Endeavor

NymCard is a payment processing platform founded in 2016, operating from Abu Dhabi, United Arab Emirates, with a focus on enhancing the digital payment landscape in Africa and the Middle East. The company specializes in providing an issuer processor solution that allows banks and financial institutions to offer innovative digital payment products, including plastic, virtual, and tokenized cards. NymCard's advanced infrastructure and user-friendly mobile wallet solutions facilitate quick account setup and immediate access to smart payment cards, promoting efficient and secure online transactions. By leveraging open APIs and mobile SDKs, NymCard aims to address the low penetration of payment cards in these regions, thereby driving greater participation in the digital economy.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Noon Academy is a prominent edtech company based in Riyadh, Saudi Arabia, with additional offices in Cairo, Egypt, and Bengaluru, India. Established in 2013, it operates an online learning platform that has served over 12 million students across the Middle East. The platform facilitates collaborative learning by allowing students to study in groups, compete with peers, and access on-demand tutoring. It offers a range of educational content, including free resources and subscription-based services for advanced materials and private tutoring. Noon Academy aims to enhance the learning experience by blending technology with peer-to-peer interactions, making education more engaging and accessible, especially for exam preparation. The company is committed to connecting students with the best teachers, regardless of location, thus expanding its impact in the region and beyond.

Thunes is a global B2B payment infrastructure platform established in 2016, specializing in cross-border payment solutions. It facilitates seamless fund transfers between various payment systems, catering to a diverse range of clients, including major players in the gig economy and fintech sectors. The platform enables businesses and consumers to send and receive payments in 80 currencies across 132 countries, supporting 300 payment methods. Thunes offers a suite of services including remittance processing, mass payouts, virtual accounts, and payment collection, utilizing application programming interfaces (APIs) to enhance accessibility and reduce transaction costs. In April 2022, the company expanded its capabilities by acquiring a controlling stake in Tookitaki, a compliance platform that strengthens its anti-money laundering and fraud prevention measures. Headquartered in Singapore, Thunes operates regional offices in key global cities such as London, Paris, and Dubai, positioning itself as a vital player in the international payment landscape.

Tabby offers flexible payment solutions for online shopping. Based in the United Arab Emirates, it enables users to pay for purchases in deferred single payments or installments.

Zid is a cloud-based multi-channel commerce platform tailored for small and medium-sized businesses in Saudi Arabia. Founded in 2017 and headquartered in Riyadh, Zid enables merchants to create their own branded eStores while integrating with various supply chain players. The platform offers a comprehensive suite of tools that allow users to manage products and inventory, process orders and payments, ship products, and build customer relationships. It also provides analytics and reporting features, facilitating data-driven decision-making, and offers access to financing options. Zid's mission is to simplify the entry of retailers into electronic commerce, making it accessible and professional for businesses in the region.

ZenHR is a cloud-based human resources management system based in Amman, Jordan, with additional locations in Dubai and Riyadh. Founded in 2016, the company specializes in providing HR software solutions tailored for the Middle East and North Africa region. ZenHR's platform includes a comprehensive suite of features such as onboarding and offboarding, employee self-service, attendance and time tracking, payroll, and performance evaluation. The software is designed to comply with local labor laws, social insurance, tax regulations, and expat requirements, making it suitable for a wide range of clients from small and medium enterprises to larger organizations. By automating processes like salary calculations and offering user-friendly interfaces, ZenHR aims to enhance the overall HR experience for both departments and employees, facilitating a seamless transition from the hiring phase to retirement.

Tamara is a prominent shopping and payments platform based in Riyadh, Saudi Arabia, and serves the GCC region. Founded in September 2020 by Abdulmajeed Alsukhan and his partners, the company aims to revolutionize shopping, payment, and banking experiences. With a workforce of over 350 employees, Tamara operates additional offices in the UAE, Egypt, Germany, and Vietnam. The platform empowers merchants by providing flexible payment solutions, including installment options, through its application programming interfaces and plugins. This functionality enhances customer experiences and boosts sales for merchants. Tamara has established a robust customer base of 6 million and collaborates with over 15,000 partner merchants, which include both leading global brands and local small and medium enterprises. The company has successfully raised significant funding, highlighting its strong market presence and growth potential.

