platform that provides local marketing analytics, intelligence, and automation to brands across North America. SweetIQ's services include local analytics, marketing automation, and solutions for online to offline conversions. The platform enables retail chains and marketing agencies to enhance their online presence, manage business information across various platforms, and engage with consumers through reviews and social interactions, ultimately driving foot traffic to physical locations. In September 2020, SweetIQ Analytics was acquired by uberall Inc.

ReachLocal, established in 2003, specializes in digital marketing solutions for small and medium-sized businesses. Based in Woodland Hills, California, with global operations, the company offers a suite of services including search engine marketing, display advertising, retargeting, and SEO. Its flagship product, ReachEdge, is a lead conversion software that helps businesses convert leads into customers and analyze their online marketing ROI. ReachLocal delivers these services through a combination of proprietary technology, direct sales, and third-party partnerships.