eEquity

eEquity is a private equity firm based in Stockholm, Sweden, founded in 2010. The firm focuses on investing in online business models primarily within the Nordic region, aiming to develop market-leading companies in collaboration with passionate entrepreneurs. eEquity seeks businesses that are scalable and differentiated, addressing significant market opportunities. By leveraging a comprehensive portfolio of companies within similar sectors, eEquity provides entrepreneurs with valuable networking opportunities and the chance to share experiences and expertise. The firm takes an opportunistic approach to its investment process, emphasizing close partnerships to foster growth and success.

Viktor Borg

Investment Manager

Felix Erhardt

Partner

Patrik Hedelin

Co-Founder and Managing Partner

Aida Jammal

Investment Manager

Jessica Mattsson

Partner

Douglas Persson

Analyst

Alexandra Severin

Associate

Therese Svensson

CFO

Abdullah Haider

Partner

Past deals in Nordic Europe

Karma

Venture Round in 2020
Karma develops an application that helps restaurants, grocers and cafés reduce their food waste by selling their surplus to consumers at reduced prices. Its application serves as a sales channel via which merchants offer take away food items to registered users. Elsa Bernadotte, Mattis Larsson, Hjalmar Nordegren, Ludvig Berling, and Steven van Wel founded Karma on September 1, 2015. Its headquarters is in Stockholm in Sweden.

Son of a Tailor

Series A in 2020
Son of a Tailor is a Denmark-based company located in Copenhagen that specializes in custom-fitted T-shirt tailoring services. The company focuses on providing clients with wardrobe essentials tailored to their exact measurements, utilizing innovative processes to minimize waste in clothing production. By prioritizing high-quality materials, Son of a Tailor aims to deliver ethical and sustainable clothing options that stand apart from mass-produced garments.

Preglife

Venture Round in 2019
Preglife AB, founded in 2009 and based in Stockholm, Sweden, develops a mobile application that supports pregnant women and new parents across several European markets, including Sweden, Norway, Denmark, Finland, Poland, Germany, and the UK. The app is the most downloaded in the Nordic region, offering a week-by-week guide to pregnancy, allowing users to track their progress and manage their delivery schedule. It provides a variety of resources, including diet plans, exercise suggestions, and tips on pregnancy-related issues, all created by experienced midwives. Additionally, the app features a Play channel with relaxation exercises and informative video clips, making it a comprehensive health care tool for families. Preglife's mission is to ensure that mothers have access to up-to-date and easily accessible information during their pregnancy journey.

Lavendla

Venture Round in 2018
Lavendla is a digital funeral home founded in 2014 and based in Stockholm, Sweden. The company offers an innovative platform that allows customers to plan and arrange funerals online, providing an alternative to traditional methods. By facilitating funeral bookings and planning services through its digital platform, Lavendla enhances accessibility and transparency regarding funeral costs. This service enables relatives to organize funerals at their convenience, ensuring they can make arrangements whenever and wherever they choose. In addition to funeral services, Lavendla also provides assistance with related legal matters, further supporting families during challenging times.

Refunder

Venture Round in 2016
Refunder AB is an online shopping portal based in Stockholm, Sweden, founded in 2012. It operates as the largest cashback platform in the region, allowing users to earn money back on their purchases from various well-known online retailers. By utilizing the Refunder.se platform, users can shop across hundreds of stores and receive cashback on each transaction, in addition to accessing special offers. This service enhances the online shopping experience by providing an incentive for consumers to shop through its platform, effectively rewarding them with cash back for their purchases.

Caliroots

Venture Round in 2015
Caliroots is a streetwear fashion retail company with both retail stores and an online presence. It provides its users with a mix of streetwear and sneakers from various brands. Based in Stockholm, Sweden, Caliroots was founded in 2003.

Footway

Private Equity Round in 2011
Footway is an online shoe retailer headquartered in Kista, Sweden. The company operates a platform with specialized online stores, offering a diverse selection of approximately 800 brands, including well-known names such as Nike, Adidas, Converse, and Dr. Martens. Footway serves around 2 million customers across approximately 24 markets, providing a wide range of footwear options tailored to various preferences and needs.

Prisjakt Sverige

Prisjakt Sverige AB, founded in 2002 and located in Ängelholm, Sweden, specializes in online price comparison services across various categories, including beauty and health, home and garden, audio and video, computers and accessories, sports and outdoors, phones and GPS, games and consoles, kids and toys, and camera and photo. The company assists consumers in identifying the lowest prices and the most suitable products from numerous retailers by aggregating prices from online stores and providing comprehensive filtering options. As a subsidiary of Schibsted ASA, Prisjakt aims to enhance the shopping experience by enabling customers to make informed purchasing decisions.
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