Headline is a venture capital firm established in 1998 and headquartered in San Francisco, California. It operates in seven cities around the world and invests in a diverse range of sectors including fintech, e-commerce, software, digital health, developer tools, open-source, media, digital innovation, and consumer services. The firm manages Early Stage Funds across the US, Europe, Asia, and Brazil, allowing for localized investments, while its Growth Fund targets global investments from Series B and beyond. By being closely connected to local markets, Headline can identify emerging trends and promising entrepreneurs. The firm has a notable portfolio featuring companies such as Sonos, The RealReal, Creditas, and Bumble, reflecting its commitment to supporting innovative and high-potential businesses.
Tianhai Business Building B Dongsi Bei St. Dongcheng District Beijing, China
Jonathan Becker
Partner
Nicolas von Blottnitz
Investor, US
Conrad Chu
Partner
Jett Fein
General Partner
Andreas Haug
Founding and General Partner
Jake Horwitz
Investor, US
Joseph Huang
Partner
Brad Lu
Partner
Trevor Neff
Partner at Headline Growth
Ketul Patel
Investor, US
Shalini Rao
Partner at Headline Growth
Jonathan Userovici
General Partner
Anna Vershebeniuk
Principal
Dominic Wilhelm
Principal
Nancy Xiao
Partner, Growth
Kevin Zhang
Principal
King Goh
Partner, Growth and Fintech Investing
Gabriel Alves
Partner
Past deals in Shopping
Carewell
Series B in 2024
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.
Jow
Series A in 2024
Jow is a grocery shopping app that simplifies shopping and gives advice of what to eat. This app offers free and simple recipes that adapt to the customer's taste. It automatically creates a customized menu with delicious recipes and fills the cart with all the ingredients necessary for cooking. Jow was founded in 2017 and is headquartered in Paris, France.
Elyn
Pre Seed Round in 2023
Elyn provides a comprehensive platform designed to enhance the e-commerce experience by enabling merchants to convert online visitors into customers and increase revenue from returns. The company offers several modules, including a try-before-you-buy feature that allows customers to test products before purchasing, thereby boosting average order values and conversion rates. Additionally, Elyn includes a return management suite that facilitates the conversion of returns into exchanges. By integrating seamlessly with online stores, Elyn automates the shopping process from payment to returns, utilizing the same logistics channels as standard orders, which streamlines operations for merchants and improves overall customer satisfaction.
Smart Break
Venture Round in 2022
Smart Break Brasil is a pioneering company in the installation and operation of mini markets in residential condominiums and businesses using the concept of HONEST MARKET, that is, 100% autonomous stores with no employees, in the CHOOSE, GET, AND PAID model. It began in 2018 with the goal of changing Brazilian consumption habits by making everything consumers need just an elevator ride away or very close to their work desks. Its goal is to improve the quality of life for its customers by adding more practicality and convenience to their daily lives.
Fetch
Series E in 2022
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
Peeba
Seed Round in 2022
Peeba is a curated online wholesale marketplace designed to enhance the shopping experience for local retailers in Asia. By connecting independent retailers with a carefully selected catalog of brands, Peeba provides a platform that features a wide range of consumer products, including home accessories, beauty items, and kitchen goods. The marketplace utilizes artificial intelligence to streamline the shopping process and improve product discovery, allowing retailers to efficiently source products from both local and global brands. This innovative approach aims to support retailers in expanding their sales and optimizing their inventory choices.
Jow
Venture Round in 2021
Jow is a grocery shopping app that simplifies shopping and gives advice of what to eat. This app offers free and simple recipes that adapt to the customer's taste. It automatically creates a customized menu with delicious recipes and fills the cart with all the ingredients necessary for cooking. Jow was founded in 2017 and is headquartered in Paris, France.
Cajoo
Series A in 2021
Cajoo is a Paris-based startup that specializes in grocery home delivery services, offering a fast and reliable shopping experience. Founded in 2021, the company operates dark stores to manage its inventory, allowing customers to place orders for a wide range of household items, including groceries and personal care products. Cajoo's innovative platform ensures that customers receive their orders within approximately 15 minutes, enhancing convenience by eliminating the need to be home for delivery. This approach allows users to access local grocery selections easily and have them delivered directly to their doorstep.
