SAIF Partners

CityMall is a community commerce platform designed to serve the approximately 300 million new internet users in small cities, towns, and villages across India. The company focuses on essential categories such as groceries, fresh and packaged FMCG, electronics, and fashion. By addressing the unique challenges faced by these consumers—such as trust issues, unfamiliarity with online transactions, and low average order values—CityMall aims to create a viable e-commerce solution. The platform leverages "Community Leaders" who act as local connectors, facilitating customer acquisition, localized marketing, and last-mile logistics. This community-oriented approach enables CityMall to effectively engage with its target audience and foster micro-entrepreneurship within these regions. Founded by alumni from IIT Delhi and IIT Roorkee, the company aspires to empower these local leaders to establish a prominent e-commerce presence for Bharat.

SUGAR Cosmetics is a Mumbai-based manufacturer and retailer of color cosmetics, founded in 2012. The company offers a diverse array of premium makeup products, including lipsticks, eyeliners, foundations, face palettes, blushes, bronzers, highlighters, primers, translucent powders, cleansing water, compact powders, nail lacquers, and cosmetics gift sets. Known for its cruelty-free stance, SUGAR has garnered a loyal following among millennials and bold, independent women, distinguishing itself with unique packaging and high-quality offerings. The brand's products are crafted in advanced facilities across Germany, Italy, India, the USA, and Korea, and are available through both retail stores and online channels, making it one of the fastest-growing beauty brands in India.

Yogabars is a food company that sells and manufactures protein and fiber-rich bars. Its products contain no artificial colors, flavors, preservatives, high fructose corn syrup, or hydrogenated oil. The company was founded in 2014 and is headquartered in Bangalore, Karnataka, India.

Weijiechengpei is a third-party logistics service provider based in urban areas, specializing in the distribution of goods for sectors such as catering, retail, and fresh e-commerce. Operating under the service brand Shanghai Kexin Logistics Co., Ltd., the company employs a model that combines consultation with logistics services. It focuses on B2B logistics management, particularly for restaurant and retail chains, and emphasizes logistics integration and the construction of B2B logistics networks. Weijiechengpei offers a range of services, including warehousing, distribution, packaging, and supply chain consulting, aimed at enhancing operational efficiency for its clients in the fast-moving consumer goods market and beyond.

Sibu Group operates an e-commerce platform specializing in a diverse array of cosmetic brands, including Dailaimei, Angel Charm, and Shuya. The company focuses on social e-commerce services, allowing clients to access a wide range of beauty and personal care products through a single online platform. Sibu Group emphasizes continuous development and innovation, integrating live broadcast e-commerce and mobile solutions to enhance the shopping experience. It offers comprehensive service systems that encompass wholesale and retail, catering to various customer needs in the beauty industry.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

Chef's Basket specializes in delivering fresh, natural, and authentic global cuisine through its ready-to-cook meal kits. The company offers a diverse range of gourmet recipes, including flavors from Italian, Mexican, Lebanese, French, Japanese, and Thai cuisines, packaged in convenient portion sizes. In addition to its Cook Easy range, Chef's Basket Fresh features a selection of healthy, all-natural dips such as hummus and salsa. By simplifying meal preparation with high-quality ingredients, Chef's Basket aims to make cooking accessible and enjoyable for urban food explorers and home cooks alike. The brand encourages culinary exploration by blending traditional recipes with imaginative twists, inviting customers to experience a world of flavors from their own kitchens.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

Womai is a B2C online grocery store based in China, founded in 2008 by the COFCO Corporation, a leader in the agricultural and food products sector. The platform specializes in healthy food options, offering a variety of grocery and household items essential for daily living. By providing a convenient shopping experience, Womai enables customers to purchase nutritious food and household products online, saving them time and effort. The company's commitment to fostering healthy lifestyles aligns with COFCO’s mission of utilizing renewable natural resources to enhance the quality of life and promote societal well-being.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

Womai is a B2C online grocery store based in China, founded in 2008 by the COFCO Corporation, a leader in the agricultural and food products sector. The platform specializes in healthy food options, offering a variety of grocery and household items essential for daily living. By providing a convenient shopping experience, Womai enables customers to purchase nutritious food and household products online, saving them time and effort. The company's commitment to fostering healthy lifestyles aligns with COFCO’s mission of utilizing renewable natural resources to enhance the quality of life and promote societal well-being.

Tianpin.com is a B2C e-commerce platform based in Shanghai, China, founded in 2012. The site specializes in offering branded products at significant discounts, often featuring promotional campaigns where items are available at 80% to 90% off retail prices, alongside incentives such as cashback offers. The product range includes clothing, footwear, fashion accessories, home products, gifts, and timepieces. Tianpin.com operates with a diverse organizational structure, comprising departments such as commodity, content, marketing, product, user experience design, and customer service, staffed by professionals with experience from leading internet and e-commerce companies.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.

China Huiyuan Juice Group Limited is a prominent manufacturer and seller of fruit and vegetable juices based in Beijing, China. Established in 1992, the company operates over 40 modern factories nationwide and has developed connections with more than 5 million acres of high-quality, pollution-free fruit production bases. Huiyuan offers a diverse range of products, including concentrated juices, purees, fruit and vegetable juices, iced tea beverages, and mineral water. The company employs advanced production technologies and processes, such as cold crushing and ultrafine filtration, positioning itself as a leader in the juice industry. With a well-established marketing service network across China, Huiyuan has built a robust fruit industrialization operation system and maintains over 180 state-of-the-art production lines, including those utilizing PET bottles, Combibloc, and Tetra Pak.

Xiangya Group, founded in 2006 and based in Shenzhen, China, specializes in the research, development, and manufacture of all-natural medicated food products. The company focuses on integrating cereals, herbals, and other healthy ingredients to create its offerings, which are free from additives. It is recognized for its leading brand in the freshly-ground five grains healthcare sector. Xiangya Group operates extensive processing centers spanning over ten thousand square meters in Shenzhen, along with ecological production bases covering tens of thousands of acres throughout various regions in China. The company has established a robust sales network that reaches hundreds of major cities, including Beijing, Shanghai, Guangzhou, and Shenzhen, and has formed partnerships with several prominent retailers, enhancing its market presence.

Novast is a multinational pharmaceutical company focused on the research, development, and manufacture of value-added and complex dosage forms, including controlled-release and other advanced drug-delivery systems. With operations in China and the United States, it partners with pharmaceutical and biotechnology companies to develop and commercialize products for regulated markets, providing product development services and leveraging proprietary technologies. The company emphasizes designing formulations for challenging APIs and global markets, supported by cGMP manufacturing capabilities and quality systems. It also engages in contract research, development, and quality control to support clients in achieving regulatory approval and efficient market access. Through its drug-delivery platforms and comprehensive development capabilities, Novast aims to improve access to affordable, high-quality medications while expanding its international footprint.