ManchesterStory

ManchesterStory Group is a private equity and venture capital firm based in West Des Moines, Iowa, established in 2016. The firm focuses on early-stage investments in the financial services, technology, and healthcare sectors across the United States. With a particular emphasis on insurtech and fintech, ManchesterStory aims to support innovative companies that are poised for growth in these dynamic industries. As a Registered Investment Adviser, the firm is committed to fostering the development of its portfolio companies while navigating the complexities of the investment landscape.

Nicole Gunderson

Principal

Mads Jensen

Associate

Matt Kinley

Co-Founder and Managing Partner

Dave Miles

Managing Partner

David Miles

Founding Partner

Past deals in Insurance

InShare

Seed Round in 2021
InShare Services specializes in providing tailored risk management solutions for the Sharing Economy, particularly focusing on the final mile delivery sector. Founded by industry veterans with extensive experience in insurance and risk management, the company aims to address the unique challenges faced by operators in this space. InShare's platform enhances the claims experience, ensuring that vehicles are quickly returned to service while offering tools for risk management. Additionally, it recognizes and rewards operators with proven safety records, thereby supporting their success in the competitive final mile delivery market.

Just Insure

Convertible Note in 2021
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of an accident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates. Just Auto Insurance launches in Arizona in October 2019.

reThought Insurance

Series A in 2021
reThought Insurance Corporation is a technology-driven managing general agent (MGA) that specializes in commercial flood insurance. Founded in 2017 and based in Broomfield, Colorado, the company utilizes proprietary underwriting methodologies and advanced risk assessment technology to visualize, assess, underwrite, and price flood insurance for commercial properties. By prioritizing product innovation, reThought aims to enhance the insurance experience for its clients while addressing the specific risks associated with flooding.

Circle

Seed Round in 2021
Circle is a developer of insurance sales and member retention products tailored for health insurance carriers and their sales channels. The company's platform enables brokers to efficiently quote and enroll clients in various Medicare Advantage, supplemental, and prescription drug plans across the country. Utilizing advanced customer relationship management features, Circle's tools include commission tracking, contracting, licensing, lead generation, and digital Statements of Understanding, all designed to streamline the insurance sales process. By enhancing benefit management capabilities, Circle aims to reduce the financial burden of out-of-pocket medical costs for beneficiaries and improve overall sales efficiency for insurance companies. In addition, the company is working on a platform to facilitate telemedicine access for older adults during the COVID-19 pandemic, further supporting healthcare needs in the community.

Matic Insurance

Series B in 2020
Matic Insurance Services, Inc. is a digital insurance agency that provides tailored insurance solutions for consumers, originators, and insurance servicers. Established in 2014 and headquartered in Columbus, Ohio, with additional offices in Los Angeles, San Francisco, and Lviv, Ukraine, the company partners with various insurance carriers to offer a range of policies. This independent approach enables Matic to deliver optimal recommendations, ensuring clients receive both competitive pricing and suitable coverage options.

Circle

Seed Round in 2020
Circle is a developer of insurance sales and member retention products tailored for health insurance carriers and their sales channels. The company's platform enables brokers to efficiently quote and enroll clients in various Medicare Advantage, supplemental, and prescription drug plans across the country. Utilizing advanced customer relationship management features, Circle's tools include commission tracking, contracting, licensing, lead generation, and digital Statements of Understanding, all designed to streamline the insurance sales process. By enhancing benefit management capabilities, Circle aims to reduce the financial burden of out-of-pocket medical costs for beneficiaries and improve overall sales efficiency for insurance companies. In addition, the company is working on a platform to facilitate telemedicine access for older adults during the COVID-19 pandemic, further supporting healthcare needs in the community.

Verikai

Series A in 2020
Verikai Inc. is an insurance technology company based in San Francisco, California, that offers a consumer insights platform tailored for insurance and financial services. Founded in 2018, the company utilizes alternative data and machine learning to enhance the understanding of individual consumer behavior, focusing on over 4,000 behavioral attributes from more than 250 million people in the United States. Verikai's platform aids insurance companies in improving underwriting precision, speed, and efficiency. It also addresses challenges such as fraud detection and price elasticity, allowing businesses to optimize customer acquisition costs and enhance profitability. By providing deeper insights into health risks and consumer behavior, Verikai aims to improve access to a wider range of insurance products for consumers and small businesses alike.

Just Insure

Seed Round in 2020
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of an accident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates. Just Auto Insurance launches in Arizona in October 2019.

Anagram

Series A in 2020
Anagram Inc. is a software company based in Santa Monica, California, that specializes in insurance billing automation for healthcare providers and patients. Founded in 2015, Anagram developed an online platform designed to assist healthcare professionals in navigating health insurance networks. The platform enables users to check eligibility, calculate out-of-pocket costs, submit claims, and facilitate payments in a streamlined manner. It focuses particularly on ancillary healthcare providers, allowing them to leverage insurance benefits while avoiding the limitations of being in-network. Additionally, Anagram's services support practices that wish to operate on a cash-pay basis or circumvent managed vision plans, offering a more flexible approach to insurance billing and patient reimbursement. The company was previously known as Glass Health, Inc. before rebranding in February 2020.

Matic Insurance

Series A in 2017
Matic Insurance Services, Inc. is a digital insurance agency that provides tailored insurance solutions for consumers, originators, and insurance servicers. Established in 2014 and headquartered in Columbus, Ohio, with additional offices in Los Angeles, San Francisco, and Lviv, Ukraine, the company partners with various insurance carriers to offer a range of policies. This independent approach enables Matic to deliver optimal recommendations, ensuring clients receive both competitive pricing and suitable coverage options.
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