Carewell
Venture Round in 2021
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.
Fetch
Series C in 2020
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
MIRA BEAUTY™
Seed Round in 2020
MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare — made up of over 100,000 products and counting — which translates over 10 million product pages, reviews, and videos into one clear, simple, and personalized shopping experience. Community members are able to add products, post reviews, and answer each other’s questions based on their own, unbiased experience, all while shopping for the best products for their unique features and approach to beauty. For more information, please visit mirabeauty.com and @officialmirabeauty.
Carewell
Seed Round in 2020
Carewell is a leading e-commerce platform specializing in caregiving products, providing an extensive range of items across categories such as incontinence, nutrition, mobility, and mom & baby. The company focuses on supporting independent caregivers by offering not only a wide selection of home health products, including personal care and medical supplies, but also valuable resources like over 300 educational articles, detailed video content, and comprehensive FAQs. With a dedicated team of customer care experts available 24/7, Carewell aims to simplify the caregiving experience by ensuring that caregivers and their families have access to expert-vetted products and proactive service, distinguishing itself from traditional online retailers and drug stores.
Jow
Seed Round in 2019
Jow is a grocery shopping app that simplifies shopping and gives advice of what to eat. This app offers free and simple recipes that adapt to the customer's taste. It automatically creates a customized menu with delicious recipes and fills the cart with all the ingredients necessary for cooking. Jow was founded in 2017 and is headquartered in Paris, France.
Fetch
Venture Round in 2019
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
BUMP
Series A in 2019
BUMP is a social peer-to-peer marketplace for authentic streetwear and sneakers. Shopping has always been a social activity for older generations used to go to the mall sharing recommendations, opinions, and just generally having fun with friends. Online shopping killed this and they're bringing it back for Gen Z. On BUMP users can build up their public profiles, follow & message anyone on the platform, and even create & share their own group chats. This social experience means kids can hang out, build their online identity which in turn drives transactions. Founded in 2016 and based in London, They're already backed by leading names in venture capital including Kleiner Perkins, e.ventures, and Y Combinator.
Goop
Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.
Fetch
Series A in 2018
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
Jow
Seed Round in 2018
Jow is a grocery shopping app that simplifies shopping and gives advice of what to eat. This app offers free and simple recipes that adapt to the customer's taste. It automatically creates a customized menu with delicious recipes and fills the cart with all the ingredients necessary for cooking. Jow was founded in 2017 and is headquartered in Paris, France.
Farfetch
Series F in 2016
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.
Atolls
Series B in 2015
Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.
Pinkoi
Venture Round in 2015
Pinkoi is an online marketplace established in 2009 and launched in 2010, headquartered in Taipei, Taiwan. It serves as a social e-commerce platform where designers and artists can sell their unique products, focusing primarily on the Asian market. Pinkoi provides a distinctive environment for original design trading, enabling users to discover and purchase items from creators across various regions, including China, Japan, and the United States. The platform emphasizes the promotion of original and luxury goods, catering to consumers seeking unique gifts and artistic creations.
Farfetch
Series E in 2015
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.
Atolls
Series A in 2014
Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.
OnlineTours
Venture Round in 2014
OnlineTours is a Russian online travel agency that specializes in selling packaged tours through its website. The platform facilitates the planning of holiday vacations by providing a user-friendly search system for various destinations. It offers comprehensive services that include searching, booking, and payment for tours, allowing clients to select the ideal options for their travel needs. By streamlining the process of planning and booking vacations, OnlineTours aims to enhance the overall experience for travelers seeking well-organized tours.
Farfetch
Series D in 2014
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.