Huspy is a proptech company founded in 2020 and based in Dubai, UAE, that aims to simplify the home financing process. It offers an online mortgage service platform designed to enhance the home-buying experience by making it user-friendly and efficient. Huspy addresses the complexities of securing a mortgage by allowing home buyers to obtain home loans through its web and mobile application, eliminating the need for traditional paperwork. By reimagining the home buying process, Huspy seeks to make obtaining a mortgage a celebratory experience for buyers, ultimately facilitating a more accessible and cost-effective approach to home ownership.

NymCard is a payment processing platform founded in 2016, operating from Abu Dhabi, United Arab Emirates, with a focus on enhancing the digital payment landscape in Africa and the Middle East. The company specializes in providing an issuer processor solution that allows banks and financial institutions to offer innovative digital payment products, including plastic, virtual, and tokenized cards. NymCard's advanced infrastructure and user-friendly mobile wallet solutions facilitate quick account setup and immediate access to smart payment cards, promoting efficient and secure online transactions. By leveraging open APIs and mobile SDKs, NymCard aims to address the low penetration of payment cards in these regions, thereby driving greater participation in the digital economy.

Foodics is a cloud-based restaurant management platform that runs on an iPad, offering point-of-sale transactions, inventory management, employee scheduling, loyalty programs, e-commerce, and a management dashboard. The system integrates an iPad kitchen display, menu management, notifications, call center, and inventory and supply chain capabilities to provide a holistic view of operations. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics serves restaurants, food trucks, cafes, and quick-service chains in the Middle East, with thousands of customers and real-time operational insights. The platform supports English and Arabic, offers various add-on apps, and aims to streamline sales, logistics, and customer relationships to help clients increase revenues and enhance dining experiences.

Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Sary is a digital business-to-business marketplace based in Riyadh, Saudi Arabia, that connects small and medium-sized enterprises with merchant wholesalers of fast-moving consumer goods (FMCG). Founded in 2018 by Mohammed Aldossary and Khaled AlSiari, Sary aims to streamline the supply chain in the wholesale industry, allowing businesses to efficiently procure inventory. Its mobile and web application offers a range of FMCG products, including beverages, oils, and snacks, facilitating orders from small quantities to truckloads with rapid delivery options, often within 24 hours. Sary serves a diverse clientele, including mini-market chains, hotels, restaurants, and convenience shops, and has expanded its operations to 12 major cities, catering to over 40,000 customers and partnering with more than 1,700 brands and wholesalers. The platform provides users with immediate price quotations and product comparisons, enabling them to manage their expenses effectively as their businesses grow.

AnyMind Group is a commerce enablement company based in Singapore. Founded in 2016, it offers interconnected software and services to facilitate brand building, manufacturing, e-commerce, marketing, logistics, and global expansion for businesses across 13 markets.

MRSOOL is an on-demand delivery network based in Riyadh, Saudi Arabia, that enables consumers to order products from any store within the cities it serves. Founded in 2015, the company has developed a unique platform that facilitates a customer-to-customer network, allowing users to interact through a chat-based interface to describe their delivery needs creatively. This innovative approach empowers couriers to bid on deliveries, ensuring a scalable and self-regulating service model. By early 2019, MRSOOL had processed over 1 billion Riyals in transactions and served more than 10 million users across Saudi Arabia, establishing itself as a pioneer in the region's on-demand service fulfillment market.

Founded in 2016, Akinon specializes in cloud-based omnichannel applications for the retail industry. Its suite of products includes an order management system (Akinon OMS), inventory management tool (Akinon Instore App), advanced catalog management solution (Omnitron), eCommerce platform (Akinon Commerce), and a mobile app builder (Akinon Native AppBuilder). Headquartered in Istanbul, Turkey, with offices in London, Dubai, and Athens, Akinon enables businesses to create unique shopping experiences across various channels.

