Eight Roads Ventures

Eight Roads Ventures is a global venture capital firm and the proprietary investment arm of Fidelity International Limited (FIL). It targets technology-enabled companies across stages from early venture to growth and late-stage, with a focus on healthcare IT, information technology, software and services, fintech, consumer and enterprise technology, telecommunications, and related sectors. It operates internationally with offices in Europe (London) and Asia (Beijing, Shanghai, Hong Kong, Tokyo, Mumbai, Bengaluru) and partnerships in Israel, Singapore, and the United States, reflecting a broad geographic scope. It typically invests between modest seven-figures to tens of millions of dollars, seeks to lead or co-lead and often takes a board seat, supporting portfolio companies with strategic and operational expertise. The firm emphasizes long-standing partnerships and a hands-on approach, backed by FIL’s resources.

Umang Agarwal

Principal

Hiroki Ashida

Vice President

Daniel Auerbach

Senior Managing Partner, Asia

Vytautas Balsys

Partner

Helena Barman

Investor

Past deals in Marketing

Micoworks

Series B in 2023
Micoworks is a marketing tool that facilitates communication and optimizes the customer experience through personalization.

Pixocial

Series A in 2023
Pixocial is a software company specializing in AI-powered photo and video editing solutions. It caters to a wide range of clients, from individual creators and small businesses to large enterprises, offering tools for portrait editing, campaign-driven effects, AR-powered content, and web and desktop toolkits for social media content generation. The company's platform also fosters a creative community, providing global users with advanced editing capabilities and resources to produce and manage digital images and videos.

Doceree

Series B in 2023
Doceree is a healthcare marketing technology company that provides a platform and solutions to help pharmaceutical and healthcare brands reach healthcare professionals. Its programmatic platform supports physician engagement and targeted advertising across physician networks, medical journals, telemedicine platforms, and relevant digital channels, delivering compliant, scalable messages. The platform uses artificial intelligence, data segmentation, and analytics to identify target healthcare professionals and optimize reach across global digital ecosystems. Doceree serves pharmaceutical brands, medical device brands, consumer health brands, hospitals, and media agencies, enabling access to physician-only environments and enabling compliant engagement at scale.

MoEngage

Series E in 2022
MoEngage, Inc. is a technology company that provides a cloud-based user analytics and engagement platform aimed at enhancing customer retention and lifetime value for consumer businesses. Founded in 2014 and headquartered in San Francisco, California, the company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage's platform enables businesses to deliver personalized interactions through multiple channels, such as push notifications, in-app messaging, web push, and SMS, all managed from a single dashboard. With a focus on machine learning, the platform optimizes customer engagement by analyzing user behavior and delivering tailored recommendations. MoEngage also has offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

Reveal

Series A in 2022
Reveal, formerly known as Sharework, is the free platform for Partnership, Marketing, and Sales teams to generate revenue through their ecosystem. Reveal allows you to connect with companies from your ecosystem, securely compare your CRM data, and multiply up to 3X your win rate thanks to your ecosystem’s insights.

Doceree

Series A in 2022
Doceree is a healthcare marketing technology company that provides a platform and solutions to help pharmaceutical and healthcare brands reach healthcare professionals. Its programmatic platform supports physician engagement and targeted advertising across physician networks, medical journals, telemedicine platforms, and relevant digital channels, delivering compliant, scalable messages. The platform uses artificial intelligence, data segmentation, and analytics to identify target healthcare professionals and optimize reach across global digital ecosystems. Doceree serves pharmaceutical brands, medical device brands, consumer health brands, hospitals, and media agencies, enabling access to physician-only environments and enabling compliant engagement at scale.

Saas Labs

Series B in 2022
SaaS Labs is a developer of cloud-based solutions focused on enhancing communication and marketing efficiency for businesses. Their primary product is a phone system that allows users to make and receive calls from a computer, web browser, or desktop, facilitating seamless communication from any location. The system enables users to acquire virtual phone numbers in various countries and start making calls or sending texts within minutes. Additionally, it offers features for setting up call centers, tracking calls, and accessing call recordings, all of which contribute to improved productivity for sales teams. Beyond communication tools, SaaS Labs also develops marketing products aimed at increasing brand visibility.