Heverest.ru
Series C in 2014
Heverest.ru is one of the largest outdoor and sporting goods online retailers in Russia. The company operates in mass and semi-professional sports goods segments, offering a wide variety of clothing, footwear and equipment in most kinds of popular sports and outdoor activities. The portal allows shoppers to conveniently browse through its extensive product catalogue online and securely purchase their items for delivery to anywhere in Russia quickly and cheaply. Since its launch (June 1st 2011), the company has established supplier relations with over 80 suppliers and 200 brands. Currently, more than Heverest.ru website hosts more than 1,5 mln visitors per month. The company is forecasted to reach over €100m in net sales by end of 2015. Heverest.ru was launched in June 2011 and bases itself on successful benchmark model in sports e-commerce, Brazilian online retailer Netshoes. The company is led by Dinesh Shahani and Vladimir Kim. CEO of the company Dinesh Shahani is one of the recognized experts in the sportswear industry and had successfully founded and built "Sprandi" since 1995 which was one of Russia leading sportswear brands. Dinesh has been on the Advisory board of Heverest since last October and has advised the company on its market entry strategy and vision. Heverest.ru was initially funded by a Fast Lane Ventures. Further funding provided by eVenture Capital Partners and Russia’s largest investment fund. Heverest.ru is a Fast Lane Ventures portfolio company. For more information, please visit www.heverest.ru
asap54.com
Venture Round in 2014
Asap54 is an app that helps you find clothes that you like around you in the physical world. You take a picture of them with your phone, and let the app find you that exact piece, along with a bunch of others that are similar. Think of it as a Shazam for fashion.
Farfetch
Series C in 2013
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.
Atolls
Seed Round in 2013
Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.
Heverest.ru
Venture Round in 2012
Heverest.ru is one of the largest outdoor and sporting goods online retailers in Russia. The company operates in mass and semi-professional sports goods segments, offering a wide variety of clothing, footwear and equipment in most kinds of popular sports and outdoor activities. The portal allows shoppers to conveniently browse through its extensive product catalogue online and securely purchase their items for delivery to anywhere in Russia quickly and cheaply. Since its launch (June 1st 2011), the company has established supplier relations with over 80 suppliers and 200 brands. Currently, more than Heverest.ru website hosts more than 1,5 mln visitors per month. The company is forecasted to reach over €100m in net sales by end of 2015. Heverest.ru was launched in June 2011 and bases itself on successful benchmark model in sports e-commerce, Brazilian online retailer Netshoes. The company is led by Dinesh Shahani and Vladimir Kim. CEO of the company Dinesh Shahani is one of the recognized experts in the sportswear industry and had successfully founded and built "Sprandi" since 1995 which was one of Russia leading sportswear brands. Dinesh has been on the Advisory board of Heverest since last October and has advised the company on its market entry strategy and vision. Heverest.ru was initially funded by a Fast Lane Ventures. Further funding provided by eVenture Capital Partners and Russia’s largest investment fund. Heverest.ru is a Fast Lane Ventures portfolio company. For more information, please visit www.heverest.ru
Farfetch
Series B in 2012
Farfetch is an online platform established in 2008 that connects buyers and sellers of personal luxury goods. It unites various independent fashion boutiques and offers a diverse range of products, including bags, dresses, shoes, and accessories. The company partners with over 1,000 luxury goods sellers to provide their inventory to nearly one million active customers, charging a commission for each sale. Farfetch operates a modular technology platform designed to enhance the luxury fashion ecosystem, utilizing a proprietary technology stack to support its applications, services, and data. In addition to its digital marketplace, Farfetch also includes Browns stores and the New Guard Group, and it offers solutions that facilitate the e-commerce operations of luxury brands. The company's focus on connecting luxury brands closely with the fashion industry underlines its commitment to the sector.
