Automattic

Automattic Inc., established in 2005 and headquartered in San Francisco, specializes in developing and providing web-based solutions. It is renowned for its suite of products, including WordPress.com for website creation and management, WooCommerce for e-commerce, and Jetpack for site performance and security. Automattic serves non-profit and open-source projects globally, with a mission to democratize publishing and commerce through its open-source content management systems.

Matthew Mullenweg

Co-Founder, CEO and Board Member

Past deals in Blogging

Social Image Generator

Acquisition in 2021
Social Image Generator is a software company based in San Francisco, California, specializing in a WordPress plugin that automates the creation of social share images for various content. This tool enhances user engagement by generating images tailored for major social networks, including Facebook, Twitter, LinkedIn, Pinterest, VK, WhatsApp, iMessage, and Reddit. By streamlining the process of image creation, Social Image Generator allows users to save significant time and effort that would otherwise be spent on manual tasks, thereby improving their overall social media presence.

Tumblr

Acquisition in 2019
Tumblr is an online publishing platform designed to enable users to connect, express themselves, and discover content. It allows individuals to share a variety of media, including text, photos, quotes, links, music, and videos, from various devices such as browsers, phones, desktops, or via email. This functionality facilitates the creation of short-form blogs, making it easy for users to post and engage with multimedia content.

Poster

Acquisition in 2013
Poster is a mobile application designed for managing WordPress blogs, acquired by Automattic in June 2013. It offers users the ability to manage multiple blogs—up to nine simultaneously—through an intuitive interface. The application provides comprehensive integration with WordPress, enabling users to perform a wide range of functions that surpass those of other blogging applications. By focusing on elegance and usability, Poster serves as a robust tool for bloggers seeking to streamline their online content management.

blo.gs

Acquisition in 2009
Blo.gs is a blog directory and tracking service based in California, Maryland. It offers users the ability to monitor updates from various weblogs and create personalized lists of their favorite blogs. The platform includes several tools designed to enhance the blogging experience and keep users informed about new content. In April 2009, Blo.gs was acquired by Automattic, the parent company of WordPress, marking a significant development in its operational history.

IntenseDebate

Acquisition in 2008
IntenseDebate is a developer of a blog commenting system designed for platforms such as Typepad, Blogger, and WordPress. The service enables blog owners to manage and moderate comments efficiently from a centralized location, featuring tools like threaded comments, comment analytics, user reputation tracking, and comment aggregation. It not only enhances the commenting experience but also fosters community engagement by allowing readers to establish their reputations, connect with others, and share their comments across various blogs. This functionality creates a mini-blogging platform that holds commenters accountable for their contributions. With custom integration into the WordPress admin panel, IntenseDebate simplifies the moderation process, thereby encouraging meaningful conversations on blogs and websites.
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