Headline

Headline is a San Francisco-based venture capital firm founded in 1998 (formerly e.ventures). It maintains a global footprint with activity in seven cities and invests across geographies, leading rounds at every stage. The firm operates Early Stage Funds aligned with regional focus in the US, Europe, Asia, and Brazil to invest locally, and a Growth Fund based in San Francisco that participates from Series B onward. It backs companies across consumer, media, retail, financial services, healthcare, information technology, software-as-a-service, mobile, cybersecurity, e-commerce, artificial intelligence, advertising technology, and digital health. Notable portfolio companies include Sonos, The RealReal, Creditas, Sorare, Pismo, AppFolio, goPuff, Acorns, Farfetch, Segment, Bumble, and Yeahka. Headline is a registered investment adviser.

Gabriel Alves

Partner

Jonathan Becker

Partner

Conrad Chu

Partner

Jett Fein

General Partner

Thomas Gieselmann

Co-Founder and Partner, US

Past deals in Home Decor

Arquiteto de Bolso

Seed Round in 2024
Arquiteto de Bolso operates an online platform offering professional architectural and interior design consultancy services. It provides clients with 3D animated images from various angles, combining colors, finishes, coatings, and furnishings to aid in planning before purchases. The company also offers online consultation services with experienced interior designers.

The RealReal

Series H in 2019
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series G in 2018
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series F in 2017
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

The RealReal

Series E in 2016
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

MADE

Venture Round in 2015
Made.com Design Limited specializes in designing, manufacturing, and distributing high-end furniture, making luxury home design accessible to consumers. Founded in 2009 and based in London, the company connects customers directly with designers, eliminating middlemen to offer high-quality, made-to-order products at competitive prices. Made.com features a diverse range of furniture, including sofas, chairs, tables, lighting, storage solutions, and bedding, catering to various styles and needs. By selling exclusively online and avoiding showrooms and warehouses, the company minimizes waste and surplus stock, producing items in response to grouped customer orders every seven days. This approach enables Made.com to provide furniture typically priced 70-85% lower than traditional retailers. The brand collaborates with renowned designers and skilled craftsmen, ensuring quality while maintaining affordability. With a growing customer base, Made.com continues to transform the furniture market by offering stylish, well-crafted pieces that enhance home environments.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that connects buyers with unique items from estate sales and consignors. It offers a curated selection of antiques, art, jewelry, furniture, cars, collectibles, and more, with professional photography and detailed descriptions to ensure authenticity. Founded in 2007 by Jacquie and Brian, the platform has grown to sell over 30,000 items each month, providing a transparent and seamless experience for families and individuals looking to sell their collections.

The RealReal

Series D in 2015
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series C in 2014
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series B in 2013
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

The RealReal

Series A in 2012
The RealReal operates an online marketplace for authenticated luxury resale, offering fashion for women, men and kids, as well as jewelry, watches, art and home items. Founded in 2011 and headquartered in San Francisco, it functions as a full-service consignment platform that authenticates every item through in-house experts and uses technology to determine pricing, while managing photography, listings, payments and shipping. It is the largest pure-play luxury resale platform in the United States and supports a sustainable circular economy by facilitating resale across multiple categories. The company generates revenue primarily from consignments and first-party sales on its marketplace, with additional direct sales, and provides services such as virtual appointments, in-home pickup and direct shipping to buyers.

MyFab

Series B in 2009
MyFab is an e-commerce marketplace that specializes in design furniture and home decor. The platform connects consumers directly with manufacturers, enabling shoppers to access inventory straight from factories and warehouses. By eliminating middlemen, MyFab offers products at significantly reduced prices, reportedly up to 70% lower than traditional retail and other e-commerce platforms. This direct-to-consumer model aims to provide a more efficient shopping experience while ensuring cost savings for customers.

MyDeco

Series A in 2008
MyDeco is an online retailer specializing in homewares, offering a curated collection of designer furniture and home accessories sourced from various boutiques across Europe. Founded by the team behind lastminute.com, MyDeco has gained recognition for its innovative website that combines eCommerce with interactive planning and visualization tools. The platform allows users to visualize products in their homes, facilitating room planning before making purchases. MyDeco operates through two main sites: mydeco.com, which focuses on eCommerce with a wide range of curated products, and mydecomarketplace.com, an affiliate site that partners with leading retailers. In addition to shopping, MyDeco fosters a community where users can share decorating ideas, swap tips, and showcase their designs, providing a comprehensive experience for home improvement enthusiasts.

Sonos

Series B in 2007
Sonos designs and sells wireless home sound systems that enable multi-room audio playback. Its product lineup includes speakers and accessories such as boost, mounts, stands, cables, and networking gear, supporting synchronized sound throughout a home. Through partnerships with music and audio services, Sonos provides access to millions of songs, thousands of radio stations, audiobooks, and more without a computer. The company operates globally, with the Americas representing a majority of revenue, and serves customers across the Americas, Europe, the Middle East and Africa, and the Asia Pacific region.

Angi

Venture Round in 2007
Angi connects homeowners with quality home service professionals across a wide range of categories, including repairs, remodeling, cleaning, and landscaping. Through its brands Angi, HomeAdvisor, and Handy, the company provides consumers with tools to find professionals, compare quotes, and read vetted reviews, while offering professionals a platform to engage with potential customers and manage leads. It operates internationally with presence in Europe and Canada, and derives revenue primarily from ads and leads that connect professionals with homeowners, complemented by services that facilitate quoting and invoicing.

Angi

Venture Round in 2006
Angi connects homeowners with quality home service professionals across a wide range of categories, including repairs, remodeling, cleaning, and landscaping. Through its brands Angi, HomeAdvisor, and Handy, the company provides consumers with tools to find professionals, compare quotes, and read vetted reviews, while offering professionals a platform to engage with potential customers and manage leads. It operates internationally with presence in Europe and Canada, and derives revenue primarily from ads and leads that connect professionals with homeowners, complemented by services that facilitate quoting and invoicing.

Sonos

Series A in 2005
Sonos designs and sells wireless home sound systems that enable multi-room audio playback. Its product lineup includes speakers and accessories such as boost, mounts, stands, cables, and networking gear, supporting synchronized sound throughout a home. Through partnerships with music and audio services, Sonos provides access to millions of songs, thousands of radio stations, audiobooks, and more without a computer. The company operates globally, with the Americas representing a majority of revenue, and serves customers across the Americas, Europe, the Middle East and Africa, and the Asia Pacific region.

Sonos

Series A in 2005
Sonos designs and sells wireless home sound systems that enable multi-room audio playback. Its product lineup includes speakers and accessories such as boost, mounts, stands, cables, and networking gear, supporting synchronized sound throughout a home. Through partnerships with music and audio services, Sonos provides access to millions of songs, thousands of radio stations, audiobooks, and more without a computer. The company operates globally, with the Americas representing a majority of revenue, and serves customers across the Americas, Europe, the Middle East and Africa, and the Asia Pacific region.
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