Foodics is a cloud-based restaurant management platform that runs on an iPad, offering point-of-sale transactions, inventory management, employee scheduling, loyalty programs, e-commerce, and a management dashboard. The system integrates an iPad kitchen display, menu management, notifications, call center, and inventory and supply chain capabilities to provide a holistic view of operations. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics serves restaurants, food trucks, cafes, and quick-service chains in the Middle East, with thousands of customers and real-time operational insights. The platform supports English and Arabic, offers various add-on apps, and aims to streamline sales, logistics, and customer relationships to help clients increase revenues and enhance dining experiences.

Insider is a growth management platform that assists digital marketers in optimizing their strategies across the entire marketing funnel, from acquisition to retention and revenue generation. Founded in 2012 and headquartered in Singapore, the company utilizes advanced artificial intelligence and machine learning technologies to provide real-time predictive segmentation. This enables marketers to create personalized customer journeys across various channels, including web, mobile, and advertising platforms. Insider's unified data layer simplifies implementation and usage, reducing reliance on complex IT integrations. The platform is designed to minimize marketing waste by enhancing cross-channel customer experiences and optimizing return on ad spend. With a focus on delivering insights that enhance personalization efforts, Insider serves a diverse range of industries, including retail, finance, automotive, and travel, and has established a global presence with offices in multiple countries.

Founded in 2017, Swvl is a mobility company that offers an app for booking fixed-rate rides on shared buses and vans during peak commute hours. It operates in Egypt, Kenya, Pakistan, Saudi Arabia, and the United Arab Emirates, serving both individual commuters and corporate clients.

Vezeeta is a digital healthcare platform based in Heliopolis, Egypt, established in 2011. It facilitates connections between patients and healthcare providers across the Middle East and Africa, specifically in countries such as Egypt, Saudi Arabia, Jordan, and Lebanon. The platform allows patients to search for, compare, and book appointments with doctors, leveraging over 200,000 verified reviews to enhance decision-making. In addition to patient-facing services, Vezeeta offers innovative software solutions for healthcare providers, including clinic management tools that streamline operations and improve patient experiences. The platform also supports features such as live scheduling, automated medication reminders, and options for in-clinic, virtual, or at-home consultations, thereby empowering millions of patients to access and manage their healthcare efficiently.

TruKKer is a technology-enabled truck aggregator based in Abu Dhabi, UAE, founded in 2016. The company operates a logistics and fleet management platform that simplifies road freight and logistics operations by integrating demand and supply for land freight services. TruKKer's platform connects shippers and carriers in real time, ensuring maximum utilization of available trucks and reducing overall transportation costs. The company's network, powered by real-time data analytics, enhances reliability and transparency while creating opportunities for data monetization and consolidated procurement. By offering end-to-end coverage and a comprehensive service portfolio, TruKKer facilitates cross-border transportation services for various end markets, benefiting both shippers and transporters alike.

Bayzat is a technology software-as-a-service company that provides insurance, payroll, and human resources software solutions for businesses. Its platform automates and enhances insurance administration and HR tasks by offering an online insurance marketplace that lets organizations compare and purchase health policies in the United Arab Emirates, along with car insurance services. The company also offers Bayzat Benefits to help users view benefits and exclusions, networks, and nearby providers, and provides payroll automation and HR management tools such as employee records and time-off tracking. Bayzat operates in the United Arab Emirates and Saudi Arabia and serves thousands of clients, supporting over 80,000 employees. Founded in 2011 and headquartered in Dubai, it focuses on streamlining policy placement, transparent comparison, and integrated payroll and HR workflows to improve employee experience and cost efficiency.

Founded in 2017, Swvl is a mobility company that offers an app for booking fixed-rate rides on shared buses and vans during peak commute hours. It operates in Egypt, Kenya, Pakistan, Saudi Arabia, and the United Arab Emirates, serving both individual commuters and corporate clients.

Kitopi is a cloud kitchen platform that enables restaurants to operate delivery-only locations with minimal capital expenditure. Founded in 2018, it manages over 60 kitchens across the UAE, Saudi Arabia, Kuwait, and Bahrain.

Founded in 2005 by Michael Lahyani, Property Finder is a pioneering property portal operating across the Middle East and North Africa. It facilitates over 14 million monthly visits, offering real estate listings and services for buying, selling, leasing, and renting properties. The company is renowned for its innovation in proptech, having launched tools such as PF Flex, Super Agent, and Data Guru. Property Finder operates a web and app platform across five countries: the UAE, Bahrain, Qatar, Saudi Arabia, and Egypt.