Mention Me

Series B in 2022
Mention Me is a London-based software-as-a-service platform, founded in 2013, that helps online businesses run refer-a-friend programs. The platform enables customers to refer brands to friends via email or social media, rewarding both the referrer and the referred customer, and supports social sharing and name sharing to capture real-world conversations. It provides offers tailored to different customers, cohort-based A/B testing for campaign optimization, and integrates with e-commerce platforms and tag containers to synchronize referral data with core systems. Real-time results are shown through a referral dashboard, with ongoing performance reviews and best-practice guidance for merchants seeking new customer acquisition and growth through word-of-mouth marketing.

MoEngage

Series D in 2021
MoEngage, Inc. is a technology company that provides a cloud-based user analytics and engagement platform aimed at enhancing customer retention and lifetime value for consumer businesses. Founded in 2014 and headquartered in San Francisco, California, the company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage's platform enables businesses to deliver personalized interactions through multiple channels, such as push notifications, in-app messaging, web push, and SMS, all managed from a single dashboard. With a focus on machine learning, the platform optimizes customer engagement by analyzing user behavior and delivering tailored recommendations. MoEngage also has offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

Saas Labs

Series A in 2021
SaaS Labs is a developer of cloud-based solutions focused on enhancing communication and marketing efficiency for businesses. Their primary product is a phone system that allows users to make and receive calls from a computer, web browser, or desktop, facilitating seamless communication from any location. The system enables users to acquire virtual phone numbers in various countries and start making calls or sending texts within minutes. Additionally, it offers features for setting up call centers, tracking calls, and accessing call recordings, all of which contribute to improved productivity for sales teams. Beyond communication tools, SaaS Labs also develops marketing products aimed at increasing brand visibility.

Funnel

Series C in 2021
Founded in 2014 by Fredrik Skantze and Per Made, Funnel is a software company specializing in marketing analytics. It integrates with over 400 data sources to automate data collection from various advertising platforms, catering to e-commerce companies, media agencies, brands, B2B businesses, mobile apps, and gaming companies.

MoEngage

Series C in 2021
MoEngage, Inc. is a technology company that provides a cloud-based user analytics and engagement platform aimed at enhancing customer retention and lifetime value for consumer businesses. Founded in 2014 and headquartered in San Francisco, California, the company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage's platform enables businesses to deliver personalized interactions through multiple channels, such as push notifications, in-app messaging, web push, and SMS, all managed from a single dashboard. With a focus on machine learning, the platform optimizes customer engagement by analyzing user behavior and delivering tailored recommendations. MoEngage also has offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

MoEngage

Series C in 2020
MoEngage, Inc. is a technology company that provides a cloud-based user analytics and engagement platform aimed at enhancing customer retention and lifetime value for consumer businesses. Founded in 2014 and headquartered in San Francisco, California, the company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage's platform enables businesses to deliver personalized interactions through multiple channels, such as push notifications, in-app messaging, web push, and SMS, all managed from a single dashboard. With a focus on machine learning, the platform optimizes customer engagement by analyzing user behavior and delivering tailored recommendations. MoEngage also has offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

AppsFlyer

Series D in 2020
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Funnel

Series B in 2020
Founded in 2014 by Fredrik Skantze and Per Made, Funnel is a software company specializing in marketing analytics. It integrates with over 400 data sources to automate data collection from various advertising platforms, catering to e-commerce companies, media agencies, brands, B2B businesses, mobile apps, and gaming companies.

Mention Me

Series A in 2018
Mention Me is a London-based software-as-a-service platform, founded in 2013, that helps online businesses run refer-a-friend programs. The platform enables customers to refer brands to friends via email or social media, rewarding both the referrer and the referred customer, and supports social sharing and name sharing to capture real-world conversations. It provides offers tailored to different customers, cohort-based A/B testing for campaign optimization, and integrates with e-commerce platforms and tag containers to synchronize referral data with core systems. Real-time results are shown through a referral dashboard, with ongoing performance reviews and best-practice guidance for merchants seeking new customer acquisition and growth through word-of-mouth marketing.

Kongming

Series B in 2018
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing solutions. It offers a range of products and services, including social monitoring tools, customer relationship management (CRM) systems, social networking advertising, and data analysis services. By leveraging these capabilities, Kongming aims to enhance client interactions and optimize marketing strategies within the social media landscape.