Heverest.ru
Venture Round in 2011
Heverest.ru is one of the largest outdoor and sporting goods online retailers in Russia. The company operates in mass and semi-professional sports goods segments, offering a wide variety of clothing, footwear and equipment in most kinds of popular sports and outdoor activities. The portal allows shoppers to conveniently browse through its extensive product catalogue online and securely purchase their items for delivery to anywhere in Russia quickly and cheaply. Since its launch (June 1st 2011), the company has established supplier relations with over 80 suppliers and 200 brands. Currently, more than Heverest.ru website hosts more than 1,5 mln visitors per month. The company is forecasted to reach over €100m in net sales by end of 2015. Heverest.ru was launched in June 2011 and bases itself on successful benchmark model in sports e-commerce, Brazilian online retailer Netshoes. The company is led by Dinesh Shahani and Vladimir Kim. CEO of the company Dinesh Shahani is one of the recognized experts in the sportswear industry and had successfully founded and built "Sprandi" since 1995 which was one of Russia leading sportswear brands. Dinesh has been on the Advisory board of Heverest since last October and has advised the company on its market entry strategy and vision. Heverest.ru was initially funded by a Fast Lane Ventures. Further funding provided by eVenture Capital Partners and Russia’s largest investment fund. Heverest.ru is a Fast Lane Ventures portfolio company. For more information, please visit www.heverest.ru
Sapato.ru
Series C in 2011
The online store offers users a professional and seamless service and access to a wide range of shoes by the world’s most famous brands. In addition to shoes, Sapato.ru also has a wide range of accessories including bags, gloves and shoe care products. Sapato.ru delivers anywhere in Russia and guarantees the protection of personal customer data, order information and payments. Sapato’s daily traffic exceeds 200,000 site visits with sales growing by five times over the first six months of 2011. The company is on the list of top-20 largest e-shops in Russia. Sapato.ru was launched in June 2010 by Fast Lane Ventures. FLV adopted successful online shoe companies’ models from the US and European markets to the demands and nuances of the Russian market. The company is headed by Matthieu Lannegrand who has significant expertise in the Russian and European shoe market. Sapato.ru was originally funded by Fast Lane Ventures. The company has also completed several rounds of fundraising with eVenture Capital Partners, Kinnevik, Direct Group and Intel Capital. In Feburary 2012 Fast Lane Ventures sold Sapato.ru to Ozon; the acquisition being the company's first exit and first notable transaction in the e-commerce segment in Runet for more than a year. In April 2012, Ozon sold Sapato.ru to KupiVIP.
SuperDeal.com.ua
Seed Round in 2011
SuperDeal.com.ua is a deal-of-the-day website that offers coupons for discounts and promotions throughout Ukraine.
Darberry
Seed Round in 2010
Darberry is a shopping website that offers local daily deals on goods and services.
Citydeal.de
Venture Round in 2010
CityDeal is a German based daily deal site which offers discounted deals to consumers on a daily basis based on city. If enough consumers sign up then the deal is on.
Sapato.ru
Series B in 2010
The online store offers users a professional and seamless service and access to a wide range of shoes by the world’s most famous brands. In addition to shoes, Sapato.ru also has a wide range of accessories including bags, gloves and shoe care products. Sapato.ru delivers anywhere in Russia and guarantees the protection of personal customer data, order information and payments. Sapato’s daily traffic exceeds 200,000 site visits with sales growing by five times over the first six months of 2011. The company is on the list of top-20 largest e-shops in Russia. Sapato.ru was launched in June 2010 by Fast Lane Ventures. FLV adopted successful online shoe companies’ models from the US and European markets to the demands and nuances of the Russian market. The company is headed by Matthieu Lannegrand who has significant expertise in the Russian and European shoe market. Sapato.ru was originally funded by Fast Lane Ventures. The company has also completed several rounds of fundraising with eVenture Capital Partners, Kinnevik, Direct Group and Intel Capital. In Feburary 2012 Fast Lane Ventures sold Sapato.ru to Ozon; the acquisition being the company's first exit and first notable transaction in the e-commerce segment in Runet for more than a year. In April 2012, Ozon sold Sapato.ru to KupiVIP.
Dealstreet
Private Equity Round in 2009
Dealstreet is an exciting auction and shopping platform that allows users to make great deals on top-notch electronics products.
kaufDA
Series A in 2009
kaufDA is a German site for local search and local promotion search. The company enables users to look for the best local sales online, search brochures of local retailers and find stores near them.
mydeco
Series A in 2008
Mydeco is an online platform specializing in homewares, offering a curated collection of designer furniture and home accessories sourced from boutiques across Europe. The site features interactive planning and visualization tools that allow users to visualize products in their homes and plan room layouts effectively. Mydeco has two primary websites: mydeco.com, which serves as an eCommerce platform showcasing a variety of high-quality products, and mydecomarketplace.com, an affiliate site that partners with leading retailers. The platform also fosters a community where users can exchange decorating ideas and showcase their designs, enhancing the shopping experience and building confidence in purchasing decisions. Mydeco operates under the trading name of By Design (UK) Limited.
Palmstreet
Palmstreet is the #1 live shopping app for rare plants, handmade crafts, & unique goods. Founded in 2020 by Instagram and Apple veterans, Palmstreet began as a plant identification app and quickly evolved into a trailblazer in live shopping.
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