Founded in 2013, Blueground is a proptech company specializing in short-term residential rentals. It offers fully-furnished apartments and houses in Greece, Turkey, and the United Arab Emirates, catering to corporate travelers, expats, and leisure tourists.

Souqalmal.com LLC FZ operates a leading financial comparison website in the Middle East, providing consumers in the UAE and Saudi Arabia with the tools to search and compare various financial products. Founded in 2012 and headquartered in Dubai, the platform offers detailed information on credit cards, personal loans, car loans, bank accounts, mortgages, and various insurance options, including car, home, travel, and SME insurance. Users can obtain real-time quotes for insurance in under 60 seconds and have their policies issued within an hour. Souqalmal.com has also expanded its services to include mobile phone and broadband plans, as well as educational options like schools and nurseries. The company has received multiple awards for its innovative approach and has grown its insurance business significantly. With backing from notable investors and a proven track record, Souqalmal.com continues to empower consumers to make informed financial decisions.

Altibbi Ltd. is a digital health platform based in Dubai, United Arab Emirates, that connects users with healthcare information and services throughout the Middle East. Founded in 2008, Altibbi offers a comprehensive range of resources, including medical articles, videos, a medical dictionary, and an encyclopedia of medicines. The platform addresses various health topics, such as chronic diseases, allergies, and dental issues, providing users with the knowledge they need to make informed health decisions. In addition to informational resources, Altibbi facilitates access to healthcare by allowing users to book appointments with qualified doctors via video calls and translating medical terminology into Arabic. The platform is accessible 24/7 through its website and mobile applications, enhancing healthcare access and quality for users in the region.

Vezeeta is a digital healthcare platform based in Heliopolis, Egypt, established in 2011. It facilitates connections between patients and healthcare providers across the Middle East and Africa, specifically in countries such as Egypt, Saudi Arabia, Jordan, and Lebanon. The platform allows patients to search for, compare, and book appointments with doctors, leveraging over 200,000 verified reviews to enhance decision-making. In addition to patient-facing services, Vezeeta offers innovative software solutions for healthcare providers, including clinic management tools that streamline operations and improve patient experiences. The platform also supports features such as live scheduling, automated medication reminders, and options for in-clinic, virtual, or at-home consultations, thereby empowering millions of patients to access and manage their healthcare efficiently.

Founded in 2013, Blueground is a proptech company specializing in short-term residential rentals. It offers fully-furnished apartments and houses in Greece, Turkey, and the United Arab Emirates, catering to corporate travelers, expats, and leisure tourists.

UTURN Entertainment operates an Arabic entertainment network that produces diverse video content tailored for Arabic speakers worldwide. Founded in 2010 and based in Jeddah, Saudi Arabia, UTURN focuses on creating engaging multimedia in various genres, including entertainment, vlogging, gaming, children's content, and lifestyle. The company aims to promote Arabic culture globally, offering its content through platforms such as the UTURN application and YouTube. By providing edgy, local, and interactive content, UTURN seeks to connect with users in a meaningful way while maintaining a professional standard.

Yemeksepeti is Turkey's leading online food ordering platform, allowing users to order meals from a wide selection of restaurants via the internet. Operating in 58 provinces, Yemeksepeti has partnered with approximately 8,000 restaurants, enabling efficient food delivery within a time frame of 30 to 45 minutes. The platform provides customers with direct access to their favorite dining options, ensuring a convenient ordering experience. Expanding its reach beyond Turkey, the company also established a presence in the Middle East under the brand Foodonclick.com, currently serving countries such as the UAE, Oman, Qatar, Saudi Arabia, Lebanon, and Greece.

Tarjama is a certified translation agency based in Dubai serving the Middle East and surrounding regions. It offers a smart language platform and a suite of services including translation, proofreading, transcription, content writing, and subtitling to help businesses communicate effectively with regional audiences. By focusing on cultural and linguistic context, Tarjama enables clients to create multilingual content across multiple formats to support global outreach while tailoring messaging to local markets.