Audacy

Venture Round in 2018
Since 2003, we help companies driving digital innovation, with disruptive methodologies. We design new brands, new services and new products, in collaboration with our clients and their partners. We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale). Our approach is different from a digital agency: we are structured as a consultancy, with concrete execution abilities in design and in marketing.

AppsFlyer

Series C in 2017
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Kaizen Platform

Series B in 2016
Founded in 2013, Kaizen Platform Inc. offers a digital marketing platform enabling brands, agencies, and freelancers to collaborate on creating and testing customer journey experiences across mobile, social media, display ads, and landing pages. Serving sectors like retail, finance, travel, and tech, the company combines multichannel marketing software with a cloud of designers and copywriters for improved performance.

More2

Venture Round in 2015
More2 Limited is a London-based company that specializes in providing comprehensive marketing and data analytics services to retail businesses in various sectors, including fashion, fitness, food and drink, health and beauty, lifestyle, outdoor, and technology. Founded in 2002, the company focuses on strategy development, customer segmentation, modeling, reporting, analysis, technology integration, and campaign management to enhance commercial performance for its clients. More2's platform empowers retailers to gain insights into customer behavior across multiple channels, enabling them to leverage their data assets for informed marketing decisions. By adopting a straightforward and client-centric approach, More2 aims to foster growth and improve outcomes for its clients both in the United Kingdom and internationally.

Kaizen Platform

Series A in 2015
Founded in 2013, Kaizen Platform Inc. offers a digital marketing platform enabling brands, agencies, and freelancers to collaborate on creating and testing customer journey experiences across mobile, social media, display ads, and landing pages. Serving sectors like retail, finance, travel, and tech, the company combines multichannel marketing software with a cloud of designers and copywriters for improved performance.

Metaps

Series C in 2015
Metaps operates three core businesses: finance services including cashless payments, digital marketing solutions, and SaaS platforms for data analysis.

AppsFlyer

Series B in 2015
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Kaizen Platform

Series A in 2014
Founded in 2013, Kaizen Platform Inc. offers a digital marketing platform enabling brands, agencies, and freelancers to collaborate on creating and testing customer journey experiences across mobile, social media, display ads, and landing pages. Serving sectors like retail, finance, travel, and tech, the company combines multichannel marketing software with a cloud of designers and copywriters for improved performance.

Kmsocial

Series B in 2014
Kmsocial is a provider of social media management tools aimed at enhancing promotional efficiency across various social media platforms, particularly in China. The company's flagship offering is the Kongming Social Management Platform, which encompasses a range of services including Weibo operation, social media monitoring, customer relationship management (CRM), social network advertising, and data analysis. By leveraging these services, Kmsocial enables clients to effectively promote their products and engage with their audience through targeted social media strategies.

Metaps

Series B in 2013
Metaps operates three core businesses: finance services including cashless payments, digital marketing solutions, and SaaS platforms for data analysis.

Kongming

Venture Round in 2011
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing solutions. It offers a range of products and services, including social monitoring tools, customer relationship management (CRM) systems, social networking advertising, and data analysis services. By leveraging these capabilities, Kongming aims to enhance client interactions and optimize marketing strategies within the social media landscape.

Wisers Information

Venture Round in 2008
Wisers Information Limited, established in 1998 and headquartered in Wan Chai, Hong Kong, is a leading provider of Chinese media and business intelligence solutions. The company specializes in a wide range of services, including enterprise search, media and social intelligence, and financial and risk intelligence, catering to various sectors such as education, luxury and retail, government, and information technology. Wisers aggregates data from diverse media sources, including online platforms, social media, print, and broadcast media, enabling clients to access crucial insights for decision-making. Its offerings include WiseSearch, a database tailored for Chinese markets, WiseSocial for social listening, and solutions for risk management and competitive analysis. The company serves a diverse clientele, including local blue-chip firms, Fortune 500 companies, international banks, and governmental organizations across China and the Hong Kong Special Administrative Region, supporting their need for actionable intelligence and market understanding. Additionally, Wisers maintains a presence in major cities such as Beijing, Guangzhou, and Shanghai, enhancing its ability to serve clients effectively.
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